Return To 1990

With the shaking of the industry, this decisive battle kicked off vigorously. In the next few days, the productivity of the seven factories of Jiamei Foods was like a wild horse.

It was like a flood in the market. In just a few days, the sales volume increased by 19%, and there were even shortages in some places.

Under the huge impact, not only the impact on Wahaha, but also some local small workshops have also been impacted. The total market volume remains unchanged, and the increase in the share of Jiamei Food means that other brands cannot survive.

The latest data shows that Jiamei Food has a total of nine beverages, occupying 11% of the market share in the beverage category, ranking first.

This data makes the scalps of countless people numb. The beverage category includes orange juice, milk, milk powder, etc., and some locally produced soft drinks and other beverages.

Not only drinks, but small cans have officially entered the banquet, launching banquet versions, nutritional versions, children's versions, etc. With the start of giving away, sales have skyrocketed.

For a few days, the marketing manager, Gao Zhiwei, Zhang Fengxia and the others were already a little numb, and they didn't feel anything about the data, especially when they heard that the sales volume had increased by 19%, that's how they felt.

As long as Lu Feng is there, there is nothing that can’t be done, and after several days of market squeeze, Wahaha can’t hold it anymore, so they started another bottle of promotions. At the same time, they listed six drinks in one go. Less similar to Gamay food.

The legal affairs sued for the first time, and the two-pronged battle was further escalated. Gao Zhiwei held several press conferences, and it was another war of words.

From April onwards, Lu Feng began to inspect the major factories. In a month, he ran through several factories. As for the lions behind the negotiating teams, Lu Feng directly paid them and left.

Of the 16 factories originally reserved, 12 have been discussed. Except for the reserved Taiyuan factory, the remaining three small factories will not be discussed for the time being.

Money is burning fast, workers are paid, suppliers pay bills, etc., products are selling like a raging fire, and now the advertisements of Jiamei Foods say that Jiamei Foods will sell one billion bottles this year.

A large number of concessions to agents, concessions to terminal operators, plus another bottle of discount, Jiamei Foods has approached zero profit margins, and even lost money.

14 million looks like a lot, but it is placed in seven factories and burned for a maximum of two months. However, in this state, 10 million has been burned, and the remaining 4 million can be supported until the end of May at most .

As the biggest market competition under the free market business competition after the reform, some financial institutions such as Heung Kong are also staring at the two companies, and they even know the status of the two companies better than the domestic media.

The Hong Kong Financial Times did an interview with Tiantuo Finance, and the title was very bluffing, saying that Jiamei Food, which is strong in the outside world and dry in the middle, will collapse with a bang in a month.

The content inside is all dry goods. Wahaha has a strong foundation. It has built a very solid foundation step by step over the past three years. All its factories are bought.

Jiamei Food is different. It is all leased, without any physical capital. It grows too fast, and the follow-up funds are weak. It is all dependent on a series of tricky operations to get to today.

The report was reprinted in newspapers in the Pearl River Delta region with the headline, Jiamei Food is burning its last drop of blood.

Too many financial institutions and professionals have seen the fragility of Jiamei Food, and even some small newspapers have disgusting headlines, what is Jiamei Food with Kidney Deficiency.

It was already May, the air was a little hot, the green turf was shady, and the trees were shady. Lu Feng had been back from the factory in Zhengzhou for a few days, and he had been hungry several times after reading the newspaper on the table.

Manager Li has also approached him several times. If the funding problem cannot be resolved by the end of the month, Jiamei Foods will collapse. The employees in the factory are very excited because they see their products are everywhere and advertisements are everywhere.

However, only a few people, Manager Li, Lu Feng, Gao Zhiwei, and Zhang Fengxia knew,

The factory is almost unable to sustain it, and this money-burning war is unplayable.

As Wahaha opens another bottle, it becomes difficult to expand the market.

Zhang Fengxia walked in with the information and said, "Manager Li said that if it's not certain, he will leave at the end of the month. His suggestion is that you go to the southern market to raise funds, and the special funds can no longer be moved. We make headlines every day. Some important newspapers have already publicly criticized, not criticizing us, but criticizing those places."

Funding at such a critical time, the other party is definitely a lion. Lu Feng's original plan was to raise a sum of money after this wave is over. Whether he can go public or not depends on Gao Zhiwei and Du Qifeng.

"The financing is too bad now. According to the valuation, the other party won't buy it. According to the market value, we have lost too much." Lu Feng raised his legs and lit a cigarette and did not speak.

Zhang Fengxia looked at him and asked, "Is there nothing you can do?"

"Well, there is no way, you can help me."

She can't believe this kind of nonsense. Ever since Lu Feng planned another bottle of this level of marketing, Lu Feng has an inexplicable halo in Zhang Fengxia's eyes.

Even her teacher Pitt called her excitedly and kept talking about the marketing event.

"I have to go again. I'm looking for money every day. What did the original team in Taiyuan talk about?" Lu Feng asked.

"You still have the idea of ​​a policy of attracting investment?" Zhang Fengxia reminded: "We are already old lads in attracting investment, and now the whole country knows that we get discounts in major provinces, and those in the investment promotion office say that we are policy beggars. ."

"The beggars who can get food are not ordinary beggars. It's different now. We are the largest company in the beverage industry, and our development prospects are very good. My hole." Lu Feng slapped his thigh and said, "After this hurdle, it's still a master!"

"Then how much are you going to pay Taiyuan?"

"No matter what, I have to give 20 million, and it can't be a special fund!" Lu Feng said with a confident smile on his face: "Isn't he going to fight a price war, isn't he going to burn money, I play with him, just Afraid that he won't be able to play, you are ready to go on a business trip with me the day after tomorrow."

"Ah? I'm on a business trip again?" Zhang Fengxia said a little dissatisfied.

"The two of us are golden partners. Besides, you have become more and more familiar with the factory recently, and you have started to take care of some things. This is a learning process. After this matter is over, it will start to become a group next year, and I will leave it to you! "

"real?"

Lu Feng nodded, Zhang Fengxia couldn't tell how excited she was. At her age, if she could lead a company in charge of grouping and integrating departments and resources, this experience and resume would be a gilded business card.

Lu Feng didn't speak, but he knew in his heart that it was an empty promise. He would still be led by Gao Zhiwei and Du Qifeng. With these two people around, he would be more at ease.

In the evening, Lu Feng picked up Duoduo from the kindergarten, bought vegetables, pushed open the door, saw Jiang Xiaoyan sitting on the sofa, and saw the father and daughter coming back and wondered, "Why is it so early today?"

"There's nothing wrong with the factory." Lu Feng handed over the dishes and asked, "Why didn't you go out to play cards in the afternoon?"

"I don't play anymore, I don't know how to play again. I lost ten yuan last time, and I still feel distressed. In the past, it was my salary for washing dishes for a month."

Seeing her like this, Lu Feng might not be able to become a wealthy woman who spends a lot of money in her life. She played with a lot of dolls, the windmill was playing on the TV, and Jiang Xiaoyan was busy in the kitchen.

Everything around him is kind and relaxing. Sitting on the sofa, Lu Feng unconsciously began to think about what he should do in the next few years. This family has been supported.

Even if the factory collapses, Lu Feng can ensure that their mother and daughter will live a better life than ordinary people, but standing in the wind of this era, it is impossible to be careless.

The profit of food is limited. Even if it is 300% of the profit, it is impossible to become Bill Gates. Lu Feng calculated silently in his heart. Even after 30 years of operation, the value of Jiamei Food is estimated at The appearance of 20 to 30 billion yuan is the normal value of a first-class food group.

The big head holds 5% of the shares, and Lu Feng diluted 30% to the management. He still has 65%. After this period of time, he will definitely need to raise funds, otherwise Lu Feng will not be able to plug the capital gap. Yes, it is expected to sell 20 to 30 percent of the equity.

After doing a rough calculation in his heart, Lu Feng muttered, "By 2020, I'll be worth only six or seven billion?"

As an excellent young entrepreneur who was worth two billion in his thirties in his last life, he couldn't accept this result. He was completely sorry for his status as a reincarnated person.

"It's time to eat!" Jiang Xiaoyan put a bowl of rice in front of Lu Feng and said, "What are you thinking? So ecstatic?"

"It's nothing, by the way, I have to go on a business trip in two days."

"I'm on a business trip again. Didn't I just come back for a few days." Jiang Xiaoyan was a little dissatisfied. In this month, he didn't even stay at home for ten days.

"I was inspecting the factory in those days. I haven't been there yet. Who knows what the people under my command are doing. This time I'm going to Shanxi. It won't take a few days, but a week."

"Just enough to spend, what's the use of earning so much money, don't worry about food or clothes, every day people are busy for money." Jiang Xiaoyan muttered.

"You can change to a big house, or a luxury car, a Ben, a Bentley or something." Lu Feng asked tentatively while eating, "Do you like the South? Do you like the sea?"

"Northern land duck, what are you going to do in the south?" Jiang Xiaoyan thought about it and said, "Does Feilong know about Li Feilong's wife, who got divorced a few days ago. She was swimming with her lover in Beidaihe. She heard that she looked like a foreigner, so she wore it. A bra and shorts are a shame."

"Hahahahaha!"

Lu Feng was amused by her gossip about a group of women in the village, and said, "We can buy a villa by the sea and play like this every day."