Return To 1990

Lu Feng stared at the two of them, and walked over step by step. The atmosphere at the scene was a bit tense, and some of the reporters next to him were very excited.

It was very boring to report on this kind of science and technology conference. Basically, it was successfully held and ended successfully. Whoever spoke, today's event is definitely not in vain. They can't wait for Lu Feng to fight with Jiao Enfan. Blood, tomorrow's newspapers are going to sell like crazy.

I had a chat with Lu Feng just now, and the polite person looked at him and sighed. After all, he was a young man, and he had to bend when he didn't know how to bend.

"Mr. Hong, if you don't go up to persuade me, don't let me see the joke."

"That's right, aren't you very familiar with Vice President Chang? President Lu also has a good relationship with you. Don't be too stiff."

"Anyway, they are all elders, no matter how bad they are, they have to suffer. If you really can't turn your head and walk away."

Mr. Hong waved his hands again and again and said, "Don't talk nonsense, I don't know Lu Feng and I don't know each other well."

As for Mr. Hou and Mr. Zhang, they hurriedly took a step back. It was okay to watch the excitement, but it was not necessary to provoke them. As a businessman, the most important thing was to have the best of both worlds.

This is the foundation of getting rich, and connections are money connections. As stupid as Lu Feng, there is no one in this group of people.

Lu Feng sat down, took out a cigarette from his pocket, lit one, and put it on the table, looking at the two with Erlang's legs crossed, the whole state was natural and arrogant.

The hostess took another microphone and walked over. Just as she was about to speak, Chang Wanteng waved her hand to let her go, picked up the microphone and said, "I will host this conversation!"

Liu Cheng squeezed over and looked at the stage. Lu Feng's actions just now made him feel heartbroken. Now there is only one way, and that is to buy the license of foreign patented technology, which is simply sky-high.

If any set of technology is licensed and sold in a package, the cheapest price is tens of millions of dollars.

"Don't worry, Mr. Liu, just now, Mr. Cui said that he has a solution, not only the factory, the machine, but even the technical authorization is no problem." Su Yourong comforted.

Liu Cheng turned around and looked for it, his eyes fell on Cui Ning, and he asked, "Are you sure? Which factory?"

"Panda! It will not be managed by a state-owned enterprise, it will be a mixed system."

As soon as these points were mentioned, Liu Cheng understood what was going on, and nodded his head at ease.

On the stage, Chang Wanteng said, "Being able to sit with a young talent like President Lu is the last glory of my life."

"You are polite, if you have something to say, don't be ashamed."

"Technology, industry and trade, or trade, industry and technology, you two have argued for a long time before, and Mr. Lu has won the advantage of his words, but no matter how powerful his words are, they can't change the reality. After many years, they will naturally know. As far as I know, the two They're all returnees, right?"

"Undergraduate at Manhattan University, graduate student and doctoral student at Harvard, majoring in international issues and finance, and his supervisor is Professor Fukuyama." Jiao Enfan raised his head high as he spoke, with an indescribable sense of superiority.

When the people present heard this kind of education, they were also secretly amazed. They are really talented. At this age, this education is enough to look down on their peers.

"I have never been to a university, nor have I ever been abroad. I graduated from the fifth grade of primary school. When the village director registered for the household registration, my dad bought a pack of cigarettes. In the information, the column of educational background was changed to junior high school." Lu Feng He joked: "Some people spend three years reading about a pack of cigarettes."

The people present burst into laughter, some were amused by Lu Feng, some were mocked.

"Technology, industry and trade, these three industries have nothing to do with the current affairs, electronic semiconductors, and you both plan to make TV sets. It is nothing more than making and selling. The most important thing is selling. What do you think of the domestic TV consumer market?"

It is difficult to answer this question without certain market experience and research. Everyone present became quiet. These general managers, engineers, and general managers of the marketing department wanted to hear different ideas.

"I have obtained a comprehensive report on the consumption power of the mainland, which is based on the GDP of each province,

The consumer index has made a judgment. First of all, the southern market is the largest, and the economy in the coastal areas is strong. This is the main market. At present, domestic smuggling is rampant. As far as I know, the prices of Panasonic, Sony, and Sharp smuggled from Japan are all around 8,000 yuan. . "

"There is a great desire for high-end brands in China. The price of domestic TV sets is between 4,000 and 6,000 yuan. What I want to do is to sweep the smuggling market and focus on the 21-inch and 25-inch TVs. In terms of size, the price is around 8,000 to 10,000.”

"If you want to sell so expensive, you have to do brand promotion. I have a full set of foreign advanced technology to create a high-end brand. The sales channels can be stationed in big cities, and the stores can be opened wholly or jointly with the owner, and the sales volume can be exchanged for profits. , which will make the sales staff motivated.”

"At the same time, international organizations have made a prediction on the domestic economic growth rate. The economic growth index will be good in the next few years. Taking big cities in developed countries as an example, young people will rapidly influx in first-tier cities, and young people have higher expectations for new brands. acceptance, greater spending power.”

"My products are only rooted in first-tier and second-tier cities, and cities below the third-tier are worthless. They don't contribute much value. At the same time, they can be bold in the product and enhance the brand's tone. I have done a full set of scientific simulations. Three Within this year, our market share in first-tier cities and second-tier cities will reach 50%, and at the high price of 8,000 yuan, we will be the only one.”

"The net profit will reach 100 million within one year, the listing within three years, and the brand value of 10 billion is just trivial." Jiao Enfan put down the microphone after finishing speaking.

The people present thoughtful, this route is not bad, only in first- and second-tier cities, terminal sales will be particularly easy, greatly reducing freight and so on.

Many people nodded their heads in succession, praising the fact that they had returned from studying abroad, but their vision was different and unique.

Lu Feng can understand why he has never heard of such a TV company. With his number of channels, he can sell several TV sets a year. Now Chinese people are not so crazy about luxury goods.

Lu Feng picked up the microphone and pondered for a while: "I'm just the opposite of him, the layout is in cities below the third tier, and the product orientation is for young people who have just married in the township. The TV should be made larger, 35 inches, preferably as soon as the TV is turned on. First come out with a 囍 character, the price is set at 2,000 to 3,000, not high-tech, but high and stable quality, the picture quality can be a little blurry, but it must be large!"

"Why do you make such a big deal? What you want is the technical content, the picture quality is clear, and it doesn't hurt the eyes." Jiao Enfan smiled contemptuously and said, "You don't understand electronic products at all!"

"Not only should it be big, but also heavy. When I make TV sets, I will definitely put five catties of pig iron in them. You say I don't understand electronic products, and I also say that you don't understand Chinese people."

"Five pounds of iron?" Jiao Enfan thought his words were funny.

"Yes, you are a student of finance and international relations, do you understand electronics?"

"People bought TVs, they found a lot of them, and the picture quality is clear, what are you doing with these bells and whistles? I have seen that you are doomed to fail. Such an unprofessional practice of muddy legs really made me open. Vision, or in other words, you are just kidding."

Lu Feng looked at him and smiled. He is really a high-ranking young master. He probably doesn't even distinguish between five grains. He asked, "Mr. Jiao, you have so much data in your hand. How much does it hold? How much per capita?"

"There are 37.65 million TV sets, and almost 30 people have one TV. It is said that in many rural areas, only the village committee has one TV. In rural areas, there should be one TV for hundreds or thousands of people. ." Jiao Enfan thought for a while after saying that, making sure that his data was correct.

"It seems that Mr. Jiao also knows the situation in the village. Have you been to the county seat? It's the kind of county seat with a population of more than 100,000 people. How do people know how to buy a TV?" Lu Feng asked again.

"What am I doing there? I fly to first-tier cities in China and first-tier international cities."

"It seems that Jiao always doesn't know. When buying a TV in the county town, you have to pick it up and see which is more important. For the same amount of money, if you marry a wife, would you like to buy a bigger one? The villagers go to you. Let’s take a look at the home, big color TV, as for what resolution, what TV stations are there, why do you need so many?” Lu Feng said slowly: “As for the targets you mentioned, they are bullshit, how much do you think you can sell in a month? "

"I sell one for your profit from selling 100. What do you think? You don't understand what a high-end product is."

It is difficult for high-end products to replace smuggling. Everyone present thought this idea was a good idea. They could try it out, but they didn’t know whether it was successful or not. However, Lu Feng was very down-to-earth and had a very high success rate. Some people heard his idea. , I sighed in my heart, and felt that there was definitely a crazy price war to fight in the township market.

"Since you think your path is easy to go, then let's make a bet, for a period of one year, whoever has the highest turnover will win!" Jiao Enfan said with some anger.

Lu Feng raised his eyebrows and sneered, "Are you sure? How much did you bet?"

Chang Wanteng hurriedly slapped Jiao Enfan with his hands and compared the turnover with a low-cost company. This is not a brain-damage. The competition in the bottom market is fierce. The first year of establishment is definitely a crazy price war. What is the turnover? maybe low?

Jiao Enfan was patted by his grandfather and sat there without speaking.

"Such a big boss, what's not to say?" Lu Feng deliberately provoked him.

"Cough cough!" Jiao Enfan leaned back on the chair and coughed twice.

"What are you coughing, everyone here heard what you said, don't you want to be embarrassed? Talking is a fart?" Lu Feng chased after him.

"You!!" Jiao Enfan's face was blue and white, and he gritted his teeth: "The face of the common people in the market is also doing some business that is not on the table, and can never be in line with international standards, just like a frog in a well, sitting in a well and watching the sky, Ye Lang is arrogant. ."

Lu Feng looked at this group of people, and many of them looked bad, because every company made low-end products, and the real sales depended on those townships.

"I'm a jerk, but if Mr. Jiao wants to talk about high-end stuff, I can listen to it too."

"Listen? Do you understand? Do you know Wall Street? Do you understand international finance? You also study putting iron in the TV." Jiao Enfan said disdainfully.

"Are you sure you want to talk to me about Wall Street's finance?" Lu Feng showed a playful smile on his face. For Jiao Enfan, this topic was destined to be a lore!