Return To 1990
Chapter 268 Ball
This pricing strategy and sensitivity to the market surprised everyone. Just imagine how wonderful Lu Feng's speech at the electronics conference was.
I didn't expect it to be an embroidered pillow. It's not very useful!
When discussing this on the phone, everyone could only laugh and talk about Jiang Lang, and several competitors who were nervous at first were relieved at this moment.
"Mr. Jiao, you still think highly of him. I've already seen that he has no ability, he just relies on blowing. This person is really useless except for his eloquence."
Jiao Enfan smiled very relaxedly, and said to the phone: "I still collected a lot of his information, the establishment of Jiamei Food is also a miracle, why not worry, now it seems that I think too much, in fact, most people's success It's all about luck."
"You can sleep in peace. There are too many people like this. They are born and disappear in the next second. Fan Libing, who made caramel three or four years ago, knows?"
"Looks like I've heard of it!"
"He rose overnight and became complacent. Later, he went to the coastal areas to invest and lost everything. Last winter, he owed a debt and committed suicide, so Lu Feng is just the next Fan Libing."
"People are not enough to swallow elephants. If he doesn't invest in electronics, he may be rich for a lifetime." Jiao Enfan sighed slightly: "Okay, I'll rest and observe for two more days."
"What else to observe, this price, this product, has already sentenced Lu Feng to death!"
"It wasn't me, it was Mr. An of TCL who called me and said that he is a cautious person."
It was already past twelve o'clock in the evening, and the phone calls were still going on. Jiao Enfan was very relieved about Jiafeng Electronics Factory, but other old fritters didn't think so. They thought that as long as the factory had not gone bankrupt, there would be a chance to turn over.
Lu Feng didn't sleep either. Sitting in the office, he flipped through the table. There were about a million people in the city. Yesterday, 27 sales points were established in one day. At this rate, the sales points between towns and villages could be spread over the next two days. Full.
"Without Internet communication, this kind of loophole marketing is really difficult!" Lu Feng muttered while covering his forehead with his hand.
In fact, what he wants to do is just a kind of loophole marketing in later generations, passing preferential conditions to users in the form of loophole losses, so that users think that they have taken advantage, and they will tell each other and buy crazy.
In the Internet era, there are professional groups that shave wool, and they can drive ordinary people just by mobilizing them.
However, in this case, the first crab eater is needed.
The key is that this price is really high, so high that most people turn around and leave after seeing it.
"Need a fool!"
It was almost one o'clock in the evening when Lu Feng lay on the bed and fell asleep.
Early the next morning, the local news newspapers were completely fried, and some newspapers such as Morning News, Minsheng Daily, and Life Morning News concentrated on making a report on Wipoda.
The ill-fated electronics factory is in trial production, and the first day sales of Wipuda are zero!
Why is it so difficult, can Wipoda face the market, face itself, and find the right position, otherwise the electronics factory will repeat the same mistakes of the past!
The price is high, the size is small, and it is difficult to hide the domestic taste even if it is approved for foreign skins. The TV market is showing abnormal development and competition!
Most of them were critical voices. One of the headlines of a third-rate newspaper was very dazzling. It wrote: Wipda's situation today is that his boss can't recognize himself, and he thinks he has a superhuman-like appearance after his shit luck. ability.
There were all kinds of sarcasm in the content, and he almost started scolding. Lu Feng sat at the desk and took a sip of soy milk and threw the newspaper on the table: "I don't know anything else, this article must have cost money."
Zhang Fengxia and Zhu Lidong were speechless when they were sitting. Now this is not important, the important thing is to sell the goods.
"I shouldn't have said anything about the market, but I still think that your approach this time is not right. People can't be too confident. Everyone has shortcomings." Zhang Fengxia said euphemistically.
"That's what you mean!" Lu Feng put a newspaper in front of her, and pointed to the four characters "Jiang Lang Cai Jin" on it.
"No, don't think about it too much. Color TVs are a big item. Anyone who buys TVs is optimistic about them, and they will also ask those who bought color TVs about the quality. Its market operation rules and food are two different things."
Zhu Lidong nodded secretly on the side, agreeing very much, the root cause of the current predicament is pricing.
Lu Feng knows what they mean better than anyone else, but if he wants to hit the local market in a short period of time, he must use this method. Once the market price is set at 3,500, the sales will definitely be good.
The problem is, the growth will be very slow, and it will require a lot of advertising. This method is like climbing a mountain, one step at a time, and Lu Feng now uses an elevator.
"According to what I said first, the people from the marketing department will still go to the front line for me. Be proactive and bring customers in to see it, understand?" Lu Feng instructed.
Zhu Lidong was a little helpless, but he could only nod his head in agreement. Once the 50 million start-up capital was burned out, there would be nothing left.
Zhang Fengxia sat there thinking, Zhu Lidong is a newcomer, she has been by his side for so long, she is more like his secretary, she is unlikely to listen, she is thinking about calling Gao Zhiwei and asking him to talk to Lu Feng chat.
The phone on the table rang, and Lu Feng picked up the phone and said, "Which one?"
"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Waking up so early? Didn't you sleep all night? Not sleeping is not a solution, and a person's ability will not change just because he doesn't sleep. "
"It turned out to be Mr. Jiao, are you still alive? I heard a few days ago that someone with the same name as you was killed by a car when he went out. I thought it was you, Mr. Jiao, remember to pay more attention to the car when you go out recently, I'm really worried about you, the domestic traffic is so chaotic now." Lu Feng said on the phone.
On the other end of the phone, Jiao Enfan's face turned green, he had never seen such a vicious curse before, he gritted his teeth and said, "What are you being arrogant about? Don't show your inferior tutor and the rusticity in a small city in front of me, I tell you, Jiafeng The defeat is set, what are you going to fight with me?"
"You say that the defeat is already decided, so the defeat is already decided? Who are you? Your grandfather has the final say on this matter?" Lu Feng said angrily, "To be honest, I've never looked at you with the right eyes, that's all you are. It's the glory of your life to be able to be my opponent!"
"You! Go to Nima, Fake Squid..."
Lu Feng directly hung up the phone and said, "There are a lot of people waiting to see our jokes, so we need to do everything properly, especially in the township, the coupons must be arranged properly, and don't talk too much to the agent. , understand?"
He ordered some things, but Lu Feng didn't want to say more. Zhu Lidong was very capable in terms of market layout. After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that the money had been sent to Liu Cheng, leaving Zhang Fengxia busy. Own it.
When Zhang Fengxia walked to the door, she suddenly thought of something, and she turned back and said, "There have been a lot of dinner invitations in the local area recently, and I have turned them down for you, but the local chamber of commerce will hold a New Year's dance party, please come."
prom?
Lu Feng is now afraid to hear these two words, he can't stand the atmosphere of an old disco, he waved his hand and said, "Don't participate!"
"But the people in the business department want you to participate. Some of our local suppliers will go there, and based on the local area, you need to deal not only with the market, but also with the suppliers!" Zhang Fengxia walked back and said with a smile: "I think, The local chamber of commerce should only have a future if a young talent like you is the chairman."
"Stop flattering!" Lu Feng leaned back on his chair and pondered, "I think you're right, it's a pity that someone like me should not be the president."
"Hahaha!" Zhang Fengxia was amused by him and said, "You are so shameless, so why don't you go tonight?"
Lu Feng nodded and agreed.
It's already March, and the south is beginning to be as warm as spring, and the New Year's flavor is almost dissipated. However, the local New Year's dance has just been held. For the local chamber of commerce, the biggest event this year is the arrival of Lu Feng.
This foreigner is like a dragon crossing the river, bringing a lot of impact and topicality to the local business community.
In the whole day, Vipuda TV has basically completed the coverage in the local area. There are sales points in major towns and villages. At the same time, the advertisements in the towns have been overwhelming.
A large factory with more than 5,000 people, facing such a small market in this city, can be said to use a knife to kill chickens. However, in the evening, the data from all parties was compiled, and the sales volume on this day was still zero.
The atmosphere in the conference room was almost solidified. The market did not spread on the first day, and it was understandable that one unit was not sold, but it was unreasonable that one unit was not sold in two days.
"Mr. Lu, we think it's better to cut the price. At least it's about the same as the 27-inch price of those brands." The marketing manager said.
"It's not about the price!" Lu Feng felt that it would be too difficult to make an external breakthrough, so he would subsidize it and let the insiders buy it, and said, "You guys tell me to buy our TV with a subsidy of 1,000 yuan. block, it is limited to two days tomorrow and the day after tomorrow.”
The manager of the marketing department took a deep breath and stopped talking. He felt that he would not be able to work for long. According to Lu Feng's nonsense, it would not take long for him to close down.
"Our production has come up, and now more than 2,000 TVs have been accumulated in the warehouse, or we should stop production first."
"No, continue production. At the same time, debug the other two assembly lines and put them into production as soon as possible. Our market prospects are very good. We should not run out of stock. At the same time, we must do a good job in external market expansion." Lu Feng looked at Zhu Lidong and said: "This You have to hurry up."
Zhu Lidong nodded bravely, regardless of whether the local market can be opened or not, let's expand to other identities.
"The plan for transportation has been finalized in the past few days, and several provinces have been identified, which will be on your desk tomorrow."
High-speed text handwriting returns to the 1989 chapter list
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