Return To 1990

Zhu Lidong was very confident in the market positioning of vcd. Because Lu Feng attached great importance to it, he did market research on home theater early.

He has a very strong self-understanding of product positioning and marketing, so he said this in front of Lu Feng, but Lu Feng rejected him unexpectedly.

This time Zhu Lidong began to feel a little confused. He instinctively felt that Lu Feng could not be wrong, which made him very unconfident.

"In terms of market positioning, we must first seize the genuine product and patent licensing. In the first-mover stage, the brand must be established, and we must stand up and strike first. Second, the brand of vcd is the same as the previous home theater, which is called the Golden Leopard! "

"In each province and city, with different content, we must learn to grasp the local content resources for scheduling. In addition to the content we introduced, the development of diversified content such as Errenzhuan, Errentai, Peking Opera, Opera Opera, and Cross Talk should be guided locally. ."

"First cooperate with a small recording studio in the local area, let these groups know about this cheap sales method, and stimulate the market to produce itself, but we can't meet the diversified needs of the market, understand?"

Zhu Lidong kept nodding, fumbling around, finding a notebook and starting to take notes.

"At the same time, we must start publicity work in entertainment." Lu Feng looked at Wei Yandan and said, "This is the first time that industry and entertainment have cooperated. We should do a good job in fan guidance, market promotion, and advertising endorsements. It’s the first time it hits the top, and people’s first impressions are very important.”

"I have been in contact with Mr. Zhu this week, in terms of brand, product and market positioning, and come up with a plan as soon as possible." Wei Yandan replied.

"Now major companies are eyeing us, I need to get their internal information, especially in terms of market positioning and price, I will release about a thousand units of the first batch of products, because the first batch of products , the buyers must be major companies, and they want to take it back and dismantle it.”

"So the price of the first batch of products should be set high, and the first batch of products should be advertised. At the same time, there must be confusing loopholes in the design of the machine to buy us a certain amount of time. In short, the first batch of goods must be advertised. The effect is high, the price is high, and the news will definitely pay attention at that time, which is regarded as a wave of publicity.”

The people present laughed when they heard this, and President Lu began to dig holes for friends and businessmen again.

We talked for an afternoon from the market, products, content discovery, advertising, estimated annual sales, profit points, etc.

The sky outside was dim, and Zhu Lidong's notebook was already densely packed with memories. Feng Zhiyao sat beside him and yawned. He had to admit that Lu Feng had a very good brain.

There were so many things, and the various departments talked endlessly in the afternoon, and the rich content covered made him feel ashamed.

"How about finances?" Lu Feng asked the financial manager.

"At present, the loss is relatively large, mainly because of the large expenditure at the beginning of the year. Since January, the sales volume of VIPDA has stopped falling, and the gross profit has dropped further. This month, VIPDA's loss is about 4 million, which is equal to the balance. , but the expenditures in other areas are too large, and the loss is expected to be around 150 million this year."

"If vcd can make a profit and make up for the losses, the accounts at the end of the year will look a lot better. As long as there are no major problems this year, there will be no problems with the operation of the company." The financial manager suddenly thought of something, and said to Lu Feng: "The premise is that Mr. Lu, you don't Tossed."

"I didn't bother, you see what you said, you are in charge of the money, I give you the money I get, and you give me the money." Lu Feng teased with both hands.

The scene burst into laughter, and the old financial manager had a wry smile on his face. Only the financial officer knew what it was like to be such an old man.

"This is the statement. The R\u0026D company is 100 million yuan, the vcd company has spent 50 million yuan, the entertainment company, the construction of the new factory, the amount of debt, the profit of various products this year, and the expenditure on market development."

The expenditure form is very long, as many as five pages, followed by the usage of various expenditures.

Lu Feng's expansion was too fast.

"I estimate that this year's turnover may exceed one billion yuan." The financial manager said with a slap in the face: "In the private enterprises in the country, such a high turnover is one of the largest companies."

Lu Feng flipped through the statement, followed by the debt situation, and then flipped back to see that someone owed him money, and exclaimed, "What's the situation with this 18 million debt?"

"This is an account transfer. Last year, a group of companies purchased TVs directly. It was a coal company that made internal purchases for the family's house. At that time, it was because of the decline in sales!" The financial manager looked at Zhu Lidong as he spoke.

"I did this thing. The other party is a state-owned enterprise. Not only one purchase, but several purchases, and the amount is relatively large. Because of the problem of capital turnover, a public-to-public account was made."

"It's been a few months, and the money hasn't come back yet?" Lu Feng asked Zhu Lidong.

Zhu Lidong said with an embarrassed look on his face, "I urged them many times, and kept saying that I would go through the process, because I believed them, but I didn't expect to transfer the account. Another state-owned enterprise owed them money, so the account was transferred to them. Now If you hold the IOU, you will definitely be able to get it back, but now the triangular debt is more fierce."

Looking at the money, Lu Feng sighed and said to Zhu Lidong, "You've been by my old hunter's side for so long, yet let the old fox play with you? What do you think? I'll tell you a lot in meetings. , now is the era of cash is king, and the decline in product sales is the most prone to this problem.”

"I think about shipping all day long, but in the end, the goods are shipped out, and the money can't be recovered. Isn't there enough bloody cases?"

Zhu Lidong lowered his head, and he was under great pressure when sales fell, so he could ship as much as he could.

"Mr. Lu, I will definitely get the money back." Zhu Lidong assured.

Lu Feng didn't say anything. He was thinking about the madness of the triangular debt, which once hindered the development of the economy. It was commonly known as playing white bills. Transfer the debt to a third party and ask for it yourself.

Lu Feng glanced at the time. It was already seven o'clock in the evening. He stood up and said, "That's it, let's go eat."

Everything started to speed up. Mr. Jiang went to the R\u0026D company with the drawings. In three days, the R\u0026D company finalized the plan and started trial production. The Golden Leopard vcd company was registered and established with a registered gold of 50 million yuan, and Jiafeng Electronics held 5%. Ten, Jiang Wanmeng controls 50% of the shares.

The 50% of the dry shares are patented shares, only the right to dividends, and no right to participate in the management of the company.

Jiafeng Electronics has come to this day, with more than 20 subsidiaries under his name, but Lu Feng still has no interest in forming a group company.

Because most of these companies are tax-free, the advantage of establishing a group company is unified management and unified reporting of account funds. For example, two factories under Jiafeng Electronics, one of which earned 10 million this year, needs to pay 2 million in tax , the other factory lost 10 million and does not need to pay taxes.

If there is no tax-free policy, a group company is formed, the financial management is unified, and all the funds are collected at the group headquarters. Here, it earns 10 million yuan and loses 10 million yuan there. 2 million tax avoidance.

The vcd industry is definitely a big show for the new year. There is a lot of talk in the outside world. There are more people who want to interview Lu Feng, but they are all blocked by Zhang Fengxia.

With the completion of the factory in Dongguan, Zhang Fengxia attended the ribbon-cutting ceremony, Zhu Lidong began to investigate the sales market prospects of vcd in the market channel, and Wei Yandan seized the time to make arrangements for entertainment endorsements.

Lu Feng was busy, and Deputy Mayor Liu called him one after another, asking him what he meant and asking him to help. As a result, the matter had already settled down, why did he have no news.

Jiang Xiaoyan called. She finished a course of treatment, and Duoduo will start school soon. She has booked a flight ticket and will return to Shenzhen tomorrow.

At the same time, Liu Cheng called and said that the overall design of the vcd has been completed, and it is currently in the test adjustment stage, so he wants Lu Feng to take a look.

Deputy Mayor Liu kept calling, and Lu Feng knew that it was time for him to go back to Shenzhen.

The news of the imminent implementation of the vcd project keeps coming, and people in the industry are getting more and more nervous. During this period, the frequency of calls is getting higher and higher.

Many companies have sent people to live in Suzhou and Shenzhen, requesting to snap up the first batch of Jiafeng Electronics when it comes out.

Take things back, take a look at them apart, and measure them with a ruler. They have a way. Don't doubt the copying ability of current manufacturers. Their "take a look" ability has terrified the whole world.

Liucheng said in an interview that the internal itinerary and the estimated time for the first batch of products to go offline are scheduled for March 10th.

Mr. Zheng was sitting in the office smoking a cigarette and looking at the newspaper in front of him. Six or seven executives were sitting opposite. Everyone was very quiet. After the New Year, everyone was waiting for the fierce battle of small appliances.

They all held their breath and prepared to fight, but they have not done it until now. It is just a small friction in the terminal market. Compared with the intensity of last summer, it is not worth mentioning.

"On March 10th, the market decline of VIPDA has stopped, and Lu Feng's rear is basically stable. He just wants to use vcd to penetrate the market and start a game-breaking battle. If he loses this one , Jiafeng Electronics is really useless."

"I don't think he can win. The investment of 50 million yuan is too high. Once the market does not adapt, there will be big problems." An executive thought.

"A hero or a bear, I'll know in a few days, I can feel it, how many small and medium-sized enterprises will die in this battle, but there will be more small and medium-sized enterprises springing up like mushrooms after a rain, for me, this is an opportunity ." Mr. Zheng closed his eyes, reached out to touch the pendant on his chest, and muttered, "Bless the Buddha!"