Return To 1990

"Ah?" Liu Cheng didn't understand why Lu Feng suddenly said such a sentence. The people present were a little confused and didn't know what it meant.

Lu Feng came back to his senses and said to the crowd, "It's alright, continue talking."

"At present, the technology of signal receiving, decoding and compiling in our reserve is mainly used in home appliances. The main technology of pagers is superheterodyne receiver, and then compiling, because domestic switches are mainly used abroad, among which Motorola, These Sony machines are the main ones, by the way, now there seems to be a Huawei company that also makes switches, and they sell well." Liu Cheng thought about it.

"We have no technical reserves in this area. The advantage is signal compilation. The problem is, if you can't receive the signal, don't talk about compilation. It is impossible for a machine to create a row of words out of nothing, and a superheterodyne receiver. , or it is imported as a whole after foreign investment, or it is to buy someone's technology authorization."

Liu Cheng saw Lu Feng sitting there smoking a suffocating cigarette. Of course, he knew what Lu Feng was thinking. The two of them worked together for all these years. If they could do it themselves, Lu Feng would never buy a license.

"What problem are we facing now? From the perspective of the market, the domestic waveguide has already exerted its strength, and the market will not give us too much time. If we develop our own research and development, maybe after we get it out, the waveguide has already competed with Motorola and Panasonic. Five to five are open."

"There is another situation that foreign investors don't pay attention to the mainland market now. Hanxian pagers on the market are still in short supply. Once Motorola, Panasonic, and Sony start to pay attention to the mainland market, it will be a disaster."

"I chatted with Zhu Lidong. He said that from the perspective of the market, the sooner the better, and business opportunities are fleeting. Entering the market this year and joining the battle next year may be two situations and two results."

Lu Feng waved his hand to signal him to stop talking, took a sharp puff of cigarette and said, "Don't talk to the marketing department when it comes to R\u0026D, the sales team's job is to sell the product, as long as it is sold, it's a matter of after-sales. , their performance has been completed, no matter how many you are, there must be overall considerations, of course I know that it will be good to pull in the assembly line tomorrow."

Liu Cheng pondered for a while, looked at the vice presidents next to him, flipped through the folder in his hand, and said, "Didn't you say before, pay attention to companies in this area, and acquire a company with technology internationally. R\u0026D companies or laboratories, we have done an evaluation, it is too expensive.”

"What's the general price?" Lu Feng asked.

Liu Cheng stretched out his hand towards the vice president next to him, the vice president handed him a folder, flipped through it quickly, raised his head and said, "It's basically two to three hundred million, some have gone bankrupt, and The technical background is really ordinary, that is, some common superheterodyne receivers, patented technologies for compilation, signal frequency, display screen, and integrated motherboard, according to the results of our internal meeting, these technologies are already outdated technologies.”

"These R\u0026Ds have been applied on a large scale. They sold these things, indicating that new things have been developed. From a market point of view, two or three hundred million acquisitions have been invested, and according to the current growth rate of the pager market, We may be busy for a long time, and if we do it well, we will lose money.

"

"Mr. Lu, we think so." A vice president next to him said: "Currently, the mainstream international R\u0026D investment is mainly in two aspects, one is digital transmission, which is the Internet highway, and the other is wireless signal compilation. For voice calls, we will strengthen information processing and compilation on the basis of Big Brother.”

"International R\u0026D companies have invested the most in these two paths. After the meeting, we felt that we could give up the pager and invest directly in R\u0026D for one of the two."

Lu Feng twisted out the cigarette butt in the ashtray, looked at Liu Cheng and asked, "I'll give you five hundred million, and give you five years. Can you get me a cell phone?"

Liu Cheng squeezed out a smile, a little embarrassed, and said, "Mr. Lu, no one can guarantee this kind of research and development."

"I know what you know about the future, and what you don't know, I also know that the road is unstable, so you want to run? Are you getting a pager to make money?" Lu Feng looked around the crowd and said, "Really If I want to make money, if I open a winery and produce liquor, wouldn’t I make more money than semiconductors?”

"The main task is to train the team. With talents, there is no shortage of anything. First, understand the pager, and accumulate enough related technologies. This time is not only a breakthrough in related technologies, but also international acquisitions. But as I said just now Those technologies are not worth two or three hundred million yuan, and I still need chip technology." Lu Feng said to Liu Cheng, "We don't want good technology, we need the core control chip of the TV."

"Do some simple data processing to prepare for the next breakthrough of the TV, such as channel preview, small window preview, and you can bring your own mini games, such as Tetris, to make the TV 'smart'."

"If it is this kind of semiconductor, it can be acquired for two or three billion yuan. It is no longer a core technology." Liu Cheng said to Lu Feng.

"What I want to do is to put the chip technology in China first, get a factory, not only to supply myself, but also to sell it to other manufacturers, even if it loses money, it has to continue to do it, and then expand and develop, this is a step Come on, we are indeed 108,000 miles away from those manufacturers in Intel, but if we don't go now, the future will not be 108,000 miles away!"

"I don't mean to let you make the most advanced Intel 486 processor now, not to mention the Pentium processor just released this year, but let's go slowly!"

"Get out the core things of TV processors and pagers first, and increase investment in international R\u0026D cooperation. I still say that, no matter what kind of devil he is, as long as he can help, he is a good devil."

Liu Cheng nodded and already understood what Lu Feng was going to do, and said, "Then we have recently screened some international companies to communicate with them. International acquisitions may be troublesome, so let's be more prepared."

"Next year, your budget is 500 million yuan. You can spend up to 400 million yuan. The remaining 100 million yuan can be spent on LCDs and TV motherboards." Lu Feng ordered.

The meeting lasted for nearly seven hours. After a simple lunch at noon, a group of people chatted extremely hotly. At four o'clock in the afternoon, Lu Feng walked out of the meeting room, took a deep breath, and stretched.

This month is one of the few quiet moments in the electronics industry. Everyone is busy with year-end promotions. Lu Feng has been too lazy to manage the conventional market battle. The news and newspapers he reads these days are mainly focused on communications.

"Hello Mr. Lu!" A clerk passed by and greeted Lu Feng.

"it is good!"

Lu Feng nodded and walked towards his office. When passing by the strategic investment department, he stopped and pushed open the office door. The person in charge of the strategic investment department was stunned for a moment, then stood up in a hurry and asked: " President Lu, what's the matter with you?"

"How about what I told you last time?" Lu Feng asked him.

"I've already seen it, do you want to talk somewhere else?" he asked.

In the reception room, Lu Feng sat down with a cup of tea in front of him. After the clerk left, he closed the door. Lu Feng asked, "How is Hua Sha's current situation?"

"I approached as an investor of Hurricane Capital in Heung Kong. They are also actively seeking foreign investment. My opinion of Huasha is that the expansion is too fast. They have opened three factories in a short period of time, at low prices. The strategy attacked the market, which caused hatred of the entire industry, resulting in a sharp drop in the profit margin of cosmetics, and a lack of follow-up funds, resulting in a tight capital chain."

"By the way, the cosmetics industry is scolding you now!" The head of the investment department said embarrassedly.

"Scolding me? Why scold me?" Lu Feng's face was full of grievances.

"Zhang is always brought out by you. Her style of play is the way you play in the electronics industry." He smiled awkwardly, thinking to himself, you were besieged in the industry, and the apprentice you brought out went to Other industries are naturally scolded, and by the way, even the master is scolded.

Lu Feng sighed, and now he understands why Patriarch Bodhi told Sun Wukong not to mention himself after going out, he was a little scolded, and he was wronged.

"Then how much money do they have left in their accounts?" Lu Feng asked.

"It's less than one million, and the debt ratio is extremely high. It can be said that this is a bankrupt company with three factories, two of which mortgaged the site and machinery to the bank in exchange for cash flow. In the end, the money was burnt out, it was true Insolvent."

Lu Feng rubbed his face with his hands and let out a long sigh. Zhang Fengxia isn't doing this. The cosmetics industry market is not big now, it's not a high-tech industry, and the valuation is not high. She dares to play like this.

"I have a task for you, you go to Xiangjiang to rent an office, get a temporary office, find a few old ports, talk to them after the New Year, invest 10 million in it, and take 51% of the shares. , we must absolutely control the development route, and do not limit the production to cosmetics. Now household products are the bulk of the market.”

"For washing powder, soap, toothpaste, etc., use low prices to hit the market and conduct dislocation competition. At the same time, in cosmetics, open a new brand with a foreign name, and rely on foreign cosmetics. The price is not too expensive. The quality of the product is about the same as the price, but the outer packaging must be beautiful, and at the same time, pay attention to the control of sales channels, understand?"

"I see!"

Lu Feng nodded and stood up. If this can't be saved, he is really out of options. In fact, Lu Feng doesn't understand cosmetics. At least there is a market for laundry, soap, and toothpaste, and the demand is very large. .

If you can't become a cosmetic brand, even if you become a Liby, Shufujia, Head \u0026 Shoulders or something, that's fine!