Return To 1990

Kevin accepts all this, but he just wants to minimize his losses, after all, he really can't go back to the public. In the world's auto companies, his position and salary are a turnip and a pit.

The higher the position, the greater the competition, and it may be impossible to find the same position after leaving the company, so the bosses will only leave their jobs if they have a clear way back.

And he also felt that, according to what Zhu Lidong said before, Jiafeng Electronics' international development would not be too bad, and his status would not drop too much, plus such a bluffing name is enough.

The two parted at the door of the restaurant. Lu Feng took a taxi and went straight to the R\u0026D company. Liu Cheng was already in the office to handle the company's daily affairs.

Going upstairs, Lu Feng asked a clerk, "Where's Mr. Liu?"

"It should be in the office."

Lu Feng walked to the door of the office and knocked on the door. After pushing the door, he saw that he was indeed in the office, and said, "When did you come back?"

"I'll be back at noon." Liu Cheng stood up and said, "Mr. Lu, now the shape design has been set, and the machine parameters have been calibrated. If the changes are not big, I think it's better not to move."

"I originally thought about this matter, but after a brief look at the market, I don't think it's possible." Lu Feng sat down and said, "The market has already shown a smell of price war, as you said the other day, The cost of this thing is only tens of dollars, or even lower, the technology in their hands is mature, and the early technology investment has already paid off, what about us?"

"If we think about it like this, we are really passive!" Liu Cheng didn't know much about the market, but he still felt that such a sudden braking would hinder the launch of the product. Liu Cheng smelled the strong smell of alcohol on his body, and said, "Why don't you take a rest first and talk tomorrow, see if you drink a lot."

"It's just a few bottles of red wine. I drank it with Kevin. It's not easy to coax that old boy. Don't worry, you're very clear-headed. You can call Du Guoying here." Lu Feng ordered.

Seeing his insistence, Liu Cheng had no choice but to turn around and pick up the phone on the table to call and notify Du Guoying to come over.

In the past few days, Du Guoying has written a total of three sets of marketing plans, and conducted a simple survey of pager users, markets, sales channels, and competitors. It can be said that he is working day and night, for fear of missing out. This important opportunity in life.

Ten minutes later, Du Guoying walked in with three folders and said to Lu Feng, "Hello, Mr. Lu."

"Sit down!" Lu Feng greeted and asked Liu Cheng, "Is the person in charge of the shape design here now?"

"Chief Li is here today."

"Call over!"

After a while, seven or eight people were sitting in the office, and Lu Feng asked the crowd, "If the design changes, how long is the mass production expected to be delayed?"

"It was originally going to be mass-produced next week, and it's almost March." Liu Cheng thought about it and said, "From the perspective of plastic film, setting, and debugging machine parameters, I estimate that it will be delayed for half a month, because the shape design is The earliest decision was made, and the plastic factory was already busy with work.”

"Blame me, blame me!" Lu Feng took the initiative to resist the responsibility.

In Lu Feng's memory, the shape and design of the pagers were similar, and they were all black shells. According to Lu Feng's memory, Bird used a price war to lower the price of pagers. The first year was very profitable, but Motorola , Panasonic and these brands did not follow the price war for the first time.

They absorbed a large wave of profits in a short period of time, and after they had the money, they began to lay out sales channels. Later, Motorola began to lower prices to compete for the market.

What Lu Feng sees now is that the wholesale model of Bird is very popular, and there may be no plans to establish a sales channel in the short term, and continue to move forward by taking advantage of the price advantage.

They are now very afraid of Jiafeng Electronics, a company that did not exist before, and the pressure on them is far stronger than that of Motorola.

If they continue to let prices dive because they are afraid of competition from Jiafeng Electronics, then Lu Feng is really passive.

Because Jiafeng Electronics acquired the 400 million yuan of Ruixin Laboratory, which is a huge pressure on the head.

Relying on TV chips, communication technology, compilation technology, and wireless signal technology to make a return of 400 million yuan, it will be difficult to reach the sky within five years.

So when Lu Feng saw the chaotic situation in the terminal market, the first thing that came to his mind was not to fight a price war. In particular, he also knows that Watanabe Shi has joined Motorola, and he may come here at some point.

The domestic and international business situation is quite complex and can no longer be determined by the previous single market.

"A good meal is not afraid of being late. It's not bad for the past two weeks. Let's talk about the market situation first." Lu Feng leaned back and asked Du Guoying, "How are you busy recently?"

"Mr. Lu, through a simple survey of the surrounding market recently, I have three solutions in hand. For sales, I still have to rely on the group's sales channels. I personally think that the best solution, the first one, is mainly to solve the problems of users. Pain points, highlight product needs, and focus on young people as the main target group.”

"What do young people like the most? Of course, it's the target. We can rely on this in advertising. The commercials mainly focus on a couple living on two mountains. Every day, they agree to stand on the top of the mountain to watch the sunset. , the woman talked to him through a card-type public phone every day."

"Finally, it was the two of them standing on two hilltops at sunset, looking at each other from a distance. First, the hilltop was chosen as the background theme to highlight our good signal, and secondly, as a couple, if you buy one, you will be a pair. It’s also more helpful for sales.”

Du Guoying talked endlessly, mainly on billboards, TV commercials, channel distribution, user groups, and marketing strategies.

I have to say that his first plan was perfect, even Liu Cheng kept nodding, saying that if he was young, he would definitely buy it, and Liu Cheng also proposed the concept of a couples model by the way.

"General!" Lu Feng gave the answer and lit a cigarette: "It's too naive, have you ever understood the income of young people? Even if the price of a pager is set at 1,000 yuan, how many do you think can buy it? More than half of our group sales channels are in small cities, urban-rural fringes, and townships.”

Lu Feng directly rejected the first plan in one sentence. Du Guoying's excited expression on his face was a little disappointed. In his opinion, this plan should be the most perfect, because couples are the most prone to impulse shopping. Some expenses are more concerned with commemorative significance than actual value.

"Then let me talk about the second plan, the positioning is business needs, go in the direction of the elite, the advertising scene is a man in a suit, standing in a luxurious office building, chatting about global business, then the pager rang, pulled out I came out and took a look, and directly rejected the contract that was being negotiated."

"The main thing is that the information is fast and fast, but these points can also be easily achieved by other products. I personally think that the market's audience is a bit small for this product positioning."

"Continue to talk about the third one." Lu Feng smoked a cigarette and said nothing.

"The third plan, I think, is out of a need for product positioning, and more of a vanity. The main advertising scene is a teenager in a big city returning to the village with a pager, and he uses it every day. When communicating with the outside world, the pager is always beeping, because such a novel thing gives people a very high-end and cool feeling, and the little flowers in the village like him."

"I don't think about the third plan very clearly, so the overall positioning is still a little vague, and it can be optimized again." Du Guoying has little confidence.

"The starting point of the third plan is not bad." Lu Feng said, putting out the cigarette butt in the ashtray.

"Ah?" Du Guoying was a little dumbfounded.

The people present couldn't believe it. It was obvious that the first plan was more attractive. They all felt that the first plan had a very good positioning of the product, that is, young people had no money, but there were many young people, and there were always rich ones. Will buy, large quantities, as long as 1% of the people inside, that is a very impressive sales.

Seeing that they all looked surprised, Lu Feng sighed, let's teach him, and asked Du Guoying, "What kind of product do you think is the most profitable."

"What kind of product is the most profitable?" Du Guoying pondered.

"It must be a just-needed item. It can be sold, and everyone needs it." Liu Cheng replied.

Others also nodded their heads one after another. Rigid goods are what people need the most and are the most stable.

"A practical thing, can the price of a wrench make the profit reach 50%?" Lu Feng looked around at the crowd and said, "Food is also very needed, just take the Jiamei food I have made, you What do you think its profit margin is now? I tell you, 20 percent, and this profit will decrease, why does its profit margin keep decreasing?"

Du Guoying seemed to understand, and said, "Because it's practical, just need it!"

"Yes, if a product wants to pursue profit margins, it cannot rely 100% on practicality and demand. If it is 100% just in demand, its profit margin will not be high. If its profit margin is soaring, it will be the third World War II." Lu Feng leaned on the sofa and said, "So don't advertise the positioning of the pager, it's practical, because all fools know it's practical, don't tell the user, he already knows, tell him, What he didn't know, or rather, more than he expected."

Du Guoying's mind was spinning rapidly, digesting what Lu Feng said, she always felt that she had caught something, but she couldn't say it.

"Actually, the overall market is not only about young people, but also about what kind of people are more in demand. Under this general direction, it must be combined with the background of competitors and price wars." Lu Feng said solemnly.

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