Return To 1990

Under the constraints of so many rules and regulations, not to mention Du Guoying as a newcomer, the team is still relatively simple, even if Zhu Lidong's team does it, it will be difficult.

Being able to do the current three plans is enough to see his potential.

"We need to find a balance between products and premiums. In the face of the current market situation, we are unwilling to fight a price war, whether it is with Bird, Motorola, or other foreign capital, so how can we lock the price when the other party lowers the price? Living the price and guaranteeing a certain amount of sales is our number one problem.”

With a serious expression, Lu Feng sat there for a while and then said: "The product positioning is high-end. I agree with this point. It is necessary to build brand power, so that users can have certain social attributes after purchasing, and even add friendship attributes. I don’t agree with positioning business, it will make young people feel excluded.”

"I think the positioning should be a young attribute, a light luxury brand, strengthen the value of the product, and not let it go into a price war easily. In terms of publicity, don't engage in pragmatism, what signal is good, the product is durable, and the after-sale service is good, all these should not be carry!"

"In product advertisements, the words high-end, first, and luxury should not appear, but users should feel these in advertisements. In offline sales, the service attributes of stores should be improved to give young people their first VIP service experience. Jiafeng VIP system, as long as you buy Jiaxun pager, you will automatically become a Jiafeng electronic VIP customer, enjoy priority service, door-to-door delivery, and after-sales priority."

A vice president next to him said, "Mr. Lu, if you buy a pager, you will become a VIP customer, and then you will launch high-end services later. What should we do? Customers who buy our TVs and VCDs must have opinions. Besides, with the user Quantitatively, these services are also a significant expense.”

"Don't worry, there is still a VIP level in the back, and the points system can be used. It's still a card game. For example, if you buy three pieces of VCD, TV, and pager, you will get a free electric fan or something. This aspect will be based on profits. Look, at the beginning of the pager, I thought that the price should not be lowered, and the price could be lowered in disguise, but the price could not be lowered directly."

Lu Feng sat there and thought about it; "The direction is this direction. In order to match this direction, the shape design needs to be changed. The current all-black plastic integrated molding is not high-end, and the shape design needs to be higher-end. Go, increase the cost."

There are seven or eight chief engineers of the shape design, look at me, and I look at you. They don't really know what Lu Feng wants, but there are still some drafts.

As a designer, who has not had a stack of manuscripts rejected by the leaders?

A few minutes later, a stack of manuscript papers was placed in front of Lu Feng, and everyone looked at it. Some manuscripts killed Matt, some were technically demanding, and some were too expensive.

Lu Feng flipped through and saw a piece of manuscript paper. The shape design described above was bordered in silver, and the shell clips were designed in contrasting colors. There were three kinds of light blue, alloy steel, and black plastic. The buttons were also quite textured.

"What is the cost of this manuscript?" Lu Feng asked, putting the manuscript in his hand on the table.

"Everyone was very satisfied with this before. It is Li Gong's work, but its cost is expensive, and the spring technology under the button is relatively high. Because it has a texture when pressed, we can't do it at present. Only one in Shanghai can do it. Seiko, just such a small spring costs two cents, and we can't make this light blue alloy." Liu Cheng looked at the manuscript and considered the cost, and said, "The overall cost has risen by seven percent. Ten, the cost of the shell, increased by 200%."

"Just use this." Lu Feng decided that the cost of this thing is less than 100 yuan. Even if it doubled, it would only be 200 yuan. In order to quickly recover the research and development expenses, 400 million yuan was spent, which is not bad. .

At four o'clock in the afternoon, Jiafeng Electronics released news that the release date of Jiaxun pager was postponed, and it is expected to be sold on March 15th.

Half an hour later, the Motorola branch announced that this year will be a blockbuster year in the mainland.

We will continue to invest regardless of cost, increase supply, and serve more consumers.

These two news are distributed in the industry and will be published in the newspaper tomorrow, but as the most nervous company in the industry, Bird got the news at the first time.

In the factory office, the expressions on Xu Lihua's four people's faces were a little dull. Years ago, all parties started to move, but there was no sound. I didn't expect that at the same time, the two companies made a sound together, like a thunder, which exploded on the eve of the war. Cloudy sky.

"Jiafeng Electronics quit?" Sui Bo sat there in a daze, and said, "According to their R\u0026D team, plus the technology they bought, it shouldn't be."

"I think there should be a technical problem. They have bought the technology and have to digest it themselves. This is also time. A few days ago, I heard from people in the industry that a batch of trial production has been produced and is being tested. Sudden delay, maybe the product is not up to standard?"

"Jiafeng Electronics should postpone it if it is postponed. It is also an off-season now. The key is why Motorola wants to increase production? Their market share is very solid. At present, our sales are good because of low prices, and a large number of new users have been developed. Their Market share has not decreased.”

"This analysis is correct. I think we should focus on Motorola. Their brand power is too strong. If they really start with us, they can't bear it."

"No, no, it's still dominated by Jiafeng Electronics. It relies on price wars. On the contrary, I don't think Motorola can cut prices. The tonality of the brand is that, even if the price is not reduced, everyone can sell it."

"Actually, this is a good thing. If Jiafeng Electronics and Motorola fight..."

Everyone was chatting, the scene was a bit noisy, Xu Lihua said: "Be quiet, I think, the matter of Jiafeng Electronics and Motorola fighting, we can really consider it, but we also have to guard against it. At the same time, we must do a good job in market planning. In short, the days of earning money as easily as the previous two months are basically gone, and we may even spit out the money earned in the past.”

"But we still have to do, especially to prepare for a price war with Jiafeng Electronics, and speed up the layout of sales channels in stores, dealers, franchise stores, etc."

In their hearts, it is impossible for foreign brands like Motorola to fight a price war, and they are easy to sell at a premium. Why do they fight a price war?

With the announcement of Jiafeng Electronics' entry in the communication field, there have been dark clouds in the industry, and many companies are even preparing to follow up, but due to technical barriers, they cannot enter, but not everyone has Lu Feng's generous, 400 million overseas acquisitions. a laboratory.

Li Dongsheng called Chen Weirong and wanted to talk about it.

"Old Li, what do you think of Jiafeng Electronics this time? I can hear some news, news from the world." The voice on Mr. Chen's phone was rather mysterious.

"International news? Oh, I can't keep up with other people's footsteps. I'm still busy with Zhu Lidong. I'm just wondering, the profit from selling a pager is so big?" Li Dongsheng wondered: "Didn't he spend four A hundred million? Even if the domestic market is fully covered, it will not be able to earn it back!"

"I recently chatted with a few Jiafeng executives, and it is considered that I understand the Jiafeng model. They don't earn market money, or even policy subsidies. They earn money from people from Xiangjiang." Mr. Chen's voice was full of show off: "This is something we don't know. I recently checked the newspapers over there in Xiangjiang. Good guy, Lu Feng is playing well over there!"

"Don't make money from the market?"

"That's right, according to what the executive told me, how much money do the poor have? With the money they earn, they work hard to open factories and expand the market, and then go to Hong Kong to make up stories for those rich people and get financing. !" Mr. Chen explained.

"So, it seems that we still haven't figured it out. What do you think the pager means this time? How many successes or failures?"

"It's hard to say, but he has already offended people internationally. This time, it's the people from Motorola who want to get him. I think it's enough. Once he can't get money from the rich in Hong Kong, Jiafeng Electronics will collapse immediately!"

The two were talking about Jiafeng Electronics on the phone. Not only them, but many domestic companies wanted to understand the development model of Jiafeng Electronics, but they just couldn't understand it.

However, recently some people have begun to understand how to play this game, that is, debt financing blows valuation bubbles.

The 15th day of the first lunar month has passed. This year is completely over. Schools have started, and enterprises are on the right track. Huasha Cosmetics Factory has officially transformed and started to make daily necessities, starting with laundry, soap, toothpaste, etc. It has been greatly improved. .

Duoduo left school, followed the two classmates to go home, wandering around with the schoolbag in his hand, it seemed that he wanted to throw the schoolbag directly.

I just went to school today, and the teacher said that there would be a parent-teacher meeting and asked both parents to be present.

It was just after seven o'clock in the evening when Jiang Xiaoyan just got off work. As the factory improved, she was in a much better mood. Zhang Fengxia also came back tonight. They have a plan that needs to be changed, and it will be confirmed tomorrow.

"Hello Aunt Fengxia!" Duoduo greeted Zhang Fengxia.

"Did the teacher beat you before you finished your winter vacation homework?" Zhang Fengxia asked while sitting on the sofa, nibbling on melon seeds.

"I finished writing, and after I went to school, I copied Huang Jian's." Duoduo's little face was quite proud.

"People let you copy?"

"I gave him a benefit. I'm now a health committee member, and recently my books are very easy to sell. It's this kind of books that we can't buy at the canteen in our school. They all want to buy them. I'll sell them to him cheaply." Duoduo from the schoolbag He took out a slightly delicate writing pad.

Zhang Fengxia sat smacking her lips, and suddenly understood what it means to be close to the vermillion and black to the ink.

"You, it's better to focus on your studies. After the summer, you will be a second grader."

Duoduo pouted and ignored her. Since the end of last year, she has earned more than a dozen pocket money by selling some notebooks, pens, erasers, and stationery boxes that were not available in the school canteen.

"Mom! Mom!" Duoduo trotted to the kitchen and shouted, "There will be a parent-teacher meeting tomorrow, and the teacher will ask both parents to go."

"A parent-teacher meeting? Are you causing trouble again?" Jiang Xiaoyan turned to look at her and asked.

"No, just let both parents go." Duoduo stood there and dared not look at her.

"Before parent meetings were held, I was asked to go, honestly."

Zhang Fengxia stood up and walked over and said, "Let's go if the teacher wants to go. Give him a call. It's not in another province. I saw a newspaper report about him a few days ago."

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