Return To 1990

"It's just the feeling of style. I've seen high-quality commercials. I don't have high requirements. I don't ask you to highlight the characteristics of the product. Just highlight the gray and white style and have an international sense, and add some piano music in the later stage. , just looks more cheerful!" Lu Feng asked Director Wang, "Do you understand now?"

Director Wang seemed to understand something, so he could only bite the bullet and say, "I just want that feeling, right?"

"That's right!"

"Then start shooting."

All the dancers at the scene put on fashionable clothes, with thick makeup on their faces and long eyeshadows, Lu Feng said to the crowd, "Spread it out a little bit, make your expressions more awesome, put on a pose, just like the ones you practiced just now. , use your finger to make a phone call, and a horse-riding gesture, you know?"

They are also old actors. They have never filmed such a weird commercial. They all stood up. After Andy changed his clothes and walked out, they were also shocked when they saw the scene. It was like a group of demons dancing wildly. state.

"Mr. Lu, aren't we shooting a pager commercial?" Andy looked at Lu Feng and wondered, what the hell is this all about?

"It is indeed a pager advertisement, but our pager is relatively high-end. After a while, you can just pose with the pager." Lu Feng took him to the position and said, "Just move forward, and the other People walk against you, you walk slowly, the overall meaning is almost the same, in a particularly empty place, behind are all kinds of bright backgrounds, the characters are black and gray, from dark to bright, a few people appear first. One look, then you come out, don’t talk, just put one hand in your pocket and hold our product in the other.”

Andy was dumbfounded. He didn't know what the idea of ​​the advertisement was. He held the Jiaxun pager in his hand and asked, "Do I want to put it on my chest, or in a conspicuous place?"

"No need, just hold it!" Lu Feng looked at the pager in his hand, feeling a little old-fashioned, and shouted at the prop: "Find a thin iron chain and tie the pager to his wrist. stand up."

The props found a thin chain. Director Wang sat next to the monitor and watched all this in the camera. He had already imagined what the state of the finished film would be. This kind of 'advertising' was broadcast on the TV station, and the user even After reading it, I don't know what the ad is.

Andy looked at the time, took a deep breath and said, "Take it! Take it!"

"Come on! The first shot!" Wang Dao shouted from the loudspeaker in his hand, and a young man took a 'ban'er in front of the camera and took a picture.

There was no music at the scene, four or five girls and the young man were walking around, doing all kinds of cool moves, making phone calls from time to time, and the young man was riding a horse, looking like he was mentally ill.

Du Guoying looked at the scene in front of her with a wrinkled face, and whispered to Kevin next to her: "Not all advertisements are common. A star stands in front of the camera and says directly, what product is produced by what factory, and the quality is reliable and guaranteed. , and then talk about some advantages or something."

Du Guoying is talking about regular advertisements. There are indeed many such advertisements on TV now. Last year, Kevin was in charge of the advertisements of Volkswagen Group in mainland China. The star he invited was Tu Honggang, and the advertisement was very simple. To buy a car, you still have to have a Santana. You have to have air-conditioning and music. This is high-end. Now the full price only costs how much.

This is the template for domestic advertising. No one can break the rules of advertising, and what Lu Feng is shooting now has no rules at all.

"Mr. Lu can shoot that kind of advertisement?" Kevin said strangely: "He is a genius, but it is impossible for ordinary people like us to subvert the existence of the domestic advertising industry."

The shooting over there is still in progress, and the shots are more complicated. Large long-range shots, medium shots, close-up shots, and close-ups must be shot, and the shot feels better. It is normal to shoot one shot four or five times.

And also shoot posters, promotional photos, advertising photos, etc.

The whole morning was busy, and it was noon in the blink of an eye. Because of the time constraints, everyone just hurriedly ate a boxed lunch, and Hua Zai was leaving at 2 o'clock in the afternoon.

"The time is too tight, otherwise I will definitely entertain you." Lu Feng said politely to Hua Zai: "I don't dare to say that there is a full banquet, at least there must be dishes from all over the world. You can come here to give me face, and we can count as this. We're in a relationship, if you have anything to do in the future, talk."

Andy never offends anyone when he speaks, and said to Lu Feng, "When you come to the mainland for development, you still have to rely on Mr. Lu. When I first saw him this morning, I felt that Mr. Lu was young, but he had great achievements in business. It's a great idea too!"

Lu Feng laughed and said, "It's just normal, you have won the award. Mr. Mei, is Andy's concert in the Mainland signed by our company?"

"We are now adopting a quotation system." The broker said, "If there is an event, several companies will bid for it, and the one with the highest price will get the full package. As for how many tickets can be sold, it is up to your companies. already."

"That's it, you guys are keeping the capital, I think it's better to sign a company. Everyone is familiar with it. Andy and I are good brothers. Let's sign Jiafeng Media. We will help you in the mainland market. Reasonable." Lu Feng said towards Hua Zai, "You can't trust anyone else, but you can't trust me? I'm very good to the people around me. If you don't believe me, ask that... Du Guoying, come over here."

Du Guoying walked over, and Lu Feng waved at him, "Sit down!"

"This is the head of the marketing department of our newly established Jiaxun Communications. He didn't work a month ago, but now he is an executive. I have nothing to say to my brother." Lu Feng boasted: "Who is the loss? , I can't lose my friend."

"I really feel what Mr. Lu said. When I first met him a month ago, I didn't believe it! Let's be honest, even if you have that ability, people wouldn't trust it to you, after all, such a big company. Du Guoying said seriously: "But President Lu believed me, and he told me at the time, Xiao Du, go ahead and do it, and I'll give you the bottom line. To tell the truth, it's really worth it to be able to achieve this between brothers. The only thing left is to be moved.”

Andy can still hold on, with a smile on his face, his manager can't hold it anymore.

"I think this matter can be considered. If you cooperate with other companies, you may be pitted. You should also know how many years a star can become popular? For concerts, advertising agencies, etc. in the market, I will sign you for ten years, even if you are not popular next year, the next nine years!" Lu Feng patted his chest and said with great righteousness: "I will support you!"

It has to be said that the contract offered by Lu Feng is very tempting, the agent was afraid that Andy would be tempted, and said, "Mr. Lu, who are you, we know, Jiamei Food is also your company, back in 1990. , we have a lawsuit."

"Ah? Is that so? Ouch, I don't remember this, maybe it's a mistake." Lu Feng let out a haha ​​and passed out.

In 1990, Lu Feng used the photos of the Four Heavenly Kings to advertise Jiamei Food, and hung posters everywhere. After losing the lawsuit, he lost hundreds of thousands of yuan. However, Jiamei Food also developed thoroughly because of the endorsement of celebrities. grown up.

After eating, filming started again. Two hours later, Andy had finished filming. Lu Feng took a picture with him and sent him downstairs. ten years.

"Let's go first. Boss Lu will take care of you if you have anything. If you go to Xiangjiang, you can also say hello. The boss of our company especially wants to see you." The businessman said politely.

"Okay, slow down on the road!" Lu Feng politely said.

After getting into the commercial car, the car sped away, Andy was a little tired leaning on the seat. The manager was afraid that he would still care about the olive branch thrown by Lu Feng, and reminded: "Who is Lu always? You still have ten years to sign. If you can't make money for him, he won't recognize you in the second year. Don't think about it. You must be the one who suffers. A group as big as Chen's Capital has collapsed now. ?"

"I know!"

......................................

The main shot has been filmed. Director Wang sat in front of the monitor and watched the demo replay. The more he watched, the more he felt that what he was shooting was not something, such a handsome star, let Lu Feng toss it like this, especially against various bright backgrounds. The dancer walked over, like a ghost cramping.

Lu Feng walked over and asked, "How's it going? Can you cut it out? Do you need reshoots?"

"It's good to take a few more close-up shots of the dancers, but how do you cut this one?" Director Wang saw that Lu Feng's voice was full of helplessness.

"It's simple, you first put an empty big scene, show everyone, show the bright colors of the big background, give people a sense of emptiness, then get a close-up scene, find a tall and foreign-looking girl, and let her make gestures He walked forward with the phone call gesture, and when the camera turned, he was photographed on Hua Zai. He gestured forward with the phone call gesture, and cut to the middle shot. The people behind him were riding horses and dancing completely opposite to him. And then Andy turned around, didn't he take a close-up of a pager hanging on his hand, and added that close-up."

"The camera switches to the dancer, five or six girls are scattered around, giving a big scene, switching back and forth for the close-up of the model's face, and finally cuts to the close-up of Andy's face, keep walking, remember one point, fast When switching the dancer's face shots, you have to stick to the background music, understand?"

"Finally, the shot is of Andy's half-length mirror, standing in front with one hand in his pocket, Bai Ku, all the actors in the back are completely still, and then there is a white screen with the slogan written, don't wait, just now, Jia The pager, the dubbing needs to be male, and the voice is more international."

After Lu Feng finished speaking, he clapped a hand on Director Wang's shoulder and said, "No problem, I have taught you that. If you still don't know how, then change someone!"

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