Return To 1990

Lu Feng told all the scenes. As a director, if he didn't know what to do, he would just kill him. It's just the content that he really didn't see.

"No problem, the film should be completed in about 40 seconds, and it is relatively simple to manufacture in the later stage. It should be completed within a week." Director Wang said after thinking for a while.

"It's better to hurry up. It's time to get the CCTV review and schedule." Lu Feng thought about it and said, "Three days! How?"

Director Wang hadn't spoken yet, and Vice President Mei, who was standing beside him, said, "No problem, everyone will work overtime and take this advertisement as the current tough task."

"Okay, I instructed the people in the marketing department to make a film in three days." Lu Feng glanced at the time, it was past four o'clock in the afternoon, and the filming was finished. He looked at Kevin and Du Guoying, who followed He stayed here for a day.

"Go back, there are still a lot of things over there."

"Mr. Lu, I'll see you off!" Vice President Mei said.

Inside the elevator, Lu Feng opened his mouth and said, "You saw it too. The whole process was filmed with my thoughts. You, the supervisor, watched it for a day today. The one who spoke at the beginning should be counted!"

Kevin was a little worried at first, for fear that Lu Feng would do that kind of straight-forward narration, put the product on it, and directly tell users how much it costs. Even if such an advertisement is unsuccessful, it will still attract a large number of users, but Lu Feng has to play a role. Take a look at his 'artistic cells', which makes him feel that he has stabilized.

"Don't worry, I've always been a man of words, so I'm afraid you won't be able to say anything at that time." Kevin smiled slightly.

After Lu Feng and his party left, Director Wang sat there and looked at the pile of things he had photographed today, his head was buzzing and uncomfortable. This was definitely the worst thing he had ever photographed.

After handing over the film to the later stage, he couldn't bear it, so he contacted several local commercial directors to go out for a drink.

At the dinner table, Director Wang vomited bitterly. He thought that Lu Feng was completely ruining Andy, and said to the two commercial directors: "I tell you, the finished film is completely unwatchable, it's like a ghost cramp. , the background is blue, yellow, and white, those girls are fashionably dressed, their makeup looks like a fashion show, and they gesture with six, six hairs in their hands!"

Everyone burst into laughter, and one of the directors smiled and said: "People are rich, they want this artistic sense, as for the effect of advertising, who cares, don't look at big stars, they are good in front of rich people. ."

"I served a boss before, and he was very rich, but I found a thing. These bosses have no culture, and some don't even know the words, but they have to pretend to be very high-level and want to mix everything. make peace."

"It's just pretending to be forced, just to make money, just endure it for a while!"

Another director sat there without speaking, pondering the pictures that Director Wang said in his mind, and suddenly said: "I think this advertisement may be very successful."

"It's possible? How do you say it?"

"Advertising, that is, it is widely advertised, and it is also a means of propaganda!"

Everyone laughed, but they didn't take it seriously and continued to drink.

.............

Bird's advertising has been outsourced, and it is estimated that it was launched recently. They also talked to CCTV, but their advertising frequency is definitely not high, and the main focus is on local channels. The price is low, and the advertising can be bombarded intensively.

Motorola is different. They have ready-made advertisements, as long as they do a later dubbing, the advertisements are still international productions, and they have recently signed a contract.

The actions of the three companies are similar. The communication industry is not like the electronics industry, which will give anyone time to breathe, as if the next moment is a decisive battle.

Not only the three companies, but Ericsson has also been a little nervous about Motorola's actions recently.

Since the middle of last year, after Jiafeng Electronics announced its entry into the field of communications, the entire industry has been covered with dark clouds. Until now, there has been some tension. At the end of last year, the Post and Telecommunications Bureau issued a number of opinions on the development of wireless communications.

The focus is on how the domestic wireless communication will go in the next ten years.

Wireless communication is a livelihood issue and an important strategic issue. Domestic private enterprises are encouraged to increase investment in research and development. At the same time, in the next ten years, they will increase the construction of signal base stations to ensure that the established goals are completed on schedule.

For a country, expressways are very important, as are wireless communication expressways. As long as information usually makes transactions easier, it is beneficial to economic development. In the past year, the expressways between many provinces were opened. It is estimated that By the end of the 1990s, the expressway between the major provinces in the country will be basically completed.

According to the plan, the highway link between provinces and provinces will be completed in the 1990s, and the highway between cities and cities will be completed from 2000 to 2010, realizing the north-south connection.

According to the plan, the number of wireless phone users reached one million by the end of the 1990s, and by 2010, the number of users will exceed 100 million.

The reality is always surprising. These plans are all based on the current development situation, and even some rash planning assumptions. The plans cannot keep up with the changes, which is the best portrayal of the next two decades.

Jiafeng Electronics is a good company, and Lu Feng is a person who dares to think and act. Many leaders agree on these two points. After such a company has finally emerged, they do not want to do anything.

Especially Huang Youwei, he really has feelings for Jiafeng Electronics, after all, there are not many "pure idealists" like Lu Feng.

In the provincial government office, there is a special paper for the internal reference report in front of him. Just now, he called some leaders of other provinces to communicate. Many people agreed that Jiafeng Electronics was really rash this time.

Four hundred million to acquire foreign laboratories, even if all the domestic pagers and the big brother market are swallowed up by Jiafeng Electronics, the four hundred million will not be easy to earn back.

Huang Youwei frowned. Because of his relationship with Lu Feng, he couldn't directly write Jiafeng Electronics or Lu Feng on it, and wrote with a pen:

Regarding the necessity and related risks of the development of the communication industry, the development of the communication industry in my country is imminent, and a number of outstanding private enterprises and responsible state-owned enterprises have emerged. However, while seeing radical development, we must also pay attention to risks. Compared with developed countries, the domestic communication market is still weak at times. Relevant companies should not misestimate the future market potential. Local municipal governments should have bottom-line thinking, make bottom-line policies, and advise relevant practitioners......

Huang Youwei wrote a small 10,000-word, which is more like a paper, which wrote a lot of the development history of the communication industry in developed countries. The market demand is a process of steady rise, and it is full of various data.

But after reading the whole article, I feel that it is for the leaders of Shenzhen. I can vaguely see a few big characters behind the 10,000 words: Persuade Fengzi!

If Li Zhengde reads this article, he is afraid he will sneer. People who you can't persuade, still want me to persuade them?

On March 5th, the fact that Lu Feng personally directed the commercial has already spread in the industry, and everyone is talking about it. Mr. Lu really made a lot of money this time. He even directed the commercial himself, and the outside world also heard about it. The commercial he shot looked like a ghost cramp, and many people laughed at it for a while.

At eight o'clock in the morning, Lu Feng was sitting in the office eating breakfast, turned on the TV, and happened to see a Motorola advertisement.

The office door was knocked open, and Du Guoying pushed open the door and walked in, eagerly saying, "Mr. Lu, Motorola's advertisement is up ahead of schedule."

"Isn't it broadcast on TV!" Lu Feng looked at the TV.

The phone screen is a close-up of a pager. A foreign man in a suit and leather shoes looks at the pager in his hand and smiles. When the picture changes, another man who looks like a business elite is sitting in the back seat of a Mercedes-Benz with his big brother. on the phone.

"Precision craftsmanship, the pinnacle of technology, communication has never been so smooth, connecting you with the world, helping you on the road to success, the new Motorola, everywhere, hello! Motorcycle!"

After watching it, Lu Feng didn't have any thoughts. It was nothing more than an advertisement from Europe and the United States and dubbed it. It can be seen that their global positioning is still business communication.

"I'll just post an advertisement. If people want to develop, I'm still holding my back?" Lu Feng asked Du Guoying, "How is the sales channel laid out?"

"After I communicated with Mr. Zhu, the current offline channel will set up a separate counter to sell pagers. Mr. Zhu told me that most of the products can be completed before the product is launched, and even if the rest cannot be completed, at most ten Come." Du Guoying replied.

"Okay, are there any other trends?"

"Motorola has invested 100 new stores in first-tier cities. They are very fast. They have opened the first store today. It looks very rushed. People say we put pressure on them."

Du Guoying sat down and pondered for a moment: "Bodao has opened franchise stores on a large scale, claiming to make money by joining, and it has been publicized that there are already 160 stores across the country. Is it too fast?"

"Quick? Franchise stores don't need franchise fees. It's normal to open 10,000 stores a month, but it's just a wholesale change. If you can't make money within a month after joining, they will close down in large numbers. They are also forced to Don't worry. It hasn't even started yet, why are everyone playing so much?" Lu Feng leaned back on the chair and sighed, "I feel like I'm trying to kill myself!"

"Mr. Lu, I'm speaking from my heart. I read some science and technology newspapers, economic newspapers, etc. recently. I feel that the war is about to break out. Those media exaggerate as if the three of us have a war, and at least two will die!" Du Guoying looked a little hesitant, as if Have nothing to say.

"Just say whatever you want!" Lu Feng said to him.

"I read a lot of newspapers and they all said that we are going to go bankrupt. Some newspapers say that if we can't do communication, we will have a chain reaction. If we can't get a valuation, we won't be able to continue financing operations. By then, there will be four The investment of 100 million yuan was wasted, the investors took the funds, the debts were thundering, the banks seized the factories and so on.”

Lu Feng laughed when he heard this, and said, "Don't look at this year's, look at the newspapers from previous years. Every year, there are newspapers saying that we went bankrupt."

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