Return To 1990

Although some people say that Jiafeng Electronics is going to go bankrupt every year, whether from the perspective of the market or its own financial situation, Jiafeng Electronics is strengthening every year.

Now it is impossible for Jiafeng Electronics to collapse overnight. Even if the communication company is not going well, and the bank debts are widely borrowed, relying on the market share of VCDs and TV sets, Jiafeng Electronics is also a company that cannot be underestimated.

There was such news in the past, Zhu Lidong came to Lu Feng with a face full of panic, but now he is not panic at all, but replaced by Du Guoying.

"Don't panic!" Lu Feng calmly lit a cigarette and said to Du Guoying, "This is a small scene. Since he is already the person in charge of an important subsidiary of the company, don't be surprised and join our company. You have to embrace an exciting life, let alone a fake, even if it really goes bankrupt, how big of a deal can it be?"

"what?"

Du Guoying has never seen such a calm boss, so what if it really goes bankrupt?

"Kevin has read this report, and it contains a lot of detailed data. He analyzed it from various aspects and said that we really can't hold it." Du Guoying is still a little scared, because the legal person of Jiaxun Communication has changed a few days ago. Being him, he is not stupid, and he is very clear about the responsibilities he has to bear.

This report does have noses and eyes, and some of the data written in it is also true. If it is only deduced from numbers, it is indeed easy to draw a conclusion that Jiafeng Electronics is going to go bankrupt.

Kevin was very excited after reading this article seriously. It would be better for a company like this to close down sooner. He really couldn't afford it. If Lu Feng spent a year and a half here, he wouldn't even go out to look for a job. It's easy to find, because there are vacancies in the middle of the resume for a period of time.

So after reading it, he excitedly found Du Guoying and told him that Jiafeng was going to go bankrupt. To put it bluntly, he just wanted Du Guoying to come to Lu Feng to test it out.

No matter how much Du Guoying has a lot of heart, she can't stand being so frightened. She immediately ran over to ask Lu Feng. If it really doesn't work, she will not do it. In case the company goes out of business tomorrow and the company owes money, Lu Feng will go abroad and he will be fine. Sit in jail.

Lu Feng persuaded Du Guoying for a while, telling him not to think too much, to do his work with peace of mind, to keep his mind in line with himself, and to cultivate the ability to keep his face straight even if the sky collapses in the next second.

"But Mr. Lu, I don't quite understand one thing, why... let me be a legal person?" Du Guoying whispered.

"Look at you, think about it, in fact, this is a tradition of our company. The legal person of the group company is President Wei, and the subordinate companies are also the heads of major companies. Zhu Lidong also serves as the secretary of the board of directors!" Lu Feng looked towards He softened his tone and said, "Actually, I want you to treat the company as your own. Who created the company? Who can the company get to where it is today? It's because of you, I count. What?"

Du Guoying was shocked when she heard this, and looked at Lu Feng in disbelief. Isn't private enterprise owned by the boss?

"The company is your company, you are creating, working hard, and struggling. Why should I decentralize 30% of the shares to be diluted as an incentive equity? That's 30%. Team, at most 10%, because I know I'm small, you've been following me for a while, and you've seen that I treat the people below me very gently, and I don't have the problem of those bosses scolding people, right?" Lu Feng looked sincere. look at him and ask.

Du Guoying had no problem with this, and nodded in agreement.

Just as Lu Feng was about to continue speaking, a clerk suddenly pushed open the door and walked in. Lu Feng scolded the door, "You can't even knock on the door? Get out!"

The female clerk was startled, hurriedly closed the door, knocked on the door, put a document on the table and hurried out.

"Don't think too much, let me give you an example. Before, I built a food company called Jiamei Foods. At that time, the general manager was Gao Zhiwei, and now he has full control of the company. In a word, Letting you take responsibility is a kind of experience for you,

also hope. "Lu Feng said to him: "What do you think? "

Du Guoying thought about it for a while and felt that he was right, and his heart suddenly became excited, and nodded again and again: "Mr. Lu, don't worry, I will definitely work hard!"

"Pay more attention to the sales channels, and communicate with President Liu more recently." Lu Feng said and opened the folder just sent in front of him. This is a trial production plan for the pager from the R\u0026D company. The Dongguan factory's application for trial production has already been approved by Wei Yandan.

Lu Feng flipped through it and confirmed that there was no problem. He signed his name. There is still a meeting to be held about the production ratio of the two factories.

"Collect some trends in the market, and give me a simple market analysis for the offline crowd." Lu Feng stood up and said, "I have a meeting, so you can do yours first."

"Okay, you'll be busy first." Du Guoying was like a chicken blood at the moment, there was only one thought left in his mind, and that was that I was fighting for myself.

Lu Feng patted his shoulder slightly and walked out of the office.

................................

Bird's expansion is very fast. Franchise stores that don't need money are essentially a kind of cheating. This era is a blank slate. Any kind of tricks will be brought to the stage. Hesitating the lack of laws and supervision, we can say a lot. Talents can play with business rules.

Since 1990, the myth of going to the sea to get rich overnight has been staged basically every day, and countless people have been attracted, not to mention opening a factory, just dumping seafood, shoes and hats, air switches, and even some buttons with better textures from the south can make money.

When a person's world is surrounded by the myth of getting rich overnight, and no one can sit still, this is a very anxious era, even more anxious than young people more than 20 years later, because it gives people a feeling , that is, as long as you rush to the south with money, as long as you are brave enough, you can make money.

Under this kind of impact, let alone ordinary people, the leaders of many agencies and units could not bear to go to sea, and their positions were not low. Throughout the 1990s, people felt that they were courageous and starved to death.

Bird is now running to second-tier cities, gathering a bunch of people to promote their franchise stores, no money, no need to invest much, if you sell it, it's yours, if you don't sell it, it's mine. A counter fee only.

Everyone knows that investing has risks, but if one day this risk is reduced to a very low level and the profit prospects are very lucrative, then a bunch of people will rush forward.

For Bird, things have come to this day and they have completely deviated from history. They do not have enough time to develop their own offline channels, and the current franchise model is at least better than wholesale.

In a short period of time, Bird's stores have fully bloomed, and each store is equipped with a large billboard. This is the roadside advertising model.

After negotiation, they proposed a three-in-one strategy, including franchise stores, billboard promotion, and store marketing. Franchisees don't need money, but they need money for purchases. In the short term, facing the market impact of Jiafeng Electronics and Motorola, they will not be hit by the first wave.

These franchise stores are the buffer zone. When their funds are handed over to the enterprise, a capital pool will be formed. If the franchise store closes down, it is not afraid to return the products, because there are still people rushing in. This will form a capital turnover pool for them. Provide at least one year's wiggle room to turn the counter-offensive.

Franchisees must have uniform and large numbers. These brands are advertising and they save a lot of money.

The third is store marketing. They give stores a larger profit margin, and each area can conduct marketing activities independently and flexibly. In this way, even if a certain city market is occupied by Motorola or Jiafeng Electronics, franchise stores will also You can do activities to survive.

Taken together, this is a commercial guerrilla war!

After reducing large-scale wholesale, the number of short-term franchise stores has exceeded 1,000. With a little time, their sales channels will be able to catch up with Jiafeng Electronics.

At the same time, Motorola's offline store opening speed has also increased. With the broadcast of advertisements, the market demand has been stimulated again. As the goods arrive at the store, Motorola pagers have been turned over from 4,000 units per day a year ago. doubled.

You must know that it is the off-season now, and the waveguide pagers are out of stock. The sales volume is only 50,000 units a month. When this data comes out, it is a surprise to many people!

On March 7th, Liu Run, the general manager of Motorola Branch, was interviewed by reporters and expressed that they would make strategic investments in the mainland area. Ninety-nine, it was reduced to 3,999 yuan, and Big Brother was reduced from the original 28,000 yuan to 25,000 yuan.

The headline after the evening newspaper was published was: Motorola will push the market horizontally from tomorrow, whether it is Bird or the difficult good news, you can rest!

As soon as the news came out, Xu Lihua immediately called his three brothers, shared the news, and inquired about the progress of the franchise store.

"It's time to see life and death. No one knows whether franchise stores can withstand this wave of shocks. Now we can only hope that the market is not a take-all situation, but that the price differentiates users. We will make a difference with them, otherwise we will Don't wait for Jiafeng Electronics' offensive." Xu Lihua's voice did not fluctuate much, but his heart was a bit sad.

A few of his friends just got a small company, so the stifling of such a big fan, it is really a fire in the city gate, and he is very clear that he is not qualified to do this, and Motorola is here for Jiafeng Electronics.

In the office, Lu Feng looked at the news and said that he was not worried that it was fake. Then the big brother was overwhelmed. No private company in China could handle it. A little force.

These companies will be run over like ants.

"Mr. Lu, they are a bit bullying. The daily sales exceeded 8,000 units, and they have to cut prices. It is obviously in short supply, but doing so is a bit..." Du Guoying couldn't continue.

"What are you panicking about?" Lu Feng stood up and said, "Go out for a walk, there is a saying that without investigation, you have no right to speak!"

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