Rewriting the Technological Scenario

On March 28, the Great Breeze Group held an internal meeting. The theme of today's meeting is a computer sales strategy.

Computer companies have more troublesome than before the acquisition. There are two main reasons, one is that these computer companies have just begun to take the slope, but they did not fall to the bottom. Many companies still feel that they can have big achievements. Do not want to sell.

There is also a question is that the list of shareholders of Huaxia Mainland Technology Co., Ltd. will be easily discovered in this age, that is, the shareholders are particularly many, and the founders are not very commonplace.

Because many entrepreneurs in this year began to do a little technical background, but all the way lack, then keep investing in investment, and finally the founder often turns a small shareholder.

Therefore, the complex enterprises with this shares are very troublesome, and several shareholders' opinions are not enough to drag people.

It has been consumed that the Great Breeze Group determines that the acquisition of computer enterprises have three, which are Lunfei, Veteros, and four-way, intended to have three, Muze, Yu Zen and Fang Jia, continue to track negotiations. Five families, the two companies in Meng Qian's most want to acquire it, so I can start gradually developing this project.

At the beginning of the meeting, Meng Qian first introduced several new members of the company, a team of Fang Chenban team, this year, Ni Guangnan recommended to Meng Qian's talents, and now I finally entered the Great Wind Group and entered the computer business department.

Introducing the whole whole-handed people, Meng Qian gave them a few major executives from the company. At the same time, today's participating in the conference also has a group's existing ten sales managers.

Meng Qian has always wanted to remove the company's sales director from the company, so the position of the sales director has always been self-employed, the method taken is to control the direction, give the Sales Department, give the sales manager enough rights, one In terms of meaning, ten managers of the Great Breeze are like sales director of ten branches.

With this way of management, Meng Qian has always put the position of the director of the sales, waiting for someone else to conquer everyone with strength and attitude, and take the director of the sales.

Because of the high development too fast, the company is airborne, now Sales Director, Personnel Director, etc. Meng Qian is more inclined to internal cultivation.

"Before making everyone in the industry to make an analysis, and put forward some ideas for our computer development, now talk." After introducing each other, Meng Qian will entrunly enter the topic.

A sales manager named Mo Yongyi stands up, "We have made a market analysis together, let me introduce you."

Meng Qian is a header to continue.

"We analyzed more than 20 computer brands in the market. It can be determined that all computer brands have around three strategies, which is market strategy, product strategy, price strategy, and channel strategy.

Let's first look at the two data. At present, the domestic computer market share, Lenovo, IBM, Dell, HP, Founder and Shenzhou ate the domestic half of the market.

Therefore, we have made a further solution to these six companies. From the price strategy, the high-end market in 10,000 is basically IBM. IBM has always adhered to the high-risk development route, while Lenovo and HP. The price of 6000 to 10,000 high-end products is mainly, the market below 6000 is the main force of Shenzhou and Fang Zheng.

Dell is now in a position that feels very embarrassed. From price strategies, their goals are middle and low-end markets, but from actual sales, they are better in the middle and high-end markets.

From the latest developments from six companies, Lenovo has shown that the willingness to enter the high-end market, but the main purpose of the concept of high-end high-end high-end high-end is to enter the international market.

The performance of Shenzhou in the low-cost market is the most prominent. In just two years, the market share of people in the seventh year is, it can be said that the market development of Shenzhou is amazing, the core relies on their low-cost policies, some degree For the failure of Dell, there is a factor that is shocked by Shenzhou.

It is said that Dell will re-assess the price strategy of the product, it is likely to position the company price to the high-end market in the next few years, thus avoiding the price of Shenzhou.

From a product strategy, Lenovo and IBM's main product is mainly based on commercial, HP has begun to turn from commercially turning to personal market, Shenzhou and Dell's main product is always at a personal market, and is the only one who wants to be from individuals. Turning business.

Channel strategy is our most attention, we can see a significant phenomenon in the process of analysis, all brands are in compressed channel costs, Lenovo start to expand channels, HP has reduced supplier thresholds from last year, Shenzhou taken It is direct sales and distribution mode. Dell begins to try to go through the retail strategy. Even the IBM has started to put their own products in the third four-tune city, and launched a low price product for the corresponding market. "

After making a comprehensive analysis, Mo Yongyi has begun more detailed separation of six companies. What products sell well, how much is the price, now which channels, etc., full 80 pPT .

"Here we look at a market data, and the three things that Huaxia consumers are the most intended when buying the computer, the first is the price, the second is the brand, the third is performance.

Combine the strategy of these six companies, we believe that we focus on the three things in the next process of our own computer development.

In performance, we pass the people in the chip department, although they have a lot of good ideas now, but they must be achieved, maybe for three or five months, maybe for three or five years, if they redeemed this matter, no one is determined. .

Therefore, we recommend first concentrating on attacking the core technology, first create one or two core competitiveness of our computer.

As for channel issues, our idea is to take vendors to the core dealers and then directly face the user's way, and increase the channel layout of the second, third-level cities, or even four cities.

And in the brand, we can see that Lenovo and Shenzhou have established a constant concept of the brand, and Shenzhou is in the heat of the five rockets this year, and Lenovo has begun to be in the Olympics.

Of course, the Meng has repeatedly mentioned that our wind group should not do this, we just do an analysis, specific brand strategy, and need to be judged by Gu total and Xiao. "

After Mo Yongyi, everyone looked at Meng Qian. Now Meng Qian face has no expression, no one knows what he is thinking.

"It is also difficult to everyone, let everyone go to a deep analysis of a field that has never been touched." Be careful that Meng Qian begins to talk, Meng Qian is also true, the company has not sold the computer. Experience, now these sales are mainly selling some cards and software, which is not a matter of selling computers.

So you can make a sufficient detail and ● App Download address XBZS ● Objective industry analysis, Meng Qian will certainly hit the grid. Everyone understands the speed and analysis capabilities of a new market, after all, there is no emperor.

"Everyone can take a different data analysis in less than half a month, first give yourself a little applause."

Waiting for everyone to charge, Meng Qian strategic He Yiping put his PPT, "about the computer, I also made a market analysis here, see if I can give you some new inspiration."

Meng Qian's opening PPT, the first page is a market data. "Everyone just talks about the entire computer industry, I have made a subdivision, targeting laptop."