Salted Fish’s Self-help Strategy
Chapter 974: Zhao Jie has ideas
At this point, Chu Yuanxi paused on purpose, then looked at Zhao Jie, waiting for him to take the next sentence.
However, Zhao Jie didn't understand that there was a stubbornness here. She waited silly, and Chu Yuanxi had no choice but to say: "Therefore, we must not start harvesting players now unless you find a closed loop for happy recharge. It is difficult to develop and find capital. Good habits."
Zhao Jie's heart suddenly floated with a capitalized "service", saying that Chu Yuanxi deserves to be a first-class entrepreneur, and in a few words, he began to look for the risk of capital taking over.
Just listen to Chu Yuanxi continue to say: "You now have the opportunity to make the company into an influential enterprise. What a great opportunity? Now there are some high-ranking investors who are committed to investing in influence. In the preparation of impact investment projects, the first phase of fundraising is directly 2 billion US dollars, which is dedicated to investing in influential companies in the future. Show your potential, is this financing handy?"
This is like a golden cracking oil hammer initiation, Zhao Jie suddenly realized a trace of understanding, and said in his heart that the good opportunity Chu Yuanxi said was referring to "what a good opportunity to squeeze the wool", referred to as a good opportunity?
"Then what is influence? Shouldn't I just be a platform? At best, it is to provide players with an opportunity to make money by playing games, which is called influence?"
"Inclusive people are called influence. The key is to be able to effectively change a group. Ele.me. Meituan Didi and Douyin Kuaishou ecology are all good examples. How much is the entire entertainment industry in the 5G era? Strong? How big is the group of gamers?
You need to know that your current group of players has a high probability of becoming the content provider of the platform in the future. This is called early IP users. One part is filtered out because of boredom, and the other part is left with the highest loyalty and commitment. How many early users can you consolidate is the key to the success of the platform, do you understand? "
"Isn't it the same for us to accurately place ads to game players?"
Although Zhao Jie has always been doing research and development, because of this, he has the same confidence in operation. This is because he doesn't understand, so I think it can work.
Chu Yuanxi feels that the future is extremely dim, "Zhao Jie, how many UGC users can you attract by advertising? It is not easy for you to attract new users, and the cost is not low, but these new users do not understand IP and become UGC users. How long? Don't forget that you are playing a strong IP-style RPG game platform.
I think you can get 10 million new players by advertising and attracting traffic. This is already pretty awesome, right? Can you pay 100,000 UGC? I see hanging! These early users inherited the platform, why didn't they come up with five or six million potential UGC seeds? Give a little incentive and give out some cash subsidies and it will come out.
Look at Yang Jiangang. He has already tried to let go of two rounds of small-scale verification promotion. What is his drainage unit price? In the end, how many drainage successfully converted into UGC? The ratio is less than 1%. It's not a strong IP type, just need to educate users how to make it. "
"What you said is wrong, I should be easier than him. My conversion rate is definitely higher than him."
Because he often meets with Yang Jiangang, Zhao Jie has long been involved in a belly case, so he is plausible: "I am a game platform, and all gamers are here. The process of playing is the process of familiarizing with the editor. Players are all geniuses. After playing the game, they become Editor users are very easy, just like Warcraft and other editors. I don’t have to have early users to transform into editor users. Yang Jiangang came here to watch animation. Animation is completely different from watching animation."
Chu Yuanxi gave him a big "Bah"! "You just think about yourself? The 70 million MAU you have in the game now are the users that the Ba people gave out from the people, and there are no more users. You know? You have to save it for me. Besides, your conversion ratio is higher than him. I count you. 5%, isn’t it? It’s converted into 500,000, do you think it’s enough?"
"Brother, you are my own brother. Look at which UGC platform that has 500,000 UGC contributors when it comes up? Does station B have it? Does Kuaishou have it? Does it have Duan? Douyin...and Douyin also, this How can I call it enough? I can jump up happily!"
"You have a lot of ideas, young man. And you know how to check the previous data and compare it to similar businesses, so there is progress."
Chu Yuan said strangely at sunset, Zhao Jie's arrogant arrogance suddenly stagnated. This is what makes the UGC platform different from the ordinary platform. The user on the ordinary platform is to consume the content of the platform, while the UGC platform is not. After the user comes, the contributor can be theoretically, but most of them do not produce. However, since the platform is a UGC attribute, it must be submitted by users, so there is a big content gap in the early stage.
I saw Chu Yuanxi happily: "However, you still look at the world with unchanging eyes, brother dei. The platforms you mentioned were all running on open tracks at the beginning, and there were no competitors, because at that time there were no competitors. People pay attention to UGC. Look now, how many people are clamoring allin to UGC in the market? You are likely to be in a highly competitive environment in the future.
There was no competition when they started, so the empty windows in the opening stage were empty. They slowly nurture them, and they don’t even need to spend money on incentives, and their UP owners can use love to generate electricity. When you are ready, I'm sorry when you open your eyes. You may be enemies all over the world, and you slowly cultivate? Just rely on your newly dug 500,000 editor users who don’t know how long they can keep? Your 400 million valuation is really high. The founder is too stupid to seriously affect the valuation! "
"Fuck you, old Chu!" Zhao Jiexin said Chu Yuanxi, you can't be a gangster! It's too shameless for the father of the gold master to break this? But when I thought about it, Chu Yuanxi didn't have a face, it's not new!
"No, let me give you the simplest example. I will run a well-off society." Chu Yuanxi took a breath, and then said one thing that he has been very afraid of and luckily since starting his business: "If, I mean if, I When opening a well-off society early last year, Ali had already taken out Huazhi in advance, and even provided a higher level of enterprise-level membership services, providing customized functions; or all new convenience stores have evolved to develop their own membership system. , The system is diverse and provides various gameplay and functions. It doesn’t have to be exactly the same as mine, but each has its own characteristics. What should I do?"
Zhao Jie opened his mouth. Although he has been following Chu Yuanxi's footsteps, he has always been doing his own things. As for Xiaokang, although he often goes shopping, he has not thought deeply. So at this time he had to spend more time thinking, because the current situation is that Chu Yuanxi has given him the opportunity to argue and wants to convince him. Although he had a premonition that Chu Yuanxi would still be persuaded by Chu Yuanxi, he still had to struggle a bit.
However, Chu Yuanxi didn't give him time, and said directly: "This state is equivalent to having many competitors of the same level when you are a platform, do you understand? Xiaokang is playing time difference now, no one else does the system, or there is a The nature of the membership system is very bad. Our system is awesome, relying on this entrepreneurial red sea based on convenience stores. Both bicycles and online content are based on this system.
If others are even with us in this respect, I won’t be able to open one store after another. There is no competitiveness, understand? The essence of business is that people are valuable without me. In competition, we must use our own strong points to fight against weaker opponents. Without advantages, I can't open the store next to 724, and then rely on my membership system to directly attract his customers.
If I still want to do it, the only option is to directly M&A, bid for money, merge existing convenience store brands with a hundred stores as a unit, directly acquire hundreds of stores, fill up the scale, and open my own store. . How big is the premium? How messy is the process? How to integrate so many logistics? How do so many shop assistants concentrate on training? It's a personal order!
Then I might not do it, forget it. Thanks to the friends who haven't made any progress for so many years. But on the other hand, no one stimulated them, and I improved as soon as I stimulated.
Your situation is like this. Once you start to push the platform and find a lot of competitors around, the only thing you can rely on is to quickly get rid of the competitors instead of starting from the beginning to advertise to get users. At that time, you will find that people are also investing in advertisements, the bidding is tougher than you, the brand is bigger than you, and you can't even bid for advertisements. At that time I have to cry for you and beg Zhang Ming's father to caress him and give some ads!
You now have the opportunity to cultivate millions of early users who can start at any time. This is your unique place, and others can't even imitate it. You give away such a big advantage in order to make some income. Do you still want to estimate the value of 400 million? What do you think? "
Zhao Jie was ashamed, quite frustrated, and fearful of the future. Of course he also knows that this is Chu Yuanxi’s speculation. The problem is that this speculation is not outrageous. Chu Yuanxi himself ran a year early. If he only starts to be well-off now, he will have to face Huazhi’s dislocation. .
Chu Yuanxi also slowed down and said slowly: "I tell you, if you are to build a UGC platform today, the content supply must not be ten thousand and one hundred thousand. Yang Jiangang has already felt this dilemma. It’s all a small mess. Only high-quality content is useful. Wild players’ blind Jaguar submissions only increase the amount of review work for you. Out of your 500,000 new contributors, there can be 10,000 serious contributors. What is made is worthy of commercialization and worthy of receiving money from users, you are Amitabha.
You turn on your phone and see how struggling Weishi is.
Is it the problem that no one looks at it? QQ WeChat pushes hard forever, not hesitating to hurt the user experience of QQ WeChat.
Is the coin throwing not sincere enough? Take a look at the amount of coins that the Weishi Spring Festival red envelopes have sprinkled, which is much faster than Douyin! A person can withdraw ten bucks with just a few minutes a day, and it will be paid in seconds.
Is the product careless? Weishi's video red envelope is definitely a good product, with very good usage details. And the effect is great by directly using WeChat QQ to spread.
But its content supply can't keep up. Almost all of them are fast-handed local videos, and there is no fast-handed community atmosphere. The red envelopes immediately reappear as soon as they stop, do you understand?
In your competition, the supply side must let your opponents fail to catch up. Only when you can't catch up can you widen the gap and establish barriers to achieve platformization. Otherwise, it is the Warring States Period, so you can subsidize users. "
Zhao Jie went back to adjust the direction of the company, Chu Yuanxi deleted Mulan on the computer, and then discovered that the real explosive news today was actually the sweater war agreement, which was super influential.
Quietly, the senior management had already signed the agreement with Emperor Chuan. The news came back. Chu Yuanxi casually looked at the response on the Internet, and it was obvious that the voice of Zhongmusi was much weaker than before. Not adapted.
But because the agreement is too complicated, many people shouted that they couldn't understand it. In fact, it doesn't matter if you don't understand it, just know it is good. I don’t know if it’s good because I just stare at the agreement text and do not see the situation outside the agreement.
This is an agreement that should be reached 22 months ago, and the final terms are not far from the original. Explain what? In fact, many people can feel that many countries did not rush into teams when they started fighting, just hoping to see that the country can withstand the pressure, and it is indeed possible to withstand the pressure, and the result is really withstanding. So what has Uncle Sam played in these 22 months?
So Chu Yuanxi went to Weibo once again, and boldly predicted: I expect investment from developed countries will increase again soon. Domestic PE institutions will definitely have a wave of fat. Entrepreneurs don’t say spring, at least Back to blood.
Now he is considered a small or small Internet celebrity entrepreneur on Weibo. Someone immediately followed up and said everything. Chu Yuanxi noticed that some of them said sourly: It seems that tomorrow "Jixia Xuegong" Broadcast the fourth episode?
Chu Yuanxi thought about it, is this a coincidence? Tomorrow will still be about economic issues... These big events happen at a high time!
After another two days, the Pakistani annual meeting arrived as scheduled. Although the annual meeting was lively and the programs were very exciting, it also invited professional bands, professional dancers, and professional pole dancers, but it was actually lackluster. Especially when the employees didn’t see the luxury cars entering the venue or watched the live broadcast of the whole network, they felt bad, and then waited and waited until the final special prize was announced. When they discovered that they were actually two 4 million entrepreneurial DKPs, suddenly Boiling against the sky.
To say the price, 8 million is more than a Rolls-Royce Cullinan, but it feels completely different. The key is that the car can be transferred, and it is very happy to sell it for a discount at that time, but the business DKP cannot be discounted. Not only can’t discounts, but don’t make bad ideas. Although Chu Yuanxi did not serve as the CFO of Mediterranean Games and Gobi Networks, the expenditures are always in the hands of the Pakistani Group. It is extremely difficult to wash out the cash invested in. extremely difficult.
"Do you think I'm too clueless? Last year's first prize was two 1 million entrepreneurial DKPs, this year the special prize became two 4 million?" Chu Yuanxi pretended to say something. "Because I feel that last year’s stimulus was not enough. The two brothers who won the award last year, I waited for a year and didn’t move. I didn’t even have any idea of starting a business. What can I do? I had to give more this year."
There was a wailing underneath, feeling that the first prize hasn't worked. This year's first prize is two subsidies of 1.2 million yuan for the purchase of houses. The employees of the Pakistani Group are buying more and more houses next to the company. This subsidy is naturally extremely affordable.
Two people who got a million entrepreneurial DKP last year, one is the programmer of Pakistani Games, and the other is a member of the legal team of Pakistani Group. After getting the DKP, members of the legal team found that they couldn't find rent if they wanted to use it. They had to incubate the business themselves and squatted in the corner and drew circles for several days.
The program brother dei was even more amusing. It was not until the Pakistani game was sold that there was a little movement. I found Chu Yuanxi and asked the president if we can discount it? Of course it won’t work. If it’s an entrepreneurial DKP, it must be used for entrepreneurship. Therefore, he must decide whether to give up this DKP and transfer to Lingxi with Pakistani Games, or to start a business immediately. As a result, after a difficult decision, they decided to go to Lingxi and continue to earn salary bonuses.
This makes Chu Yuanxi feel that she has a long way to go, and she said in her heart that this year, I will increase you to four million. I think you still feel comfortable?
So he was not busy with the lottery, but rather regretfully said: "I never thought that in our company, a company with such a strong entrepreneurial atmosphere, with such good resources, people who got 1 million entrepreneurial DKP would be indifferent? I feel self-blame! I was thinking of trying hard to provide life-changing opportunities, and I am worthy of my brothers, but did I give too little? In fact, one million is not a lot, and I can do really awesome things."
Today, as usual, not only the people with peak visual effects are here~www.ltnovel.com~Mediterranean and Gobi Networks are also here, including Grandpa Suzuki's team.
Chu Yuanxi was very direct. He directly ordered Ikoma's family member of Yu Suzuki's team: "Ikoma-san, come and give the microphone to Ikoma-san, and Miyata-san helps me translate. Ikoma-san is a siege from an island country. Lion, every classmate can communicate with him more and help him practice Chinese if he has nothing to do. Brother has a great entrepreneurial idea.
Ikoma-san, I ask you, if you get 16 million yen, but it can only be used for startup expenses, do you have any ideas? "
Miyada Mitsuji grumbled, and Ikoma’s family immediately said, "Open a convenience store."
Chu Yuanxi said that he is indeed an otaku! The problem is that 16 million yen may not be enough to open a convenience store in an island country.
"Look, all the programmers from the island country can come without thinking, how about you?"
"Because we are not that house!" someone howled below.
Chu Yuanxi heard it hehe, because that was Lu Yu's younger brother named Shen Ji, the official account writer.
"Then I ask you, you can only use one million for entrepreneurship, what are you doing?"
"Hiss..." Shen Ji took a breath, stood up with the microphone, and tentatively asked, "Open a writer's studio?"
"The world is so big and the world is so beautiful. You don't even want to go out and have a look. The house is a writer's studio. Are you embarrassed to say that someone else has a house?"
Shen Ji suddenly looked aggrieved: "Don't you want me to start a business? I just write the official account. This is something I can do."
Baisha also came today, and he felt sad.
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