Salted Fish’s Self-help Strategy

Chapter 1049: Personal IP creation plan

Uncle Sheng approached Chu Yuanxi mainly to create a personal IP for Yang Jiangang, and sent WeChat without finding him. Yang Jiangang also sent WeChat to express his appreciation for Uncle Sheng's plan. Chu Yuanxi's impression: Yang Jiangang is a dish B!

I really can’t manage this kind of trivial matter. I suggest that Chu Yuanxi find Maru to make time for the trial draft. Anyway, he is just making up stories. Although Maru does not write about the city, he has been miserable in the startup company. Knowing what entrepreneurship is all about, it should be okay to make some short stories.

The subtext of    is that only in terms of creating a personal IP, Uncle Sheng doesn't want the Pakistani information writers to do the content.

   Lu Yu also produces content, but mainly for short videos and short programs, and the overall gene is a strong vibrato style. However, although the establishment of a personal IP is also content, the content is not the same as the content. According to Uncle Sheng, the idea of ​​fiction and script is more appropriate, the structure is full, the characters have connotation, and it is worthy of careful taste. The vibrato style is nothing more than reversal and then reversal. The instant stimulating effect is strong, and the sense of hierarchy is quite different.

   Moreover, this set of content has to be made into an interactive video, that is, a plot selection drama or a plot branch drama. This structure is definitely not compatible with the Douyin style.

   It’s just that the plump, connotative, and hierarchical guiding ideology of Uncle Sheng, Chu Yuanxi, feels that the requirements are too high. Under such requirements, who is the president of the company that fits perfectly? It is Zhu once. Chu Yuanxixin said that our task is only to shoot a film for Yang Jiangang to make his debut, no, send him out of the circle, there is no need to benchmark the industry's highest level, right?

   He certainly did not have the idea of ​​making Yang Jiangang the second of Zhu once. Of course it would be good to make Mr. Dan, but the content is not easy to edit, otherwise there are not many short videos that follow the trend of Mr. Dan? The reality is not.

   Therefore, Chu Yuanxi has no face to ask her employees to do the boring daily routine of content against Biaodan, and make a plot selection drama. How high is the salary required to hire such awesome employees? The annual salary of one million is probably nothing.

   It would be more straightforward to ask Dan as an endorsement for the peak visual effects platform to promote it like this. With capital as a promoter, the effect of endorsement will not be bad, and relatively speaking, it will not cost much. It doesn't save money to make it yourself, and the production cost is very high.

   Switch to other companies to do the same thing, or for the same goal, this is probably the idea. It's just that the genes of the Pakistani people are to make their own content, and all their needs are solved by making their own content, so they will first consider how to do it, rather than looking for existing and suitable resources in the market.

   In other words, the Ba people advocate that buying is worse than making, not the other way around. Willing to take the risk of content failure, but also get the added value and long tail of the content, which cannot be bought with money.

   But then again, today is different. If you want to make a hit and get out of the circle, the requirements are definitely rising. The energy and patience needed to make head content are also increasing. If it were two years ago, it would be possible to deal with it casually. For example, shooting Yang Jiangang and Chen Kuo walking together in the garage, walking and talking, two or three sentences per person, inverted twice in the middle, and the series is OK. Come on A hundred sections of Douyin will definitely attract a lot of fans.

   But if you still use this routine these days and months, no matter what kind of handsome, beautiful or curious look, it is useless to walk out of the garage in the garage, and it is even difficult to reach the level of millions of fans. As for Yang Jiangang and Chen Kuo to shoot? Sorry that their looks are a little too curious...

   There is no other reason, too many routines have been done, and users have long been tired of watching videos under these common templates. In the new era, users have new requirements for content, and content is a hard threshold.

   So in the end, Chu Yuanxi decided to listen to Uncle Sheng, who was more professional. Then it can only be in the form of short and medium videos, that is, a series of episodes of about 3 to 5 minutes. At the same time, it has the characteristics of easy dissemination of short videos and easier presentation of content.

   On the screen of the phone, Chu Yuanxi tapped his finger, and Uncle Voice agreed with two words. Moreover, he felt that Yang Jian's outline was on fire, but it was not certain what the fire method was. This is based on the perception of the Pakistani Group's content production capabilities and hype capabilities.

   For Lu Yu, he needs to coordinate his time. One is Mallor's time, and the other is Yang Jiangang. Since he is to create a personal IP for him, he must take the shot himself, which takes up a lot of his time. Fortunately, at this time, it was mainly Chen Kuo who was tackling tough spots, and Yang Jiangang did not have the need to charge into battle.

   In addition, it’s best to have a conversation with Ruidi. At any rate, the information of the Pakistani people can be considered sturdy. The content is specifically for the B station. The essential resources are not excessive, right? This request is too reasonable!

   What's more, now the Pakistani people don't have everything at station B, and the effect of the double-fist attack has already appeared. The plot chooses the drama part, because the Pakistani people first suffocated the content and then started uploading it. The output is like a diabetes collapse. At present, the speed of attracting fans is still accelerating, and it has reached the level of 3,000 per day, and the total is moving towards 200,000.

   This account has shown vitality and future, and there are signs of success. At present, there have been some followers who can afford to ignore the data and pass the content.

   More exaggerated is Vtuber.

   The Vtuber function and ecological improvement of B station is an invincible existence, which is described in a more intuitive way, called Chu Yuanxi especially wants to buy B station stocks.

It’s just that since iQiyi’s stocks have been short-selling hot spots, Baidu’s stock has also suffered unwarranted disasters, and then it has been strongly interviewed by the relevant departments. A rectification of violations has been carried out. Several channels have been closed. There is also a live broadcast product that was directly KO because of vulgarity. Then, the stock price plummeted suddenly, worse than iQiyi. There is Tesla's floating profit on the Pakistani account but it cannot form a safe position, so they must not dare to act boldly.

   Chu Yuan Xixin said that these problems are old problems that existed before Baidu took the right to cooperate with CCTV Spring Festival Gala, OK? If the old man does not buy Baidu stock, Baidu will not be interviewed. The problem has been around for so long, and it has been a happy and peaceful one. I have to wait until I buy it and start talking immediately. Does this make me more difficult? Which **** has this provoked?

Especially after Xueersi followed Ruixing’s footsteps and blew himself up, all short-selling institutions were stimulant, and if there were no hot spots to create hot spots, Chu Yuanxi was speechless. It was natural to be cautious when buying Chinese concept stocks. Open a new position to buy, even if the target is station B, it is a bit timid, but a strong desire to sell.

   Of course, if you really want to say how bitter these two open market investments are, it is better than investing in Ruixing.

  Lone Pine Capital in the United States, for example, is one of the oldest funds in the famous "tiger family" fund. It is very powerful. The founder is the right-hand man of the founder of the tiger, Julian Robinson. They invested in Southeast Rongtong many years ago and lost a lot of money. It was the most ruthless and most famous fraud in China's stocks before Ruixing. This time there is no long memory. Of course, Ruixing can't escape Ruixing. Institutional positions ranked second. name. After such a comparison, Chu Yuanxi felt much more comfortable.

   Why do you say that Lone Pine does not have a long memory? Because the Chinese concept stocks were hit by real financial problems such as Express Channel, Southeast Rongtong, Gushan Environmental Energy, Shishi Seafood Food, their founders are Hu Jianren. Reverse M&A is a listing model, similar to the common backdoor listing of China's A-shares, but it is also an area with a high incidence of fraudulent Chinese concept stocks. The emergence of these companies directly cut off the possibility of Korean startups entering Nasdaq through reverse mergers, so the subsequent IPOs were basically honest.

   Ruixing Chairman Lu Mou, Hu Jianping from the south. This is not geographic discrimination, but statistical significance, but the fund managers of Lone Pine Capital probably don't know where Hu Jian is? It can be seen that if the capital of Wall Street wants to do a good job in the investment of state-owned startups, it is imperative to recruit Chinese.

After going around in a big circle, the live broadcast of virtual idols at station B really exploded. One night when Ye Zhu Qianxiang sang songs, Chu Yuanxi just treated it as an ordinary live broadcast and didn’t care about it. She didn’t expect it to be an event organized by her and Zhou Minxi. For the event, a set of original songs composed by Zhou Minxi and a song presented by Miss Ye Zhu was launched.

As a result, it was broadcast live for more than an hour. There were more than 600 captains under this ship, plus the original ones, which directly broke the thousand... The standard for captain users is that the value of gifts for the anchors reaches 198 yuan within one month. Even today, Shipstar still counts with two hands on station B.

   What’s even more exaggerated is that the sister Timo, who signed for a big price at station B that day, was also livestreaming. As a result, xixitube’s popularity exceeded 2.5 million, and Timo was firmly held down, and Jin Guazi led by more than two billion...

   Although 200 million gold melon seeds is only 200,000 yuan, this lead is not exaggerated in terms of money, but it is quite impressive in terms of per capita. In particular, it only started operations in January. After 4 months of full play, there are currently only 200,000 fans, and Timo fans over 2 million. Can this work?

It may be that Zhou Minxi has indeed established a good reputation in the domestic live broadcast industry in the past two years. The virtual idol built based on her moved to station B with its own traffic; it may also be that Miss Ye Zhu’s aggressive voice has a strong sense of rhythm, especially Suitable for Vtuber live broadcast? In short, there was a big news at the time, and many fans still stayed in the live broadcast room after the live broadcast ended. The message scrolls quickly like a waterfall, and the full-screen and half-screen special effects of gift giving do not have a pause.

   Afterwards, Zhou Minxi had to sigh: "Fans are always making money."

   Lu Yu said that the live broadcast effect is so good that it should also be used on YouTube, because the development of virtual idols on the external network is more popular and mature. Relatively speaking, station B is only the most fashionable in China, and it is only a chaser globally.

   But Chu Yuanxi was already quite pleasantly surprised, and not as calm as Lu Yu. This effect was a surprise to him. It shows that although the Pakistani people rushed to the market late and did not catch up with the rise of station B, they did not fall behind through quick and powerful actions.

   And he caught the main contradiction as soon as he shot, showing the strength of the well-known self-media operating agency.

   To know the current live broadcast of station B, regardless of the number of captains or the number of people, half of the heads are virtual idols, occupying half of the live broadcast of station B. This explosive rise means that there is likely to be no one in the future B station ecology that can bypass virtual idols. In other words, Vtuber is currently limited to live broadcasts, and it is possible that in the future all types will be eroded by virtual idols.

   Those who are good at running a business are most used to looking directly at the future. Virtual idol itself is a very large category. As a content map, it covers a wide range of emotions, games, life, entertainment and even idol fans. For example, Zhou Minxi is an entertainment anchor with idol attributes and occasionally broadcasts. The game has very comprehensive skills.

   This kind of pond is most suitable for raising big fish. This is why Lu Yu is still calm but Chu Yuanxi is already pleasantly surprised.

   So what is the next step? It is xixitube's turn to increase R&D investment. You must know that the idols in xixitube live broadcasts are still 2D art, and they still use fixed routine actions. You need Miss Ye Zhu to select actions by tapping the keyboard and mouse while vocalizing. The form is quite primitive, and the effect cannot be the best, because The anchor must be distracted.

   However, Hololive, a well-known virtual idol operating company in the island country, has long realized real-time motion capture, using high-definition 3D characters for simultaneous performances.

   Of course, 3D characters are a little bit contrary to the concept of "two-dimensional", but the effect is very good, all of which depend on a lot of R&D investment.

   Yang Jiangang is still very good. When he went to learn from Zhao Jie and begged to have a set for himself, if he asked for a set of virtual idols, it would show his vision. But it may be that he really didn't understand this set, so he only saw that Lu Yu's interactive plot was doing well, and his influence was increasing day by day, and he couldn't see the more powerful and spurring Vtuber.

   What is certain is that although the number of interactive plots is currently attracting fans very quickly, it will soon overtake xixitube, but in the big pond of station B, the upper limit must not be as high as virtual idols, and it will definitely be overtaken in the future.

   But at present, it is definitely enough to create a personal IP for Yang Jiangang to release a plot selection drama, and it is easy to arrange it. Anyway, there is also a continuous need for content, scrabbling rabbits.

  It’s not easy to arrange Zhu Yun, she left the crew one step earlier than Chu Yuanxi, and drove her car to buy a villa...

   Chu Yuan Xixin said that you don’t even look at the almanac! The next day was April 30, the day when the AI ​​leader of Xiaokang went online. May was the storm in Xiaokang's "How to See Rainbow Without Wind and Rain". Seeing that it is time to fight, you plan to kill the well-off president? Can this work? She must be subdued for anything!

   It's a pity that buying a house is not buying cabbage. It is impossible to complete all the procedures in one day, even if you are buying a villa.

   If the five-day holiday of May 1st is in previous years, it can be a big event, but this year can only be regarded as a fleeting disadvantage, objective conditions do not allow it. For example, many blocks are originally commercial streets on both sides, and after entering along the street is the gate of the community, this is a point that a well-off society must win. But now the tent room is set up and the street is sealed directly. Whether it is a well-off store or the door-faced room such as Juwei Duck Neck, they are all isolated from the inside and outside, and only community-based activities can be carried out. Extension.

   Therefore, cycling-based activities are not easy to do. In addition to the launch of AI group owners, Xiaokang has only one major event recently, which is the health currency withdrawal activity.

   Fortunately, "health coins" have been produced for a long time, and users have some in their hands. Some of them have already spent part of them with shopping, and there are also wonderful things that can only be saved. This time, it is mainly aimed at them.

   In order to motivate these extreme users to be well-off, I also counted the cost, and gave a very transparent announcement. That is to say, this event started on May 1st Labor Day and ended on May 10 for a period of 10 days.

In the future, Xiaokang will modify the method of obtaining health coins, and users will contribute mobile phone computing power in exchange for health coins, replacing the old mode of non-disciplined currency issuance for low-end subsidies, and use blockchain technology for transparent records to ensure the interests of users Has not been abused or stolen.

  In the future, users have the right to choose whether to contribute idle computing power. They can turn this feature on or off at any time. After this withdrawal activity ends, the health coins in the old mode will no longer be produced.

  As long as the users who participated in the withdrawal within the above 10 days withdraw the health currency into cash, they will receive the well-off membership card membership for 14 days as a reward (existing members are extended), and they will also receive several exclusive coupons for membership card members. Users who have not withdrawn at the expiration date, the old version of the health currency will all be transferred to the cash balance account, but will not receive the membership card qualification and exclusive coupons.

  Users can also choose to buy health coins in their hands as urban treasure resources within these 10 days, and the resources are not affected.

   The announcement contains a large number of F/Q rules for users to understand after clicking. Then there is the Overlord’s exemption clause. This kind of compulsory qualitative means domestically produced APPs have already played thief~www.ltnovel.com~ users are already numb, no need to repeat. The last is the inconvenience caused to you, please forgive me, quality triple.

  The so-called inconvenience is actually only one thing, that is, users who save health coins and want to buy urban treasure resources, but do not want to buy them immediately, but retain the flexibility of their chips. This kind of user is actually very fond of Xiaokang, but this time it will definitely suffer some inconvenience.

   If it is not a currency with the properties of blockchain, this inconvenience is actually solvable, and there is more than one solution. However, because the new version of the health currency has blockchain properties, it is not convenient to directly intervene and operate. For example, the old currency is recovered and the new currency is directly compensated. If it is a normal game, you can directly modify the database and use the jargon to call it "moving DB" to easily complete the modification, because the user's data is nothing more than a string of numbers recorded in MySQL.

   But the blockchain can't be changed like this. Randomly moving the DB will cause unimaginable consequences, and the thunder will be hidden, not necessarily when it will blow up. So I had to sacrifice a bit of user experience, which was caused by Chu Yuanxi's forced to distort the product launch sequence.

In fact, after the Xiaokang version is updated and the announcement is issued, the old health coins are still being produced, and the new on-chain function has not yet been opened. Therefore, this is a transitional period, which is reserved for the recycling of old coins. After maintenance, a thorough update is performed and the winding is completed.

   This transitional period is very necessary, because the first two rings of mobile payment are hidden inside. This activity is actually a process of stimulating users to log in their bank card information with 14-day well-off membership card membership qualifications and exclusive coupons.

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