Salted Fish’s Self-help Strategy

The promotion of mobile payment is one aspect of getting through merchants. It is necessary for merchants to display the company's payment code, but it is more important to get through the user side. The most important thing is the user's trust, because mobile payment involves the user's money. With trust, the user will put the money in the payment wallet as a balance or balance-type wealth management product, and then the bank card will be opened.

　　If you look at the product alone, mobile payment is nothing more than storing your balance in your wallet and opening your bank card. However, you must know that this step of getting through the bank card is extremely prudent for many users, because there is a detail like this-when performing mobile payment operations, assuming that there is no balance, you have to transfer money from a bank card, and the input is not a bank card Password, but the password preset by the user in this mobile payment application.

　　 What does this mean? For users, it means that companies can deduct money from user cards without requiring user passwords. This is impossible without a little trust, and no company naturally has this kind of trust. It is difficult to establish this kind of trust, but it is very simple to ruin it.

Even the well-known Alipay is the same. Just this year, there was a hot post that was quickly reduced in weight. It was about a user without any bad operations. The risk control of Alipay identified it as highly related to money laundering accounts. Then the rights were stopped directly, and the money in the wallet was frozen and could not be used.

　　 You must know that Ali is an extremely large empire, and of course there are many levels in it, and risk control has a very high priority. Therefore, when the user wanted to unblock it, they were surprised to find that their voice could not be communicated through Ali's customer service, and Ali's customer service could not reach the risk control of their own group, and began to come and go to play football.

　　 The key is not to provide any communication channels that should be provided after freezing users. The so-called punishment emails are not open for appeals. Any mistakes made are allowed for users to self-check and continue to suffer.

　　In this situation, it is impossible to even conduct an effective external appeal. The money is only frozen, and the Interpol and 315 can't control it. Finally, the 12363 complaint to the People's Bank of China, finally someone can manage Alipay. The only problem for the user is that he uses Alipay, which is too powerful to admit that he made a mistake, unless there is a more powerful department to attack him.

　　 If this kind of thing were put on Xiaokang, I'm afraid Xiaokang would have been cold at that time.

　　 For mobile payment, the user's bank card must be opened before it is called mobile payment. It is not counted to have a mobile wallet function. Otherwise, a large number of blockchain entrepreneurs will become mobile payment entrepreneurs. Almost all blockchain entrepreneurs engage in wallets, and then use the wallet to derive various air coins to cut leek.

　　 For the opening of bank cards, many players in the current market, and even the most powerful ones, use various discounts and exemptions to stimulate user consumption. In particular, UnionPay Cloud QuickPass has been intensively promoted for a long time. Recently, Mido is also working with some banks to offer large discounts and exemptions. It is indeed very affordable, but it does not have any use unless every transaction All give discounts.

And Big Dog East did adopt the method of having discounts for every transaction, but when users found that each discount was a penny, they basically became lack of interest, and later UnionPay cloud QuickPass also joined With the buddha-favorite team, there is almost nothing to say about it now.

　　 Of course, even so, these giants are considered to have completed the steps of allowing users to open bank cards, and initially won the trust of users.

　　 However, Chu Yuanxi is the thinking mode of gamers. Reaching users is not by "stimulation" but by "activity". So what he prepared for the mobile payment promotion of City Treasure is a large number of activities, through activities to give discounts, and more importantly, to build trust.

　　 There are actually three ways to establish trust with users. The first is ease of use, which is user experience; the second is sincerity, which is benefit; and third, Chu Yuanxi understands it as "please trouble users." The relationship between people is troublesome, as are APPs and users. The purpose of activities is to allow users to have a participating behavior and take action. Of course, it is easier to gain recognition than taking a bit of money when paying.

　　 As for ease of use, this is the craftsmanship of making products. Everyone will cross the sea, and no one will admit it. And sincerity, Xiaokang does not stimulate user consumption, but instead gives users cash out and discovers gold. This sincerity is of unparalleled level in the era full of routines.

In addition, Xiaokang’s appreciation is a 14-day membership card membership experience, which can also let users experience the various conveniences of membership cards, which means that not only the old version of the health currency is recycled, but also the preparation for mobile payment and the promotion of members Card, the best of both worlds.

　　 As for users who have been sacrificed for a bit of user experience, they can basically be summarized as users of Urban Treasures. Then, presumably, opening the trading market in Urban Treasures will make up for this experience, right?

　　 On the 30th, Cynthia met various business representatives who participated in the function of the well-off AI group in the quarantine in the form of cloud meetings. This day was the day when the function was officially launched.

　　 There is another high-sounding reason why she went to the capital city last, that is, the trip to Beijing must be last, because after returning to the capital city, she must be isolated for 14 days. The quarantine has not ended yet.

　　 Therefore, the Xiaokang version was updated on the 30th, and then the user found that the extra "shopping group leader" included the group of talents and young people, and the coupons of many shops that they usually pass by can be found here.

　　Many users who get the treasure and distribute these coupons to their WeChat friends, as long as the friends register well-off through the link and even use the coupon to consume, there are different levels of health currency rewards, which can be withdrawn immediately and enjoy double happiness.

　　 It is a pity that only users in the well-off operating area can enjoy double happiness, that is, Imperial Capital, Yangcheng and Pengcheng. The output of the old version of the health currency requires cycling or consumption, and there is no such two businesses in non-operating areas. It was the fault of the well-off that not letting the people of the whole country be happy together. Chu Yuanxi felt that such good activities should be carried out frequently in the future.

　　 Standing at the level of a merchant, the experience of ordinary users is different. Merchants look at standing by and forming teams. Although there are many businesses participating in the function of the well-off AI leader, there are also some who refuse. With Mido as the leader, these days there is a strong tendency to form a "denial alliance".

　　 Among them, Mido and 724 are the representatives, which are relatively dazzling. Relatively speaking, the opener can only be regarded as a follower level, and it is OK to stand up.

　　 However, the opener didn't think so. Li Jingfei was even more proud, because he wisely decided to engage in bicycles, and the bicycles have been losing money, and have been biting their teeth for maintenance instead of cutting them off. It is just that they will not invest in new cars in the future.

　　 Now, owning a bicycle is the foundation of the door opener's foothold in the Deniers League. Even Mido is working hard.

　　 The more interesting thing is that he heard that 724 has already started to put bicycles in the island country. I don’t know if he has the confidence to invest 10 million in the country?

　　 What made him upset was that Hippo didn't refuse, because of Sun Dasheng, he always regarded Ali as an ally. It's just that the complicated relationship between various startups really exists, and holding does not mean that they will be controlled. Hippo's development is quite unrestrained, and Ali provides support rather than obstruction.

　　 Therefore, what Li Jingfei can do is normal business lobbying, rather than relying on the relationship to raise demand.

　　 Even so, Hippo’s joining the well-off AI group still made Li Jingfei feel frustrated among the openers, because he was “no” when he made business judgments.

"That doesn't make sense! Why is Hippo?" He held the information in his hand and read it over and over again. On this day, Xiaokang had a full set of coupons, and all other companies could only purchase basic function packages, and all the functions that needed to be developed were being developed. , No one has access to their own unique extended functions for the time being.

　　 "Is it important to have a reason? How do you reply to the hippo?"

　　 Wang Yueheng, who sat next to him, looked sad. This CEO's seat is not easy to sit on. Wang Yueheng has rarely gone out recently. The business market and other jobs have been picked up by Li Jingfei, the money manager.

　　 The answer he said was that although Hippo joined the well-off shopping group, he still communicated with the opener, and even the smoothness of communication between the two parties was higher than that between Xiaokang and Hippo.

　　 Now people are asking the opener about the use and development of cycling data.

　　 It can be understood as being interested in the data of the door opener itself, because cycling data is indeed a scarce resource, but Hippo is certainly not. So Wang Yueheng was puzzled, why did Hippo ask this? Is it because Hello does not do new retail formats, so the opener is more unique? Then you have cooperated with Xiaokang, why don't you ask Xiaokang directly?

　　 I only heard Li Jingfei say: "How to answer? I don't know much about R&D, you just say that our R&D is not bad."

　　 "Not bad, it's like shit!" Wang Yueheng snorted, but he didn't understand the technology, so he knew what he was doing was like a shit, but he didn't know why he produced shit.

　　 Kaimenke’s R&D, due to historical evolution, was entrusted to Graby’s R&D team in Imperial Capital. It can't be said that Graby's team is fooling. After all, Cheng Huilin is in the imperial capital. She has to take care of Graby's business because she is also the co-founder of Graby. But to say you did a good job is really bullying.

　　 "Well, what does it matter if you just say that? Everything is normal, and proceed as planned." Li Jingfei said, who would say that his product is a pile of shit?

The pit is pitted in the entire founder team, including the duo who has been **** a long time ago. There is no technical master. He said that this is not possible. CTO is essential, but Cheng Huilin extremely believes in Graby’s R&D team and repeats Making wheels is really not the way for start-ups to operate, so I didn't insist on it. Now it shows the effect of lameness.

　　 However, the answer "Everything goes according to plan" is too universal. Hippo is unrelenting and repeatedly asks how to mine and develop data, hoping to give a specific process. Because Wang Yueheng didn't understand technology, he wrangled on both sides and made no progress when he was well-off.

　　 After the day has passed, it is May Day. On this day, Xiaokang will launch the first round of currency recovery activities as scheduled, which is a coin throwing activity for users.

　　 So the well-off users all feel that the holidays are different. It would be great if they could be so festive during the New Year! In this joyful and peaceful atmosphere, well-off coins were spilt out and replaced with surging data.

　　 But as an entrepreneur, Chu Yuanxi can't just look at cash flow and data flow, he must look at trends and dynamics. An obvious development at present is that WeChat has no time to consider how a well-off convenience store company will come and go, and how to cooperate with various businesses to inject communication factors into the WeChat ecosystem, commonly known as dumping garbage.

　　 You have to know that these coupons are not just the Xiaokang APP as a source of pollution. The offline stores of the major merchants that have entered the company also have a certain degree of popularity. Although this is not an event officially organized by each business, the business is not responsible for promotion, but offline is word of mouth, it is the spread of strangers between specific scenes, so the divergence is not small.

Especially those merchants who don’t usually pay attention to community group buying have no coupon push service and no community. Xiaokang is equivalent to providing a basic SaaS software system, and at the same time, it gives the same issuing-receiving coupons as the community. The environment and processes are even more optimized. For them, letting customers use the well-off mechanism is equivalent to providing them with an opportunity to increase customer stickiness.

　　 After all, these kinds of offline merchants basically serve customers within the radiation range of the store. They don't particularly care about whose "customers" these "customers" are. As long as they often come to their stores to buy things, it is better than anything else.

　　 Therefore, the spam injected into WeChat in these stores is more enthusiastic.

　　 As for why WeChat has no time to take care of it, because "5G news will be launched in June".

　　 This is the big move released by the three major operators in early April. Although the launch will take until June, first let’s scare WeChat.

　　 The main reason is that the three major operators have had too much hatred with WeChat in recent years. They hate two places a day, and they hate all over the world because WeChat has killed Fetion.

The Fetion produced by Shenzhou Taiyue can be said to be a powerful tool for group texting of a generation. However, it was killed directly and quickly in front of the free WeChat. Since then, the short message service of the three major operators has been flying down three thousand feet, gradually degrading. It is an exclusive tool for verification codes. Until recently, because express delivery was unable to enter the community across the country, the owner had to SMS to notify the owner to come out and pick up the package, and the business volume picked up significantly. What a cheating!

　　 One can imagine how big this hatred is.

　　 Moreover, WeChat’s dimensionality reduction attacks on operators are not just short messages, but short messages are only the most direct manifestation. In fact, the erosion of WeChat is comprehensive and in-depth, because the most powerful SMS services are directly covered and attacked, many SMS-related functions and packages have been abandoned by users, and a large number of other services of operators have been tragically affected.

　　For example, before the rise of WeChat, the most dazzling part of the mobile reading industry was not the starting point of the PC era's Internet novel hegemony starting point, but the mobile reading base. This site was originally called "Mobile Reading Base", and later changed its name to "HeReading", and then changed to its current name. There have been more than one book with sales of over 100 million yuan, which directly changed the ecology of online novels. However, with the official rise of WeChat, which was unable to reach the goal, reading began to decline rapidly.

　　 Seeing a corner, you can get the whole picture. It is conceivable that the three major operators dream of taking this market back. The popularization of 5G seems to be an opportunity?

Undoubtedly, every increase in bandwidth is the starting point of the information revolution. The three major operators have joined forces with major domestic mobile phone manufacturers, Huawei, Xiaomi, Blue-Green, etc. to stand together, claiming to use rich media interaction to grab users and the market .

　　What is rich media? That is, text, pictures, audio and video, location, payment and other interactive modes. Translating adult speech is the function of WeChat, as well as the function of enterprise WeChat.

　　 In this sense, Alipay, Dingding, Feishu, etc. are also the targets that were shot, but the main platform must be WeChat. This moment is undoubtedly an undisclosed point in time. The panic was created before the sword of Damocles fell. How could the WeChat Dalong father have the energy to feel what a convenience store did? Unless he himself goes to Xiaokang to buy things.

In fact, Chu Yuan set a timetable much earlier than the operators’ efforts. Then, on April 5th, he saw the three major operators jointly release the warm-up. To announce the big news on the 8th, he felt that there was an article in it. , Wait until the 8th and have a look, okay~www.ltnovel.com~ The new product name is "5G News", good name! This assist came too timely! I even thought about whether to slightly adjust the timetable, but the impact is too great, so let it go.

　　 The 5th was still during the Ching Ming holiday. As soon as the news was released, Taiyue, Shenzhou, was ignited at that time, and the daily limit was started as soon as the holiday ended. Investors don't seem to remember the scene when Fetion was rubbed on the ground by WeChat, and it was called the leader of RCS concept stocks.

　　 But in fact, Chu Yuanxi is not optimistic at all, even if there are Huawei, Xiaomi and Blue Green together to the platform. Of course, he is not the dragon father, and he is not responsible for the traffic engine of the entire WeChat or even the Penguin Empire, so he can not be optimistic without responsibility.

The reason for this judgment is that this is an era where content is the core. It has long been a time for success only by doing product and market operations. There is a two-generation gap between product-flow-content and business. . But do operators understand the essence of the so-called new rich media interaction?

　　 Think of what the head of an operator said during the resumption of the market in 2016-if Fetion paid enough attention to the market, there would be nothing wrong with WeChat. To be able to say that, it seems that the level is relatively low, and I don't know much about business.

　　 In other words, it was because Fetion was operated with the same mindset that year, it was easily shot down by WeChat. You must know that there is no concept of "not paying attention to the market" for the people or teams who operate Fetion. The senior executives can ignore the concept, and the operators can't ignore it. Otherwise, when the social overlord of the PC era, Penguin, will tactically despise the enemy? Is that too much sand sculpture?

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