Salted Fish’s Self-help Strategy

Fetion’s decline cannot be remedied by focusing on the market. When it was abandoned by the times, there was not even a person to say hello. But Chu Yuanxi's pessimistic estimate suggests that the thinking of operators will probably also be upgraded to the level of traffic. It is conceivable that the number of users of "5G news" will be huge, but what about the quality? Only DAU can view WeChat head-up, but if you count the usage time of users, isn’t it a hundred times worse?

　　 Therefore, in fact, operators want to make a comeback. What new content can be provided by "5G news", which is significantly stronger than WeChat, is the key to establishing an ecosystem. It can be one dimension higher than WeChat and suitable for new bandwidth to attract 5G users to shift their positions.

　　 If not, even if you work with major mobile phone manufacturers to attract developers with a huge number of users, it is still very difficult.

The same is for development. There is no essential difference between the workload of an enterprise to make an APP and an applet, but the users of the APP are their own, and the users of the applet are the ecological providers. Why do enterprises abandon their users and improve the ecological providers? Ecology?

　　 is nothing more than because the promotion cost and data cost required to make an APP are unbearable, and the other party can provide high-quality ecology and user experience, but he cannot.

　　 Just like Xiaokang can provide AI leader, each business develops similar functions and then builds independent APP islands? Promoting it is exhausting, and Xiaokang is a paradise, which is definitely better than an isolated island.

　　In this sense, it is not the 724s who should copy the well-off jobs most, but the operators. For example, the content of LBS, that is, the content of the map, is significantly higher than the existing content of WeChat.

　　Why is the core of Xiaokang online content the city treasure? Because map content is the most contemporary content in the 5G era, it is intuitive, beautiful, functional, easy to integrate, and the cost of educating users is extremely low, and wider bandwidth is required for network transmission. The most important thing is to be different from WeChat and make a difference.

　　 So if the operator really copied the well-off work, it would be really troublesome...

　　 This is why Chu Yuanxi wondered whether to change the online time. But considering that the functions of operators must have been jointly developed, and since it is a joint development, it is impossible for the other party to adjust at will.

　　 Or because it involves the synchronization problem between the three operators, it is bound to lack flexibility. From project establishment to product improvement, it is impossible to copy because a company called Xiaokang suddenly came up with a job that is more suitable for the 5G era.

　　 So there is still no need to mess around.

　　 It can be said that the emergence of urban treasures just highlights the importance of online content in the current commercial market. This is an era where the traffic dividend has already peaked. New players need to go to other people's bowls to deduct food instead of sharing new markets. The latter is obviously easier, but there is no room now. Therefore, seize the opportunity to take the lead in cultivating unique content in order to easily grab users.

　　 Xiaokang’s goal is to make it social, but Xiaokang’s ambition is not to make something, but to become something. What Chu Yuanxi wants to become a well-off is called “infrastructure network facilities”, standing at the same height as WeChat and Alipay. TikTok and Toutiao apps are very popular, but they are not basic network facilities. Weibo is a national-level application. There was an opportunity to develop towards basic network facilities, but it did not, and there should be no more in the future. This shows that this ambition is not It's not so easy to achieve.

　　 To give a simple example, tiktok is very popular in the United States, but the United States can easily block it because it is not a basic network facility. But even if Facebook commits a serious matter, the United States cannot block it. Because Facebook is blocked, a large number of companies that rely on the network infrastructure of Facebook will all be killed, and it is not the Facebook family that is killed.

　　 Facebook, which established its own corporate ecology earlier than WeChat, carried a large amount of business, and thus evolved into the basic network infrastructure of the United States and the entire English-speaking world. Its level of development even surpassed that of Google.

　　Urban Treasure, or AI leader, is the first step taken by Xiaokang. Through its own prediction and development of the entire market format, it can carry Sumitomo at the right time, and it is called a network facility. As for whether the foundation is not foundational or not, it depends on the subsequent efforts.

　　In fact, the goal of operators should also be to regain the status of basic network facilities, but it is impossible to easily achieve it with the scale of users. If you can't make content that matches this status, you will eventually lose.

　　 Especially if only an operator version of WeChat is made, the failure will not be slower than that of Fetion, because WeChat has already established its status as an infrastructure network. Especially through the small program ecology, the foundation is firmly consolidated, and there is even a tendency to become a "WeChat OS".

　　 It’s just that WeChat doesn’t rely on content, but the user scale and B-side ecology. Operators want to attack the strongest point of WeChat as soon as they raise their hands. It's easier said than done!

　　 The so-called rich media functions were played on WeChat 5 years ago and left behind. If someone wins the treasure, they shouldn’t wake up. The competition makes products, and the competition studies user psychology and experience. Operators will never be able to do entrepreneurs.

Probably because WeChat did focus on the big tricks of operators, the first stop of the WeChat social chain of Xiaokang raid users did not have the expected blocking, blocking, and blocking of links. Both the number of users and the volume of purchases and sales have reached a new level.

　　In particular, the health currency withdrawal activity is actually a nationwide activity. Users who are not in the three major cities, or users who are in the three major cities but not in the operating area, can also participate.

　　They can't get health coins by cycling and spending in stores, but they can get health coins by sharing coupon packages on their social chain, and then urging friends in the operating area to spend. You can also get a very small amount of health coins by spending in the stores of friends who issue coupons through the AI ​​leader.

This part of the money is actually the intermediary fee or toll fee for the coupon issued by the friends through the Xiaokang AI leader. Because it is very small, the Xiaokang cents are not returned to the user, which is equivalent to using the money of the friends to glue the user, and it is two birds with one stone. . It's just a pity that the AI ​​leader who is not in the operating area cannot issue a particularly good combination of coupons and packages because of the lack of riding trajectories.

　　 In this lively atmosphere, time quickly came to May 10th. Xiaokang’s DAU just broke one million on this day, while MAU is in a falsely high state and no statistics are required.

　　 This is the day when the withdrawal activity is over. Many players are full of regrets, and some are still trying to convert health coins at the last time, and the withdrawal is a lump sum.

　　 This day was also the big day when the Internet of Things went online. Chu Yuanxi could be described as holding his breath and guarding for an hour, until nothing really happened before he was relieved. When it looks calm to outsiders, the inside is likely to be choppy.

　　 For this day, he even postponed some development plans. For example, the map advertising function in City Treasure is a function that is easy to develop but very useful. Whether it is for income or for the promotion of mobile payment, it is extremely cost-effective.

　　Originally, City Treasure can start to work after it is stable, but it will be pushed to tomorrow, which is to start research and development on Monday, so as to have no distractions.

　　 I didn’t expect that Xiaokang had just updated the Internet version of the game. A lot of inexplicable rumors suddenly appeared. For example, if there is a tuning, there is a market especially-is it a larger-scale blockchain scam?

Blockchain, because it bears the stigma that should not be carried, because of the lack of certain management measures and even connivance, is synonymous with extremely negative until 2019. Even if the highest order is issued, this bad impression is very long. It cannot be eradicated within time.

　　 Chu Yuanxi understood this and made mental preparations. In fact, even AT may have similar concerns. Therefore, although it continues to introduce functions and products that use blockchain as a solution, it hardly involves toC, and even if it does, it does not involve cash.

　　As long as there is no money, the blockchain is clean.

　　 But the function of Xiaokang has both the blockchain and the smell of copper, so that Chu Yuanxi began to admire some people's brains. The "Xiaokang issuance of coins" that he had never thought about has become more and more true. If the entire function was not made by Xiaokang and was not supervised by Chu Yuanxi himself, and developed under his nose, he would soon believe it!

　　 Nima, are these people blind or heart blind? It is written in black and white that the anchor point of health coins is computing power, not blockchain wallets. The well-off gaming network does not have blockchain wallets at all, only blockchain accounting. Users provide idle computing power for money, equivalent exchange Or exchange at different prices, anyway!

However, it is too difficult to explain to ordinary users, that is, people who do not know the blockchain at all. They cannot understand that only a blockchain wallet can be linked to it, and even they don’t know what it is, and they don’t understand well-off. Blockchain only exists for information transparency and instant transmission, so as to prevent users from providing computing power but failing to see the health coins arrive.

　　 In short, this rumors are very connotative. The so-called rumors are dispelling rumors and running off their legs. Xiaokang will definitely not dispel rumors and can only rely on time to prove themselves, but it must have a slight impact on the mobile payment that is currently being promoted.

In fact, anyone with a discerning eye can see that Xiaokang is going to mobile payment. Taking cash withdrawal activities as an example, a large number of users hang their bank cards on Xiaokang, otherwise they cannot make money. This completes the first and second steps of mobile payment. Second ring.

　　 A little professional person, even some users can perceive this goal. Because the ordinary apps that make cash withdrawals, mainly online earning apps, use WeChat or Alipay instead of bank cards.

　　 This is also true including the extremely popular "XX Speed ​​Edition" on the market. For example, the Douyin Speed ​​Edition has a bad relationship with WeChat and can only withdraw cash to Alipay, but not bank cards. The opposite is true for online earning. Relying on WeChat is the best choice. Not only can you withdraw cash, but also one-click login on WeChat is more conducive to spreading.

　　 There is only Xiaokang, there is no option to withdraw cash to a third-party wallet. It is directly a bank card, otherwise you can change to a coupon. This is known as the way of Sima Zhao, why the idiom is called "Zhao", and that's how it came about.

　　 But what should I do without refuting the rumors? Chu Yuanxi decided to learn from the profound experience of the headline department.

Toutiao is a medical aid fund established earlier this year. Because the establishment time is too short and there is no publicity, no hot search and no public relations drafts, so many medical staff do not know that there is such a special fund for medical care. fund.

How to do it? Toutiao, the fund staff responsible for giving money to people, first told the other party that I could not prove that I was not a liar. Therefore, I never want you to give out a penny or fill in any information that can endanger the bank card. You are really worried, just fill in an empty bank card.

　　 This strategy is completely effective, so the version was updated in the morning, and Xiaokang made an announcement in the evening. Chu Yuanxi saw that there were still some brothers on duty at the Ba people’s information anyway, and directly asked the camera crew to show him a short video that appeared in real life, and said, “What can I lie? I lied the user to the Xiaokang convenience store. Come to consume? If it's a lie, I am!"

　　 So this announcement is an announcement with a video, telling users that if you are not at ease, please unbind the bank card, that is, the user can wait until the next time they engage in cash withdrawal activities to bind a new bank card.

Unbind bank card is also a necessary function for mobile payment, but some companies must have a bank card to bind when forcibly requiring identity authentication in order to prevent users from unbinding. Account cancellation.

　　 As soon as this wave of evil forces passed by brushing their faces, a wave of mocking Xu Xin appeared again. It was said that she would not do post-investment management. At 8 o’clock in the evening, she posted a tweet on the self-media account of financial venture capital, blatantly mocking that Contemporary Capital neither gave confidence to the well-off society nor interfered with the cash flow management of the well-off society. Guiding Xiaokang to carry out debt financing is a mess.

　　 After all, I didn’t know the relationship between Xiaokang and the Pakistani group. The point was that Xu Xin couldn’t refute it. She couldn’t say that the money should be paid by the Pakistani.

　　 There is also a mockery of Xiaokang’s valuation. On Weibo, it is said that both Didi and Huang Tuan’s C round valuations have not reached 18 billion, with fewer headlines, and Xiaokang’s B round 18 billion. This is not funny. What is funny? If you have to say that the times are different, what kind of hi tea has become, the B round is 9 billion, and the C round is only 16 billion. They are also offline entities. To say that the net red hi tea is more red!

　　 The key is that Xiaokang’s ￥ financing is so lively, roadshows and publicity. As a result, Penguin and Ali didn’t invest a cent. Is this a magical horse? No stamp certification! Whenever there is a little gold content, would Penguin and Ali look down on it?

　　 Chu Yuanxi chased directly to the other side's Weibo and went back: Just like the quality control of Xicha, the number of stores is less than a fraction of Starbucks, and the quality control can overturn the car on a large scale. Why does he compare with me? In the same four hundred stores, have you ever seen a problem with Xiaokang Quality Control?

　　 He was so positive in answering that he actually didn't want Xu Xin to show his face in person. If any scum and a few words can excite Xu Xin, a big boss, it would be too cheap. But Xu Xin still couldn't hold back, and personally posted to Moments: In fact, you don't know Xiaokang, and there are more businesses under Xiaokang that can be separately formed into a company for financing. If Chu Yuanxi is really short of money, you can do so. As for why it is not necessary, anyone who understands understands it.

　　 Presumably at this time, the person who launched the public opinion attack must be extremely unhappy with Ali. Without Ali's 34 billion assists, how could Chu Yuanxi and Xu Xin's old thief be so arrogant!

　　 But since it is an organized smear, it is impossible to make sense. Therefore, some people questioned in the media: You said this well-off is really magical, and any cutting-edge concepts can be touched. Even some of them have suddenly become popular due to special forms, and all of them are online. What if the listed company doesn't have daily daily limit?

　　 Although this person uses a Weibo trumpet, he may be very open-minded, using Li Jingfei's iconic bald head as his profile picture.

　　 In fact, AR is slightly better, supported by a series of explosive game products such as Pokémon and Penguin’s monster hunting game. After the VR industry experienced the turmoil in 2016, the situation took a turn for the worse, and it quickly became silent. There are only some VR experience points in various large offline malls, but the products are slightly rough and the update speed is very slow. , So it’s hard to think about it. Only a European and American virtual reality social game VRChat can still support the appearance.

　　 In short, the breakthrough is games.

However, VR has begun to shine in this special form recently. For the particularly popular online conference application Zoom, the virtual reality scenes and the VR images of conference participants ~www.ltnovel.com~ are all very good application scenarios and Landing method. For example, by using Zoom to conduct online classes, students can turn the image of the teacher into a bear and the background into a grassland, which adds a lot of fun.

　　 Xiaokang Milestone 7 will also launch VR products, everyone who has heard the road show knows.

　　 Therefore, Chu Yuanxi directly posted to Moments without naming her name: No way, Xiaokang is so trendy. This is the strategy I formulated in 2018. I said it when I was doing Pre_A in the first half of 2019. Why did no one think we were speculating on the concept? Now the products are finished. You early copied the well-off, and now you can also speculate concepts.

　　 Li Jingfei from the Internet spouted blood. After Wang Yueheng saw it, he said, "What's wrong with co-authoring the well-off cottage in our cottage?" This is especially the online content you hid. Is it too late for us to start copying?

　　 During the quarrel, the sun rose as usual. On Monday morning, Chu Yuanxi convened the APP team and began to arrange the task of map advertisement.

　　 The APP team is the largest team in the well-off R&D department, because there are so many functions to be done, divided into many modules. However, map advertising is a comprehensive function that requires multiple modules to collaborate, so Su Gu, the head of the Mobile Internet Business Unit, will start and allocate any of them. Try to complete it within a week and start testing on May 18.

　　 This schedule is very tight, but Chu Yuanxi has full confidence because, as Xu Xin said, many businesses under Xiaokang can be financed separately, and several lines can be drawn from the APP business department.

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