Salted Fish’s Self-help Strategy

The situation of Xiaokang seems to be simpler than that of the Bas. The most important things for Chu Yuanxi are two, but they are also one.

　　 The first phase of the store expansion in Eastern Guangdong Province is about to come to an end. In the past three months, two 200 stores have been expanded. Then drew the backbone and marched into the magic city, making the end of the previous cycle the beginning of the next cycle.

　　 It is easier to say that it is easier to enter the magic city than in the eastern Guangdong province, because you already have the experience of opening a base in the eastern Guangdong province, and you can copy it to the magic capital. But it is complicated and complicated, because for convenience stores, magic is a big battlefield, and the island nation's three strong forces, especially the whole family, have been dominating the magic for many years.

　　 But when it comes to talking about the whole family, it is also a cup of tea, because the whole family in Guochao is a joint venture between the island family and Kang Shuaibo, and the control is in the hands of Kang Shuaibo, which is very embarrassing.

　　Kang Shuaibo, it is not a good stubble. While using Kang Shuaibo's self-built supply chain method, all the huge profits of Guochao and the whole family are kept in the self-built supply chain, while sharing the profits with the island country family. The result is that the money has not been earned, but the whole family of the island country can only drink Northwestern with half of the stock, because the joint venture company has always maintained a slight loss, and of course no dividends.

　　 The most important thing is the store, and the second most important is the product. The latest information from Du-shirt is that the quality of life products that went OEM in July can be sold on a large scale. In other words, they can be fully launched in the three operating cities.

　　 Lao Fan chose to visit Xiaokang again at this point in time.

　　 He did not bring Chen Junsheng this time. He was accompanied by a real celebrity. After Mr. Cai left his post last year, Ms. Wu Wei, who was in charge of the overall investment and finance of the group, was also Chen Junsheng’s immediate boss.

　　Chu Yuanxi wondered this time I might not be able to install it anyway, the main social functions have been launched, and then tell people that the function we are doing is for local life, and they should also believe it.

　　 During the milestone 6 process, the social functions must be fully launched. At the end of June, the "Kangkang", a community function grouped according to user tags, will be presented to users.

　　 This rustic name was later changed, just in time for an internet hot word "Let me Kangkang". Functionally, it is a big test of the well-off map, location and cycling track functions. The user is labeled according to the above three, mainly referring to the parameter of parking time.

　　 This grouping function is actually relatively easy to implement in a well-off operating area. If you leave the operating area, there will be greater difficulty without store data, so it cannot meet the needs of the country for the time being. Chu Yuanxi's requirement is that users in the same residential area must be able to be assigned to the same group, as well as in the same office building, to meet the social needs of neighbors but lack of channels.

In fact, fall in love with the concept of "groups". Various groups have different needs. In jargon, they are called subdivisions. This is the business of group socialization under the iron curtain of WeChat and QQ. There are still reasons to develop space. Whether WeChat or QQ, they are both large and large, and they are for all categories of people, so the functions are bound to be generalized and cannot be targeted.

　　DingTalk is aimed at the needs of "corporate groups". The group function of WeChat is generalized. The person in charge of the company can build a WeChat group, but the function cannot distinguish the company group from other groups, and it cannot meet the special needs of a certain part, so DingTalk is used in the subdivision field. Opportunities can be used for intra-group functions or between groups.

　　Kangkang is also the same. It is aimed at the gaps left by WeChat in the "regional group", and functions for the special scene of the region and the user relationship in it.

　　 It is not a pulse, it does not require artificial division of companies as a unit, nor is it so-called anonymous social networking, and users are not encouraged to frequently modify their nicknames. Each group is assigned an AI group leader who is responsible for management, such as auditing the user's "calling in" function, and clearing out the visiting users to ensure the purity of the regional group.

　　 These functions have actually been developed a long time ago, including the community management and control functions provided to relevant departments after the Spring Festival, which are part of the subtraction. But AI only assumes the functions and responsibilities of the group owner, and is not responsible for pushing coupons, which means that it draws a boundary between social and community operations, but it also leaves open channels.

　　 Why are so many people in WeChat pouring spam into the group? Because WeChat only restricts the dissemination of spam, blocks links and interfaces, but does not block sharers, users can dump garbage anytime and anywhere, as long as no sensitive information is involved.

　　 Xiaokang does the opposite. Different types of information pushed by users are managed separately. They are also forwarded messages. News can be forwarded unlimitedly, but coupons cannot be forwarded. Users only have a few opportunities in a day. This is a big test for the system to distinguish between commercial information and non-commercial information, because it is bound to be impossible for users to manually choose what to transfer when forwarding, and the system must be identified.

　　 After this is standardized, it will leave a good channel between social networking and community operations. Some merchants who develop their own group-buying tiered discount function after accessing the AI ​​leader can completely encourage users to share the gift package with Kangkang, and buy it with the entire community or office building, which not only increases the GMV, but also makes use of the well-off traffic. Get customers.

　　 In addition, the "Blackboard News" function will be launched soon.

　　 This is an article similar in function to the official account, but in form it is closer to the information bulletin board in the community in real life and the blackboard notice on the university campus. Its user interface is similar to BBS, but it is not. In BBS, long articles can be posted on every floor and "serialization" can be carried out. However, the blackboard newspaper can only provide limited replies like public account messages.

　　The task carried by this function is actually a small-scale information release. The requirements are concise. Try to avoid redundant information. There can be discussion and criticism, but the publisher must not be overwhelming. The publisher must be in a more conspicuous position.

Therefore, some project team members feel that its single information interface is more like Weibo, but in fact there is an essential difference. It cannot be published in a wide area, nor is it based on a single user as the publishing unit. The publishing scene is within a group. . In other words, what users publish in Weibo is their own business, while what is published in Kangkang blackboard is everyone's business.

　　 Weibo is for everyone, Renren.com is for friends, and the Kangkang blackboard is for everyone in the Kangkang circle. These people may become friends.

　　 What is the most important thing for social networking? It is the social atmosphere and scene. Social software that does not have a clear scene and atmosphere can only be made possible by the earliest ones that occupy the pole position, such as Weibo. It relies on volume to cut off the opportunity for latecomers to establish a similar social atmosphere, and then relies on users to establish the scene and atmosphere by themselves.

　　 In order to establish the scene and atmosphere, Xiaokang even does not provide PC-side support in ecology. Users can only write and publish with mobile phones. This is something that no official account has ever done. Friends and businessmen hope to provide self-media traffic owners with richer functions to show their self and personality. Therefore, many operations are difficult for mobile phones to bear. The well-off public account is not to show oneself, but to drive a circle, and does not want users to pursue excessive characteristics in terms of characteristics.

　　 In essence, Xiaokang is doing business. Users should be expected to share their group purchases and attract more people to buy things. But this will ruin the atmosphere. WeChat is already so strong, so we are not afraid of sabotage, no matter how bad the misfortune is, users will not leave. If Xiaokang wants to tear through the social iron curtain of WeChat, it is impossible for a little bit of immediate benefit, and it is to benefit the immediate benefits of businesses and lose a lot.

　　 When the functions are launched one after another, there will be a long way to go in the social area, which is to get through other social media.

Getting through social media is easy and easy, but difficult to say. For example, WeChat is a black hole of news. It is possible for other social applications to share news to WeChat, but if you want to share it back, I’m sorry, except Not available outside of QQ.

　　 But how many of them are business problems and how many are technical problems, it is hard to say, because many social workers have never considered how to get through with others. And I have to admit that the group model is the most suitable model for sharing social information. No matter other apps such as Toutiao, Douyin, Weibo or Xiaohongshu, there is no suitable form.

Chu Yuanxi had considered this issue when he was doing social networking. For Kangkang's internal information, sharing it is not a problem, but it needs to be promoted by the business family, and other social apps need to be mobilized to open more functional interfaces, otherwise Difficult to get through.

　　 So it is a long way to go.

　　 Anyway, when the blackboard newspaper is online, I can't hide anything. Although we can still insist that "Kangkang" is our efforts to activate users, share shopping coupon gift packages more fully, and optimize the interests and ecology of friends and merchants, Chu Yuanxi does not want to suffer this crime. , It is also easy to be underestimated.

　　 So after Chu Yuanxi was polite with Wu Wei, he said to Lao Fan: "You're right, the evidence is solid, I won't pretend, I just want to be social, how can I drop it?"

This time, it was Yuan Lu who accompanied Chu Yuanxi very bachelor’s confession, but she felt very annoying, because when she went out to welcome guests a minute ago, she told Wu Wei that we are well-off people and we are a convenience store. , Not mobile internet at all...

　　 are also female CFOs. This CFO of Wuwei can almost sprint to the throne of the world's number one female CFO, breaking his wrist with Google's Ruth Porat, and Yuan Mu is just a fighter among the rookie chickens, not a bit weak.

　　 So Yuan Mu was very careful, hiding aside to observe carefully, and then found that Chu Yuanxi was not careful at all, and did not feel that he was an outsider at all, although they must have met for the first time.

　　 At the same time, Wu Wei didn't mean to grab the camera. Her face was very full and square, and her expression was calm, like an aunt next door. However, when she expressed her opinions, she was not angry with herself, which made people very willing to believe.

　　 But she was very quiet at this time. Lao Fan stood at the front desk to fight against Chu Yuanxi. She watched the enemy situation in the back.

　　 An important role like her will certainly not stand up easily, but Yuan Mu knows that after the social exposure of Xiaokang, even if the exposure is only the rudiment, it has not really been pushed out, it is worth Wuwei to play.

　　 For Penguin, the mentality is that all those who do social activities are scum, and only need Long Daddy to take a knife and drop it to destroy it invisible. This is especially evident around the Spring Festival in 2019. Don't even think about it.

　　 But Ali’s mentality is not the same. Any successful social networking is worth testing for Ali.

　　 But what is successful socialization? Yuan Mu clearly remembered the definition Chu Yuanxi once gave. Douyin is a social upstart, and Kuaishou has a strong community atmosphere, but they only have the side of social media, which is to show themselves, but unfortunately they have not made friends. They are successful, but not socially. Really successful social interaction requires the young man to chase the girl, or to be able to force it. This is called social demand. So Momo and Weibo are successful social interactions.

　　 Yuan Mu remembers trying to refute this point: "Who said Douyin and Kuaishou can't? The beauty opened a live broadcast, and the local tyrant smashed money, didn't you just get dating?"

　　 Chu Yuanxi's anti-American rebound: "But, after spending the money, the next step is to add WeChat?"

　　 Of course, Lao Fan doesn't know this. For him, today is one thing, assisting Wuwei to negotiate the conditions.

"Hey, what are you doing? A posture of raising the table?" After listening to Chu Yuanxi's high-profile announcement, his face was strange and his words were more straightforward: "You are really social, but it hasn't been done yet. . What are you going to do?"

　　 "It's worth working hard if you haven't done it. I'm not lifting the table, I'm pretending to be too tired."

　　 Chu Yuanxi put on a posture of "Socialization is not the core area of ​​Ali anyway, there is nothing to talk about", instead, he puts General Lao Fan in charge, saying that if he is replaced by a penguin, I think you are not arrogant!

　　 He just thought to himself, but Wu Wei said directly: "Chu, when are you going to be killed by the micro-envelope? Is the identification code ready? Are there technical reserves? We have a lot of this plan."

　　 "Ah, I don't pretend, how could I not be prepared?" Chu Yuanxi didn't change his face while speaking, but he vomited viciously in his heart: Actually, I have put more effort on **** the identification code. I don’t know if the president’s wife will fold cats and cats to build a building after tearing up the small three, but the traditional arts of collecting five blessings must be retained.

　　 "Besides, I have such a good relationship with Zhang Ming..."

Lao Fan is completely speechless. The technology of micro-envelope killing information dissemination has now become a battle of wits. Blocking links can no longer block the social needs of friends and businessmen, so the identification code came into being. Users only need to copy the identification code and open the corresponding one. The APP can automatically jump to the target page.

　　 Then WeChat racked their brains on how to block the identification code without affecting the normal communication of normal users. Among them, the two that have raised the most hairline of WeChat programmers are them and Toutiao.

　　 It can be seen that Chu Yuanxi must have been rebellious for a long time, and I don't know when the plot to engage in social interaction started. Anyway, the relationship with them and Toutiao is really good.

　　The question is is Douyin itself a friend to them? It used to be difficult to tell, but it is definitely not anymore, because Douyin has already started to do its own e-commerce, build its own e-commerce ecology, and cut into Ali's core ecosystem on a large scale.

　　 And Ba Ren and Xiaokang, two companies controlled by Chu Yuanxi, put together, are they more like friends with Ali, or are they related to Toutiao? This is a philosophical question. The point of philosophy lies in dialectics. If Chu Yuanxi accepts mergers and acquisitions, there is no need to talk about them. If he does not accept mergers and acquisitions, he must almost be friends with Toutiao...

　　 Originally, Lao Fan was still optimistic about winning the well-off, even if he was caught on the spot by Chu Yuanxi last time. But now, seeing Chu Yuanxi talk freely, he was shaken.

　　 It suddenly occurred to him that Chu Yuanxi is really not afraid of being killed by Wei Envelope. Teacher Gongsun and Wang Xin socializing, why do they immediately rush to the street once they are blocked? Even if the Douyin tweet flashed so much, it was immediately devastated by the dragon father's knife? Because they don't have a root or a distribution source, there is indeed an APP download source on the Internet. The question is how do users know which website to download? Who will urge users to download?

　　 But Xiaokang has stores. As long as it is a user in the operating area, Xiaokang can provide users Amway in offline stores. Even Chu Yuanxi can use this as a KPI for the clerk. How high is the cost of new online users? However, offline, as long as the store does not lose money, the new extension is basically free. This is the charm of offline traffic, no outbreak, but lasting.

　　 It is important to know that the living conditions of social applications are nothing but user density. The reason why pheasant social networking cannot be promoted is precisely because the density cannot increase.

　　 Without this one, there is nothing else to talk about. Only when the survival conditions are met can you be qualified to break through the follow-up levels of user habits and cognition, community ecology and tonality. Ali satisfies the user density, naturally standing on top of other pheasant social, but failed to find the right direction behind.

　　 But socializing well seems to be ok!

　　 The last time he came, he hadn't felt so strong, but after a month, the well-off society has shown a rich ecology. The most important thing is that their style of play is called fixed-point strikes. The average number of users is small in the country. However, for a community and an office building, the social needs and scenes of these users are all built in the carrot pit, with complete density. Enough.

In terms of his own experience after using it, there are a lot of discussions about bringing children and schools in the high-end community where he lives. There are a lot of people in the company to spread gossip. They are not as active as WeChat groups, but there have been many Good coupons, with the shopping group leader function, the experience is quite good.

　　 You must know that he is not in charge of local life services. The discussion about the function of the well-off community in the local life-related business groups during this period has reached a point where it needs to be distracted in the established work. Nothing like this when Pinduoduo was aggressive!

　　 This is also the reason why the last M&A proposal was passed quickly, but there were still a lot of internal disputes, and the level was not the highest, but it became completely different after just one month. Last time their eyes were still on the block cloud. This is a bright spot that the well-off is more attractive to technology houses. As for the well-off mobile payment, the internal evaluation cannot say that it will definitely fail, but the play is too fancy and a little flashy. Need to observe, the only bright spot is the low promotion cost with the help of the urban treasure system.

　　 And this time, no one talks about block cloud anymore! Go to his block cloud, this is not important at all!

Wuwei was the one who reacted fiercely. He was rarely serious in internal closed-door meetings: "We must never let Penguin take Xiaokang away. We must consider the worst case! What will happen after Penguin takes Xiaokang? Have you thought about it? No? Penguin’s social ecology will spread to the local life field through the well-off society! And with the help of penguins, the speed of the well-off society is definitely not the way it is now! The firewall must be pulled up and the position must be stuck!"

　　Usually, Wuwei doesn't need to be too serious to let people feel her will.

　　 But considering that Douyin has already made its mark in the field of e-commerce, Kuaishou is an important bid for Penguin. Pinduoduo is holding Penguin’s thighs fiercely. How can we survive if local life falls at this moment?

　　 Don’t forget that there is another guy named Huang Tuan lurking aside. The most important thing in local life is takeaway. Are you hungry? Huang Tuan is firmly suppressed. If Huang Tuan takes away the well-off, it will be a scourge to push backhand mobile payment and AI leader! Even if it is still taken away by the penguin, due to the relationship between the penguin and the yellow group, the penguin does not engage in local life, and can bring the yellow group in together! The scourge is even worse!

Look at ~www.ltnovel.com~Although Ali has a strong background, it is enemies on all sides, and Antarctica cannot be burned. Two of its three core areas, e-commerce, local life and mobile payment, are all exposed to the enemy's guns. Although e-commerce is still the boss, it is certainly not as stable as it used to be. Therefore, Wuwei's view of M&A Xiaokang as a firewall is not excessive at all.

　　 After sorting out, what other people feel like Lao Fan doesn’t understand. His own feeling is that he sees the drawbacks of Ali’s aggressive style that has no leeway for many years. The only two heavyweight allies in China are Weibo and Didi. If you look for it with a magnifying glass, you can find a Suning that is barely a heavyweight, and can't play a decisive role at the critical moment of the fight.

Of course, it would be completely different if the well-off can be brought up. Meituan will almost lose its sense of threat. The next step is to emphasize the influence of the well-off circle in local life; the social field can also rely on the strong traffic of Ali to spread quickly. The penguin counterattack is inverted.

　　 At the same time, Alibaba’s many mature technologies and data can also empower the well-off, such as maps. The Gaode map is definitely a well-off map. Therefore, the acquisition of Xiaokang is definitely a strategic acquisition.

Thinking about it this way, Lao Fan could not help but sigh, thinking that when Chu Yuanxi saw him or his juniors met the seniors, the low-end population met the high-net-worth individuals, the local turtle entrepreneurs met the BAT executives. Become a pivotal figure. Although the Ba Ren and Xiaokang are relatively small in size, they actually have the effectiveness of four or two strokes, which can affect the advance and retreat of the entire chessboard, which is simply ridiculous!

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