Salted Fish’s Self-help Strategy

Latest website: Since this decision has been made, the next well-off will have a big battle to fight. The first question is how to fight it. For this reason, Chu Yuanxi has held frequent executive meetings recently to let everyone understand what Xiaokang is paying for quick success and quick profit, and what types of overdrafts will be made in the future, so that we can determine future operational policies and plan ahead in a targeted manner. Future loss.

First of all, it is reasonable to do activities in the monster city. For example, it is quite common for a mobile game that is influential in the country to successfully enter the island market, and then make a carnival for the players of the country to have a fun. .

However, operations must be refined, and the excitement must return to excitement. What should be the difference between the new server and the old server? It must be well-measured, otherwise the old server players will be very fierce. There is also a big contradiction, which stems from the particularity of the monster city.

A mobile game has been in operation for a long time, and two hundred servers have been opened. When opening a new server, the operating strategy is definitely different from the old one, and the contents of the recharge package are even different. In other words, the new area should have a certain degree of differentiated operation compared with the old area, and new players cannot catch up with the old players without speeding up.

However, although Yaoyi City is a pure game, reality must be considered after all, so activities should not be too biased. These players are not just players but also well-off users.

The game can be operated in order to please new players without hesitating to persuade old players. Anyway, these old players have recharged too, and the essence of AFK has been exhausted. However, if the old players in the monster city delete Xiaokang because of this matter, Chu Yuanxi will not have time to cry. The life cycle value of the national business is about life cycle value, not single server flow, and the game's operating ideas cannot be copied completely.

This point Chu Yuanxi and Li Shiping, who is in charge of the monster city, repeatedly confessed that he might have made a mistake, because he is really a pure gamer. He was a newly recruited game Sanjing by the Pakistani people after the Pakistani game transaction. Xi transferred to the well-off side to bring the project of the demon city.

Therefore, it is very likely that he has no awareness of the overall situation, no operational thinking of the national business, and the grasp of the general direction must be personally taken care of by Chu Yuanxi.

Speaking of the high premium of national-level business, it is actually very simple. Internet entrepreneurship has a very simple financing formula, which is to calculate the number of users by monthly active MAU, and an active user is worth 100 yuan.

However, this algorithm is not suitable for national business, and it is 100% invalid. 100 yuan per user? 100 million users, 100 million? Alipay 800 million users, valued at 80 billion? If the two fathers are willing to sell, the capital will not be happy to die?

This is also the reason why Chu Yuanxi dared to call the valuation of Xiaokang up. If investors follow the valuation method of the Internet, he doesn't need to be well-off.

Li Shiping does not need to consider issues such as valuation. He can consider the solution. The safest solution is to treat all the players equally, and then because of the new server, the marginal value of the same intensity of activities is greater, and the old players can catch up.

Chu Yuanxi is definitely not satisfied with this plan, because there are many similar examples in the game industry, and many old players scold the street. In one sentence, the game company is not sincere to old players.

So it can't be a simple one-size-fits-all approach, and it has to improve the coolness of the old players accordingly, and it can't make people feel neglected. This poses a new challenge to Li Shiping's work, because this design will result in a scene that is common in garbage mobile games, and many of the "pits" in the game that are carefully designed for players in the game will be filled in by the operation. At least half of the internal forces of the game company's R&D side are torn apart because of this situation.

So Chu Yuanxi said: "That's right, this is the future is overdrawn, and the overdrawn is the life of the game. The monster city is a game operation you have never experienced before, and it must be combined with the convenience store operation. Follow the pure game thinking. Now the topic composition is the topic, you have to find a way to solve it."

Compared with this problem, another overdraft item is more exciting, that is, Chu Yuanxi intends to open another withdrawal.

In fact, for users in the old operating area, it is not a big deal to withdraw cash, because most of them are used to using health currency to cash out consumption instead of raising it. The difference is that you have to buy things at a well-off price when you pay for consumption, and sometimes you lose money.

For example, for a bottle of Coke Zero, the membership card price is 3 yuan, and the non-member card is 3 yuan, which is very reasonable. But it is very likely that the membership card of an old member has expired, and now either spend 3 yuan and 5 dollars and use health coins, or renew the membership card fee. Withdrawal is different. The canteen next door doesn't even have an APP, it's 3 yuan a bottle.

But for new areas, the effect of opening cash withdrawals is absolutely immediate. This was fully confirmed in the activities held in May, and the number of daily active users directly doubled.

So what is the cash overdraft? Chu Yuanxi is a game operator and is sensitive to this, that is, it is possible to AFK when the player is satisfied. Therefore, no matter how the version is updated when making the game, be sure not to let the players have no desires, and not to make the players "satisfy". You must hang a carrot in front, otherwise it will be a lot of AFK.

Xiaokang opened a round of withdrawals, and he was particularly afraid of being an incentive for some users to AFK. No matter how good the game is, old players will AFK for various reasons. But the new area will be withdrawn but the old area will not? This is unreasonable. The so-called new and old cannot be divided artificially. This is also an overdraft, and the consequences are immediate.

But in order to open the franchise smoothly, I had to bear it.

After the general direction is the issue of troop deployment. Chu Yuanxi did not dare to be particularly aggressive in choosing the first city to join. Initially, he chose 30 first- and second-tier cities, so that he could advance and retreat and defend. Peripheral radiation.

Then there is the deployment of troops, land for decoration, and the construction of logistics warehousing. Some points can be taken down in advance and then recommended to franchisees to improve efficiency.

But Chu Yuanxi always felt imperfect after the Xiaokang high-level team turned for a while, that is, plan B is always inferior to plan A, otherwise it will become plan A, which is a paradox.

In fact, Xiaokang will have some regrets when joining this time. For example, if you can't calmly follow the order of opening a flagship store first and then opening a franchise, the bicycles will not be launched in time, resulting in the lack of important user trajectory data in the city treasure, which is reduced to a level similar to that of the Denier Alliance. This is also a helpless move. The user experience is definitely not as effective as the operation area, but fortunately, the activities can make up for some of the impression points.

In addition, Chu Yuanxi also intends to open a convenience for franchisees, that is, distribution business.

For the well-off, home delivery is harmful to a certain extent, and the harm is not small. It has become e-commerce, dilute the role of the store, and also dilute the overall well-off atmosphere. This is also the reason why there is distribution in Xiaokang's structure, but Chu Yuanxi has not opened distribution. The last few hundred meters are very important. He hopes that users will go to the store instead of sending them to the door. In the scene of going to the store, more behaviors can be derived.

But for franchisees, opening distribution is definitely friendly, which can effectively increase business composition and increase profits. Anyway, the overdraft has already been overdrawn, it is better to be more thorough. Compared with these losses, Xiaokang has gained more in the strategic sense. If a density scale is achieved, Xiaokang will have one more ballast stone. Even facing giants, there will be more confidence.

Then Li Shiping finally came up with a good idea. Since our game is like a legend in all senses, why not open a player trading function?

As soon as Chu Yuanxi heard it, he felt that this was possible, and it was a good thing to make a market in the demon city, but it must be controlled, not to be like "Dong Sen". That is to say, I don’t want to see a large number of professional players appear in the monster city. Even if there are professional players, they can tolerate gold coin farmers, and even professional power leveling and equipment, but I don’t want to see professional second-door dealers as middlemen to make the difference. Even hoarding and buying and selling.

In reality, many intermediaries have a positive effect and can regulate the market and improve the efficiency of resource supply. However, the middlemen in online games, based on what Chu Yuanxi has seen and heard, have not produced good results, so they must be suppressed.

There are two types of online games: time charges and item charges. Monsters and different cities are not. It does not charge, so there is no in-app purchase in the game, and local tyrants can’t send 648 ten consecutive draws, all of them. Everything depends on fighting.

But it is also a game based on realistic maps and locations. In order to avoid some distorted game socialization, many special settings have been made. For example, realizing on-site transactions between strangers through one-handed payment and one-handed delivery sounds good, but it is actually very dangerous, and it is much more dangerous than being hit by a car while hiding from monsters. As the provider of the game, Xiaokang has a great responsibility.

So simply when designing, the R&D team eliminated all similar possibilities, such as the equipment disappears as soon as it is discarded, etc., currency cannot be directly traded, and then the death explosion equipment is cancelled, whether it is killed by a PK or a monster. No equipment will be dropped. The only thing the old man and the newcomer can provide is protection and rescue.

However, why did the legend fire? Because the equipment can be sold for money. How many people were affected by the legendary story of slaying a dragon and selling tens of thousands of dollars. Anyway, it shocked Chu Yuanxi, who was still in middle school, and even spent a lot of money in reality because of a teleportation ring. The beauty of cohabiting together and stealing the account is always exciting.

If it is officially recognized that players can trade with healthy coins as a unit, after a period of cultivation, think about it, Xiaokang should gradually strengthen the protection of user account security...

Having done so much work, it was all stimulated by Ali's actions, but the relationship between Chu Yuanxi and the Ali people did not take a turn for the worse, because they had something to say in front, and something to do in the bright place.

Among them, Lao Fan is a very tangled character. Even today, he still hopes to promote a war vote against the well-off, not a fight. Therefore, it is difficult to say whether Elizabeth did anything to raise funds.

But Chu Yuanxi also understood that maybe Lao Fan was out of his social complex, right? In the past, Ali was beaten by WeChat Pay with three punches and two kicks. According to some people, it took WeChat a week to complete Alipay's KPI for ten years. So Ali began to counterattack frantically, but his marksmanship was scattered and suspicious.

They sometimes suspect that simple payment is meaningless, sometimes they feel that WeChat’s social network is too strong and it is difficult to resist, and they once felt that third-party service providers were useless, so they cut off subsidies and rebates. This makes a large number of agents lose their money, forcing these partners who were originally developed for Alipay to jump to the penguin camp to fight back.

The habit of engaging in the Internet is changing day by day, and it is called fast iteration, but it is not on the ground. The offline connection line involves the entire upstream and downstream industrial chain, and it cannot be iterated at all. Ali is tantamount to personally destroying the trust relationship that took more than ten years to build.

All such principled and strategic mistakes are made, and no other mistakes are new. Therefore, Alipay also began to blindly socialize at that time, and was strong without experience. However, going social without risk control is equal to death. The core of social risk control is content risk control. No company understands this common sense better than Penguin!

So when Alipay hurriedly launched the "circle" function, this product was immediately flooded with a large number of Sansu photos uploaded by users.

It's hard to imagine that there are so many talents in Ali, and there is not even an old social driver. Lao Fan was the president of Alipay at the time, and then he went down to the big entertainment. At that time, it was the CEO of Ant Financial who personally pledged to give up social interaction, and Alipay's reputation also set a new record of decline in the capital circle since the forced transfer of equity in 2011.

Therefore, it is understandable that Lao Fan wants Ali to regain a national social network, but it is destined to be fruitless. Chu Yuanxi had to persuade him to care about Dingding.

Or pay more attention to the social development of the island country. With Ali’s financial resources, he can now go to chat with the Dasheng in reverse, and it may be a good talk. We must know that SoftBank has made such jokes in the stock market. At some time, the value of Ali's shares it holds is higher than the market value of SoftBank as a whole.

Of course, it is no longer possible now. Dasheng gradually recovered its decline in the second half of the year (this is the author's prediction), and SoftBank's stock price has not been so down.

During this process, Chu Yuanxi didn't want to listen to the report from Shengju's family, not because he was busy with work, but because he was ready to be copied by the Great Sage. According to some gossip, Sun Dasheng persuaded 724 and hoped that they would not head-on head-on with Xiaokang during the Guochao. The reason is that Xiaokang is a treasure company. I originally thought that only mobile payment has great value. As a result, every business can bring surprises. Fighting may affect Xiaokang's display of all business details, at least the speed of display.

Hearing this, Chu Yuanxi's blood almost spurted out! Xin said this meant that anyway, the competition between the country and the dynasty was fierce, and the value of defeating the well-off society was not as great as the value realized by the full copy of the island country? Did the war affect your copy? You are really quiet for years!

And I heard that Dasheng is looking for blockchain masters all over the world, don’t ask, this is a block cloud. Combined with the logo that Sprint and T-Mobile were finally allowed to merge, Dasheng must have a large amount of business in the local 5G construction in the United States. Is this to copy the block cloud to the United States to make trouble?

This is a typical example of an island nation of cosmic national origin copying Guochao's original entrepreneurial model to the United States! This is something that can't be helped. If there were so many copytochina back then, Google, Facebook, Twitter and others could only watch it, right?

But Chu Yuanxi wanted to say something to Dasheng Sun: Don’t go and see the current virtues of the opener! I let you copy it!

Now Li Jingfei is almost at a loss, because Chairman Cheng Huilin intends to return to Southeast Asia, and there is a way out. Graby's tens of billions of size is not afraid to lose such a small amount of money. But Li Jingfei himself invested a lot.

The main reason is Ali's full-screen attack. There is no identification of the enemy or the enemy. Although the opener and Ali have such a blood relationship that can be beaten by 1.8, but this big stick is shot down, and the original size is equivalent to a well-off rejecter. The alliance is equally subject to attack.

Their slogan is to learn to be well-off, and then to beat the well-off, and now they are still in the learning stage and they encounter a landlord who beats the entire track...

Once Ali starts an all-out war, what will it look like? It can be seen from the payment battle between Ali and Penguin. Even though the marksmanship had been chaotic that year, Ali still launched Huabei, Yibei and Sesame Credit in the process. These star products are the key to their ability to stabilize their position. They are a powerful service for Yu'e Bao to deposit one trillion + funds. And supplement.

It is not entirely aimed at WeChat payment, at least not on the surface, but a full-screen attack. It's just that only the Penguin family suffered this attack.

But now Alibaba launches products, Huang Tuan launches products, the well-off who is waiting for it has long expected a similar situation ~www.ltnovel.com~ and has drawn up a plan that can be implemented quickly. And the Deniers Alliance has always looked at Xiaokang, and now the whole is stupid...

Some of these businesses directly connected to Ali's new products. How affordable is this, better than defeating the well-off?

After some evaluations, I found that in the past, from the perspective of costs and benefits, copycats were the solution for maximizing benefits, but now they are no longer, and Ali’s new products do not seem to be that big for their users, so why not? Join the Xiaokang AI shopping group?

Some of them were hesitant to see Xiaokang later launching social networking, launching monster cities, and even map advertisements. They were hesitant at first.

Chu Yuanxi was very happy to recruit and accept the betrayal. Although these merchants did not connect with Xiaokang, they are quite familiar with Xiaokang. Now they are connected very quickly, so they are warmly welcomed regardless of the previous ones.

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What happened yesterday? It was equivalent to putting a skill on me, and found that the direction was wrong, so I canceled the pre-shake action and re-run the CD, so I updated it at night. Normal or noon.