Salted Fish’s Self-help Strategy

　　 Zheng Tong immediately asked: "Then what did he say?"

"He said that you have to find a sense of this, and you must always pay attention to the trends and changes on Douyin. The same song may be made this month and the next month, and the content will be exactly the same, but it will be popular this month, but it will not be popular next month." Hong Xing looked down at Weibo and said, then raised his head: "In short, you have to find the right potential hit music, and then design the corresponding performance format yourself to produce high-quality content."

　　 Zheng Tongxin said, what are you beautiful? What's the difference between saying this and not saying it?

　　 Hong Xing obviously had a belly-up, before waiting for others to ask, he said: "His idea is actually very useful for us, but we can't do it like him, we have to give full play to our advantages."

　　 Yin Ding immediately praised: "Boss, what is our advantage?"

　　 Hong Xing laughed: "Our advantage is that we can simplify the complexity, turn technical things into enumeration methods, and turn them into labor-intensive tasks. We have sufficient manpower..."

　　 He turned his black mouth and eyes, and said to his heart that the boss is really a demon, and this shouldn't make the brothers exhausted?

　　 At this time, all the people who were sent to carry outdoor broadcaster videos all over the country have returned to the team. It is the moment when Langtao's information manpower is most abundant. If you delay it later, if there is nothing to do, it may be time to go separately.

　　 So, several departments were set up lively in Neptune, some to monitor the release of new songs, some to design dances, and some to design scenes. In short, snakes have snake paths and mice have rat paths. Their method is very maneuverable, that is, drawing a super big face while blindfolded. This method can also circle the nose... right?

　　 Of course, I have to continue to be familiar with Weibo, and I better get Chu Yuanxi's trust. Hong Xing found that Chu Yuanxi was more likely to trust others. To say something nice is to be willing to treat everyone with the utmost kindness. This helpful quality is a point that can be used.

　　 Chu Yuanxi has no time to care about this kind of thing, his attention now has been remotely focused on Yang Yuanmei, and the cultural shirt project is waiting for him.

　　 Yang Yuanmei learned the latest information after arriving home, and reported to Chu Yuanxi that a high-quality fashion designer would be in place tomorrow, so he adjusted the plan slightly and waited for the designer to design a t-shirt suitable for diy before launching.

　　 The artifact company Chu Yuanxi had been entrusted to Yang Yuanmei with full authority a long time ago, and she had the final say. Now she needs to print a few low-end t-shirts, run the process, and then send it back to the Imperial Capital to bring the goods.

　　 Frankly speaking, Chu Yuanxi’s diy t-shirt plan is still facing the enemy of copycats. This is a scene that is impossible to not face when engaged in the real economy in the Tian Dynasty.

He doesn’t dare to overestimate the lower limit of the big players in the Tianzhai cottage. Although the diy t-shirt is an online celebrity project, the big cottage companies can make the same style. The Pakistani people dare to do what they dare to sell, and they don’t have any skills. The content can basically be done exactly. It's just that the Ba people take the initiative, and the cultural creativity that can be provided on the "diy cultural spot" of t-shirts will be constantly updated. Copycat manufacturers can only passively follow, just a little advantage.

Generally speaking, what can restrict the big copycats is the price war. After making them unprofitable, they can stop the copycats. Otherwise, even the big brands have countless counterfeit products, not to mention Chu Yuanxi's small play, once Making profits must be copied by the National People's Congress.

　　 And big brands can open stores, rely on offline to maintain sales of genuine products, rely on brand and quality to increase prices, and rely on fabrics and craftsmanship to attract customers. But diy t-shirts can only be purchased online, so it is not difficult for the big copycat manufacturers to reproduce it.

Chu Yuanxi’s plan is to sell a low-end cultural shirt at 69 yuan, the price is close to the people, there are eight diy cultural points on it, the user can choose the color, and specify what content to print on the cultural point, of which two points are guaranteed, and each additional point is printed. Add 10 yuan to the content.

　　 You must know that this business is a purely labor-intensive industry, and the cost can be compressed to a very low level. Even if it is foundry, the ex-factory price will not exceed 40 yuan, so the profit margin is still very impressive. Moreover, the more multilateral the value of the printed cultural elements, the higher the value, which will definitely attract the attention of the big copycat factories.

　　 Therefore, the establishment of the brand is actually an urgent matter. Although even if the brand is established, it is difficult to escape the fate of being copied, but it can reduce the possibility of true love fans going the wrong way to the copycat shop.

　　 Yang Yuanmei is very supportive of branding, but Zhu Wei is relatively disapproving. You can only rely on Yang's quality in terms of quality, but don't you rely on her in terms of sales? The question she asked Chu Yuanxi was: "As for our cultural shirt, we still need to establish a brand? Want to advertise? There are various expenses, right? Are you riding a motorcycle up the mountain and cutting firewood to earn back the expense of establishing a brand? Do you say that our company’s development trajectory seems to be an entity? Are you not doing business properly?"

　　 This condemnation of Chu Yuanxi admits that it is indeed not doing proper business. The Ba people's real career is to establish IP to operate ip. This is a pie drawn to Zhu Yan when he came out to start a business in the morning. The value of Zhu Yan must be realized through IP.

　　 However, Chu Yuanxi also had a reason to do this.

Suppose that you can get a bonus of 100 yuan for running along a straight track to the end, which takes one year; including selling cute rabbit hats and cultural shirts, it will lead the Pakistani halfway to a detour, and finally get a bonus of 120 yuan. , But it took one and a half years, so it was obviously a loss in terms of cost performance. This is the price of not doing business properly.

For Pakistani people, the most efficient way is of course to directly increase the valuation, raise funds on the scale of one billion or 1.5 billion, and then spend the investor’s money instead of going halfway to earn money on their own, so regardless of the rabbit hat Make more money with t-shirts, as long as the gross profit margin is still within the normal range, it can be regarded as not doing business properly.

　　 But after Chu Yuanxi made the company at this stage, he could no longer fully consider the most idealized model. The idealized model was considered before he went on the road.

The previous strategic intent has been realized on the board, and it is necessary to prepare for the future.

　　In other words, because the company's development is relatively smooth, Chu Yuanxi is left with strategic leeway for success, without having to walk a tightrope.

　　 Especially since the beginning of this year, the market environment has deteriorated significantly. Not to mention that compared with 2016 when he started his business in the original world, it is not as good as 2017. Even January 2018, when he crossed the node, was much stronger than April three months later.

　　As a business, the most important thing to pay attention to is cash flow. In the past, there were only a few people, and there was no need to look forward and backward when the deposit was enough. Now I am going to enter the project, and it is expected that more people will be recruited to work on more projects. We cannot all count on future financing and pay. In other words, once you need to count on financing to save lives, no matter how high your theoretical valuation is, no matter how good your prospects are, if something goes wrong in the financing process, it will be overwhelming.

　　 But this explanation is too complicated, especially for Zhu Yun...Chu Yuanxi knows that she is soaked by various jokes, and now the jokes are open, this is all my own sin. But this arrogant arrogance must be suppressed!

"I told you the story of Oupai Home Furnishing Yao Liangsong, do you remember? Yao Liangsong is a typical example of a brand resurrection. Brands are genuine products, and no brands are miscellaneous brands~www.ltnovel.com~ in the eyes of consumers It doesn’t make a difference. Oupai Home Furnishing has been a famous brand for twenty years. It was also a miscellaneous brand at the beginning. Consumers can buy ours or spend less money on cottages. Whether there is a brand is decisive!"

　　 "Come on, decide on the wool, my real fan is willing to let me make money, and I will buy it as much as it is expensive. The fake fan was only bought for fun or pretending to be used, and I must only buy the cheapest one."

　　 Zhu Yun thinks she knows better than Chu Yuanxi when she talks about e-commerce. This is one of the rare areas where she has confidence. Because at least she has been involved, and even the e-commerce team can find it, and Chu Yuanxi said that it’s better to be an it person who understands the media. If it’s ugly, she used to be a salted fish. It might be okay to make a buyer show. Quotient? Ha ha……

　　Chu Yuanxi scratched his head, how could he fight Zhu Yun's arrogance? He has never engaged in e-commerce, but he has done offline physical stores that are a hundred times more difficult than e-commerce, or direct franchise chain stores. The power of the brand was the power of the brand that opened the situation in World War I! Speaking of the brand, the movie starring Zhu Yan helped establish it.

Thinking of this, his gaze became more gentle, and he said: "You know what a fart! Are you stupid as your true lover? Obviously worthless things you will not buy if you sell them too much, but the brand can improve consumers' eyes. Do you understand the value of a product? With a brand, your true fans will feel that our t-shirts are worth so much, even if they are a little expensive, and they will pay the bill. Without it, we won't be able to make high profits and create added value."

　　 Zhu Yun didn’t understand: “What are you doing? How much do you plan to sell for a t-shirt? Isn’t it 79?”