Salted Fish’s Self-help Strategy

Convenience stores are a track with very low gross profit and lower net profit. However, despite the overall slowdown of the domestic retail industry, convenience stores have maintained steady growth.

On the one hand, it is policy support, on the other hand it is the increase of national income and consumption level, but there is another aspect that cannot be ignored, that is, the application of new technology, making SKU management, logistics and distribution, etc. more scientific, becoming the concept of "new retail" The representative element.

Therefore, the first step after the launch of Xiaokang is not to shop and push bicycles, but to develop software, and build the endogenous and basic things first.

Of course, there are many categories of convenience stores, not all of which have low gross profit. For example, the gross profit of hot meals can reach as high as 60 to 70%. Convenience stores are also an important solution for brunch in commercial communities, so at least there will always be the fragrance of rice in the chain convenience stores of big brands in big cities.

However, the hot food category is actually fresh food, which is the core moat of innovative convenience stores, because innovative convenience stores must have cold chain logistics capabilities, which is precisely the weakness of other competitors. In this aspect of supply chain building, taking 724 as an example, there are close to 20,000 stores in the island country, with close to 200 food processing plants and more than one hundred distribution centers in the coverage area, and it has the ability to fully replenish the stores.

It is necessary to know that the island country has an area of ​​only 480,000 square kilometers, which is equivalent to Shandong Hebei. This strong cold chain logistics delivery capability has made 724 the world's number one golden chair in the convenience store industry.

In addition to hot meals, packaged foods that are also simple but not fresh, that is, bento salad rice balls, have a considerable gross profit margin.

This shows the importance of logistics. Packaged food also has a huge dependence on logistics. Therefore, logistics is the place where a well-off society must first burn the money, and is a prerequisite for opening a store.

If it is a few years earlier, it may be more difficult to burn the money in China. For example, for food in different temperature zones, different distribution strategies need to be matched. Some are delivered once a day, and some have to be delivered several times. Manage each distribution center As long as each link goes wrong once, it is a loss.

Thanks to the fact that convenience stores have blossomed all over the country in the past two years, especially the continuous emergence of convenience store systems that imitate 711, the current convenience store practitioners have been quite adapted to the intensive cultivation of logistics.

The key to opening a convenience store is to select categories and open the franchise system, but this is not an issue to be considered in Milestone 1. The issue of category selection is actually very important, because the convergence of innovative convenience stores is too strong. In the past, Mangmandu convenience stores were all Shanzhai 724. How to maintain freshness and create differences is an obvious problem.

And open franchise can create scale effect, which is the essence of convenience store trading. The future of Xiaokang will definitely be a model based on flagship stores as the core franchise stores, but we can't talk about it now, because opening franchise is bound to be after the operation of "subsidizing users" has cooled down.

Otherwise, the interests of the subsidy users and the franchisees are seriously conflicted, and it is easy to create a wool party. It is enough for the users to gather the wool. It is a tragedy if the franchise stores themselves gather the wool.

In addition to the innovative convenience stores imitating 724, Tianchao also has a large number of local convenience stores with mature models, such as the Meiyijia model. At the beginning, a few local players formed a group to invest in the artifact company, and there was Wang Yinyu inside, who opened this kind of chain convenience store.

In terms of fresh food, the Meiyijia mode and the 724 mode are quite different, but both have obvious problems-the iteration speed is too slow and there is no freshness.

It’s easy to give orders if you slap your head on this question. The problem is that this is a chain convenience store, not a mom-and-pop shop. How to change it? Which one to change? What should I do if the cancelled style happens to be what the user likes? Tastes vary from place to place, not to mention the whole country. Even in a district, there are differences in the source of customers between the east and the west. Blind Jaguar exchanges are more likely to cause customer loss.

So the slow iteration of fresh food is not without reason. At this time, big data comes in handy. APP reaches users, can efficiently obtain big data, increase the iterative efficiency of SKU, and have a positive effect. Therefore, recruiting big data siege lions is an essential step, the sooner the better.

In this regard, only a few domestic and foreign convenience stores use APP for data guidance, even 724. Convenience stores that have built apps rarely use big data for collaborative operations. The membership system is mainly used to seduce users to recharge or take out, rather than provide additional services and collect data. In a word, this kind of membership system is not "sufficient." Even if the membership system is built, there are users who register and use or even recharge, but it lacks the effect of staking and enclosing the land, and these users cannot be captured.

If users cannot be circled, they will go to other stores to consume, download apps of other stores, add members from other convenience stores, and occasionally use Xiaokang. This is not the effect that Chu Yuanxi wants.

Users have 24 hours a day, allotted to work, rest, eating, sleeping, games, social interactions, sex, etc., among which the time spent on convenience store shopping is very limited. But Xiaokang can create more demand and usage scenarios, increase the time of using Xiaokang APP, so that they do not have the mood to open other convenience store apps.

Time is a kind of wealth. All model innovations in the Internet field are the recombination of user time. This is a prerequisite for competition, and the result is a way to success. What Chu Yuanxi wants is to occupy the user's time and wealth as much as possible, and turn ordinary people's time into fuel for his own accumulation of capital.

No one has done this yet, or even if someone has done it but has not found an efficient way, more and more convenience store companies will definitely notice this in the future. In fact, even at this point in time, convenience stores that focus their attention on APP have begun to appear. This is no longer 2016 in the original world. The environment is different. Xiaokang must seize this time window and first make the membership system full to achieve the effect of staking.

Thinking back to the original world, Chu Yuanxi really envied herself back then, because the time of 2016 is simply perfect. It is the same as opening a convenience store. No one noticed that this golden track can also have a new way of playing. In the trillion-level consumption scene, only oneself is the only one to run wildly, chasing 724, the Rosen family and other heavy old foreign capital.

Has Chu Yuanxi worried about the forerunners of convenience stores in these island countries? The original world had short-term worries, for fear that their strategies were flexible and sensitive.

But worry did not become a reality. You should know that these island country convenience stores are all based on the franchise model. If franchise is the mainstay, you can’t burn money to subsidize users. This is a huge shackles. Think about how Luckin Coffee eroded Starbucks market space. Know the effect. And they lack "Internet thinking" and it is basically impossible to find the correct solution in a short time.

However, in this world, will competitors copy that kind of mistake as it is? This is also a place worthy of a question mark.

Since 2016, convenience stores are gradually heating up. Take the policy as an example. In 2016, Emperor Du issued the official industry regulations for the convenience store industry. In 2018, it introduced several measures to further promote the development of the industry. All tracks are escorted.

Other first-tier cities are not bad.

Therefore, the convenience store track, in the absence of a well-off in this world, has raised tens of billions of dollars since 2017. Although it is not a particularly large number, the number of visitors popped up like bamboo shoots after a rain. The veteran giant did not move.

Of course, because most of the visitors are "matching 724", from the spiritual to the material, 724 is a complete copy, and even the selection of products does not follow 724, so it is hard to say how much attention can be paid.

It can be said that the level of GDP per capita determines whether there is hope for many tracks and whether there is no investment. Such as coffee, such as skiing, such as convenience store. The reason why convenience stores suddenly became hot is because in 2017, the per capita GDP of the Celestial Dynasty exceeded US$8,000, which is a sign.

Then after a vigorous 2018, many visitors left the venue because they went in the wrong direction, couldn't bear the financial pressure, or found that the pure cottage could not play 724 no matter what, and many of them were famous.

For example, the neighbour who was in trouble, because the funder was a P2P, ended up falling into the tide of thunder and retreated sadly.

For example, Full Time had to transfer a large number of stores to Lawson due to difficulties in capital turnover, shrinking a half of the category.

For example, Goudong Convenience Store closed a lot of stores because of the completely wrong direction, making the store managers who blindly follow the Goudong store to hold the store loses a lot, and also consumes the little credit of Goudong.

Even Suning Xiaodian was separated from the listed company system because losses dragged down performance.

You should know that when Suning and Goudong entered the stadium, the capital was exclaimed, saying that e-commerce companies had overturned the entity, and now they are running to empower the entity, and this track is about to rise.

It is a pity that they have not been able to gather all the flow of people and logistics to the supermarket ~www.ltnovel.com~. Instead, they show the dull side of e-commerce companies in SKU management.

Therefore, at this point in time just after the Spring Festival in 2019, the entire track was in a state of chaos, and Chu Yuanxi felt that it must be regarded as a new beginning.

Bicycles are ranked at the same priority as basic development. This job is relatively simple, but the workload is huge. We must know that it took Mobike one year and three months from the establishment of the company to the launch of the bike, and it still specializes in this, and the well-off bicycle is only one link.

Fortunately, after the tide of bike-sharing entrepreneurship, the entire industry chain in this field has matured up and down, and time can be greatly reduced. Among them, Wang Qingtuo of Jinmen must take a trip. It is the first bicycle town in the Tian Dynasty and the "Arsenal" of shared bicycles.

It’s just that in the original world around 2017, there was a big boom in shared bicycles. Wang Qingtuo was quite a market. Now that it’s time to pounce on the street and entrepreneurs are out, Wang Qingtuo is no longer as popular as two years ago. A new beginning must also be encountered.

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