Salted Fish’s Self-help Strategy

Uh, I suddenly discovered that there was a small bug in the text, which does not affect the reading, but it is better to change it, so many of the previous chapters have been affected, so don't care about the changes made.

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Xiaohong’s cup is that the content they target is traffic-based content, so it must be fast. The content ecological community with soul and irreplaceability can develop slowly, such as huh, such as station B, they don't have it.

Lu Yu left with a thoughtful look, and Chu Yuanxi also sent a message, so he sent a circle of friends to mourn the Xiaohong account of the Ba people who failed to succeed-Xiaohong, you left too fast ! We have just spent the cost of building the number and haven't made a lot of effort yet. Why are you stubborn! Only our home has the largest loss rate in the entire network...

As a result, he found that the likes were chatting, and they used to send out a circle of friends. With the scale of Chu Yuanxi’s WeChat account of close to 5,000 people, when employees are not allowed to like, they basically have more than one screen of likes. Today, there are only 30 What's the situation?

Feeling uncomfortable, he immediately posted another one-I just don't have money, otherwise I will immediately create a social app to fill in the gaps in social networking. The interface is copied according to Ins, and it is perfect for a month!

This time it was different, and it was suddenly lively below. The main reason is that it is indeed a good opportunity to be a social alternative to fill it. Unfortunately, many people are unable to build a platform even if they have the ability to do APP.

This opportunity only belongs to large companies that already have mature social categories above the scale, because the time window is too short. Only the direct method of scrubbing can grab this pit position at the fastest speed. After all, Xiaohong is only removed from various download channels and is not blocked. The vitality is severely injured, but the challenger must open the situation faster than Xiaohong. The speed of red recovery.

So Chu Yuanxi just cheered, and didn't plan to do it at all. He didn't expect to cause a flurry of demons, some cheering, some betting, some encouraging, some suppressing, and then Zhang Ming actually left a message-do you need money? I invest in you, do it!

To be your sister? Chu Yuanxi hasn't chatted with Zhang Ming for a while recently, and it seems that it's time to blow the air at him, at least close it, and then look for a chance to blow the wind out naturally.

Chu Yuanxi replied-after thinking about it, I currently need to focus on my main business. Restraint, must restraint!

On the other side of the network, Zhang Ming fell into deep thought, because everyone knows the truth. The resources of the headline department just meet all the hardware conditions for this social networking, but they do not meet the soft conditions. The Toutiao department has never established its own social attributes. With the continuous peddling of Feichao and Duoshan, he has been very afraid of it. A company of this size can't live in the same field and make three consecutive attacks within a year. Main street.

Therefore, it can be done, but what about finishing the APP? Is this opportunity headlines really caught? And what did you catch?

Although it is also called social networking, it is still e-commerce social networking in the final analysis. It has a ceiling and cannot develop into Weibo, let alone an Instagram. For others, this is a tens of billions worth of business, but for Toutiao, even if it is done with great pains, it will be considered a successful military training, which is very tasteless.

Therefore, it is a good option to invest through investment. Give the chicken ribs to the white gloves, and make progress. By this year, Toutiao’s APP assembly line factory is no longer pursuing everything by doing it for itself. Foreign investment has become a regular option besides developing a new APP.

However, Chu Yuanxi is too unsuccessful, especially the reply from this circle of friends made Zhang Ming angry. Do you know that you are focused on your main business? Has your main business turned into selling snacks? You have fallen from being a tall self-media to selling snacks!

Thinking of this, he opened Chu Yuanxi's WeChat and sent: Really not? This opportunity is very rare. You can do it through any subject.

Chu Yuanxi said that I can't do it with any subject, brother! How do you plan to take this opportunity to invest in a well-off? Now is not the time for Xiaokang to open up financing to the giants. As for the Ba people, the situation of the Ba people is the simplest. There is only a strategic exchange that can allow Chu Yuanxi to release shares, or if the money is really too large, breaking his line of defense.

Speaking of, the situation of Pakistani people is actually a bald lice in the industry. Any ambitious start-up company has recorded such a strong cash flow, especially if the cash flow is continuous and there is no sign of exhaustion, it is nothing more than A few things. The first is to invest in foreign countries with a wide range of small income; the second is to establish a new research and development direction and open multiple new fronts to expand territory; the third is to do mergers and acquisitions, whether cross-border or vertical mergers. In short, no matter which one is the same, it is a large expenditure, and the money must be spent.

For example, the headline department has a lot of cash flow, so it has been fighting. The e-commerce company first stabbed Jack Ma with a soft knife. The e-commerce product in the headline series is called "Dian Dian". Jack Ma is scheming and stubborn, and Dian Dian fell into an ambush and quickly defeated. Then Douyin Xin had a B number, so it changed to launch an e-commerce diversion business, obeying Jack Ma's in-depth cooperation.

After that, the firepower was transferred to socialize, and Penguin gave the headline two combos without even breathing. Zhang Ming was still alive, but for the time being he could only continue to dormant.

Immediately after searching against Baidu, they litigated each other for infringement because of Top1. Relatively speaking, this is the battle most likely to be won. For the headline department, it is actually a win to tie the search field.

In other words, Chu Yuanxi wants to challenge BAT's core business at the same time to stay in Yuan Jing's words, but Toutiao is already doing this!

The Pakistani people are not the same. Of course, their income is not comparable to that of Toutiao, but in terms of profit, Toutiao’s financial report is at a loss. We will not investigate where all the money is made. Pakistan is profitable anyway. Basically, Kaba people’s money can’t be paid in. The vast majority of expenditures are employee salaries and content production costs on existing product lines. A very small number are expenditures on purchasing copyrights and Zhu Wei. They are just like Pixiu. No, there are billions of cash on the account.

A rare large expenditure that can be seen at present is the new robot content plan proposed by Chu Yuanxi. This is a new product line, but the cost is not too expensive. The purchase of robots definitely costs less than 10 million, which is nothing compared with the income of Pakistani people.

Therefore, to save money from the media, small input and large output, leading the new economic era.

In fact, there are two hidden bullets in Toutiao, one of which is to buy a hammer to make a smartphone. We don't know Chu Yuanxi about this, and we don't dare to ask. Are Ali and Tencent unable to make mobile phones? Obviously not, but even Xiaomi OV was hit by Huawei after the dividend peaked. Can the hammer have any hope? This bullet is very likely to become a dud.

But the other bullet is at least at the level of blooming bullets. Today, the Toutiao Department has fully equipped all the necessary conditions to enter the game field, and now the only thing left is the game that can be played. Therefore, in the foreseeable future, touching the softest core area of ​​Antarctica is a matter of course. The undecided question is whether it is a self-developed game or an agency release.

In short, this is enough for pony to have a headache. For this reason, Chu Yuanxi listed Zhang Ming as another potential buyer behind Jack Ma to acquire the Pakistani game branch.

Therefore, the rejection of Zhang Ming cannot be arbitrarily rejected, it must be meticulous.

What Chu Yuanxi used to refuse was like this: Dao, it is because the opportunity is rare, so you have to consider that you may see several similar social products coming out in the next month. Although Xiaohong is not the best, it does occupy a more profitable category. Last year's GMV was almost 10 billion. There must be big manufacturers who are willing to try it. I think it has no future.

Zhang Ming suddenly wanted to say: "I don't want you to think, I just want to think, listen to me!"

But these words are too ashamed to be said. While he was struggling, Chu Yuanxi suddenly asked: Big brother, have you also begun to invest abroad? What's the reason?

Zhang Ming smiled slightly: Investment must be invested, as for why? Because good investment targets must be invested. I don't vote for everything like Shuangma, I currently only vote for the necessary supplements in the headline ecology. If you pay attention to the news, you will soon see our big moves.

Chu Yuanxi: Is this also going to be sold? Is it a trade secret? By the way, you bought the hammer to cover it for several months, is it necessary?

Zhang Ming: It’s not a secret. Did we deliberately cover it? Now it is basically certain to acquire Hubai, and then some F round of financing... Well, we have to bid with Kuaishou Baidu, which is not very rational at present, and the valuation is very unreasonable.

Chu Yuanxi put the headline system with Baidu, Kuaishou, and some of these four companies, and felt inexplicably incongruent. But Zhang Ming's meaning seemed to be less resolute.

Soon, he frowned and sent a message: I think, you should be more irrational. At this time, ignore the valuation, and go in anyway.

Zhang Ming: Your idea is too extreme. We must have thought about everything you can think of.

Chu Yuanxi: Have you ever wanted to go in and stir up? Not for positive cooperation, purely for destructive investment?

Zhang Ming didn't speak for a long time...

Just when Chu Yuanxi thought he wanted to hide himself, I saw a sentence on WeChat: You think the problem is too superficial, how can Penguin allow me to put it in safely? I also suffered when I went in. I couldn't get the same conditions, and I couldn't move. The only thing I need now is time, and I don’t need to beat anyone, I just need to live well. The time wasted on something doesn’t matter to others, it may be fatal to me.

This is so cryptic... Chu Yuanxi said that it would not be necessary to understand it for an individual. What this meant was that capital was holding a knife behind.

For a company with a valuation of hundreds of billions, the only motivation for feeling that time is not waiting is the investment agreement, which is the gambling clause. For those with a glamorous entrepreneurial resume like Zhang Ming, there will be no major difficulties before the B round, but the various terms after the C round will never be so easy, and it is impossible to rely solely on the scale of growth.

Although it won't make Chu Yuanxi feel awkward like in the original world, there must be complicated standards for performance requirements. In particular, Toutiao has even done Pre_IPO, and the valuation of more than 500 billion cannot be supported by advertising revenue alone.

That's why Zhang Ming said that the only thing needed is time, and that what is needed is not to defeat anyone but to survive. Only when there is time, there will be more room for the expansion of business lines, the scale can be converted into profit, and the capital bet can be won.

But the problem is that Chu Yuanxi's perspective is completely different from Zhang Ming. Zhang Ming looked farther away, and Chu Yuanxi looked closer. Let's not talk about any strategy. If Baidu succeeds and then signs a strategic agreement, it will be a scene where Sogou searches for the contents of the official account.

You can directly search for certain content in the Baidu engine, which is definitely welcome as a community with huge room for growth, and Baidu will get a bite of milk, what they lack most is the content...

Based on the situation in which the headline is fighting against Baidu, let Baidu **** this sip of milk, and maybe it will be unveiled. Can you just accept each other's satisfaction?

I saw Zhang Ming sent a smiling emoticon for the elderly: content is not a problem for me now, my difficulty is to redefine the value of traffic. Baidu only needs content support, what I want is something deeper. And there are problems with something itself, more and more sinking users, and the community atmosphere of respect for professionalism and rational discussion is constantly undermining.

Chu Yuanxi said that you are ashamed to say it! The Internet is caused by you people who are arrogantly arranging fences. But having said that, changing him to sit in Zhang Ming's seat will only make the fence stronger. The so-called redefining the value of traffic is to increase the ARPU value. In the past, it was enough to pay users a dime a day, but now you pay three cents, which redefines the value of traffic, but in order to define it like this, the fence must be so strong that users can’t get out.

Similarly, if you change to him, something must be won at any cost. You know that Chu Yuanxi dare not go to Zhuangbility until now, only dare to pretend on Weibo, why? Because the net celebrities went to chu, they were stripped and hung out in three minutes. There were many dead bodies. His heart has a B number.

What is this indicating? It shows that the user value on Xuhu is high. A certain feature is that only high-quality questions can get high-quality and a large number of answers, so ordinary users worry about it, which one is hot must contain high-quality information. This kind of community atmosphere is prone to generate high-value users. The value of a user is not high, and the value is enhanced by absorbing high-quality information on something. Of course, except for those professional zhuangbility.

To redefine the value of traffic, it is best to find high-value traffic to define it. It is useless to find low-priced traffic no matter how to define it. There are no more than two sheep that have grown a hair.

It can be said that the users on XX and Douyin are two extremes. One represents hard-core leeks, and the other represents entertainment to death. According to the American strategy master Rebzinski, the latter is called Le. Although the former is often just off the plane in the United States, if you must choose a wave to cut, Chu Yuanxi is more willing to cut the former's leeks.

At this moment, Lu Yu suddenly sent a message, and the opener responded on Weibo.

Chu Yuanxi had to suppress the desire to continue blowing to Zhang Ming. Anyway, Zhang Ming might have to be busy searching and content recently. The game should not be the most anxious thing.

When I opened Weibo, the opener was quite open, and directly responded politely in a dumb tone. This reply was not a rejection but a sense of distance, but Chu Yuanxi didn't care about it. When she touched porcelain, she always said, "Do you dare to agree if I call you?" As long as a promise is made, there is a serial set.

Chu Yuanxi’s Weibo hasn’t been kicked off by Lu Yu yet, so he just went back: Lao Tie doesn’t need to be so polite. I think it’s a good idea to use the We Media as a new retail tool, and we are also doing it. Whenever you have time to find a place where no one is going to discuss it privately, and to discuss with each other about the operating model under the new economic structure, everyone is good.

Even in the WeChat group, if two people talk like this, the melon eater will shout "Affectionately" and then booze the yangzi, let alone on Weibo.

After Chu Yuanxi posted it, he logged out. Regardless of whether others were alive or dead, and no matter what the opener headquarters thought of this Weibo, he had to prepare for a meeting with Guan Xin tomorrow. But the atmosphere at the door opener was already quite weird.

Kaimenke’s flagship store opened today, and because they also adopted the annual membership policy, there is no refund option. And they are not well-known as an emerging startup ~www.ltnovel.com~ and there is no brand appeal. Others don't know the low price discount of their opening bargaining activities.

So although some people pre-register, the number of people is very small.

Ah Ya’s efforts on Douyin have had a very good effect. He has added 100,000 fans. The problem is that these fans are also distributed across the world. Among them, those who are willing to prepay membership fees to become open door members are better than nothing. The conversion rate is extremely high. low.

Under such circumstances, Chu Yuanxi urged Ah Ya on Weibo, making Ah Ya look like pig liver in the meeting room, unable to go up or down, especially the newly promoted executives, look. His eyes are extremely strange.

The main reason why the flagship store is so uneasy is that the competition pressure is too great. It is not the supply chain competition or the price competition of the goods, but the documents issued by the Ministry of Commerce. A lot of normal passenger flow is intercepted. Their medium-sized supermarkets want the lion on the grassland, and the convenience store is like a pack of wolves on the grassland. The evil tiger is not even the pack of wolves, let alone the lion.

So, seeing the opening, my own strategy of not allowing members to enter the door is extremely eye-catching. The key point is whether the push activity on the day of opening the door is strong. If you are strong, you will catch users on the spot. Don't force the door. It's for nothing!

This is an extremely test of wisdom. Ordinarily, this kind of thing should be solved by the way of the Internet, with the APP, and relying on the delivery of food to attract users to register, but the membership fee has become a huge threshold for users. If you prefer discounts and discounts, I can’t make a fortune for your membership fee! There is no refund. After the minds of Tianchao users have been washed away by the large-scale recharge card gameplay in the past two years, it will not work at all.

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