Salted Fish’s Self-help Strategy

Commercial attributes and entertainment attributes are different, and contradictory to KOL. But Chu Yuanxi's sense of existence is an anomaly for Pakistani Entertainment, a self-media. Originally, his presence in the Pakistani media matrix was very weak. In the initial stage, his business sense was almost absent because of Chu Yuanxi's deliberate avoidance. The most prominent ones were entertainment and KOL attributes.

But because his own social reputation is getting stronger and stronger, and the frequency of appearing in the self-media is also consciously increasing, so the business sense continues to improve.

For example, if people like Rebs and Jack Ma open We Media, even if they talk about martial arts novels every day, users will have a strong sense of business.

The question is, Chu Yuanxi said that Pakistani information is so awesome, do you know why? That's because this is what I need too.

Do you know how much energy I have lost in order to adjust the account to this point? Do you know how much saliva I wasted to suppress Lu Yu's commercial realisation aspirations? Do you know how much Ba people’s information should be done and how much things they do that are of little significance to Ba people in order to realize an ideal publicity for a well-off society?

These are all prepared for Xiaokang. Where did your face let me use the booster that Xiaokang vacated for you to use first? Even if there is no routine inside, it is absolutely impossible!

What's more, there are many routines in the war investment. It is certainly impossible for the well-off to accept any war investment at present, and the Pakistani, although theoretically possible, are actually the rear of the well-off society and must be stable. Will the Ba people be unstable? Not for the time being, but who can say it in the future? Especially when the well-off future needs large financing.

In fact, after selling the Pakistani game, the money will definitely be enough anyway, but when the money is too much, the hearts of the people will be shaken. This is also an inevitable process. Besides, the founders have basically never seen big money. Ten billion. With the current structure of the Ba people, after the Qing Tui Demon Capital Syndicate and Li Jingfei, Chu Yuanxi still has the confidence to be stable even if he holds less than 50% of the shares. Zhu Yan is stable when he jumps, not to mention Zhu Yan is unlikely. jump.

But the introduction of strategic investors at the level of Sun Dasheng? I can thank you! If you don't have a concept for a game change, you might get both of you and your wealth. Your trade of resource exchange is doing very well.

Thinking of this, Chu Yuanxi also said emotionally: "I am especially willing to help you, Mr. Li. It is great for someone to be able to change the state of OTA killing and exploiting users right away! What you have done is very valuable. Thing!"

Then, in Xiao Li's surprise, he went on to say: "Three years, three years later, I will definitely help you."

Xiao Li's face is about to explode! Hold a mouthful of blood, and say my heart for 3 years? After 3 years, I might be out of your country in despair! I may not be able to hold on for a year!

At the previous rate of burning money, OTO can still persist, but to build a membership system, it will be converted to an OTA platform in the future. A vital soft standard is called "subsidy users." This is a subsidy to counterattack Ctrip. How much does it cost? I can't even think about it!

This is also the reason why Xiao Li focuses on Pakistani information, because online travel is a platform with a low frequency of users. High-frequency heavy subsidies, low-frequency heavy promotion, online travel is more important than subsidizing users is the effect of promotion. If the promotion effect is good, the subsidy pressure will drop a lot.

As for the Douyin advertising model, the purchase volume of mobile games is appropriate. The purchase volume of mobile games can quickly see the cash flow return, and you can quickly get accurate data, as long as the cash flow is rolling in a positive direction, no matter how high the unit price of the advertisement is. You can always buy, buy and buy, and you can make more money by spending more. But promoting APP is not the same thing at all.

Therefore, Xiao Li knows that he develops his own membership system, and whether he will stick to the tactics of transferring to OTA in the Celestial Dynasty based on hotels in the future depends entirely on Sun Dasheng’s investment territory. Although Sun Dasheng said that the OTO Group cannot lose, it really did not. Way! And Pakistani Entertainment is the artifact he used to open up user channels to create explosive apps.

In fact, this is also the charm of the Internet. Companies like OTO Group have only funds but no hotel assets, but relying on their unique business model, they can leverage billions of dollars in funds to leverage hotels' huge real estate all over the country. This kind of leverage-like effect can not only make money, but also earn users. It is also valuable offline traffic, and even turned into an online travel platform, making the old platform that has been deeply involved in this field for more than ten years have to adopt a blockade The limit method to suppress.

This way of obtaining user dividends to build a platform is really wonderful, and the extended value of the platform is too attractive. I think this is the reason why Sun Dasheng keeps optimistic about local life services and keeps investing money in Uber, Didi, Graby, and OTO, right?

Ah Ya sat in the corner and saw this unexpected scene, but his mind was already flying. Now, he finally understands what is called the Heavenly Sword and Dragon Slaying Sword, and even because of the accumulation over the past year, he has produced some new insights and insights.

Especially, Xiaokang is just like OTO! The appearance is completely different from a distance, but the essence is almost identical. The foundation is O2O for operating physical stores, but one is self-employed and the other is resource integration control. The key is that members need to consume offline, but the essence is to pull it online to form the cornerstone of the Internet platform.

What OTO does is a platform, and what Xiaokang does does not seem to be a platform, but in fact there is no difference. Although he doesn't know exactly what kind of plane Chu Yuanxi wants to use for online content, since he has emphasized "online content" countless times, it is platform attributes. In the field of mobile Internet, all those who emphasize online content are platforms, and this is common sense.

For the platform, users are always the cornerstone of the platform. The activity of users determines the operation, and the operation determines the survival of the platform.

After understanding this commonality, he understood the power of the Heavenly Sword and Dragon Slaying Sword. From the media, in the hands of others, it attracts fans to gain traffic and attention. These are called popularity and are used to cash in. But here in Chu Yuanxi, the accumulation of popularity does not necessarily have to be converted into cash.

Few people don't love cash, and Chu Yuanxi certainly loves it, so why doesn't he turn his popularity into cash? Because he wants more and bigger.

According to the logic of the capital market, the value of cash can be multiplied by capital operation. This is like the question of whether it is a good thing to have a lot of cash on the company's accounts. If it is just cash, then the amount of money is as much as there is no premium, but if it is purchased as an asset, new fluctuations can occur. This is the reason why many companies purchase assets at a premium to form goodwill, in order to increase their value, and calculate the value by how many times the P/E ratio.

Ah Ya has fully understood the gameplay that Chu Yuanxi intends to implement on the well-off society. It is similar to the logic of capital. He wants to add popularity to the well-off life, multiply the assets, and let this huge popularity support this asset. The bottom layer.

"Brother Li should think so too, right?" A dumb's inner OS revealed the task that Xiao Li gave him. "What Li Ge wants most is to use short videos to break through the monopoly of major online travel platforms, directly contact users through the shielded network, develop incremental customer sources with explosive videos, and introduce his own OTA platform. It is very cost-effective to embark on the OTA road."

Ah Ya can think calmly because his mentality is better, he doesn't have the personal pain of Xiao Li. Xiao Li, he thinks pretty beautiful, but he doesn't have a matrix account of Pakistani Entertainment...

Tianchao made more short videos like the crucian carp who crossed the river, but there was too little understanding of the power of short videos. He himself only vaguely thought of the media when Chu Yuanxi clicked on the Yitian Sword and Dragon Sword. How should it be used!

Manufacturing from the media is like the ancient swordsman making swords. The sharp swords made by ordinary swordsmiths can blow the feathers and sharpen the iron like mud. It is a good hand for e-commerce to bring goods to realize the flow. Yitian sword can cut this. The sword is like mud, it can provide decisive services for a platform with a valuation of hundreds of billions, and even penetrate the iron curtain of hundreds of billions of platforms to reach users, and compete with fierce opponents with small and big platforms.

But Chu Yuanxi actually rejected it in disguise, and implicitly rejected it very firmly.

He looked at the expressions of the other three people in the room, and said to his heart that you, ah, are all thinking about good things, do you treat the old man as a fat sheep? Drink a few dishes like this, don't just drink them, eat only a piece of cephalosporin.

I saw Shinji Uchida tidying up the collar and sleeves, stood up first, and said, "Chu Jun, then we won't bother you. You seem to have some prejudices against us, but it doesn’t matter. This prejudice can be eliminated through healthy competition. of."

Chu Yuanxi quickly stood up: "You are serious, Mr. Uchida. I always have full respect for 724. Ali and Goudong have educated the market, cultivated a good e-commerce environment, and Pinduoduo will make it so smooth. The same goes for Xiaokang, without predecessors. We are cultivating users and the convenience store business will not be as easy to do as it is today."

While saying beautiful things, Chu Yuanxi thought that you really saw us well off. Uchida is several generations taller than Chu Yuanxi in terms of Jianghu generation. In terms of industry status, 724 is the number one in this industry. The so-called "healthy competition" is certainly polite. It is the whole family and Rosen who are qualified to make 724 take seriously. As for Xiaokang, if you want to fully compete with them, it will take another two years.

He turned his gaze and saw that Xiao Li had quickly managed his expression and was about to leave. In fact, he hesitated just now, thinking about whether to give Xiao Li a suggestion, such as buying a public account like "Late Night Gallery", or "High Webmaster". This official account was purchased specifically to introduce female users into the mobile game "Unwinding", and it has been operating but has no income. Now it can be sold to Xiao Li to make some money back.

I don’t know if he is an Indian who can understand the female boxing on the side of the sky. Although "Late Night Gallery" lacks handy short videos, the official account focuses on female boxing, and the fan attribute is particularly suitable.

The three hobbies of contemporary women's boxing are generally recognized as baking, traveling and cursing men. Traveling is the only thing left to do. Therefore, for OTO, the proportion of accurate users in the female boxer is definitely super high. Moreover, the official account itself can also display videos. Advertising is nothing more than the public account’s dissemination attribute is not as good as the short video, and the amount of broadcast is almost, but more accurate.

Therefore, although the total number of effective users of "Late Night Gallery" is now completely inferior to that of Pakistani people, the sound volume is much worse, but the targeted demand for OTO is at least in the same order of magnitude and comparable.

But when Chu Yuanxi changed her mind, why did she give such a good suggestion? Don't think that OTO and Xiaokang well do not violate the river water, but Xiao Li will become a strong enemy in the future. He is already a big shot, and he is still a few breaths away.

What makes Chu Yuanxi more jealous is that Xiao Li is too similar to himself in all aspects, so how aggressive? Regardless of OTO's current predicament, Chu Yuanxi asked herself, let herself go to India now to be a well-off society, and have no relatives in a foreign country. Besides money, he is surrounded by giants with an iron curtain. That is not a problem of predicament. I will definitely not stick to it.

I am now relatively smooth because the challenge is simple difficulty, I chose my home court, I ran on the track I am good at, and I also caught up with the policy dividend, so it went smoothly. Xiao Li did a good job in India. The hotel reversely cannibalized OTA. He has done it. God knows who gave him the courage to run to my great dynasty to challenge the complicated difficulty, Sun Dasheng?

Xiao Li's corporate management capabilities are absolutely top-notch. Now he is challenging the complexity and difficulty. What is worse is his deep understanding of the users of the Heavenly Dynasty. Why do you want to accelerate his improvement in this area? Once he is relieved from the predicament, will he be as aggressive as himself? After all, he belongs to Sun Dasheng. Sun Dasheng is obsessed with all local life services. Half of the investment is invested in local life. It is hard to guarantee that one day he will see a convenience store and then increase his weight.

On the contrary, it was the healthy competition of 724. Chu Yuanxi didn't care about it. When 724 really discovered the threat of the well-off society, the well-off society should be formed, and the trajectory of the original world would not be much different. There must be a difference, because this will lead to a lot of advancement in the development of the membership system of 724, but with a volume as large as 724, it takes so much effort to adjust the direction. Well-off is enough to be invincible.

However, the surprise that Xiao Li brought today still made Chu Yuanxi feel that she was a little bit overwhelmed before. In the interview with ChinaJoy, such as "Heaven Sword and Dragon Sword" should not be installed. I thought that no one in Yunshan Mist could understand what he said, but I didn't expect Xiao Li to be his "confidant."

However, it’s not surprising to think about it. Compared with Xiaokang’s business that can reach customers by opening the door, OTA is hungry for direct access to users. Xiao Li must be thinking about how to acquire customers every day. , How to stimulate users to produce UGC content, but his own zhuangbility was also seen by him.

The advantage of private domain traffic is that the controller of the traffic can do whatever he wants and push it to users, as long as he doesn't break the law, he doesn't need to worry about anything, and no giant can block it. This is also the reason why many false advertisements run rampant on private domain traffic.

Specific to high-quality and suitable tonal self-media, not only high conversion rate, low customer acquisition cost, the key is the strong penetration of KOL endorsements, which can effectively build brand impressions, which has little effect on old brands, but is very effective for new brands .

Especially for platforms that use UGC comments as the underlying asset, we media has an irreplaceable advantage over advertising. It can engage in activities and directly mobilize users to submit UGC content through cash or rewards. This is an effect that advertising can never achieve.

For example, the honeycomb travel that was leaked by a public account last year. Their family advertised during the World Cup. I don’t know how much advertising was spent, but is it useful? Its main leak is that it uses crawlers to crawl other people's UGC content and gets caught. It can be seen that no amount of advertising budget can be converted into UGC content, nor can it stimulate word-of-mouth to improve word-of-mouth, but it can be done by slaying the dragon knife.

Chu Yuanxi had been waiting for a long time to wield the Dragon Slaying Knife. After the first-tier cities were all shopped, the treasured sword was about to go out of its sheath and cut people.

What he didn't know was that he did not recommend "Midnight Gallery~www.ltnovel.com~" to others, but in fact, someone has already followed this public account matrix. He’s arsenic and my honey, "Late Night Gallery" is also a female fighter with KOL attributes. If its user value is used to convert into advertisements, it is relatively ordinary. At most, it is to promote new consumerism and stimulate users’ desire to buy. , But it is very valuable in the eyes of special people who understand the characteristics of the celestial dynasty, because it can also be "empowered."

Therefore, on this Saturday, September 14th, during the weekend rest time, Zheng Tong came to Huayun Fund, where hunters preparing to hunt were waiting to hear his report in person.

This ultra-small private equity fund feels very strange to him. It is completely different from the fund company in his imagination. It is not because the office building is too simple or because the office area is too small. There is always a feeling of inexplicability.

Among those waiting for him here is Lei Siyun, CEO of Huayun Fund, and then his boss Hong Xing and the former king of the live broadcast industry. There is a fat man next to these people with a very rare watermelon head.

He knew that this person was called Geng Bin, who was also a public account, and was the mastermind of this conspiracy.

When Zheng Tong came in, he was chatting. When he saw Zheng Tong, Lei Siyun suddenly smiled: "How about this week? Can you adapt?"

"Have you gained Fang Shiling's trust?" Hong Xing asked his little brother more directly. This time he didn't even bring Black Mouth. He didn't know why Zheng Tong left his job. It can be seen that the most important thing to know about commercial espionage is to keep it secret.

Zheng Tong smiled: "I was introduced by Yin Xie, Yin Xie even ruined her French meal, why did she not trust me? Even her situation is too bad, I think I must not disturb her. Hanging."

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