Siheyuan: Supernatural from the Ninth-level Engineer

"Is the price of foreign color TVs high because of high production costs?"

"That's not true, even with the current small-scale production in our laboratory, the production cost of a 14-inch color TV is less than 600 yuan... They should be lower than our production cost. Tian Zhiqing replied immediately.

They know the production cost of color TVs.

If the Red Star Rolling Plant does not count the cost and does not understand the specific situation, how can it be invested in a large amount? .

552 Mr. Yang's plan is not just for immediate interests

"Mr. Yang, do you mean to attack the price of imported color TVs through our low prices?"

Tian Zhiqing seemed to understand.

"But even if our prices are low and our production capacity can't keep up, we won't be able to meet market demand in the end, which will lead to lower cost and large-scale production capacity for imported color TVs to occupy our market..."

In Tian Zhiqing's view, Yang Gang's strategy will not work.

Take advantage of the current market to make more profit.

Then invest the money in research and development.

Catch up with foreign brands technically.

This ensures competitiveness.

"You see it this way?"

Yang Gang looked at Tian Zhiqing with a playful look on his face.

"Uh……"

Tian Zhiqing was stunned for a moment.

I don't understand what Yang Gang means.

"From your point of view, what are the characteristics of our market at present?"

Yang Gang did not explain directly, but asked Tian Zhiqing.

Tian Zhiqing was even more stunned.

market characteristics?

In his view, the color TV market for flower growers has just begun to develop, and there are not many domestic companies that can produce and supply color TVs.

Even in big cities, most households do not have color TVs.

In the past, it was only the families of some senior cadres who had color TV sets.

This is to use color TV to watch news.

Not produced domestically.

All are imported.

"There are really few factories in China that can produce color TVs. Even if there are, the production technology is not good."

Tian Zhiqing didn't know how to answer.

"It seems that the market has always been in short supply, but have you ever thought about how many families can afford a color TV with the current income of ordinary people in China?"

Yang Gang asked.

Tian Zhiqing was stunned.

He really hadn't thought about it.

After all, most people's salary is only XNUMX to XNUMX yuan a month, and it is only XNUMX to XNUMX yuan a year.

You must know that these wages have to cope with the food, drink and Lazard of a family.

Even in dual-earner families, both people get paid.

There is not much left over a year.

The country also does not import many finished color TVs because of the lack of foreign exchange.

In addition, many color TVs require foreign exchange coupons together with industrial coupons to be purchased.

This further makes it difficult to expand the color TV market before.

Now the country supports this.

If you can produce it yourself, you don't need foreign exchange coupons.

If there is more production, there will be no need for industrial coupons.

Otherwise, what is the purpose of introducing a production line?

"We have to consider the healthy development in the market, and we can't let people spend all their savings to buy color TVs."

When Yang Gang said this, he paused.

"At the same time, we also have to consider whether they can afford other things after buying our color TV, not just the color TV, and consume all their funds. Besides, the lower the market price, the more affordable it is. more people.”

"In this way, we can further increase the profit scale by relying on small profits but quick turnover."

Yang Gang taught Tian Zhiqing patiently.

After the reform and opening up, the country began to no longer rely on the previous planned economy, but began to market.

All kinds of products want to gain a foothold in the market and gain benefits.

Then there must be a reason why consumers like it.

After all, it's just the beginning.

In addition to flashlights, there are not many families with radios.

If you have money, you must have enough industrial coupons, right?

"Don't forget, although we have cooperation with Changhong, it is more to provide color TV production lines and related production technologies. These are our main sources of income.

Tian Zhiqing was stunned.

It seems so.

They are going to sell technology and production lines.

"If we don't suppress prices, the market we cultivate will eventually be cheaper than foreign color TV brands. Although their costs are not necessarily lower than ours, their profits are definitely not low."

Since Yang Gang has formulated such a price strategy.

Naturally, it wasn't just about making money for the Red Star Rolling Mill.

Looking at Yang Gang, Tian Zhiqing immediately realized that in the color TV market, Yang Gang had more than 420 far-reaching plans.

But Tian Zhiqing still had doubts.

It is rare that Mr. Yang is in a good mood and is willing to explain to himself.

Simply asked:

"Mr. Yang, if it continues like this, if foreign businessmen also cut prices, wouldn't it be more detrimental to our development?"

In Tian Zhiqing's view, foreign businessmen have developed for many years.

Plus technology is already ahead.

The scale of production is also larger.

"It seems that it is not good for the development of our Red Star Rolling Mill. But for other color TV manufacturers, they can introduce technology at a lower cost. Not only assembling production, but also procuring core components of phenomenal engineering internationally, that's nothing. question."

Yang Gang said indifferently.

Since we plan to produce color TVs, we must not only consider the income of the Red Star Rolling Plant.

Profits fell.

Factories that want to produce color TVs have to consider the cost of introduction.

In any case, the production line cost of the Red Star rolling mill will be lower than the imported one.

There is no need for foreign exchange quotas everywhere.

553 Can't you eat in your department store?I don't recommend selling one, I will give you a commission of 5 yuan

"Old Tian, ​​you are the person in charge of the civilian product project. You have a long-term vision. Only when other supporting facilities are available, can some of our foundations develop faster." Yang Gang reminded Tian Zhiqing.

Since he is his own dog and is also responsible for this, he must consider far-reaching.

"What's more, these products are not the main products of our Red Star rolling mill."

"But if this is the case, will the color TV manufacturers in the world unite to suppress us? Our technology and capital are not as good as them..." Tian Zhiqing was a little worried.

The color TV project of Hongxing Steel Rolling Plant has just started, and it directly launched a price war...

Now because I don't have the money to do it.

This project cannot be developed without massive subsidies from the Red Star Rolling Plant.

The old car or something, that's it.

Otherwise, the profits will not be able to support the scientific research of the Red Star Rolling Plant.

"As long as there is no problem with the technology, there is no need to worry about these problems. Besides, now we are not only considering the domestic market, but also the international market. The domestic market, let's not eat all of it, but also eat a large part. And the international market, we Compete on quality, technology, etc.”

Yang Gang looked calm.

Only by exporting foreign exchange can profits be maximized.

In the domestic market, even if there is a quality problem, in the era of short supply, many people do not care so much for the sake of face.

As long as you can buy it.

Can be different abroad.

Requires quality, brand, word of mouth, etc.

"Also, I don't want to hear these questions from you again. No matter what you are facing, you should think more for yourself' II.

Yang Yanggang warned Tian Zhiqing.

Tian Zhiqing immediately understood.

At present, domestic electrical appliance sales rely on department stores in every city.