Super Marshal

When Gao Han drove from La Finca's home to the Chinatown Training Center in the southern suburbs, technical director Carlos Cantarello was already waiting for him in the lobby and took him directly to the executive meeting room on the second floor.

As soon as I walked in, I saw General Manager Armando Marcos sitting in with a few guests, and the two headed were old friends of Gao Han, Atletico Madrid's Chairman Cerezo, and General Manager Xiao Hill.

When everyone in the conference room saw Gao Han push the door in, they all stood up immediately.

"Ha, you are such a friend, you won't even notify us when you return to Madrid." Little Hill greeted him with a smile.

Gao Han looked innocent and smiled bitterly: "I just came back to deal with some things, and I left in these two days."

"If we hadn't heard from Javier, we wouldn't know you're back." Cerezo also stepped forward to hug Gao Han.

The Javier in his mouth, no need to guess, must be Javier Matayana.

It has been ten years since Alpine entered Atletico Madrid.

They all cherish the friendships they have made over the past ten years and the friendships that they have worked hard together.

"Come on, I'll introduce you." Little Hill pointed to the two strangers next to him.

"This is the president of the Spanish Professional Football League, Jose Luis Astía Saran, and this is the vice president Javier Tebas Medrano. They all took office after you left. ."

Although Gao Han has left La Liga for many years, Chinatown is still there, so he has some understanding of the Spanish professional league.

The real power of these two professional leagues are not very old, less than fifty years old, at the age of wealth and strength.

Jose Luis Astía Saran used to be a senior legal adviser. His main business objects are football clubs, players and even brokerage companies. He did a very good job. In 2001, he took over the mess of Real Sociedad. , And soon brought a revival to the Royal Society, and served as the vice chairman of the Spanish Professional League, passed the election in 2005, formally took over as the chairman, and won re-election in 2009.

Compared with the chairman who was born in La Liga, the vice chairman Javier Tebas started from the grass roots and served as the chairman of Huesca for a long time. In 2001, he won the support of many low-level league teams and entered the Spanish professional league. As the vice chairman, he was the leader in the 2003 strikes caused by the famous g30 league requesting the redistribution of TV broadcast revenue. Since serving as the vice chairman of the professional league, he has also actively rushed to call for the reform of La Liga broadcast rights.

The g30 league, which was composed of La Liga and La Liga teams, has completely integrated into the Spanish professional league, but the struggle for the distribution of broadcast rights has become more and more fierce, and it is now closer to the key point.

Especially the inclination of the backbone forces such as Sevilla, Valencia and Atletico Madrid is a huge boost.

On the phone just now, Xiao Hill had briefly explained his intentions to Gao Han, and Gao Han had already been mentally prepared on the way, so after meeting with everyone, he greeted a few words, and after sitting down between the host and the guest, he entered directly. To the topic.

They are here to seek help from Gao Han.

"Mr. Gao Han, to tell you the truth, the current situation has reached a very deadly point. Real Madrid and Barcelona have a lot of resources in their hands. Their financial income is very rich, and the amount of income from television broadcasting rights every year is staggering. In 2003, The broadcast fee income of each of their teams is almost the sum of more than 30 mid-lower teams, and it is still the case."

When Javier Tebas said this, his expression was a little agitated.

When he led the G30 League to challenge the Spanish Football Association and the two giants, the total broadcast fee of the 30 La Liga and La Liga mid-lower teams was 76 million euros. At that time, Real Madrid and Barcelona each year The team’s broadcast fee income is 72 million euros, which has caused conflicts.

Gao Han still remembers that the requirement of the g30 league that year was that the Spanish Football Association gave the g30 league teams at least 93 million euros in broadcast fees, but the Spanish Football Association was only willing to increase from the original 76 million euros to 8,400. Million euros.

That incident caused a lot of noise that year, and La Liga was delayed for a while, but then the Spanish Football Association defeated one by one, and the internal opinions of the g30 league did not agree. Many members were exhausted in the long and arduous negotiations, and they were finally taken by the Spanish Football Association one by one. It was defeated and finally had to declare a compromise.

"Mr. Gao Han, your team has risen all the way from the low-level leagues. Then you must be very clear about what kind of operating conditions the low-level league teams are like. Almost most of the teams are struggling to make ends meet. On the verge of collapse, most of the teams, even the middle and lower La Liga teams, are equally difficult to maintain."

"But what about the two giants? They are unscrupulously searching for superstars in European football. Real Madrid still has hundreds of millions of transfer budgets in their accounts. Barcelona is also profligate, but their huge financial income is based on La Liga and Based on the difficult management of many other teams in West Division."

When talking about this, Javier Tebas emphasized, "We must change this exploited status quo, and we must stand up and resist!"

Gao Han had to admit in his heart that Javier Tebas was very eloquent, very persuasive and contagious, and indeed made him feel very dissatisfied, especially his approach to the two giants.

As the so-called Zhumen wine and meat stinks, the road has frozen bones, it is the current Spanish professional league.

Under the current distribution of broadcast rights, the midstream and downstream teams face the two giant ships of Real Madrid and Barcelona, ​​and it can be said that they are almost helpless, even for teams such as Valencia and Sevilla.

On his way here, Gao Han has already filtered the various interest relationships in Spanish football at the moment. ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Real Madrid and Barcelona are undoubtedly superior. They signed a staggering number of broadcast contracts with broadcasters in 2006. They reached 1.1 billion in seven years, and each team reached more than 150 million euros each year.

In the contract signed by Atletico Madrid and Valencia under the two giants, the annual broadcast cost is only more than 46 million euros. This is the result of the rapid progress of the Sheets and Bats in recent years. of.

The remaining sixteen teams share the remaining 260 million euros in revenue each year, so it is distributed to the newly promoted Chinatown, and the broadcast income is very small.

For mid-lower teams, reforming broadcast fee income is undoubtedly to grab food from Real Madrid and Barcelona. It is not easy, but it is imperative. For teams such as Atletico Madrid and Valencia , They must also break the current profit distribution model.

Just like Atletico Madrid, the past few years have been excellent enough to suppress Real Madrid, but what use is it?

After the broadcaster Pioneer Media settled Real Madrid and Barcelona, ​​the attitude towards the other teams in La Liga immediately became very tough, because the initiative of the negotiation completely fell to them, and this pair of La Liga has 18 goals in addition to the two giants. The team is very unfair.

This is why Sevilla President Del Nido will propose to unite 18 teams to expel Real Madrid and Barcelona from La Liga. Without these 18 teams, the two giants will not be able to play. .

If Atletico Madrid and Valencia want to challenge the status of the two giants, they must work on the distribution of broadcast income and shorten the financial income between themselves and the two giants. Otherwise, the stronger the stronger, the weaker the weaker. Weak, this game cannot be played at all.

"According to the contract signed that year, the broadcast contract between Real Madrid and Barcelona and Pioneer Media will expire in three years, but according to the reliable information we have received, they are now planning to renew the contract, and they are considering renewing it. A long-term contract."

Xiao Hill's words made everyone in the room look dark.

Everyone understands that if the two giants are allowed to renew their long-term contracts with the broadcaster in this season, then the situation in the next few years cannot be changed. All teams can only continue to play with the two giants. Battered game.

You don't have to think about it, why they started negotiating a contract extension three years in advance.

Even Gao Han understood why the Eighteenth Route princes would rise up one after another at this time. ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

If you don't stand up at this time, there will be no chance in the future.

"What are you going to do?" Gao Han asked lightly.

Javier Tebas, Little Hill and others looked at each other, and they all realized that there was a play, their expressions were full of surprises.

"What we mean is that we must first stop them from renewing their contracts, and then unite with all 18 La Liga teams to put pressure on them to sit down and renegotiate with us, otherwise, the game will be over. Without them, we Eighteen teams can still play La Liga."

Gao Han nodded, this should be regarded as the biggest bargaining chip with the two giants.

Football matches always have two teams facing each other. For Real Madrid and Barcelona ~www.readwn.com~ Losing these 18 teams, they can't play at all. As many people say, to other Going to the national league is even more idiotic.

If nothing else, which league is willing to accept these two teams?

The Premier League, Bundesliga, Serie A and Ligue 1 have their own fixed interest groups, and it is impossible for them to accept such a giant team.

You know, the membership system of Real Madrid and Barcelona itself is just like the opening, and the business model of Manchester United, Bayern Munich and other teams is completely different. May I ask, the strong teams of other leagues are stupid enough to attract wolves into the room?

It should be said that requiring the two giants to make compromises should be regarded as the least difficult of many reform plans.

"But can the Spanish Football Association agree?" Gao Han asked concerned.

This is the crux of the problem.

For a long time, the biggest obstacle to the reform of broadcasting rights is not the two giants. Barcelona and Real Madrid can only be regarded as vested interests at best, and they are not willing to take the initiative to reform, but the Spanish Football Association is the opposite of reform.

According to the current distribution model, the broadcast rights are allocated by the Spanish Football Association, which handles hundreds of millions of euros each year and directly connects to major sponsors. Everyone knows how much power the Football Association holds.

But if the reform is implemented and the broadcasting rights are reverted to the La Liga professional league, the football association will change from the original dominator to the bystander, and the original bystander professional league will become the new dominator. The only difference is that, The professional league is made up of La Liga teams and works for La Liga teams.

Jose Luiz and Javier Tebas are actively running and calling for reforms. The purpose is also to allow the professional league to step into the foreground and control the power like the Premier League.

So, in the final analysis, this is a **** profit dumping.

The Spanish Football Association is willing to retreat behind the scenes?