Super Marshal

Chapter 825: Two-pronged approach

Throughout the history of England's top league, the establishment of the Premier League is undoubtedly an epoch-making change.

With Manchester United and many other giants as the leader of the Premier League team, with the strong support of Sky TV, the Premier League was established, which completely kicked off the FA and completely got rid of the restrictions. Since then, the Premier League has started its rapid development for as long as 20 years. .

In name, the Premier League is still under the jurisdiction of the FA, but in fact the management and management rights belong to the Premier League.

Unlike the FA, which is superior and self-proclaimed as an industry manager, the Premier League is more of a steward.

The Premier League is made up of 20 Premier League teams. Although CEO Skudmore is in power, he is more for the welfare of the 20 Premier League teams, even at the annual Premier League presidential summit, or some He doesn't even have the power to express opinions on the major trade-offs that determine the development of the Premier League.

This is the biggest difference between the Premier League and the FA.

In fact, after so many years, the Football Association has always been jealous and hateful of the Premier League. On the one hand, they envy the other side's power and trade hundreds of millions or even billions of transactions each year. On the other hand, And resent the other party instead.

Therefore, over the past few years, the FA has not been disgusted with the Premier League in terms of its own one-acre three-pointer, such as the referee and the schedule. However, in terms of core major interests, he has completely become a tasteless one.

It is precisely because of the lessons learned from the Premier League, whether it is Italy, France, or Spain, the Football Association is very afraid of the professional leagues of the top leagues, and can even be said to be suppressed.

Now, the Spanish Professional League wants to raise the 18th princes to start the revolution. The Football Association is the number one stumbling block before him. How to get him is the key to the success or failure of the revolution.

The president of the Spanish Football Association, Bilal, has considerable influence in Spanish football or in Europe, but in world football. He holds not only the Football Association, but also the referee committee, coaching committee, and player committee. department.

If the two parties are really out of control, then the result will be the fish die and the net will be broken, and no one will benefit.

The reason why Jose Luis and Javier Tebas came to seek help from Alpine is because they value Alpine’s great influence in Spanish football and world football, especially with the Spanish national team in recent years. With a strong rise, as well as the outstanding records of Barcelona and Atletico Madrid, Alpine's position in Spain has been pushed to a very high position.

Even the former president of the national team Aragones publicly admitted after winning the European Cup that Alpine has made a huge contribution to Spanish football and is Spain's number one contributor to the European Cup.

This may be a bit of praise, but it also shows the status of Gao Han in Spain.

This battle with the Football Association is not only a dispute over interests, but also a dispute over the right to speak. A big man like Gao Han undoubtedly has a key role in controlling the current situation.

Originally, for characters like Gao Han, they often respect this kind of struggle for interest and maintain their lofty status. No matter who wins or loses, he must be respected by three points. However, Gao Han has a Chinatown, which is completely different. .

However, both of them also knew that to convince Gao Han, they still had to show their true ability.

"Mr. Gao Han, to tell you the truth, Spain's economic development has been quite unsatisfactory in recent years. The government is also very worried about this and has always hoped to find more new growth points."

As soon as Javier Tebas said this, Gao Han immediately moved in his heart, secretly exclaiming wonderful.

"Prime Minister Zapatero carried out a large-scale reorganization of government institutions last year. He not only added the position of third deputy prime minister, but also upgraded Spain’s highest sports council from the original jurisdiction of the education department to directly led by the prime minister. Rysavsky, Chairman of the Council, also serves as Secretary of State for Sports."

Gao Han nodded, "I know about this."

“Spain is a big sports country, and the sports industry is a very promising economic growth point for the government, and the professional football industry is the focus of it. We all know that the management of La Liga is seriously dragged down by the incompetence of the Football Association. The most obvious is the broadcasting rights. As the world’s No. 1 league, we have many superstars, but our broadcast rights revenue lags far behind the Premier League."

"Starting from 2010, the Premier League will officially open a new three-year broadcast contract. According to this new contract, our broadcast revenue for the next three years will only be half of the Premier League's revenue, which is six or seven less than theirs each year. Billion euros, but this is only part of it."

"Even if you leave the club aside, the TV broadcasters, advertisers, and other supporting services extended by the broadcast rights, as well as the development of overseas copyrights, are an amazing industry chain, and the government attaches great importance to this. "

After hearing this, Gao Han nodded repeatedly, and had to look at Javier Tebas with admiration.

The vice chairman of the professional league seems to be deeply committed to the rules of the struggle, unswervingly standing on the side of the government and jointly forming pressure on the Spanish Football Association, which undoubtedly made things a turn for the better.

To be honest, any professional football insider will not have a good impression of the Football Association, because these institutions are neutral on the surface, but in fact there are many shady insides, just like Qatar recently operating the right to host the World Cup. I don't know how many, even FIFA President Blatter also publicly stated that FIFA is independent of the power of the secular government and feels a bit of a country on its own.

But if the professional league can get the support of the government, as the domestic football association in Spain, I am afraid it really has to submit.

To a certain extent, the government's interests are consistent with the interests of professional leagues, that is, if the industry of professional football is made bigger, the government will pay more taxes as the industry gets bigger.

"Then you should have drafted a brand new distribution plan, right?" Gao Han asked with a smile.

Javier Tebas nodded and said: "We decided to learn from the Premier League. The domestic broadcast rights income in Spain is mainly divided into two parts. Ninety percent is given to La Liga teams, and the remaining 10% is Used in La Liga and the Spanish Football Association in a ratio of 6 to 4."

"As for the income of the La Liga teams, 50% is divided equally among the 20 teams, 25% is divided according to the league rankings, and the final 25% is divided according to the league rankings. It will be allocated based on a comprehensive evaluation of many aspects such as broadcast times and social influence."

This plan is similar to the distribution of income from the broadcast rights of the Premier League, and the latter is basically relatively mature after years of operation.

"What about the income from overseas broadcasting rights? It's also studying the Premier League?" Gao Han asked.

In this area, the Premier League adopts a nearly equal split, which can greatly narrow the income gap between top teams and downstream teams.

"Yes, it is still sold uniformly and distributed equally."

Although this is only a preliminary plan given by Javier Tebas, it has to be said that this plan is very attractive.

"Mr. Gao Han, you know, we currently have only one broadcaster from Pioneer Media, but if we sell the broadcast rights in a unified way, we can definitely attract other large broadcasters like Sky TV, especially the Middle East, which has been very keen on developing the European market in recent years. Broadcasters, then the broadcast fee income will also rise with the tide."

Gao Han agrees with Javier Tebas’ judgment that a unified sale can form a synergy. In the short term, Real Madrid and Barcelona may be slightly affected, but in the long run, the two giants will not lose much.

Or it should be said that their biggest loss is that it is difficult to treat the other 18 teams as their own prohibition. La Liga will be like the Premier League, with more and more powerful teams emerging, which can greatly improve La Liga. The competitiveness of the Western Super League is a bit unfavorable for the Western Super League duo.

The biggest damage to this broadcast plan is undoubtedly the interests of the Spanish Football Association. They will no longer be able to completely control the broadcast rights and sponsors of La Liga as they do now. They may even completely become a tasteless one, holding a small part of their income every year. Doing things like promoting grassroots football and organizing grassroots leagues.

Because even La Liga is not managed by the Spanish Football Association.

All the people present were watching the thinking Gao Han intently, including Chinatown General Manager Armando Marcos.

As a shrewd trader, the Portuguese knows what this means to Chinatown better than anyone else.

Under the gaze of everyone, Gao Han finally nodded slowly, “This plan is indeed feasible, but I don’t think the Spanish Football Association easily surrendered. This will be a protracted battle that requires protracted negotiations and negotiations. Don’t forget. Now, the lessons of the past few failures."

The Spanish Football Association is not completely incapable of fighting back. Bilal has multiple organizations such as the referee committee, the player committee and the coaching committee. When that happens, he screams and directly asks for a strike. What should I do?

"Mr. Gao Han, what do you mean..."

"First build momentum. It is the heyday of Spanish football. If there is no surprise, Spain can still achieve good results in this year's World Cup, but the management of the league is messed up. UU reading www.uukanshu.com then has to let it go. Everyone clearly sees the reasons for this, and then promotes reforms with justification and evidence."

"At the same time, I think we must unite government departments and clubs to form a siege on the Football Association, actively lobby the player committee, referee committee and coaching committee to make them clear that the purpose of the reform is not to weaken their interests, on the contrary. , Reform is to promote the interests of everyone, the Premier League is the best example."

"A two-pronged approach will definitely form a siege to the Football Association, and joint pressure will surely force Bilal to submit."

Everyone at the scene nodded their heads after hearing it, and Gao Han's words were indeed reasonable.

"However, Bilal has long held important positions in UEFA and FIFA, and his personal connections are extraordinary. Will he invite FIFA and UEFA to intervene?" Little Hill asked worriedly.

"Intervention?" Gao Leng laughed, "Why are they? The reason why FIFA and UEFA can stand above the professional football arena is because they never easily violate the interests of some major powers, but if they dare to blatantly Intervene in the internal affairs of Spanish football, do you think they can take advantage?"

"If they are just talking, it will be irrelevant. If they really want to intervene, Bilal will die in the forefront. Not only the Spanish government does not allow it, but the entire Spanish football fans will not allow this to happen."

"What's more, their means is nothing more than to prevent the Spanish national team and clubs from participating in FIFA and UEFA matches, but you can think about it, if they do this, what will be the result?"

After hearing Gao Han's words, the crowd suddenly became enlightened as if they were initiating.

Gao Han looked at their expressions and smiled bitterly in his heart. They should really be asked to see the tactics of Chinese ancestors. Compared with them, the fight for broadcast rights in La Liga is no small matter.

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