Super Tycoon
Chapter 142: Developing rural markets
In addition to Zhang Yang's contract with Li Junsheng and others, Wang Liang also found some people in neighboring provinces. However, the conditions he gave are far less than Zhang Yang's side. You make it first and make a good game. I will pay for it.
Several agents of Zhiduoxing Company are based on this routine. Let them pay a salary to support a group of people. They don't do it. If nothing is done, isn't the money spent in vain?
But Wang Liang was more willing to invest than others. He not only bought a computer, but also spent thousands of dollars, bought foreign game consoles and games, let those college students try it out first, and then analyze the others Why the game is fun, what are the deficiencies, how to improve.
As for the game console, you can put it back in your own store. In the county, I am afraid that no one has seen this game console, and no one has seen such a flexible game character. The price is a little more expensive, you can understand it. ?
This point, he learned from Zhang Yang. In Zhang Yang's words, we must first understand the strengths of others in order to know how to surpass.
Wang Liang also sees that the newly developed games will definitely not run on the old Zhiduoxing TV game consoles, so Zhiduoxing will also make new game consoles.
After knowing this, Wang Liang's confidence was even greater. At least in his impression, Zhang Yang's decision has never made the company lose money, so he will not lose money.
Of course, there is a more important point, that is, he asked his brother-in-law, and the brother-in-law also said he could try it. The brother-in-law also said that Zhang Yang was the most talented businessman he had ever seen, and he would certainly make money if he followed.
The time is fast, and November has passed quickly. Zhang Yang looked at the company's sales report and his face was not very beautiful.
"Mr. Xiaozhang, our sales in November fell, and our market share dropped to 81%. Especially in some cities, foreign game consoles have robbed us of many markets."
Sun Tengfei is also a little depressed. In the past two months, he has watched foreign game machine manufacturers make non-stop publicity, but their sales of Zhiduoxing have grown the most. He also thinks that foreign game manufacturers are just like that.
How long has it been since then, let those foreign manufacturers counterattack? Someone really buys such an expensive game console!
Chapter Yang put down the report: "Normal. After all, those are very good game consoles sold abroad, and the propaganda is so strong, it is understandable to make some rich and lovers play."
He had considered this situation before, but did not expect it to happen so early. Since foreign game console manufacturers enter the Chinese market, they must want to open it completely.
Each of them may not cost a lot of advertising, but when added together, people will be able to see game console and game advertisements every day.
Probably the most profitable person, not necessarily the city people, but the people who made money at this time, want to enter the city. Even many rural people try to find a relationship for an urban hukou.
Because the people in the city will arrange work, unlike the rural people, most of them can only cultivate land for farming.
In fact, at this time, there are already a lot of rich people, especially in some cities with special policy pilots, many of those who seize the opportunity there have become millionaires.
At this time, if they look at the game consoles worth several thousand pieces, they don't feel expensive, even if the average annual salary in the city at this time is only two thousand pieces.
Even some rich people, who like to buy expensive things, can only show that they are rich, make others envious, and satisfy their once fragile self-esteem.
Of course, they also think that expensive things are definitely better, not so expensive to sell! Besides, imported products are definitely better than domestic ones. Foreigners have more money. I heard that everyone lives in a big house and everyone has a car.
"Mr. Xiaozhang, what should we do to deal with it? Our price can't be lowered anymore, or should we increase our propaganda?"
Zhang Yang glanced at Sun Tengfei: "How can we increase it? We have already advertised on the central station, there are also newspaper advertising, plus shopping mall advertisements. Well, maybe some more advertisements can be added."
Suddenly remembered, the sales market that supported Xiaobawang in his previous life was the rural market. The potential of the rural market is also greater than many people think.
In the past life, there were many enterprises that adopted the strategy of rural surrounding cities, such as some domestic coke, some snacks, some toys, etc. At least for a period of time, the development was not bad.
Their game consoles are priced at only three hundred yuan, which is not very cheap at this time, but many rural families can actually consume them. Especially next year, the income of many farmers will skyrocket.
"Inform the agents to let them paint some wall-painting advertisements on the walls on both sides of the main roads in the countryside. It is to paint the advertisement words directly on the walls, as long as they pass by, you can see them."
Sun Tengfei thought about it in his mind, how does this feel like a slogan before?
is actually not only in the countryside, but also in the suburbs of some cities, and even on both sides of the main road, there are some slogans. For example, if you want to get rich, build the road first; family planning is good, and your daughter also provides old age; raising long-haired rabbits makes money at home; if you want to get rich, grow fruit trees.
There are many similar ones, all of which are propaganda policies, mainly family planning, marriage and childbearing at the right age, wealth management, etc. The most important things for political axe and people around the world~www.readwn.com~ Savings, publicizing laws and literacy, the results are actually okay, at least everyone sees it and remembers it.
Now that some policies have been adjusted, some old slogans will naturally be changed. In the past life, there were mainly two types of products in rural areas. One was related to agriculture, such as fertilizers, agricultural machinery, and seeds. The other was communication.
Several domestic operators, in order to increase the number of users, the urban development is completed, go to the countryside, who makes China's rural population large, and even a lot of operators' representatives have also conflicted because their own ads are Is it covered?
"By the way, inform them that they should cover as many products as possible in the county. Before that, they just sent them to the city and several key counties. If they want to make more money, the rural market must not give up."
"Let them advertise the 10,000 yuan prize again, this topic seems to have been cold, and it has heated me up. Also, let them establish a direct store in their agent area, including after-sales service."
"Don't pay any attention to their complaints, they can earn a lot. If someone is guilty, then change the agent! Then reveal to them a message, the company will launch new products next year, the profit is higher, let them consider themselves do."
Those foreign game console manufacturers have done a lot of advertising, and sales have not increased much. It is estimated that there must be some loss now. If you lose money and make money, you need to make money later!
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