Super Tycoon

Jiang Wanmeng always got angry after the New Year. No way, the company's new product promotion is not satisfactory, money is not spent, but the market has not been fully opened.

To put it bluntly, the price of the mP3 player is too high, and the domestic market is too small. Only less than 200,000 units were sold last year. According to the sales situation in the first quarter of this year, 400,000 will be in the sky.

It seems to have doubled in a year, but even if 400,000 units are sold, each of which sells for more than 1,500 yuan, but the gross profit of one unit is only more than 300 yuan.

The gross profit is more than 100 million, and the advertising cost, logistics and transportation cost, etc. will still be compensated.

With hundreds of millions of dollars in advertising costs, why can't the product be sold? He feels that the product has been done well, and it is so small and exquisite, it should be very popular.

At the time, two or three thousand VcD players could sell one million units a year. That Zhiduoxing Chinese and English computer learning machine has more than one billion sales a year, the gap is too big.

No, Sun Yansheng, a shareholder who usually develops the market in North America, has come to discuss with Jiang Wanmeng how to make money with this new product of the company.

"Mr. Jiang, mP3 is not the first of our company, and there is no related technical patent. There are design patents, but it is not difficult to bypass."

"I consulted some sales companies in North America, and they are not very optimistic about our product. We invested tens of millions of dollars to build the mP3 music paid download website."

"If there is still no improvement this year, then all of our revenue from VcD patent licensing must be taken in, and our DVD technology research and development will also have an impact."

Nowadays, there are also many companies with DVD technology. Wan Yan's company is still the most mainstream standard, attracting many large companies. But the standard can also be upgraded. If you can't do it, others will propose it first, which is definitely a big blow to Wanyan.

Jiang Wanmeng once discussed with Sun Yansheng, Wan Yan's future should be transformed into a technology export company. That is to develop various utility model technologies, then register patents, and make money by patent authorization.

There are many such companies in foreign countries, and their anti-risk ability is excellent, because the expenditure is very small, mainly the compensation of personnel and laboratory operations.

But today, Wanyan Company is still making technology while manufacturing. At least Wan Yan's brand value is still very high.

After they have developed a recordable DVD disc drive technology, and then authorized to some computer manufacturers, it will definitely make a lot of money, then Wan Yan can consider the transformation.

Before that, Wan Yan had to guarantee income and could not lose money.

Jiang Wanmeng smoked two cigarettes violently: "I have a way to see if you agree."

"Old Jiang, just say that. I have a company in North America, but the company's money is not comparable to Wan Yan. If Wan Yan has a problem, I can't sleep with heartache." Sun Yansheng exaggerated Said.

The company is named after him and Jiang Wanmeng, and he did pour a lot of feelings for the company, but the main reason is because of interests.

"Look for Zhang Zhang for help. He originally sold this technology to us. We not only gave him a cash sum, but also gave Zhiduoxing Group some equity."

"Wan Yan Company also has a copy of Zhiduoxing Group. He cannot stand idly by."

Sun Yansheng frowned: "Old Jiang, did you think you were working in an enterprise? They were all national and helped each other? Now it's a joint-stock company, and you follow the split."

"Why do others help you? He wants to shoot, and it will definitely cost us a lot, you think about it?"

Jiang Wanmeng looked at Sun Yansheng calmly: "Do you have any better way?"

...

Zhang Yang lay on the bed, standing next to a man wearing sunglasses, gently pinching his shoulder. The phone rang suddenly, and as soon as he reached out, someone handed it over.

"Old Jiang, why did you think of calling me? I was in trouble last quarter. I have read the emails. The company's business is dominated by you."

"Huh? You and your grandson have come to Beijing? You have to talk to me about the mP3 project? Okay, I'm in the **** club. Come on, let's eat together at night."

After hanging up the phone, the voice of the service staff came from behind: "Boss, do you want to add an hour?"

"No, tidy up here. I will have two friends coming over to tell your boss to make good tea."

Changing clothes, Zhang Yang sat on the sofa, listening to the song, waiting for the two.

He has long known that the promotion of mP3 is not something that Wanyan can play. Because Wanyan's main sales market is in the Mainland and North America.

On the mainland, the price of mP3 is too high. At this time, a cheap mobile phone is only about two thousand pieces, and this one will cost one thousand five. How many people are willing to buy it?

In terms of sound quality, listening is not much stronger than the Walkman. Because of the listing of the repeater and the many small walkman manufacturers that popped up in China, the retail price of the cheap walkman has fallen to about 100 yuan.

The price gap, plus the cost of downloading mP3 songs, makes many people reluctant. Even if the download song is a membership subscription, the price is not too high, but they still think it is expensive.

To put it bluntly, it is a question of consumption. They neglect to buy cassette tapes with the Walkman.

Zhang Yang told Jiang Wanmeng very clearly that this mP3 market prospect is very good, but it will take a few years to do it, and can slowly replace the Walkman and portable cD machine.

However, Wan Yan's assets are not large now, and its previous profits have also been distributed, with insufficient liquidity. Loan is not impossible, but it will put the company's finances in crisis and go bankrupt if it is a little careless.

Zhang Yang naturally believes in the future of mP3~www.readwn.com~, but Jiang Wanmeng and Sun Yansheng are not sure. When they first promoted VcD, they dared desperately, at this time they made more money, but became cautious.

This is also the normal behavior of many businessmen. When they have nothing, they are very bold. After having some fortunes, they are reluctant to take risks.

This time Jiang Wanmeng came with Sun Yansheng, and to talk about the mP3 project, his support must be needed. If he once again increased his shares in Wanyan, the other party might not agree.

However, Zhang Yang had already thought about the second step long ago.

Many people have noticed the big piece of mP3. For example, Ni Ni, while resisting publicly, said that it would be better to walkman while secretly doing technology research and development.

As the first Samsung company to make an mP3 player, it will certainly not give up. In the past, Apple Inc. made a lot of profits by relying on IPoD, which helped the company overcome the difficulties.

This industry, the industry leader, can only be Zhiduoxing.

The project has been going on for a while, and it is time to harvest the fruits of victory!