The ceo's secret

Hao Jian began to publish his life theory.

"Tasting tea is like tasting life! Life should have the same connotation as tea, life should have the same quality as tea, and constantly pursue excellence. We can't just be satisfied with drinking Tieguanyin, we should strive to drink the best tea in the world! Like Pu'er! "

"Good idea!" I laughed and repeated, "we should drink the best tea in the world!" I think of Liu yunyun's Sumatran civet coffee! We should also drink the best coffee in the world!

Hao Jian raised his tea cup to me like a wine glass. He looked at me with a smile and snorted.

"Come on! To Tie Guanyin first He said, "to our reunion in Binhai city!"

I also raised my glass and said with a smile, "to drink Pu'er tea for us!"

We exchanged a look and laughed.

The sexy cheongsam girl in front of the restaurant once again threw a strange glance at our table -

I remember reading the definition of friend in a book. The three elements are: going to the countryside together, carrying a gun together, and whoring together. It's a pity that Hao Jian and I haven't done this kind of thing, but we are still very iron brothers. On the surface, we are tit for tat, but on the inside, we are tacit!

Hao Jian's online name is "Suifeng". I know the moral is everywhere. After the rich woman abandoned him, he began to play flower. He changed his girlfriend quickly, and the cycle was short. The longest one would not be more than half a year. He would not refuse the temptation of beauty, but that's all.

In the eyes of those who are familiar with him, he seems to be a little bit * but only I know the real reason, that is because he is afraid of love, women, falling into any relationship, and being fatally hit again! Because, in fact, he is a man with deep love!

Seeing that I didn't speak, Hao Jian laughed cynically and spread his arms.

"Xu Ming!" He looked at me and said, "isn't it a good start? As soon as I came to Binhai City, I was hired by Simei advertising! I'm about to turn the corner. To tell you the truth, as soon as I get out of Binhai railway station, I have a strong premonition that this is my lucky place! "

I look at him and feel happy for him! But he turned his mouth and pretended to be jealous.

"Indeed I said, "I sent my resume to Simei, and they didn't even give me an interview! You're good. As soon as you set foot on the coastal land, you won Simei without much effort! I even wonder if you guys are using nepotism! " I squished at him and said, "tell me! Is the general manager's wife your sister

Hao Jian was amused when I said this. He grabbed the cigarette case and smashed it.

"Screw you!" He scolded me and said, "you are typical of a gentleman with a villain's heart!" With his cigarette in his mouth, he grunted, "but -"

"but what?"

"I find you are more and more ignorant!"

"How can I see it?"

"You are in the advertising circle of Binhai City, and you don't know that the general manager of Simei advertising is a woman!"

I looked at Hao Jian with wide eyes, quite surprised. ^

"women?" I said, "you mean the general manager of Simei is a woman?"

I really didn't think that the general manager of Simei advertising would be a woman! If a woman can make China's advertising agency 4A standard, she is not a heroine, but also a heroine among women!

Hao Jian laughed at my surprise. He looked at me with great interest.

"It's not just women!" He said, "still one in a million beautiful women!"

I let out a whistle, and I was really curious. A beautiful woman actually made one of the best Simei advertisements in Binhai city!

"Are you fooling me?"

"Do you think I'm fooling you now?"

"Have you met her? What's her name? "

"Of course I have!" Hao Jian laughed even more meaningfully, "she not only has a beautiful face, but also has a devil's figure. She has a thin waist and round hips. Just seeing her walk past you in high heels, men will be dazed! And that temperament - "

I interrupted Hao Jian's vivid description and asked," what's her name? ——”

"what's your hurry!" Hao Jianyang raised her eyebrows, looked at me with a smile and said, "do you really want to know her name? ——”

"say it! I'm ready! "

"That brother won't tell you!"

I withdrew, and said, "how about a bag of Yuxi? A bag of Yuxi, another name! "

Hao Jian looked at me with a noncommittal smile. He was deliberately torturing me!

"Say it or not! That's a whole package of Yuxi! " I raised my chin. ^

Hao Jian grinned: "OK! I can't bear to see you in such a hurry -- "

" say it! " I showed a flattering smile -

Hao Jian immediately pulled down his face, straightened his body, and looked at me with a puzzled look.

"What are you talking about?" He said, "I can't bear to tell you!" He cleared his throat, patted the table and yelled to the opposite waiter, "serve! beauty! Beer as long as Qingdao! A bunch firstWhen I was drinking, Hao Jian and I talked about the interesting stories in H City, and also about my first advertising teacher, senior advertiser Liu Changqing!

Liu Changqing called himself "Liuquan Jushi", when I was the creative director of the advertising company in H city. "Liuquan Jushi" is the nickname of Pu Songling in the late Ming and early Qing Dynasty! Liu Changqing loved Pu Songling and pirated Pu Songling's house name because she liked Strange Tales from a lonely studio.

Liu Changqing is a fan of Pu Songling's ashes. He has a lot of research on strange tales from a lonely studio. It is said that he has read the book no less than ten times! The academic institution that studies a dream of Red Mansions is called "Redology". If there is "liaoxue", Liu Changqing will become a senior researcher!

This is Pu Songling's motto and inspires him! ——"Where there is a will, there is a way. If you break the bridge and sink the boat, Qin pass will belong to Chu. If you work hard, heaven will live up to you. If you have a hard time, you will be able to swallow Wu for 3000 yuan!"

Liu Changqing is good at making speeches, giving random and inspiring speeches after dinner or at parties.

In every speech, the theme involves Pu Songling or Pu Songling's strange tales from a lonely studio.

He used to say that we advertisers should have perseverance, which is a prerequisite for advertising. We should take Pu Songling's motto as our motto!

Liu Changqing believes that the peculiar imagination is the talent of our advertisers, and we are bound to give full play to the human imagination. {m}

he often gives an example of how many flower demons and fox charms are described in Strange Tales from a lonely studio, all of which make men unable to stand on their own feet!

Such as "Jiaona" about the age of 134, Jiaobo Liuhui, thin willow posture. When you see gorgeous colors in your life, you'll forget them. Your spirit is one of the best. " For example, Nie Xiaoqian said, "the essence of the examination is reflected in the rosy clouds, and the feet are full of fine bamboo shoots. In the daytime, it looks beautiful and beautiful."

When writing about Nie Xiaoqian, Pu Songling expressed her beauty only by describing her feet. Although she didn't mention her appearance, it was "silence is better than sound at this time," which made the imagination of all the spectators get unlimited play -

in addition, there are Lianxiang, a Bao, rouge and so on The most lovely beauty in Pu Songling's works is Yingning, a smiling Yingning. {m} She loves to laugh and is good at it. The scholar Prince Fu fell in love with her at first sight, and Acacia was rampant. After that, he couldn't find the trace of flowers for thousands of miles, and made a deep confession: "I'm not the one who loves flowers, but the one who loves flowers!"

Yingning can be said to be the most perfect woman created by Pu Songling. She is young and energetic, lively and lovely, simple and innocent, courteous and affectionate. Her several gorgeous appearance, it makes the spectators as if they saw the person, as if they heard the voice, as if they smelled the fragrance! (I doubt whether she has a bad smell. Although she is very beautiful, she has become a fox after all)

my first teacher, Mr. Liu Changqing, always says at the end of his speech in a concluding tone that advertising creators can't read only David Ogilvy's works, Confessions of an advertiser, Ogilvy's talk about advertising, and Ogilvy's autobiography 》You can't read James Webb Young's idea, or Pitts / Lewis's George Lewis idea! And so on.

We creative people need unparalleled imagination. How many people have more imagination than "Liuquan Jushi" (Pu Songling)? If we take out his imagination to write about huayaohu, what else can we not imagine?

My first teacher said at the end of his speech that the ancients did not deceive me! Today, I'm going to talk about it and make you laugh at it.

that's right. I learned this mantra from him.

………

I have to say objectively that the speech of "Liuquan Jushi" raped our hearing and our will, but I also have to say objectively that his speech was very inspiring, and some of his words were not without merit!

As a matter of fact, I respect my enlightening teacher very much. When I first started my career, he gave me a lot of sincere suggestions when I was confused about the future. He also gave me a lot of lifelong advice. Some suggestions are still fresh in my memory, and still guide my practical work!

2. I can teach monkeys how to write advertisements, but I can't teach monkeys how to think.

3. You need money to make customers' products look smarter, not to make yourself look smarter.

4. If advertisers want to develop and innovate, they can't just keep pace with the times. You have to be ahead of "all in"!