The Days of Opening a Restaurant on an Abnormal Earth
Chapter 313 Is this a test for the son-in-law?
"Do you want to expand the business scale?" When Wang Qi said this, she really had her own considerations. Leaving aside the relationship between her daughter and Zhang Tong, just Zhang Tong is also very important to Wang Qian.
Now his own hotpot business has actually reached a bottleneck in Shuangqing City. Because Shuangqing is the first-level war zone of the Chinese hot pot battlefield, there are no less than seven hot pot restaurants within a radius of 300 meters in an average community. And Malatang, Chuanchuanxiang and Maocai shops are everywhere on the street.
It is really difficult to fight a bloody path in this first-level battlefield. Moreover, due to fierce competition in the hot pot market, Shuangqing could not increase the price of hot pot, and the profit margin remained at a not very high level. Now Wang Qi feels that the scale of maintaining five hot pot restaurants in the family has basically reached its limit. If you want to expand, you need a lot of capital investment to form a brand effect. And the money needed to spend on brand marketing is astronomical, and if tens of millions are thrown in, it may not be able to make a big splash.
I definitely need financing and loans to make the hot pot restaurant bigger and stronger. But Wang Qi didn't want other capital to get involved in her family's property, because after the introduction of capital, it was hard to say whether the property would still belong to her family. There are too many industries that become other people's industries after the introduction of capital.
In fact, Wang Qi also wants to expand the scale of her family's business, because this is the way of doing business, if you sail against the current, you will retreat if you do not advance. If the industry does not grow, it means that your industry is already lagging behind. If you don't want to regress, you have to go forward and continue to develop.
In fact, Wang Qi has been thinking about one thing in recent years, which is to find a way to open her own store in Huaihai. If you can open a store in Huaihai, then I believe it will be of greater help to your family's business. Although Shuangqing is also a municipality directly under the central government, Shuangqing is far inferior to Huaihai in terms of market size and radiating influence on the whole country.
The net profit of my five hotpot restaurants in Shuangqing is more than three million yuan a year, but a hotpot restaurant of the same scale opens in Huaihai, and with the same traffic, it can earn at least five million yuan. Although the rent in Huaihai is more expensive, the consumption level is also higher. Huaihai should be the place with the most high-income earners earning 10,000 yuan a month in the Mainland.
Catering here can make more money and attract more traffic. Many young people in Huaihai don't mind spending most of their wages on catering and entertainment, because they don't expect to buy a house in Huaihai even if they earn 10,000 yuan a month. They have already given up saving to buy a house. It's not easy to work hard in Huaihai, so it's better to reward yourself with something you can enjoy. This is also the attitude of more and more young people nowadays. They don’t buy a house if they can’t afford it, and don’t get married if they can’t afford it. Anyway, they live their own lives and love whoever they want.
If it is possible to open a store in Huaihai, Wang Qi feels that her family's business can be further expanded. However, how to open the store in Huaihai is a problem, and the biggest problem is not money. In fact, the Jiang family has saved a lot of money after opening the shop for decades. Apart from the hot pot restaurant, Wang Qian also has some other investments in Shuangparent City.
So she didn't feel too much pressure to buy a house for Jianghua today and said that she would pay 10 million at a time. If she wants to open a store in Huaihai, money is not the biggest problem. The biggest problem is who will manage the store? I want to find a suitable person to manage the store, and then be able to keep the secret recipe. It is actually very difficult to choose such a confidant.
But today, Wang Qi suddenly thought of it. In fact, isn't this suitable candidate always in front of her eyes? ! That's right, it's Zhang Tong!
The choice of Zhang Tong was not simply Wang Qian's whim, because Zhang Tong already had some pre-requisites. For example, that day when Wang Qian and Jiang Hua came to Zhang Tong's store to eat sushi skewers, the base ingredients of the skewers that Zhang Tong made at that time were actually very similar to the taste of his own home. And Zhang Tong made such a base material because he and Jiang Hua went to the vegetable market to buy vegetables once. At that time, Jiang Hua casually explained some methods of mixing hot pot base ingredients, and he learned it like this. And the taste is 80% similar to that of your own home.
From this point of view, Zhang Tong is really very talented, and he can be said to have mastered his own core secrets. As long as he does some research, he can produce the same hot pot base as his own. Even with Zhang Tong's talent, he might be able to develop a hot pot flavor that is more suitable for Huaihai people.
So Wang Qi thought that if she could discuss cooperation with Zhang Tong, maybe it would work. It can be regarded as Zhang Tong's technical shareholding, so that Zhang Tong is even tied up.
I have to say that sometimes people are really weird. If you like someone, you will be pleasing to the eye no matter what you look at, and even if you do something wrong, it will look cute. If you hate a person, then you see that he is uncomfortable anywhere, even if he is doing the right thing, you feel that he is wasting his time. Obviously Zhang Tong is the kind that pleases Wang Qian very much. Although Zhang Tong has no money, Wang Qian thinks that Zhang Tong and his daughter are a good match, so she wants to match them.
Wang Qian stared at Zhang Tong and waited for Zhang Tong's answer with a smile, while Zhang Tong said in surprise: "Expand the scale?" It is a family business with a chain of hot pot restaurants. To be precise, Jiang Hua also belongs to the rich second generation.
What does it mean for Wang Qi to ask herself if she wants to expand the scale of operation? Could it be that it is actually a test for oneself? Zhang Tong activated his brain meridian and started [Cut the chicken, cut the chicken, cut the chicken, Auntie washes the railway].
Or do you want to use money to test your character? Those novels are full of such plots! How should I deal with it? Do you want to be an upright gentleman who refuses to be corrupted by money, or do you choose to be corrupt? Or to put it another way, is this a test of the mother-in-law’s hunger to see if she has the ability to run a good business? Because if their family is an enterprise, they will always have to find someone to take over. If Jiang Hua doesn't go, then he will be the only one left. Zhang Tong has completely put himself on the identity of the son-in-law and started to think about the problem.
Jiang Hua, on the other hand, ate fermented bean curd meat, drank winter melon meatball soup, and then pulled out two mouthfuls of rice. She had no idea what her mother was saying to Zhang Tong, nor what Zhang Tong was thinking now. Her only emotion now is: the food cooked by Lao Zhang is still delicious! There was a satisfied expression on Jiang Hua's face.
After thinking for a long time, Zhang Tong slowly opened his mouth and said to Wang Qian: "Auntie, what do you mean by expanding the scale?" Well, no matter what kind of test it is, I, Zhang, will take it!
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