The Era of Hard Work

   Chapter 602 The Moment of the Decisive Battle (Seeking Monthly Pass)

  The west end of Quannan Road Pedestrian Street, one of the busiest areas in the provincial capital business district. Today's traffic has increased sharply, and the crowded people are flying towards Qiansheng Commercial Building.

On this day, after a simple warm-up, Guangmei started the price war in the home appliance market again, telling all consumers that no matter what brand of home appliances, Guangmei is the cheapest !

   "Passionate March, Rangli Promotion, Guangmei Promise, shocked the whole city!"

   "One yuan to buy home appliances, the price has no bottom line!"

   "Integrity and beauty, courtesy!"

   Banners are hung on the commercial buildings, attracting the attention of passers-by and making people want to go in and find out.

   But this time, the Qiansheng Commercial Building Guangmei flagship store has changed. In the past, the entrance to the event was all located at the south gate of the South Quannan Road Pedestrian Street. This time, people queued up at the west gate of the commercial building.

  The long queue went all the way, even to the east gate of Sanlian Home Appliances Headquarters, which was separated by only a north-south two-lane lane in the west.

Compared with the people coming and going here, the unresponsive triple-unit home appliance door is sloppy, and there is not even any countermeasures for the time being. There are only a few store staff wearing triple-unit vests, standing at the east door, curiously looking at the light next door. American Electric Store.

"Look at people, look at us, it's too far away." A woman folded her arms and couldn't help but said, "With such a big triplex, the leader in home appliance sales in our province, why is it even an outsider? Can't do it?"

   Another man complained: "It's not that the people above are doing all the tricks. They use the money from the home appliance side to build real estate. We don't have any money. Why do we have promotions, gifts, and events? How can we do better than Guangmei?"

   A short man next to him said, "I have a classmate who works next door. Last month's performance was four or five times what I got. Why don't we go to the next door?"

   These ordinary employees are all acquaintances, and they are not so shy about their words. The woman who spoke first said: "You are still living next door, and it is a problem whether you will accept it or not."

   Someone said, "Why not accept it? I dare say that as long as we go, Guangmei Electric will definitely accept it! We have working experience in the store, and we know how to do it. It's better than recruiting new people who don't know anything?"

   Having said this, many people seem to have an extra cat's paw in their hearts, scratching and scratching there.

  Guangmei Electrical Appliances competes directly with Sanlian Home Appliances, and the relationship between the companies is extremely tense, but the two stores are separated from each other, and ordinary employees can’t look up and see each other, and some are even very familiar with each other.

   Wages are the most feared thing. Compared with more people, everyone thinks that they earn less. They think that they are so talented, how can they earn so much? How could that idiot take so much?

  Sanlian Home Appliances is losing not only customers, but also experienced promoters.

   The income of other companies in the same industry is a lot higher, and ordinary employees will inevitably have ideas, and their hearts are somewhat unstable.

   Perhaps years of public enterprise temperament and the habits of the local market leader are deeply rooted in the bone marrow, or perhaps Sanlian has dispatched too many capable people to the real estate company. It was not until noon that Sanlian Home Appliances responded and studied the corresponding plan.

   is only a store in Ximen.

  Look at the whole of Quannan, the whole of Taidong, and even the northern Hebei and southern Henan around Taidong. In any city where there are Sanlian home appliance stores, Guangmei Electric has launched the "Passion March for Profit Promotion" without exception.

   The price war alone has made it difficult for Sanlian home appliances, which have always been high in cost, to withstand.

   Besides, Guangmei Electric also has a large number of promotional activities, such as crazy group purchases, full free discounts, free purchases (send Lu's dining coupons), and one-yuan panic buying.

  The war in the home appliance industry has intensified. Guangmei Electric and Sanlian Home Appliances are facing head-to-head competition, and it seems that only one can survive.

In the conference room of the Guangmei Electric District headquarters, Fan Yunming stopped chatting and laughing with Lu Dongshi, and now he looked serious and said to his subordinates: "You all cheer me up, get very nervous, and put all the stores, all employees, All resources, all mobilized, the time for the decisive battle has come!"

   Everyone was silent, and the atmosphere did not dare to breathe.

  Fan Yunming has received the full support of the head office and said, "This time, it is the decisive battle between Guangmei Electric and Sanlian Appliances in Taidong! Whoever wants to pull the cross at this time, I will turn around and pull his cross!"

  No one takes this as a joke. Everyone knows that the general manager of the region has a tough working style and has almost the right to speak out in the affairs of the region!

"Old Jiang, take your people and communicate with each large and medium-sized manufacturer." Fan Yunming became more serious: "Tell those manufacturers to comprehensively shorten the billing period with Sanlian Home Appliances, the shorter the better! If someone does not cooperate, you Tell him directly that their brand has declined in the internal evaluation of Guangmei, and even moved out of the store!"

   He emphasized: "Guangmei Electric does not force them to choose between Guangmei and Sanlian. Guangmei Electric has already occupied more than 60% of the market share in the Taidong market, and it will only increase!"

   Lao Jiang, who was named, said, "Okay, President Fan."

  The high-level officials of Guangmei District have fully realized that the decisive battle with Sanlian Electric has begun.

   Maybe this decisive battle will not completely destroy Sanlian Home Appliances, but it will hurt Sanlian’s vitality. In Taidong and surrounding markets, they can only follow Guangmei Electric Appliances and eat ashes.

  Guangmei Electric spent twelve points of energy to fight this decisive battle, but Sanlian's response was still slow, in some respects, just like the large enterprises that have been falling down over the years.

Zhang Tao soon got the news of the comprehensive promotion of Guangmei Electric, but his thoughts were mostly on the real estate company. He just thought a little and said to the person who came to report: "As before, Guangmei's promotion, Sanlian also conducts sales. Promotion, that's all."

   The person who came over said: "This Guangmei promotion is very strong."

  The pen in Zhang Tao's hand tapped the table lightly: "Follow up first, then wait and see what happens."

   Since Guangmei Electric entered Quannan and Taidong, large-scale promotions have been held many times every year, and they are nothing more than trying to use the price war to bring down Sanlian Home Appliances.

   After Zhang Tao took office, he quickly got used to it.

  Price war, this is a conspiracy, there is no good way.

   "Okay, you go to formulate strategies." Zhang Tao reminded: "No matter what the promotions are, the reserve fund for the first cooperation with Carrefour and Dicos cannot be moved! This is related to whether the home appliance business can regain the market!"

  Zhang Tao never thought of giving up Sanlian's home appliance store business. He can take back what his predecessor lost, just to prove his ability to the board of directors and all shareholders.

   He was also quite content with that plan. The two Quannan companies, Lu's Catering and Ginza Shopping Mall, didn't talk about any incense, so he would use their model to defeat them.

   However, Sanlian is at a critical moment. The promotion of Guangmei Electric Appliances cannot interrupt the pace of development in the real estate industry. The cooperation with Carrefour and Dicos requires funds. Sanlian Appliances itself has insufficient hematopoietic capacity and can only rely on the real estate business to feed back.

   The vice president in charge of the home appliance business left soon, and Zhang Tao then went to the conference room to hold a meeting to discuss the related matters of Sanlian Real Estate on the Taifeng Building plot.

The    meeting was held for a long time, and finally, with the vigorous promotion of Zhang Tao, the resolution to borrow from commercial banks with the Quashizhuang project as collateral was passed.

   In the evening, Zhang Tao invited Director Hua of the Credit Department of the Commercial Bank to have dinner together.

During the    conversation, he talked about Lu's Catering and Lu Dong.

   "Mr. Lu of Lu's Catering, I have met once."

It may have something to do with the work he is engaged in, and he is facing potential customers. Director Hua always takes three points when he speaks out: "Once I met someone at the Mingshi Club, and I met someone I knew, so I said a few words. talk."

Quannan's business district is slightly higher, but it's not too big. It's not unusual to meet someone who knows each other. Zhang Tao is not surprised. After saying a few words about Lu Dong and Lu's restaurant, he turned topic.

   He has important work to do in this trip, and there is no need to waste time on irrelevant people and things.

   After the meal, Zhang Tao and Director Hua had a very pleasant talk. In some major aspects, not only did they reach an agreement, but they also had a tacit understanding.

  Sanlian Group's booth is getting bigger and bigger.

   Originally, Sanlian only had one business of home appliance store, which was the No. 1 home appliance store in Taidong. In fact, the home appliance store did not even cover the prefecture-level city of Taidong.

   What really pushed Sanlian to expand its scale was precisely the entry of Guangmei Electric into Taidong.

  The market and demand are there. In the past, when buying electrical appliances to Sanlian, many people may make a special trip to Sanlian from other cities to buy major appliances.

   But what about Guangmei Electric Appliances locally?

   Sanlian Home Appliances can’t keep up, and the market can only afford Guangmei Electric Appliances for nothing.

   However, Sanlian’s funds are limited after all. Where does the money to develop new stores come from? Some of them must go to bank loans.

  The credit loan has a quota, and many of Sanlian's fixed assets have been mortgaged.

   Sanlian Group’s booth is still growing, and the capital chain is getting longer and longer, but there is no cash flow that can be recovered in a short period of time.

   On the second day of meeting Director Hua, Zhang Tao asked people to talk to commercial banks about loans, and he personally watched the affairs of Taifeng Garden, and asked people to prepare to participate in the upcoming bidding meeting.

   After submitting the materials and paying the late fee, Sanlian Real Estate has obtained the admission qualification.

   Zhang Tao saw the name of Lu's Catering Co., Ltd. in the list of bidding companies.

   The two companies are finally facing each other.

  Zhang Tao had thought about this day before, because of the plan of Sanlian, Carrefour and Dicos, they would eventually meet the commercial consortium of Lu's Catering, Guangmei Electric Appliances and Ginza Shopping Mall.

   Just when Sanlian Real Estate was busy competing for the Taifeng Garden plot, Quannan, the person in charge of the two cooperative companies of Sanlian, sat quietly together.

The regional manager of   Dicos asked: "What do you think of Guangmei Electric's sudden attack on Sanlian Home Appliances and the price war?"

Sitting in the office of Jiefangqiao North Leasing, Carrefour executives looked at the shopping mall under construction not far away and said, "I want to give Sanlian a bigger blow before our cooperation really starts. Let's look first, If the tripartite can survive without hurting luck, it is enough to continue the cooperation. If the tripartite itself fails, the cooperation will naturally have no value..."

   You can't let your family rashly enter a melee just because of the triplets that haven't even started cooperation.

  The big deal is to continue the original conservative development plan.

   (end of this chapter)