The Golden County Magistrate
Chapter 76
There is a clear direction in his plan for the sale of white sugar.
Products like Xianzhiyulu, which are gimmicky, have a lifespan of popularity.
After a while, they need to be updated to ensure their popularity.
However, there is no room for updating daily condiments like white sugar. Only by developing the national market can they develop in a long-term sustainable manner.
Therefore, we have to take the route of low-price volume expansion, and then try to get the franchise and monopolize the national market.
It can be said that this is the best direction of development.
If we want to sell it like cosmetics, the prospects are not great and it is a short-sighted approach.
"That's right, Lord Chen also knows that our Chamber of Commerce has encountered some troubles recently and urgently needs to recover its turnover quickly."
"If we follow the previously agreed method, I don't know when it will be done."
"That's why I asked Lord Chen, is there a way to use white sugar to recover the principal in a short period of time like cosmetics?"
He Jinyao said the words he had prepared long ago.
Chen Yan remembered what Tang Yun said about the difficulties encountered by the family business in Jizhou, and understood.
He thought for a moment and said, "It's probably difficult to make sugar itself."
He Jinyao's heart sank when he heard this.
Chen Yan smiled, "But its derivative products can be made."
He Jinyao was stunned and said, "What derivatives?"
Chen Yan patted his shoulder and said, "To be honest, if it were someone else, I wouldn't care about this at all. But your boss and I have a happy cooperation, so I'll help you with this! So, you can stay here today and have a simple meal in the evening. I'll ask you to see some good things, Old Zhou!"
He Jinyao was overjoyed and bowed deeply, "Master Chen's kindness, my boss and I are deeply grateful!"
Chen Yan thought to himself, nonsense, I spent so much effort, if you don't remember it in your heart, are you still a human being?
The main reason why he wanted to help the other party was that such a partner was indeed hard to find.
The largest merchant he had cooperated with before was the Tian Baiwan family.
But the Tian family was just a commoner after all, and they could make money, but it was limited.
Unlike the Great Zhou Chamber of Commerce, it was able to obtain the salt and iron business rights!
In addition, they have a close relationship with dignitaries like Xun Yufei, which is enough to prove that the backer behind him must have a deep relationship in the court.
Maybe the reason why Miss Zhou cares so much about the disaster in Jizhou is because of the instructions of the big backer behind her.
If he can make the other party owe him a favor, it will be of great benefit to his future business of making money!
…
After dark, Chen Yan entertained He Jinyao at home.
After entering the door, He Jinyao was stunned.
The last time Chen Yan entertained them, it was extremely sumptuous, and they tasted the most delicious taste they had never tasted before.
Therefore, He Jinyao was actually looking forward to this dinner.
But he didn't expect that after entering the house, there were only two iron buckets with lids about one foot high and two small porcelain cups on the large dining table.
"Old Zhou, please sit down, don't be polite, treat it as your own home!" Chen Yan greeted warmly.
"Master Chen, what is this?" He Jinyao calmed down, walked to the table and sat down, staring at the two iron barrels with some disappointment.
There was a lock on the barrel lid, which locked the lid tightly, as if afraid that the contents would leak out.
Moreover, the barrel body was not made of ordinary iron, and the surface was shiny, which seemed to be the same material as the steel knife that the other party had shown last time.
This is too wasteful!
Such a good material was actually used to make such household utensils, which was a waste of natural resources!
When he was muttering in his heart, Chen Yan had already sat down opposite him, and saw his expression in his eyes, and he felt funny in his heart.
He Jinyao was obviously a straightforward person, who could not hide his thoughts, and any emotional changes were all on his face.
"This is the best brewed exclusively by me!"
"To be honest, Old Zhou, you are the first person who has the honor to taste it."
"Even my daughter Qing'er has never tasted it!"
Chen Yan opened the lid of one of the small barrels, and a strange fragrance came out in an instant.
He Jinyao just took a sniff and was shocked!
The fragrance went straight into the nose, through the throat and into the lungs, and went straight into the heart!
He looked into the barrel in surprise, but saw that it was half a barrel of milky white juice.
And among the juice, there were dots of green things floating, and it was hard to see what they were.
But Chen Yan picked up a small spoon made of the same steel hanging in the barrel, scooped out the milky white sweat in the barrel one spoonful at a time, filled a cup, and gently pushed it in front of He Jinyao.
"What a strange fragrance! What is this?" He Jinyao asked in surprise as he looked at the slightly swaying juice in the cup.
Chen Yan smiled slightly, but did not answer, but made a "please drink" gesture.
He Jinyao did not doubt it, and could not help but pick up the cup, sniffed it deeply, and then put the cup to his mouth, took a sip, and tasted it in his mouth.After a while, he couldn't help but be surprised.
"It does have the taste of cow and sheep milk, but there is no fishy smell, only the fragrance of milk."
"And the aftertaste is long, mixed with a refreshing tea fragrance, refreshing and a little delicate."
"In addition, there is a strong sweetness, the sweetness is very pure!"
"Wonderful, wonderful!"
"I have never tasted such a strange thing!"
Chen Yan laughed: "Just tell me if you like it or not!"
He Jinyao drank all the rest in the cup without saying a word.
Then he handed the cup over eagerly: "Can you have another cup?"
Chen Yan said happily: "You are my guest tonight, drink as much as you want!"
He Jinyao was overjoyed, completely forgetting the disappointment just now, one cup after another, drinking four or five cups in a row, and then put down the cup with embarrassed hiccups.
He said awkwardly, "I'm sorry, sorry for the rudeness! Sir Chen, can you reveal what this wonderful thing is now?"
Chen Yan smiled and said, "This thing is called 'Yaochi Fairy Wine'. I got a secret recipe from a master. The most important ingredient is sugar. Without it, the fairy wine would be astringent and not so delicious."
He Jinyao sighed, "Such a beautiful thing should only be found in heaven! Alas, I'm really sorry. Your fairy wine must be difficult to brew. I accidentally drank so much of it."
Chen Yan said, "The wonderful thing about this thing is that it is not difficult to brew. But please don't ask me how to brew it. It's a commercial secret and I'm sorry!"
He Jinyao seemed to understand, but he knew that he would definitely not tell the brewing method, so he had to look at another small barrel and asked anxiously, "What's in that barrel?"
The first barrel is such a treasure, so the second barrel must be extraordinary!
Chen Yan poured another cup of Yaochi fairy wine, and then opened the second small barrel.
He Jinyao looked into the barrel and was stunned again, then he said in surprise: "Master Chen, where did you get this thing!"
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