The Golden County Magistrate

He didn't know the Yaochi fairy wine, so he wasn't too surprised when he first saw it.

But he knew what was in this bucket.

It turned out to be crystal clear ice cubes!

Ice cubes, there are also in the palace.

They are all chiseled from the peaks of the northern border, transported in a light-shielded manner, and delivered to the capital before they melt.

Then they are directly placed in the deep cellar, where the temperature is low all year round and can be preserved for a long time.

Every summer, the emperor will distribute some ice cubes to his most respected ministers for cooling off.

He Jinyao also distributed a lot of them, and put them into wine and tea, which tasted delicious.

But once this thing is out of the cellar, it is difficult to store it for a long time.

Every time the emperor distributes it, He Jinyao has to use it quickly, otherwise it will melt quickly.

Therefore, ice cubes can be said to be a luxury.

In all these years, He Jinyao may have distributed only a dozen thumb-sized ice cubes, and they were all half-melted.

But at this moment, each of the ice cubes in this bucket is as big as a fist, and the total is more than he has ever seen!

Chen Yan is just a local county magistrate, where did he get so many ice cubes?

Did he buy them?

I heard that ice cubes are occasionally sold in the Beijing City Market, but the price is very high, and a one-inch square piece can be sold for one or two taels of silver.

With this amount in this bucket, wouldn’t it be at least a thousand taels of silver?

While He Jinyao was in doubt, Chen Yan directly used another small spoon hanging in the bucket to scoop an ice cube into the porcelain cup filled with half a cup of Yaochi Xianjiu.

Then he pushed the cup in front of He Jinyao: "Old Zhou, try this again."

He Jinyao finally suppressed the shock in his heart, and held the cup with both hands with some excitement, feeling the coolness coming from the cup.

He took a sip carefully, his face suddenly changed, and he sighed: "Life is like this!"

The previous Yao Chi Immortal Wine actually had a little heat.

At this time, the taste of the Immortal Wine changed dramatically, as if it was not the same thing as what he drank before, but it was another wonderful feeling!

He thought that Yao Chi Immortal Wine was already the best in taste.

Unexpectedly, after adding ice, the taste can be even better!

"Old Zhou, do you think this treasure can sell well in Beijing?" Chen Yan finally turned to the main topic.

"Yes, it definitely can!"

"This wine is extremely delicious, lingering in the mouth, and the aftertaste is soft and crispy. It will definitely sell well!"

He Jinyao blurted out without thinking, his two old eyes shining like searchlights.

He was in charge of the actual operation of Zhou's Chamber of Commerce, so he naturally had some sense of business.

This unheard-of delicacy will definitely be popular!

Especially the nobles in the capital who have long been greedy, many of them are willing to spend money on their appetite.

The more he thought about it, the more excited he became. It seems that the two hundred thousand taels of silver that the emperor wanted has been settled!

Chen Yan smiled slightly.

The first bucket of milk tea in the Great Zhou Dynasty was actually in his economic development plan two years ago.

It was just that the ingredients were not complete at that time, and he had not yet refined pure sugar, and he was busy with many things, so he had never tried it.

When He Jinyao made that request this time, Chen Yan immediately flashed this idea hidden deep in his mind.

The Great Zhou Dynasty is still warm and moist in the south and cold and dry in the north.

So basically, the people's livelihood is still farming in the south and nomadic in the north.

Many vendors saw this opportunity and brought cattle and sheep from the north to sell in the south.

Today, Qingshan County is rich and prosperous. Compared with other places, it is an economically developed area, so vendors will bring livestock from time to time.

There is also the sale of cow and sheep milk.

Chen Yan just bought a few barrels of it, removed the fishy smell, added the tea leaves cultivated in his tea garden, and several medicinal herbs, and finally got a barrel that he was satisfied with after a long time of refining.

The best thing about this era is that the raw materials are pure and natural, pollution-free, and the original flavor is rich. Even he couldn't help drinking several cups, and the quality is guaranteed.

He didn't plan to call it milk tea directly. Good things must have a name that can scare people, so people think it is high-end when they hear it, so he directly named it "Yaochi Xianniang".

"Sir Chen, please be sure to hand over the sales of Yaochi Xianniang to my Zhou Chamber of Commerce!" He Jinyao said impatiently.

"Don't worry, this good thing will naturally not be cheap to others. But then again, Manager Zhou, I don't know how you plan to sell it?" Chen Yan changed the subject.

"This, of course, is to display it on the counter and sell it to customers." He Jinyao said without hesitation.

"That's it?" Chen Yan frowned.

As expected, Old Zhou still has the same old ideas.

But we can't blame him. There are few people in this era who can break the old rules and come up with new sales routines without the guidance of others.

"Naturally, when opening a new store, you also need to have"I will invite people I know to taste the wine first. When they know the flavor, they will pay for it." "I am also considering discounting the price for the first three days to make it easier for customers to pay." "By the way, we can also invite famous actors from the capital to perform outside the store, which will naturally attract more customers!" He Jinyao became more and more excited, and felt that the future was infinitely bright. Chen Yan shook his head. This old man can come up with discounts and free tastings, which is at the forefront of commercial promotion in this era. But... it's too old-fashioned! "Old Zhou, if you want to get the exclusive right to operate Yao Chi Xian Niang, that's fine." "But you must listen to me completely about how to sell it!" "First, never give discounts!" "Second, absolutely no one is allowed to taste it for free!" "Third, don't bring those low-class actors to the front of the store. ”

“We are a high-end luxury product. We must not allow any factors to lower the customer’s impression of Yaochi Xianniang!”

“Your tricks are fine if you use them to sell sugar.”

“But if you want to go the high-end route, it will only have the opposite effect!”

Chen Yan said a lot of things in a row, which made He Jinyao look confused.

It turned out that this overturned all the methods he had come up with!

“This is not okay, and that is not okay. How can customers know that our Yaochi Xianniang is worth a high price?” He was a little unconvinced.

Although good wine is not afraid of a narrow alley, you must first let people know that it is good.

If you don’t even let people taste it, how can they know whether you are good or not? How can they be willing to pay for it?

“Simple, your Zhou Chamber of Commerce must have a very strong background, and you must know a lot of princes and nobles.”

“You ask your host to set up a banquet and treat them with this Yaochi Xianniang. "

"But remember, only give one cup per person. Even if a knife is placed on your neck, you must not give more!"

"If someone asks about your background, you must not reveal it."

"After that, you just wait for the payment!"

Chen Yan said confidently.

He Jinyao was completely dumbfounded.

What a wild trick!