The Prodigal Son: I Can Foresee the Future

The last sentence deeply awakened Lin Ming.

How could he not know these truths?

It was just that the conscience deep in his heart had always been an obstacle to his ruthlessness!

"Hiss..."

Took a breath.

Lin Ming coughed lightly: "Ahem, what... Look at you, I don't understand these things? Do I need you to teach me how to do things?"

"You'd better understand."

Han Changyu didn't say anything more.

He admitted that he was not as good as Lin Ming in terms of long-term vision and ruthlessness.

But he was several years older than Lin Ming after all.

When he was a senior executive of the company, he was also accustomed to the warmth and coldness of human feelings.

From the perspective of social experience, Lin Ming really couldn't compare with him.

"Let the company's senior executives put down their work and go to the conference room for a meeting!"

After Lin Ming finished speaking, he went straight to the conference room.

Not long after.

All the senior executives above the minister level of Phoenix Pharmaceutical sat in the conference room.

"The main content of today's meeting is to study the pricing of special-effect inhibitors."

Lin Ming first said: "This meeting was originally planned to be held tomorrow, but I changed my mind halfway, so it was held in advance."

The senior executives looked at each other and said nothing.

"Mr. Zhang, please tell me about the cost of special-effect inhibitors first."

After Lin Ming finished speaking, he did not wait for Zhang Kuang to speak.

His eyes swept over everyone present, looking expressionless and extremely cold.

"You have always been clear about the cost price of various drugs."

"I believe you, but it does not mean that this information does not need to be kept confidential."

"You can sit here today, so you naturally know how important Mr. Zhang's next words are."

"If, I mean if!"

"If one day, the commercial secrets of Phoenix Pharmaceuticals are exposed, don't say that I, Lin Ming, did not warn you in advance!"

Hearing this.

All the senior executives were shocked and their breathing was slightly rapid.

"It's time to start." Lin Ming looked at Zhang Kuang.

Zhang Kuang nodded immediately: "Leaving aside the R&D costs, the comprehensive cost of a single special inhibitor is about 130 yuan."

"For lupus patients, three special inhibitors are needed to completely cure the disease, and the cost is close to 400 yuan."

"If you add production, transportation and other aspects, the total cost of three will definitely exceed 450 yuan."

"This price will fluctuate up and down. After all, the patients targeted by special inhibitors are not like those with colds, athlete's foot, hemorrhoids, etc."

"It mainly fluctuates on transportation costs. If there are any Some hospitals in other provinces or even abroad are in urgent need of special inhibitors. Then a cold chain vehicle or a flight may only be able to transport a limited number of special inhibitors because the other party does not have excessive demand. "

"However, this is only reflected in the early stage. After the market for special inhibitors is opened, major sales channels will stock up, which will greatly reduce transportation costs. "

"In addition, our status as a supplier will be exchanged with those of channel dealers. Various transportation costs can be required to be paid by the channel dealers themselves."

Everyone understood the last sentence.

Under normal circumstances.

The status of suppliers should be below that of channel dealers.

In order to open up the market and sell their drugs in large pharmacies and other channels, many sales employees of pharmaceutical companies will invite the bosses and management of these channels, or have meals, or give gifts, or commissions.

The same is true for medical devices.

Otherwise, news about some hospital executives taking kickbacks will be exposed every year.

In other words.

Suppliers are lower than channel dealers.

This situation is naturally understandable.

After all, there are so many pharmaceutical companies, and the drugs they develop are almost one-to-one replicas.

They cannot occupy the market by relying on the quality of the drugs themselves, so they can only attract channel dealers through this kind of "human relations and worldly wisdom".

The emergence of Phoenix Pharmaceuticals directly broke this situation.

Special cold medicine, special foot cream, special hemorrhoid cream!

These three drugs have always been in short supply and unsalable in the market.

Phoenix Pharmaceuticals relies on its excellent drug effects to suppress other similar drugs at the level, so that those channels with these three special drugs have accumulated a large number of consumers!

Let's take the simplest analogy.

A cold patient comes to your pharmacy and plans to buy special cold medicine.

But if you don't have special cold medicine here, the other party will most likely not leave directly, let alone choose to wait.

Instead, they will choose to buy another cold medicine!

Regardless of whether this cold medicine is effective or not, it will at least play a certain role psychologically.

This is human laziness.

Furthermore.

It is widely circulated on the Internet that any pharmacy, clinic, etc. that has drugs under Phoenix Pharmaceuticals has certain strength and its reputation can be guaranteed.

Consumers are willing to trust you, and you will naturally accumulate more and more customers.

In this case.

The original situation of suppliers begging channel dealers has evolved into channel dealers begging suppliers!

Of course.

There is only one supplier here, that is Phoenix Pharmaceuticals!

Other pharmaceutical companies are still the same as usual.

Even because of the market monopoly of Phoenix Pharmaceuticals, other pharmaceutical companies have suffered a decline in performance.

They can only spend a lot of money and please each other more than before in exchange for a little living space.

This is actually a big part of the reason why Yao Tiancheng wants Lin Ming to die so much.

The launch of special cold medicine directly cut off half of the market of Licheng Cold Granules. How could Yao Tiancheng not be anxious?

This is the case with the first three special drugs.

As a special medicine for serious diseases, special inhibitors are definitely better than them!

Once it is launched, the market will be opened up immediately.

Everyone can imagine the scene of those channel dealers swarming in.

Based on this, it is inevitable that the other party will beg him.

It is really not a big deal to make up for the transportation costs.

"In other words, when the special-effect inhibitor is opened up in the early stage, the total cost price will be between 400 yuan and 500 yuan, and after the market is completely opened, the cost price will be reduced to about 400 yuan." Lin Ming said.

"Yes." Zhang Kuang nodded.

Lin Ming pondered for a while: "Then you can discuss it. Based on this cost price, how much should we price the special-effect inhibitor?"

Many senior executives looked at each other and discussed in a low voice.

Finally, the director of the marketing department said first: "Mr. Lin, I think that special inhibitors cannot be compared with other similar drugs, so our pricing method cannot be based on cost price."

Lin Ming smiled: "I just discussed with Mr. Han for a while, and Mr. Han also thinks so."

"Drugs that can cure lupus erythematosus are no less than "miracle drugs" in today's world!"

The director of the marketing department said again: "We are unique, monopolistic, and absolute!"

"In this case, the final sales price of special inhibitors depends on how much we want to set, rather than using anything as a reference."