While the players were on vacation around the world, Manchester United management and the coaching staff led by head coach Mourinho were busy working. On the third day after the celebration, the chairman's special conference room on the top floor of Building 1 of Carrington Training Base was shrouded in a solemn and slightly tense atmosphere. Club Chairman Rowley, Vice Chairman Nicky Butt, CEO Ed Woodward, Manchester United CFO Roger Armitage, Sports Director Solskjaer, Manchester United Transfer Negotiation Department Head Jason Wilcox, Partner Sales Director John Annabell, Business Director George Adrian, Assistant Coach Van Nistelrooy, Scholes and Chairman's Secretary Lina, all entered the conference room where important discussions were about to begin with their own thoughts and preparations.
Chairman Rowley walked in first with a steady pace, his eyes scanning the entire conference room, as if examining every step Manchester United has taken this season. His deep eyes revealed his deep concern and expectations for the club. After sitting in the chairman's seat, he quietly waited for others to arrive.
After a while, Vice Chairman Nicky Butt hurried over, holding a stack of documents in his hand, and there were beads of sweat on his forehead. While greeting the chairman, he sat down in his seat and began to sort out the documents in his hands. Those papers recorded his observations and thoughts on many aspects of this season.
Then, CEO Ed Woodward, dressed in a suit and tie, walked into the conference room calmly. He had his usual confident smile on his face, but there was also a trace of caution about this meeting in his eyes. He knew very well the impact of the club's performance this season on all aspects of the business. After sitting down, he gently adjusted his tie and prepared for the upcoming discussion.
Manchester United's Chief Financial Officer Roger Armitage arrived later, holding a laptop with detailed financial statements and data analysis. He is a rigorous and meticulous person, and every step is very steady, as if he is afraid of missing the key data in the computer. After sitting down in his seat, he turned on the computer, let the screen light up, and was ready to call up the required data at any time to show everyone.
Head coach Mourinho walked in with a slightly tired and excited look. The team's performance on the field this season has been up and down, and as the head coach, he shoulders a huge responsibility. After he sat down in his seat, he crossed his hands on his chest, thinking about every game of the team this season, every performance of the players, thinking about what was done well and what needed to be improved.
Jason Wilcox, head of Manchester United's transfer negotiation department, walked briskly. He was looking forward to this meeting because transfer matters have always been an important part of the club's development. He held a preliminary summary of the transfer situation in his hand, which recorded the negotiations, quotations and final results related to the transfer of each player this season. He found a seat in the conference room and sat down, his eyes showing his concentration on work.
John Annabell, director of partner sales, is a capable lady. She walked in gracefully in a decent professional suit. The partner sales she is responsible for has also experienced different situations this season. She came to the meeting with a clear understanding of the business and some new ideas, ready to share with everyone how to further expand the club's business cooperation.
Business Director George Adrian then stepped into the conference room with a thoughtful look on his face. How the business activities this season were carried out, which brand cooperation had achieved good results, and which ones still needed to be adjusted, these were all the contents he would explain at the meeting. After he sat down in his seat, he took out the relevant documents from his briefcase and prepared to report in detail.
Sports Director Solskjaer, Assistant Coach Van Nistelrooy and Scholes walked in together. As players who once dominated the court, the three of them are now involved in the management and development of the club in different capacities. They were still whispering about the performance of the players in training this season, and had their own views on the growth of some young players. After entering the conference room, they sat down in their seats, their eyes showing their love for football and concern for the development of the team.
Finally, the chairman's secretary Lina came in with a notebook and pen for recording the meeting. She found a seat next to the chairman and sat down, ready to carefully record every important content of the meeting and the main points of everyone's speech.
When everyone was seated, the conference room suddenly became quiet, with only the occasional sound of paper flipping and the slight sound of computers running. Chairman Luo Lie cleared his throat, breaking the silence.In the silence, his voice was steady and powerful: "Ladies and gentlemen, this season is undoubtedly extremely successful for Manchester United. We won the quadruple championship, which is the result of the joint efforts of all players, coaches and staff. Here, I would like to express my most sincere thanks to everyone who has contributed to the club!" His words echoed in the quiet conference room, causing everyone to nod and a proud smile appeared on their faces. "
Then, Luo Lie cast his eyes on CEO Ed Woodward and said, "First, let us invite Ed Woodward to tell us about the overall operation of the club."
Ed Woodward stood up. Cleared his throat and said, "Dear colleagues, in the past season, I believe everyone is immersed in the joy of the team winning the quadruple championship like me. And today, I want to tell you in detail that behind this brilliant record, our club's business has also achieved remarkable achievements. "Ed Woodward's voice was steady and powerful, echoing in the conference room.
He walked to the big screen in front of the conference room and gently pressed the remote control in his hand. A series of eye-catching data and charts suddenly appeared on the screen. "First, let's take a look at our ticket sales. This season, due to the team's outstanding performance, the enthusiasm of the fans has been unprecedentedly ignited. The average attendance at Old Trafford has reached an astonishing 98%, and almost every game is full. This means that throughout the season, our revenue from ticket sales has increased by a full 30% compared to last season. "Ed Woodward said, pointing to the constantly jumping numbers on the screen with a proud look on his face.
"And it's not just ordinary tickets. Our season ticket sales are extremely hot. The renewal rate of season tickets is as high as 95%, and a large number of new fans are rushing in to buy our season tickets. This has greatly increased our season ticket revenue compared to the past, with an increase of about 40%. "He continued, his eyes revealing satisfaction with this achievement.
Then, Ed Woodward switched to a slide showing the sales data of the club's peripheral products. "Look at our peripheral products, everyone. The team's outstanding performance is undoubtedly the best publicity, and fans have greatly increased their demand for various products with the Manchester United logo. From jerseys, scarves to hats, dolls, etc., the sales of various peripheral products have achieved a blowout growth this season. Overall sales have increased by more than 50% compared with last season, which is a very remarkable figure." His words were full of excitement, as if he could see the lively scene of fans queuing outside the stadium to buy peripheral products.
"In addition, we have also made major breakthroughs in commercial cooperation in digital media. We have reached new cooperation agreements with many well-known digital media platforms. By broadcasting game highlights, player interviews and other content on these platforms, we have not only expanded the club's influence, but also brought us considerable income. This part of the income has increased by about 60% compared with last season, becoming an important growth point for our commercial income. "Ed Woodward introduced it in detail, and every piece of data seemed to be the fruit he had carefully cultivated, which is now bearing fruitful results.
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