The Red Devils' revival starts with retaining Mourinho

After Ed Woodward finished his introduction, Chief Financial Officer Roger Armitage also stood up. He wore a pair of black-framed glasses, and his eyes were full of rigor and professionalism. He sorted out the documents in his hand, and then slowly said: "Ed has just fully demonstrated the club's commercial achievements in ticketing, peripheral products and digital media. Next, I will analyze the specific circumstances behind these successes in more depth from the perspective of financial data."

Roger Armitage walked to the big screen and projected a detailed financial report. "First of all, in terms of overall revenue, this season our club's total commercial revenue reached a record high of [X] pounds, an increase of about 40% compared to last season. Among them, ticket revenue accounts for about 30%, peripheral product revenue accounts for about 25%, digital media cooperation revenue accounts for about 20%, and other types of commercial cooperation revenue accounts for about 25%." He pointed to the data on the report and explained clearly.

"Let's look at the cost aspect. Although our costs in marketing and operation have also increased with the increase of business activities, we have successfully controlled the cost growth rate within 20% through reasonable cost control measures. This means that our net profit has achieved a significant increase, an increase of about 50% compared with last season." Roger Armitage's tone was calm and professional, and every interpretation of the data was accurate.

"It is particularly worth mentioning that in terms of cooperation with sponsors, we have not only successfully renewed many old sponsors, but also attracted several new sponsors to join. The investment of these sponsors has brought us a stable source of income, and also further enhanced the brand value of our club." He continued, with a gratified smile on his face.

"From a financial perspective, this four-champion season is undoubtedly a great commercial harvest for our club. Through excellent business operations, we have achieved a substantial increase in revenue and a significant increase in net profit, laying a solid economic foundation for the long-term development of the club." Roger Armitage concluded, and his words made everyone present deeply feel the weight of the club's commercial success.

Then, John Annabelle, the director of partner sales, stood up. She was wearing an elegant business suit and her hair was tied into a bun, which made her look capable and feminine. She smiled and looked around the conference room, then began her speech.

"Hello, everyone. I am mainly responsible for the sales cooperation between the club and its partners. In this quadruple championship season, we have also achieved great success in partner sales." John Annabelle's voice was crisp and pleasant, echoing in the conference room.

She slowly picked up the tablet on the table, slid her slender fingers on the screen a few times, and then opened a detailed report on partner sales. The data, charts and various case analyses in the report are all powerful witnesses of the club's brilliant performance in the field of partner sales this season.

"First of all, I have to tell you about our cooperation with the existing major partners. This season, it has been further deepened. Take our most important jersey sponsor, for example. As we all know, jerseys are one of the closest ties between our club and the fans. This season, we have launched a series of close and creative cooperation with jersey sponsors."

At this point, John Annabell paused slightly, with a flash of excitement in her eyes. She tapped the screen of the tablet, and a series of beautiful special edition jersey pictures appeared on the big screen in front of the conference room.

"Look, these are the special edition jerseys we launched with our sponsors. They are not just ordinary jerseys, they are unique in design and have taken a lot of thought. The designers cleverly incorporated the elements of the team's four championships into them, whether it is the exquisite badges symbolizing the four championship trophies, or the decorative patterns with championship years carefully embroidered on the collar and cuffs of the jerseys, every detail seems to be telling the team's brilliant performance this season."

While introducing in detail, she pointed to the pictures on the big screen with her finger, as if to let everyone really touch those exquisite designs through the screen.

"Moreover, these special edition jerseys immediately caused a sensation among the fans as soon as they were launched. The fans' love for them is beyond imagination. Everyone can't wait to own one and wear it to cheer for our team.Cheer. Through the sales of these special edition jerseys, we not only brought considerable commercial returns to our partners, allowing them to truly feel the great value of cooperating with Manchester United, but also further greatly enhanced the close cooperation between our club and sponsors. This close cooperative relationship is like a solid bond that closely connects us both and lays a very solid foundation for more cooperation in the future. "

John Annabell's face was filled with a gratified smile. She knew that these achievements were hard-won and was extremely proud of being able to promote such a successful cooperation.

"This is just part of it. Next, I want to tell you about another major breakthrough we made this season - actively expanding new partners."

She slid the screen of the tablet again and switched to another set of data and case introduction pages.

"In this quadruple championship season, our team has worked hard to actively find internationally renowned brands in the market that are consistent with our club's philosophy and can achieve mutual benefit and win-win results. After some efforts, we have successfully reached cooperation agreements with several internationally renowned brands. The fields involved by these brands are quite extensive, covering all aspects of sports goods, electronic products, food and beverages, etc. "

Her eyes revealed a full sense of achievement, and she continued to say enthusiastically: "For example, the sports goods brand we just cooperated with is very well-known all over the world. After cooperating with them, we not only launched a series of co-branded sports equipment, such as football shoes, training suits, etc., but also these products have been enthusiastically sought after by fans and sports enthusiasts as soon as they were launched on the market due to the brand influence of both parties. Through this kind of cooperation, we have brought new sources of income to the club, and also used their sales channels and marketing resources to further expand the commercial influence of the club. "

"Let's take a look at our cooperation with the electronic product brand. They provided us with the most advanced technical equipment to improve our team's training facilities and some technological applications at the game site. At the same time, we also provide them with great opportunities to promote their brands on our club platform, such as setting up large advertising display booths in the stadium, joint promotion on the team's official website and social media accounts, etc. This cooperation model has achieved the perfect docking of resources on both sides, allowing both parties to benefit greatly from it. "

"There is also our cooperation with food and beverage brands. On match days, you can see those eye-catching brand promotion booths around the stadium, as well as special food and beverages with our Manchester United logo and partner brand logos. This not only provides fans with more consumption choices while watching the game, but also brings additional income to us and the partner brands. "

John Annabell became more and more excited as she spoke. Her words seemed to have a kind of magic, allowing everyone in the conference room to truly feel the fruitful results achieved by the club in expanding new partners this season.

"In terms of partner sales, through our series of measures to deepen existing partnerships and actively expand new partners, we have achieved a significant increase in sales performance. This season, our revenue from partner sales has increased by about 60% compared with last season. This is really a very satisfactory result! This means that we have taken another solid step in the field of business cooperation, injecting a steady stream of power into the long-term development of the club. "

Finally, George Adrian, the business director, stood up. He was wearing a neat white shirt and a dark tie, and looked energetic. He put his hands on the conference table, looked at everyone firmly, and then began to speak.

"Dear colleagues, in this quadruple season, our club has also carried out a series of fruitful work in business activities and achieved great success." George Adrian's voice was loud and powerful, echoing in the conference room.

He took out a business activity report from the file bag, put it on the table, and then opened it and said: "First of all, we held a number of high-standard business activities, including business banquets, product launches, fan meetings, etc. These activities not only built a good communication bridge between the club and sponsors, partners and fans, but also enhanced the club's brand image. "While speaking, George Adrian showed the pictures and introductions of these business activities in the report, and the scene wasIt was very lively.

"Take the fan meetings we held as an example. This season, we organized many large fan meetings and invited many stars of the team to participate. These fan meetings attracted a large number of fans to participate, and the atmosphere was warm. Through these activities, we not only enhanced the fans' loyalty to the club, but also brought a certain source of income to the club, such as ticket sales and peripheral product sales." He continued, with a proud look on his face.

"In addition, we have also made important progress in international business expansion. We actively participated in international sports business exhibitions and had in-depth exchanges and cooperation with many well-known international clubs, brands and institutions. Through these activities, we further expanded the club's international influence and laid a good foundation for the club's commercial development in the international market." George Adrian introduced in detail, and every link made everyone feel the club's positive and enterprising in business activities.

“In terms of business activities, we have achieved a substantial increase in business activity income and a significant improvement in the club’s brand image through hosting various events and international business development. This season, our income from business activities has increased by about 50% compared to last season, which is a very remarkable achievement.” George Adrian concluded, and his words made everyone present deeply aware of the club’s brilliant achievements in business activities.