The Temptation: Beautiful Female Boss

"Well, let's come back early and have a look at billions. There's still a lot of work to do." I took Huck's sleeve and stepped forward quickly.

"Zhang Shaoyang and Liu Xiaodong are very kind to you." In the car, Huck said to me.

I shook my wet hair, looked ahead and said, "this money is just a drop in the bucket for them, but I still don't like to borrow their money to do business. I prefer to be down-to-earth and self reliant."

It's a bit of a contradiction, self-reliance. Xinheng itself is not born of self-reliance

Hu Ke said, "did Li Jing do something wrong?"

I said: "he also felt aggrieved. He made no mistakes. I said too much, but I didn't trust his ability. For this reason, he quarreled with me and felt aggrieved that I misunderstood him. But I'm just worried... "

"Now that all the money has been invested, we'll wait and see. You can't regret it now Said Hu Ke.

I nodded and said, "you said the same thing."

Hu Ke said: "it's going to open now. If you find the store and finish the decoration, and the goods have passed, it's going to open. After a few days, it depends. "

"Yes, yes. You're right. It depends. "

"Don't worry too much. When they analyzed Li Jing, weren't you there? Even you said you would make money, but now you don't believe it? "

"Yes, yes." I said.

To a restaurant for a simple meal, chat, thank you Shaoyang and Xiaodong. And then rush into their own work.

Back to hundreds of millions, I first took a look at the information of each Xinheng chain store that Li Jing gave Hu Ke. After I read it, I said, "is there any mistake?"

Hu Ke asked, "what's the matter?"

"You see, the branches Li Jing selected are well-known as flagship stores in various counties. They require such a large area of stores, which are almost bigger than our head office. How to raise it? " I said anxiously.

Hu Ke said: "if you really make money like that Hudong shop, the rent is nothing."

"If not? The gross profit is very high. Is there no net profit? " I said, "I think it's too beautiful. If Hudong store is just a special store, what if other stores don't make money?"

"Li Jing said that if Hudong store is bigger and earns more, it can swallow half of the whole county glasses market. Because Hudong shop is so successful, he dares to do it in other counties. " Said Hu Ke.

I said, "I'm afraid the gross profit is very high and the net profit is close to zero."

The optical shop must be located in the prosperous area of the city. Generally speaking, the operating costs of rent, purchase of glasses and other expenses each account for about 30% of the fixed expenses, and the high rent makes many optical shops actually work for the landlord. In the case of low performance, many optical shops often make ends meet. Take a store in Huping city as an example, when the business performance is good, there is a monthly performance of 40000 yuan, and when the business performance is poor, there is a monthly performance of 20000 yuan. Cost accounting: monthly rent of 23000 yuan + employee fee of 12000 yuan (9 persons) + property health fee of 800 yuan + industrial and commercial tax fee of nearly 1000 yuan + electricity fee of 1800 yuan + housing management fee of 300 yuan. Excluding other expenses, the fixed monthly expenditure has reached 38900 yuan. From this, it is not difficult for us to see that it is difficult to spend the cost even when the performance is the highest. When the operating performance can not rise, the excessive cost will inadvertently crush the optical shop.

It can be seen that the biggest expense of opening a shop is rent. What we just said is that the rent of a branch in Huping city is 23000 yuan, and the stores Li Jing has set up now are more than twice as big as our branch in Huping City, and the rent expenditure is naturally more than twice as much. Under such heavy pressure, if the sales level is not as good as the Hudong store Li Jing is doing now, then there is only one way: to survive You can't die. Can't up and down can't down, as time goes by, you will find that, do n for a long time are working for the landlord.

The most important thing is that we don't have so much money on hand. Xinheng's and my money are all invested.

Capital flow is like the blood of human body. Once it is exhausted, the company will face survival crisis. When investigating the market, I found that many owners of optical shops have one thing in common: less capital reserves. This situation is because many bosses put a lot of money on the rental contract (more than 100000 to millions of money at a time) or product purchase (tens of thousands to hundreds of thousands). With the aggravation of competition and the improvement of consumption level, the optical shop must continue to innovate in order to develop better. When some optical shops need to be updated, they are often reluctant to invest in marketing, equipment, service and employee welfare because of the shortage of funds. A brand store owner who just transferred to another store also revealed to me that two years ago, his optical shop was running well. Later, the competition became more and more fierce, and the performance gradually declined. I wanted to seek more professional and high-end brand stores, but financing is difficult, and there has been no big change in optical stores. In the end, they can't make ends meet and can only give up. However, some of the independent optical shops, which originally wanted to open up the market in the name of brand, failed because of the big investment in the early stage. With the passage of time, the relative competitiveness continues to decline, and is finally eliminated by the market.After reading the survey report Hu Ke gave me, I can see that the area of the store is large and the rent is too high, which is an extremely dangerous expense. There is a lot of pressure. The rent is paid every month. The total cost of these ten branches is 500000, which is 6 million a year What's the number? Can we make six million a year? There is also a very dangerous place: who knows if we can succeed in the market outside Huping? Try the law by example? Invest hundreds of thousands of dollars in each store to do experiments. Can you compete with other stores? All unknowns!

I'm really thrilled at the thought. Now, with the money from Xinheng and the money from Zhang Shaoyang and Liu Xiaodong, Li Jing has invested more than four million yuan

"Hu Ke..." I said

"What's the matter? He's very pale. " Said Hu Ke.

"We have to see I'm scared. " I said.

Hu Ke said, "go tomorrow."

I said, "tomorrow? Why tomorrow? Go now

"Huzheng store will open tomorrow in huzheng County!" Said Hu Ke.

I sat back, lit a cigarette and said, "OK, I'll go tomorrow."

"Yes, we'd better be there tomorrow." Said Hu Ke.

After sitting for a while, Li Jing called me: "Xiao Luo."

I said, "what for?"

Li Jing asked, "did you come out?"

I said: "just came out for a while, now in the office."

Li Jing said, "sorry, I'm too busy to pick you up."

"Nothing."

Li Jing said, "tomorrow, the huzheng store in huzheng county will open. Would you like to come here?"

I said, "tomorrow, OK. What about other stores? "

"One after another It will open in a week. " Li Jing reports.

I said, "yes, I'll be there tomorrow."

"Well, I'll be busy first."

"All right."

I hung up with a sigh, and Huck asked, "let's go tomorrow, right?"

I said, "yes, go tomorrow!"

The next day, he and Hu Ke went to huzheng county.

Li Jing welcomed us and said with a smile, "how about it? Huzheng flagship store! Decoration, service, products, are first-class! Which eyewear shop in huzheng county is so big and the decoration is so luxurious? Firecrackers are set off at 8:8 this morning. It's afternoon. Look at it. It's like a market! "

I'm calm. This shop has such a large area that it's still small in ten branches. I said: "promotion for a week, half price, of course many people."

"Hudong shop, you haven't seen it with your own eyes. It's getting more and more every day! Even after the promotion period, business is still booming. If you don't believe it, just watch it! " Li Jing said.

I said, "I hope so."

"What do you mean? Don't you believe me? " Li Jing is not happy.

Hu Ke quickly pulled me to the side: "today is an auspicious opening day, don't do that!"

"I'm telling the truth about my concerns. What did I say wrong? " I said.

Hu Ke took my hand and said gently, "Xiao Luo, you are pouring cold water on him now. Li Jing is enthusiastic, confident and energetic. Anyway, he has done it now. Don't pour cold water on him."

I nodded and said, "OK."

I went into the store and watched it for a long time. The business was really good. The flow of people was very large and there were many buyers. If we can keep so many consumers after the promotion period, it's not a small profit, and I don't have to worry about it.

That night, a celebration banquet was held in huzheng County, and some local leaders also came.

Li Jing patted me on the shoulder with a smile, raised his glass to me and said, "well, it's all in my plan!"

I picked up my glass and said with a smile, "I hope everything behind is in your plan."

Li Jing patted her chest and said, "don't worry! I know you are very worried, but you can't worry about it. In a word, you can make money very much. That's what I want to say! You can wait half a month to see, you will be surprised to find that money rolling, counting money to hand cramps, not far from you and Wang batian that hundred franchise stores! We are not a franchise store, we are a chain store! It's our own investment, our own harvest! Do not engage in any chain. "

I nodded and said, "yes, if we go on like this, we really don't have any more to worry about."

Li Jing put down her glass, took a piece of paper, pointed to the above performance table and said, "you see, this is my plan. I fully believe that we can maintain this momentum. How long has Hudong store been open? It has already made more than 100000 yuan. In less than a month, the cost of Hudong store will come back! If it's ten, how much do you think you can make a month? "

"Yes, I hope we can keep so many consumers." I said.

Li Jing patted the table and said, "don't worry, you can do it!"

"Li Jing, these stores are all open. If they can maintain such a good momentum, in a short time..."Li Jing took my words and went on: "in a short time, take money to purchase goods first! Then we can open one as soon as we can... "

I said, "you'd better be careful, so fast? Is it too blind. Blind expansion is very dangerous... "

"Xiao Luo, you can't believe me? Strategizing! Everything is in the plan, you wait a week, give me a week, OK Li Jingxin swore.

I nodded and said, "OK."

"As for you, if you are busy developing hundreds of millions of markets, Xinheng will give it all to me!" Li Jing said again.

"All right."

"Here, to our success, cheers..."

"Cheers."

Driving back to Huping City, Hu Ke said to me, "Xiao Luo, are you tired?"

I said with a smile, "I'm a little tired. I've been busy since I got up early in the morning. I'm busy until now."

"Xinheng, just give it to Li Jing. Don't work too hard. You see, there's your billion dollar expansion plan. How can your body stand it when you're busy with so much work? " Hu Ke said with concern.

I said: "hundreds of millions have so much room for development, how can we do without efforts?"

"Don't make yourself tired and lie down! I'm tired and sick, but I can't do anything... " Said Hu Ke.

I said with a smile: "ah, it's so good. It's so nice to have a gentle beauty. Since you love me, I know it when you show it. Come on, rub your shoulders and beat your back for me. "

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