This star’s style is wrong

On the third day of the Spring Festival movie's release, film critics have published reviews one after another to ride on the wave of popularity.

During this year's Spring Festival, the five movies are competing fiercely, so the popularity is also very high.

Especially bloggers and UP owners in the film and television area who are on the rise, as if they don’t have to celebrate the New Year, they will write film reviews on the third day of the Lunar New Year.

Among them, reviews complaining about movies are the fastest and most popular.

Because the art of complaining, as long as it can reach the audience's heart, it will make the audience particularly happy.

Therefore, on the afternoon of the third day, a video posted by the host of the film and television drama UP whose ID is "Cranky Film Critic" went viral.

This video is about "King Asura":

The video begins with UP leader Liu Ziang’s loud complaints:

"It's so ugly! It's so ugly!

“I’ve never felt so uncomfortable in a movie theater, it was like being in jail.

"This is definitely a scam movie. If you include the movies released last year, this one can be rated as the worst animated movie of the year.

"It's so ugly! The trailer is a pure scam.

“The animation style shown in the trailer is dark, but the plot of the animation is immature.

"I firmly believe that the director and screenwriter must have eaten ten tons of shit to come up with such a strange thing..."

The beginning of this complaint video explodes like this, which is very consistent with the name of the ID "Cranky Film and Television"

Also because the complaint at the beginning was so explosive, the number of views of the video was like a rocket.

In the video, Liu Ziang continued to complain:

"I finally understand why the movie "King Asura" has been promoted among primary school students.

"Because of the plot of this thing, adults can't watch it at all.

“It’s too young, and the main plot is just like playing house.

"I'm not disparaging cartoons for younger children. There are animated films for younger children released every year. They are specially made for younger children to watch. Parents can take their children to watch the movies. There is no problem. As long as children like it, it is a successful movie.

"But this movie is a piece of shit!

"Based on the plot alone, I think the viewing age of "King Asura" should be recommended for children under 12 years old, because it is really too childish.

"The problem is that this movie is dark and has a gloomy style, which is not suitable for young children at all.

"That is to say, from the perspective of animation style, I recommend viewers over 12 years old to watch it.

"Hey! Here comes the problem.

“The plot is recommended for viewing by those under twelve years old, and the style of painting is recommended for viewing by those above twelve years old.

"So this movie is only suitable for children who are exactly twelve years old. Do you think it is very interesting?

"Okay, this is a joke. For a movie like this where the director and screenwriter have their minds filled with shit, I don't think it should be disgusting.

“Finally, let’s talk about the animation scenes, which are completely different from what the trailer shows.

“The trailer’s painting style is exquisite and seems to be domestically top-notch, but when it comes to the movie, it becomes second-rate or even third-rate.

"You told me that these 50 cent special effects cost 500 million?

"You spent 400 million on buying drink stickers, right?"

After this video went viral.

Liu Ziang received private messages and phone calls from the film studio, requesting that the video be removed.

After finally making a video go viral, Liu Ziang decided to fight it, but he received a letter from the film studio's lawyer the next day.

However, this behavior of the film crew cannot save the reputation of "King Asura" at all.

Because word of mouth is something that will spread as long as someone sees it.

In fact, from the first day, the audience who watched "Asura King" did not have a good opinion of this animated movie.

Especially for those who watch the movie as a family unit, most of their parents found the plot of the movie boring after watching it.

However, most parents can still accept that the plot of the movie is boring.

After all, it is specifically meant to be watched with children, so how demanding are the requirements for an animated movie that children can like?

The problem is that after watching it, many parents feel that this dark style of animated film is not suitable for children who are too young to watch.

As parents, we definitely hope that our children will be full of sunshine and grow up happily. It is difficult to get praise from parents for such dark-style animation.

A similar situation exists with pain literature.

Pain literature is very popular among young people.

However, this pain literature also has problems with its orientation.

Adults disdain to watch it, but teenagers are not suitable to watch it.

This is the case with "Asura King".

Therefore, on the ticket purchasing platform, "King Asura" was rated 7.9 by viewers who purchased tickets and watched the movie.

This score, on the ticket purchasing platform, is already terrible.

Because the ratings of the ticket purchasing platform and the ratings of Douya.com have very different standards.

The ratings on the ticket purchasing platform are all given by the audience who purchased the tickets. A rating of 9.0 is a passing score.

Anything with a score lower than 8.9 is already on the verge of being a bad movie.

Those that can reach a score of 7 points may only be converted into a score of 3 points on Douya.com.

As expected, after the Douya.com ratings were displayed.

The rating of "King Asura" is 4.3 points, and it is falling rapidly.

It dropped to 4.1 points in one day, and it was only a matter of time before it broke through the 4-point bottleneck.

Seeing this kind of rating, parents who were planning to take their children to see it became wary.

Looking at the movie reviews on the online platform, I saw that it was a dark-style animation for young people. How could parents take their children to watch this kind of thing?

So, starting from the third day.

The box office of "King Asura" was cut in half.

The box office on the third day was 100 million.

The box office plummeted, and with it, the proportion of films scheduled was cut in half.

The box office on the fourth day was 50 million.

The box office on the fifth day was 30 million.

A movie released during the Spring Festival only took in the box office for two days, and it halved on the third day.

The total box office is less than 600 million, and looking at the box office trend, there will not be many films in the future, and the final box office can only be fixed at 600 million.

Even though "King Asura" has withdrawn from the competition for the Spring Festival, more and more film critics, audiences, and netizens are still criticizing the film:

[Why do you want to take pictures of this crap? 】

[It’s outrageous. This kind of junk thing that doesn’t even have 3 points can actually make 600 million at the box office. 】

[No wonder all the bad movies have to be squeezed into the Spring Festival stalls. If you only eat the box office of the scheduled movies, you can earn hundreds of millions. 】

[It’s a pure scam movie, tricking the audience into the cinema, taking a hit at the box office and then running away, right? 】

[There is a saying, with a box office of 600 million, this movie is losing money. 】

[Does anyone really believe that this crap needs 500 million yuan to make? 】

[It's obviously a money laundering thing, it sucks. 】

【Fuck! In such a comparison, "Nezha" is simply a breath of fresh air. 】

【terrible. I was forced to go to the cinema to watch it by my children. It lasted for an hour and a half, and it was like going to jail. Moreover, I wanted to take my child away at halftime, but he refused to leave and insisted on watching. 】

[My child is the same. He cries and makes noises and must watch it, but this is what he ends up watching. 】

[Actually, it’s not the movie tickets that I’m angry about, I just throw away the money. But this kind of dark style animation is actually good-looking in the eyes of children. My child actually said this movie was great and wanted me to give it full marks. Damn it, my backhand is a zero point, what a piece of shit. 】

[I also discovered that my children like to watch this kind of dark-style animation, so I have to pay attention to it in the future. 】

[The painting style is dark, the plot is juvenile, and there is no sense of humor. I will really have to read the reviews before taking my children to watch movies in the future. 】

…

On the third day of the Spring Festival movie release, two popular movies were given away.

Both "Casino Smoke" and "Asura King" have fallen behind.

The situation of "Casino Smoke" is better, and it can still get about 10% of the film schedule, and it can enjoy the box office feeling of the best actor and actress.

Many viewers who went to see the movie even though they knew it was a bad movie said they were there to return their movie tickets.

"King of Ashura" was completely useless. After seeing the reviews, parents were unwilling to take their children to see it, and the box office hit bottom.

After these two films withdrew from the Spring Festival competition, they released a lot of films.

In general.

When a movie is released, the box office will be the highest in the first three days. From the fourth day onwards, the box office will continue to decline.

Both "Land of Monsters" and "Blade Men" conform to this rule.

"Land of Demons" grossed 260 million at the box office on its fourth day.

"Blade Men" grossed 180 million at the box office on its fourth day.

The box office of "Nezha: The Devil Boy Comes to the World" is very strong, and because it has received more film schedules, the box office has increased slightly to 220 million.

Due to the relatively high attendance rate and the fact that another competing cartoon was taken away in a wave, there was no competitor.

Theater companies control the market very accurately, and most of the films released from "King Asura" were given to "Nezha".

Therefore, the film schedule of "Nezha" on the fifth day increased from 13% on the first day to 26% on the fifth day, second only to the 29% of "Land of Demons".

The box office data on the fifth day is summarized.

"Land of Demons" has 29% of the film schedule and a box office of 250 million.

"Nezha: The Devil Boy Comes to the World" has 26% of the film schedule, and its box office has bucked the trend, reaching a box office of 240 million.

"Blade Men" did not receive more films, and the box office maintained a slow downward trend, with 170 million.

On the fifth day, the situation of the Spring Festival box office war was finally clear.

In the end, the three films competing for the Spring Festival box office championship were not "Land of Monsters," "Blade Men," and "Smoke in the City," let alone "Asura King," a 500-million-dollar animation production that was heavily promoted.

It is the competition between "Land of Demons" and "Nezha".

However, starting from this day, many people in the industry feel that the box office champion has been determined.

Because "Land of Demons" grossed 360 million on the first day of its opening, its box office in the first three days was more than 400 million higher than "Nezha".

This gap is difficult to close with follow-up.

However, the attendance rate on the fifth day was indeed higher than that of "Nezha".

Due to the high attendance rate, the film schedule on the sixth day will naturally continue to increase.

Day six.

"Nezha" achieved a successful comeback with 29% of the film schedule, with a box office of 260 million, becoming the single-day box office champion.

"Land of Demons" has a 29% film schedule and a box office of 240 million.

From this day on, the reputation of "Nezha" became better and better.

Parents who originally scolded "King of Ashura" for being so ruthless now praised "Nezha" for being so exaggerated.

["Nezha" is fine. If I had known, I should have taken my children to watch "Nezha" from the beginning. I would have worried about my children's psychological problems even if I watched "King of Ashura". After watching "Nezha" I felt healed. 】

[Is this an exaggeration? Are you sure it's not the navy doing propaganda upstairs? 】

[Believe it or not, I watched "Nezha" with my children anyway, and I felt that this is how animated movies should be made. Moreover, it is not only suitable for children to watch, but also for parents. Family and friendship aspects are handled just right. 】

[Post your vote. I have watched "King Asura" and "Nezha". As bad as the previous one is, the next one will be as good as it is. There is nothing wrong with saying that "Nezha" can heal the wounds of the previous bad movie. 】

[I personally suggest that those who have watched "King Asura" should quickly take their children to watch "Nezha". It may not be a cure, but at least let the children know what kind of movie is a good movie. 】

[How come it was all agreed upon? Is it really that good? When I saw the dark circles under Nezha's eyes, I felt something was wrong and worried that my children would stay up late. 】

[Me too. I watched a movie called The Devil Comes to the World, and I was a little worried. Is it really suitable for children? 】

[The movie "Nezha" is indeed not considered a young movie. It is also an animated movie suitable for adults, but it is also suitable for children. There is no problem with the plot, and I think Nezha with the dark circles under his eyes is quite cute. After watching it, my children were clamoring to buy peripherals. 】

The reputation is getting better and better.

Parents who originally watched "King Asura" and were full of resentment decided to take their children to watch "Nezha" after seeing these comments.

There are also some parents who originally wanted to take their children to watch "King Asura" but were deterred by the reviews. Then after seeing the reviews of "Nezha", they thought it was worth watching.

As long as their children clamor to watch "King Asura", these parents will take them to the cinema to watch "Nezha".

After reading it, the feedback was very good.

As word-of-mouth spreads, the box office of "Nezha" bucks the trend and gets higher and higher.

and.

Because many of the viewers who watch "Nezha" watch the movie as a family unit.

Therefore, three, four, four or five movie tickets are sold at a time.

As a result, the attendance rate of "Nezha" remains high.

If the attendance rate is high, the film schedules provided by theaters will naturally become higher and higher.

The seventh day.

The film schedule of "Nezha" has increased by 33%, with a box office of 270 million, firmly ranking as the single-day box office champion.

"Land of Demons" began to decline, with its film schedule slowly declining to 28%, with a box office of 230 million.

As time goes on, the box office gap between the two movies widens.

With it comes the end of the holidays.

Although the winter vacation is not over yet, parents need to go back to work.

Therefore, the arrival of working days has caused the movie box office to drop significantly.

It’s not that a certain movie is declining, but that all movies are declining. This is a normal rule.

The box office on weekdays is usually only half of the holiday box office, or even lower.

So, day eight.

"Nezha" has a box office of 130 million.

"Land of Demons" has a box office of 110 million.

The box office of "Blade Men" dropped directly to 60 million, completely losing its qualification to compete.

Weekday box office declines are normal.

There is not much of a gap in the box office between "Nezha" and "Land of Demons".

However, by the weekend, the gap widened instantly.

Day 12 is the weekend.

The weekend is here, parents are taking a break, and the movie box office is picking up.

The box office recovery of "Nezha" is very significant.

Because after parents went to work, they talked about the movie with their colleagues. Parents who had watched "Nezha" were full of praise and then cursed "King Asura".

At the weekend, parents who had not yet watched "Nezha" naturally wanted to take their children to the cinema to watch it after hearing their colleagues' praise.

Therefore, on the 12th day, the film schedule of "Nezha" increased to 36%, and the box office doubled from the previous day, reaching 210 million.

After 12 days of release, the box office could still exceed 200 million. Its stamina surprised everyone in the film industry.

On the contrary, the weekend box office of "Land of Demons" did increase, but the increase was not too high. It only had a box office of 160 million, which opened up a gap of 50 million.