This star’s style is wrong

It will be released for 12 days during the Spring Festival.

The total box office of "Land of Demons" has reached 2.61 billion, temporarily ranking first in the Spring Festival box office.

"Blade Men" has a total box office of 1.98 billion, but it is not the second highest box office movie during the Spring Festival.

Because two days ago, the total box office of "Nezha" had exceeded that of "Blade Men".

After the box office summary on the 12th day, the total box office of "Nezha" has reached 2.42 billion.

so far.

"Land of Demons" still maintains its No. 1 position in the Spring Festival box office, but the gap between "Nezha" and "Nezha" is less than 200 million.

This gap is neither big nor small.

If there is still a gap of 200 million when it is 20 days after its release, then "Land of Demons"'s Spring Festival box office championship is basically stable.

However, it has only been released for 12 days now.

Generally speaking, 12 days after a movie is released, the single-day box office will drop to about one-third of the first-day box office.

The box office performance of "Land of Demons" does comply with this pattern.

The box office on weekdays is less than one-third, and on holidays it is more than one-third. On average, the box office on a single day is about one-third of the first day's box office.

However, "Nezha" does not conform to this rule.

On the weekend of the 12th day of its release, the single-day box office reached another 210 million, even higher than the first-day box office.

The reason why this happens is also very simple.

The first is that it has gained a good reputation and has strong box office stamina.

The second reason and the most critical reason is that there were too few films scheduled on the first day.

"Nezha" only had 13% of the films scheduled on the first day, ranking at the bottom among the five popular movies.

Three days before the Spring Festival when theaters are full of customers, film schedule is equal to box office.

This has become a rule.

In the three days before the Spring Festival, most audiences across the country have a holiday. There are many people watching movies, and everyone squeezes in these three days to watch.

Basically, whatever movie is shown in the cinema, the audience will watch whatever movie is shown, and the theaters are full.

This makes it no longer important whether the movie is good or not. As long as there are more movies scheduled, the box office will be high.

Only 13% of "Nezha" films were scheduled on the first day, so naturally it cannot be compared with the 26% of films scheduled.

Therefore, it is not that the box office of "Nezha" was too high 12 days after its release, but that there were too few films scheduled on the first day, resulting in a low box office on the first day.

The combination of two reasons resulted in this situation.

"Nezha" has been in theaters for 12 days, and the single-day box office is still higher than the first-day box office.

By this time.

No matter how stupid the theater manager is, he can still tell who is the king of the Spring Festival stalls.

The box office performance of "Land of Demons" is indeed good. If nothing else happened, it could have won the Spring Festival box office championship.

In fact.

"Land of Monsters" has defeated "Blade Men", which was originally ranked second, as well as "Casino Smoke", which was ranked third, and "Asura King", which was ranked fourth.

In terms of performance, "Land of Demons" has defeated three opponents.

However, when people never expected it, the real opponent of "Land of Demons" was not the first three, but Lao Wu's "Nezha: The Devil Boy Comes to the World".

Moreover, Lao Wu's stamina is a bit scary.

The situation has become clear, and the theater managers naturally know who is the boss, so starting from the 13th day, the film schedule began to tilt towards "Nezha".

Day 13.

The film schedule of "Nezha" has increased to 40%.

The film schedule of "Land of Demons" dropped to 27%.

Since there are no heavyweight new films released, films such as "Blade Men" and "Casino" have already been partially withdrawn.

Therefore, the film schedule is basically divided between "Nezha" and "Land of Demons".

The two movies have also entered the final stage of fighting to determine the final winner.

"Land of Demons" is still the movie with the highest total box office during the Spring Festival, with an additional box office of almost 200 million.

This box office advantage is subtle.

If "Land of Demons" can stabilize this box office gap, it will have a chance to retain the top spot at the Spring Festival box office.

However, the 13th day is Sunday.

After the box office of "Nezha" exceeded 200 million on Saturday the day before, the box office continued to rise on Sunday thanks to 40% of the high-ranking films, taking in 220 million.

"Land of Monsters" followed the normal box office rules and slowly declined. The box office on Sunday was 150 million, and the single-day box office gap further widened, reaching 70 million.

After the two rest days passed, it was Monday, the 14th day.

The box office of movies on weekdays will drop, and the same goes for the two movies. The box office of movies on weekdays will drop directly to the tens of millions.

"Nezha" has a box office of 70 million.

"Land of Demons" has a box office of 50 million.

The box office gap on weekdays is not big. According to this trend, "Land of Demons" still has a box office gap of more than 100 million.

In order to maintain its position as the box office champion during the Spring Festival, the producer of "Land of Demons" began to carry out more aggressive publicity activities, began to book out theaters to increase box office, and made appointments with film critics on major online platforms.

"Land of Demons" is still the highest-grossing movie during the Spring Festival so far, and it is also the most popular.

And special effects blockbusters also have the widest audience.

Therefore, film critics will definitely write film reviews, but it doesn’t matter when they write them.

The producer of "Land of Demons" commissioned manuscripts, which caused many film critics to stop reviewing and post them online in order to make money.

The producer of "Land of Demons" is very confident in the quality of the film, so they proactively requested the film in the hope that it can build up the reputation of "Land of Demons" and drive box office stamina.

that's the truth.

To be able to maintain its position as the box office champion during the Spring Festival for half a month, the quality of the movie is definitely online.

Film reviews from film critics are basically mainly praise.

[The special effects ceiling "Land of Demons" in the history of Chinese films is worth watching. 】

[300 million was spent on special effects, and "Land of Monsters" did not disappoint. 】

["The Kingdom of Ten Thousand Monsters" created a grand world view and allowed me to see a bizarre and mythical world. 】

["Land of Monsters" uses practical actions to tell the film industry how special effects blockbusters should be shot. 】

[The Spring Festival box office champion, "Land of Demons" deserves this honor. 】

[Exclusive interview with the director and special effects director of "The Land of Ten Thousand Monsters", how the monsters in the World of Ten Thousand Monsters are trained. 】

["Land of Monsters" defeated "Blade Men", the special effects ceiling is well deserved. 】

Most of these movie reviews are complimentary.

After all, many film reviews are commissioned by producers. Film critics get paid, so they naturally have to say more good things.

Of course, more professional film critics will still make reviews from a professional perspective.

If a movie is so bad that there’s nothing to praise it for, it’s impossible to write a review like this.

"Land of Demons" is indeed the current domestic ceiling level in terms of special effects.

Therefore, most film critics focused on praising the special effects and part of the plot.

When comparing it with other movies, it is basically compared with "Blade Men".

After all, both movies are special effects films, and both require large investments.

Before the Spring Festival, audiences and the industry basically regarded "Land of Monsters" and "Blade Men" as two competing movies.

Therefore, film critics make comparisons and understand what the problem is.

However, the film critics invited by the producer consciously avoided comparing "Land of Demons" with "Nezha: The Devil Boy Comes to the World".

Even most film reviews will not mention "Nezha".

…

The promotion method adopted by the producers of "Land of Demons" by actively soliciting film reviews has indeed been effective.

There are many voices on the Internet praising the special effects of "Land of Monsters".

And, this is indeed true.

Audiences who have watched "Land of Demons" will basically agree with this.

Therefore, the gimmick of the Chinese special effects ceiling in "Land of Demons" was successfully established.

This has made many viewers who have not watched "Land of Demons" want to take a look.

After all, special effects blockbusters have a wide audience, especially young audiences. They have not even seen the best special effects blockbusters at present. Isn’t something missing this Spring Festival?

Therefore, starting from the 15th day, the box office of "Land of Demons" began to show an upward trend.

Day 15.

"Nezha" has a box office of 65 million.

"Land of Demons" has a box office of 62 million.

There is no gap in the box office between the two movies.

On the 19th day.

It's another day off.

Both films saw box office gains.

"Nezha" has a box office of 120 million.

"Land of Demons" has a box office of 110 million.

The total box office of both movies exceeded 3 billion.

The total box office of "Land of Demons" is 3.18 billion.

"Nezha" has a box office of 31.2.

The box office gap is still 60 million.

This box office difference is very subtle because the two movies have been released for 19 days.

The box office is in its final stages.

Generally, 19 days after a movie is released, it is difficult to maintain a single-day box office of more than 100 million.

But the box office of both movies on holidays exceeded 100 million.

"Nezha" relies on its good reputation and has shown strong stamina.

"Land of Monsters" did a very good job in marketing in the second phase, seizing the ceiling of domestic special effects as a publicity stunt and attracting a wave of audiences.

Coupled with the fact that the film crew of "Land of Demons" organized a box office event, it really stabilized the box office.

By this time, the gap of 60 million box office was becoming more and more subtle.

Under normal circumstances.

The movie will be released within a month of its release.

In other words, the release date is still ten days away.

In ten days, can we close the 60 million box office gap?

This gap may not seem big, but "Land of Monsters" will not give up easily. Various publicity, marketing, and venue booking activities are held with only one purpose: to retain the top spot at the box office during the Spring Festival.

On the Ark Culture side, there are no special activities.

Because Ark Culture has just returned to work after the Chinese New Year.

Fang Xing also did not conduct promotional activities, and the cartoon did not have big-name stars participating. Apart from Fang Xing, no one else could attract attention, and the only way to do this was through the movie itself.

Therefore, the competition between the two movies for the Spring Festival box office championship is very fierce.

Whoever can win the final box office championship has a chance.

certainly.

There must be people in Ark culture who are anxious.

It can even be said that most Ark Culture employees are staring at the box office of the two movies. Seeing that the gap has always remained at 60 million, they are so anxious that they are trying their best to suck milk, but it is of no use.

Qiao Yinghong walked into Fang Xing's office and asked: "Boss, the box office of "Nezha" is only 60 million short of "Land of Demons". If we hold some activities now to rush forward, we can hope to win the Spring Festival box office championship." .”

Fang Xing was looking at the documents squeezed out during the New Year, thought for a moment, and replied, "I don't have time."

Qiao Yinghong spread her hands and said: "Then there is no one else who can promote it. Among the main creators of "Nezha", you are the most famous."

Fang Xing looked up at her and said with a smile: "It's useless to do this. Just be direct and discuss with the theaters to apply for an extension. As soon as the extension news is announced, "Land of Monsters" will automatically be abandoned."

Qiao Yinghong frowned and said, "If we postpone it, "Land of Monsters" will definitely be postponed as well."

Fang Xing chuckled and said, "That's not important. Just apply. Once the extension is confirmed, it will be announced officially. I guarantee that "Land of Demons" will not continue to spend money on marketing."

Qiao Yinghong knew her boss's character very well. When she said she didn't have time, she just meant that she was too lazy to engage in such frivolous marketing.

Therefore, she did not make any more suggestions and did as Fang Xing said. She sent someone to contact the theater to apply for the extension of "Nezha".

"Nezha" has been in theaters for 19 days, and the box office has exceeded 100 million.

The box office stamina is so strong, and the theater companies also want to make money, so they will definitely agree to postpone it.

It's not just "Nezha".

The producers of "Land of Demons" were not stupid and also applied for an extension.

Both movies had box office sales of over 100 million 19 days after their release, so naturally they were postponed.

There is no suspense.

Qiao Yinghong followed Fang Xing's instructions and directly announced the postponement of "Nezha" for one month after confirming the postponement.

If Fang Xing expected it would be the same.

After seeing the news of the postponement of "Nezha", the producers of "Land of Demons" stopped spending money on marketing, and the booking event ended.

After all, spending money on marketing and booking events all cost money, and they are very expensive.

certainly.

If it can retain the title of box office champion during the Spring Festival, all the money spent can be earned back through this reputation.

only.

When "Nezha" was officially postponed, the producers of "Land of Demons" already felt that it would be difficult to retain the top spot at the box office during the Spring Festival.

Because so far, Ark Culture is like a Maitreya Buddha, and no strategy has been used during the entire box office battle.

There was no marketing, no money spent on publicity, and no film critics.

Even after the New Year, Fang Xing did not come out to promote it.

Now both movies have been postponed.

The box office difference is only 60 million.

The producers of "Land of Demons" have already analyzed it. As long as Fang Xing shows up for promotion, even if he just goes on TV to record a program, the 60 million gap can be easily eliminated.

The current Ark culture is like holding a big hand of cards that has not been played, but is waiting for the final blow.

No matter how hard "Land of Monsters" struggles, as long as Fang Xing plays his cards in the end, all the previous efforts in "Land of Monsters" will be in vain.

Therefore, the producers of "Land of Demons" are also very clear-headed. No matter how much money they spend now, it will be in vain, and they cannot withstand Fang Xing's random promotion.

Therefore, "Land of Monsters" simply gave up.

After "Land of Demons" gave up marketing and ticketing activities, the single-day box office gap between the two films began to widen.

Day 26.

Movies discussed during the Spring Festival period will enter the third weekend in addition to the Spring Festival holiday.

The single-day box office of "Nezha" remains strong.

With the help of Liang Jing and other Nebula Animation creators' vigorous online support, the box office of "Nezha" once again exceeded 100 million on holidays.

After "Land of Demons" gave up marketing and reserved theaters, the box office began to swim naked, with a single-day box office of only 70 million on holidays.

Day 27.

On Sunday, the box office of "Nezha" once again exceeded 100 million.

The box office of "Land of Demons" dropped to 65 million.

The total box office of "Nezha" exceeded 3.6 billion, surpassing "Land of Demons" and officially leading the Spring Festival box office.