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Social games are free games, and the most important source of revenue is advertising.

On-page ads and built-in ads.

Previously, social games on Friends.com relied on on-page advertisements to make money, and built-in advertisements did not develop very well. It is also related to the Internet environment. At that time, merchants did not recognize this advertising model enough.

With the development of the industry, the built-in advertising business has finally started.

Zhou Buqi specially found relevant materials.

More than 40 customers have discovered built-in advertisements, including car companies such as SAIC, Mercedes-Benz, BMW, and Hyundai, as well as daily necessities companies such as Procter \u0026 Gamble and Unilever, and even the Singapore Tourism Board, Vanke, Visa Card, COFCO, Coca-Cola, and Adidas Waiting for the company.

Basically they are all large international companies.

It’s not surprising that only companies of this level have enough funds for marketing in this emerging field. Small companies with a little money will most likely choose traditional TV advertising.

The contribution of Liang Rubo to the success of this business cannot be ignored.

This made Zhou Buqi pay attention to him again.

Liang Rubo must have selfish motives when it comes to page advertising. This is normal. As long as you are an individual, you will have selfish desires. This is human nature.

Making good use of this selfish desire and turning it into motivation is the most brilliant way to employ people.

According to Adams Smith's point of view, the protection system of private property is the fundamental reason for the rapid development of human society in the past two hundred years.

In fact, it is to take advantage of the shortcomings of human "selfishness" and turn the shortcomings into the driving force for progress. If this shortcoming is not allowed to exist, there will be no motivation. Even if you monopolize the best resources, it will be difficult to produce the expected benefits. The motivation to make the impossible possible is mostly self-interest rather than altruism.

Zhou Buqi asked his secretary to check Liang Rubo's stock. He only had 5.6 million shares and 2 million shares of redeemable options in the next three years.

Chatted with He Yang for another half hour.

Then he made a phone call and called Liang Rubo to his office.

Zhou Buqi knew that he was very busy and did not play tricks with him. "I asked you to come here for three reasons. First, I think your performance has been very good after taking over the friend network. Interest circles and secret circles are things I have never thought of." Yes, you have done it. Built-in advertising in social games has not been done before, and it has been done in your hands."

Liang Rubo smiled and said, "It should be."

Zhou Buqi said: "I just talked with He Yang, and we both agreed to grant you 1 million shares of stock in recognition of your achievements. At the same time, the human resources department will talk to you during this period and plan to promote you to M7. Well... there is also tomorrow's decision-making committee, you can also attend, and you will also be a member of the highest decision-making level of Ziweixing from now on."

"Ah, this..."

Liang Rubo's face glowed red, as if he couldn't believe it.

He had been mentally prepared before.

The suggestion of canceling page advertisements will have little impact on Friends.com, but it will hurt colleagues a bit. Wang Gang, the vice president of the institute, had previously talked about how he used to work at Baidu, and the coordination and competition between departments were so fierce that Boss Li was helpless.

For example, Baidu’s newly launched e-commerce platform “Baidu Youah”.

If you want to build this platform, you must rely on Baidu search. For example, for keywords such as "e-commerce" and "online shopping", the first link given should be Baidu.

But there's a problem.

The search department and the e-commerce department are two departments.

Why should we cooperate?

The search department has profit requirements and performance indicators. These keywords have been sold to other e-commerce platforms and can be sold for a lot of money.

The e-commerce department is happy to give so many expensive resources to the e-commerce department for free, but the performance of the search department is not up to standard and they cannot get bonuses. Whose responsibility does this belong to? Let the e-commerce department pay the search department to buy resources. These resources are so valuable that they simply cannot afford them.

As a boss, Li Yanhong has a difficult time trying to be fair and just and treat everyone equally. In the past, it was easier when his wife helped him with housekeeping in the company. His wife could help out and coordinate the relationships between various departments and conflicts of interest.

But in order to prevent the mom-and-pop store from causing dissatisfaction among shareholders, his wife has gone home after Baidu went public.

Internal management is full of problems.

Liang Rubo’s proposal to cancel page advertising is more serious in nature. If you meet a villain, you might scold him for "killing the enemy by one thousand and damaging yourself by eight hundred", which is an act of harming the company's interests and engaging in workplace struggle.

If he met a mediocre master, he might be beheaded!

Zhang Yiming is still more courageous.

Feeling that this matter must be done, Ziweixing was the first to withdraw while its peers were trying various ways to make money from page advertising. For the sake of longer-term value, you have to endure the short-term pain.

Although everyone approved the plan to gradually cancel page advertisements at the meeting, Liang Rubo has been worried these past two days, and he is also afraid of being shoed in.

To say it is a workplace struggle is a bit exaggerated, but there is certainly some intrigue in the workplace.

Once Zhang Yiming is promoted to CEO, the vacant president position must also belong to young people. There are only five candidates: Liang Rubo, Guo Pengfei, Ji Zian, Wang Xiaochuan and rising star Fu Sheng. Zhen Yu, Liu Qing, Pei Yao and other branch presidents are considered candidates.

The most competitive ones are of course Guo Pengfei and Ji Zian.

The cancellation of page advertising will have the biggest impact on them.

But everyone in the company doesn't know that these two people are the big boss' best friends!

Before that, Liang Rubo had even prepared for the worst.

Unexpectedly, Boss Zhou was caught off guard!

Pay raise!

Promotion!

Join the decision-making committee!

Not only was he not suppressed, he also received a series of commendations!

At this moment, the iceberg in Liang Rubo's heart melted, and he felt the warm sunshine shining on his heart. He felt warm all over his body, and he had the urge to die for his bosom friend.

1 million shares, according to the current valuation of Ziweixing, is at least 30 million US dollars!

Liang Rubo took a deep breath and wanted to decline politely, "I remember that the current maximum standard for special contribution awards is 500,000 shares, so I won't make an exception."

Zhou Buqi waved his hand and said, "It's settled. These 1 million shares are not to reward your achievements in Friends.com, but to inspire your future achievements. To be honest, although Friends.com has done well, in my opinion Far from enough."

Liang Rubo nodded quickly, sincerely and humbly, "Well, I will continue to work hard."

"Continuing to work hard is not enough," Zhou Buqi smiled. "The biggest impact of canceling on-page advertising is Toutiao. I just read the financial report. Half of Toutiao's profit last month came from on-page advertising. What do you think? manage?"

Liang Rubo said: "There should be no ads on the homepage, but there can be on the news page. We are not going to ban page ads across the board, but make appropriate adjustments to achieve a balance between website revenue and user experience. The same goes for many current websites, including the three major portals. There are too many on-page ads and pop-up ads, which will seriously affect the user experience.”

Zhou Buqi said: "I think it's a bit humiliating to let you manage the friend network. You can take on more important tasks."

"ah?"

Liang Rubo was slightly startled.

Zhou Buqi said with a smile: "How about splitting Toutiao from the online media department and assigning it to you?"

"ah?"

Liang Rubo was stunned.

Toutiao is the most profitable business of the online media department. It is a large-scale project built by Guo Pengfei from scratch. It is not a small website like Weidian Ledger or Job Search Network.

Why wouldn't Guo Pengfei go all out to split this business and give it to himself?

Zhou Buqi said without any doubt: "That's it. The suggestion to cancel page ads was made by you. Why don't you just take over Toutiao and strike a balance between business and products. And I'll tell you a piece of news in advance. , next year Alibaba will promote Taobao as its core business."

"Taobao customers..." Liang Rubo suddenly realized, "Let Friends.com and Toutiao focus on keeping up?"

Zhou Buqi said: "Yes, coordinate well and follow up in time. In the economic downturn, consumers will become more and more price sensitive, and Taobao will play an increasingly important role in the consumer market."

Friends.com has a Taobao preferred channel, and the commission last month was 19 million. Toutiao also has this channel, and the commission last month was 8.7 million.

In fact, these two channels are the same thing. They are divided into two departments. It is a waste of manpower for two teams to operate. It is better to use two brands and one team to do it.

Liang Rubo mused: "To be a preferred channel on Taobao, the most important thing is traffic. Recently, Friends.com and Toutiao have collaborated to launch an Internet celebrity using short videos. I think this direction can be developed in a focused manner and give full play to its social attributes."

"Short video?"

Zhou Buqi is very sensitive to this word.

Liang Rubo said: "There was a photographer who used a DV to film a girl singing "Angel Wings" in the Xidan underground passage. The short video, which lasted a few minutes, was posted on Toutiao today and then spread through friends.com Let it ferment, it became popular immediately, and it was affectionately called Xidan Girl by netizens."

"Oh," Zhou Buqi smiled, "Okay, this idea is right. To make full use of the self-media, there are many underground singers here in the capital. The lower the singers are, the more they can attract netizens to share The more love, the more it moves China. In the past, Internet celebrities launched by Tianya, such as Sister Furong and Sister Feng, were all ugly characters. They will no longer be that style in the future."

"Well... that..." Of course Liang Rubo is willing to take over Toutiao. He can start to deeply integrate it with Friends. "But what about Guo Pengfei?"

Zhou Buqi said: "Just let him take care of Helo and Weibo."

"Oh okay."

Liang Rubo felt a little embarrassed. It was too easy to win now, and he snatched the biggest piece of fat from the opponent's hand.

Zhou Buqi said calmly: "In business management, the most important thing is to lead by example and be fair and just. No matter who you are, you cannot break this rule. Whoever has good performance and stronger strategic significance will get a salary increase. , Promotion, there is no second reason!”