Top of the big era

At Zhou Buqi's level, management means managing people. Returning to China this time can be regarded as successfully resolving the invisible smoke in Ziweixing's internal personnel matters.

Zhou Buqi hadn't paid much attention to classmate Liang Rubo before. He only knew that he was Zhang Yiming's college classmate, and he was drawn by him to co-found Friends.com and was the first technical director of Friends.com.

Moving from CTO to CEO is almost impossible. Even in technology companies, operations directors, financial directors, and sales directors have greater chances of promotion than technical directors.

Management is about managing people and focusing on communication. CTOs are technology-oriented and often lack communication skills. Just like Dr. Wang Jian who is engaged in cloud computing, his poor communication skills give the executives of the decision-making committee a headache. They have to constantly come forward to help him deal with the relationship with his team, otherwise the core technology under him will The backbone might just run away.

But there are exceptions to everything.

Unexpectedly, Liang Rubo was an exception.

His achievements are impressive.

Zhou Buqi has placed him in the core training echelon, and his priority even surpasses Wang Xiaochuan. Salary increases, rewards, promotions, participation in decision-making committees, and even the core business of Toutiao was handed over to him.

Today's Toutiao is a platform for providing content and information. It is a new model of portal network. Compared with other domestic peers... its traffic volume is huge, beating the traditional three major portals of Sina, Sohu and NetEase.

Second only to Penguin.com.

The reason why the traffic of Penguin.com is so high is because there are QQ pop-ups. Every time you log in via QQ, a mini-window of Penguin.com will pop up, which is the most important traffic-draining tool.

But Penguin is a traditional portal, which requires a large operations team and even a large team of reporters to provide them with exclusive news reports.

There is no need for Toutiao, and there is no need to support a reporter. This is a self-media platform, and all funds should be used to support these self-media accounts.

Let these self-media people provide high-quality content.

In terms of potential and business model, Toutiao is certainly better.

By assigning Toutiao's business to Liang Rubo, all his needs can basically be met. From now on, the competition with Guo Pengfei will all depend on performance.

One side is "Friends + Today's Toutiao", the other is "Helo + Weibo", let's compete!

Only with competitiveness can we have the motivation to move forward. We should turn workplace competition into the source of company development.

After settling matters in the capital, Zhou Buqi took Ning Yaxian, Ning Yameng, and Sun Wanran to the Magic City to accompany Wen Zhixia and her daughter. By the way, he met with the president of Unilever to discuss broader business issues. Cooperation.

As an international giant as famous as P\u0026G, Unilever's share of the domestic market is far inferior to P\u0026G. The main reason is that in the TV advertising market, Procter \u0026 Gamble is far ahead. The CCTV advertising king has been robbed by Procter \u0026 Gamble for several years.

In order to change this situation, Unilever has entered emerging media, such as Focus Media and Ziweixing.

This year, Unilever invested more than 220 million yuan in advertising on Ziweixing, nearly 100 million more than its competitor Procter \u0026 Gamble.

According to feedback from the marketing department, their advertising budget in emerging markets next year will exceed 500 million yuan. Moreover, the headquarters also has a clear strategic plan. TV stations are gradually moving away from young people. Unilever's marketing strategy must gradually move from traditional to emerging markets, and eventually withdraw from traditional markets.

The Internet is the largest emerging market.

This time when he came to Shanghai, the company gave Zhou Buqi a full task list, asking him to meet with the CEOs of many international companies such as Unilever, P\u0026G, SAIC, Coca-Cola, Nike, and Puma. Strengthen cooperation.

Zhou Buqi refused to accept it.

He just agreed to meet with Unilever's President of Greater China, Peter Bruck. His purpose is not to expand business, but to explore the bottom.

Social games are now in full swing. Games such as stealing food, grabbing parking spaces, buying houses, and Monopoly are deeply loved by users, and various advertisements are constantly flowing.

However, in this field, 51 has also started to do something.

They rely on Rainbow Helo.

You have to go to the advertiser to find out.

It would be fucked if 51 passed its own "Magic Reform Helo Plan" and not only came back to life, but also turned around and competed with Ziweixing for business.

After I went to Shanghai, I went with seven or eight people from the branch to Unilever for a friendly investigation.

Unilever's domestic business is particularly important and far exceeds that of other continents.

Because this is the largest export place.

Most of the goods are produced domestically and then shipped around the world.

The president of Greater China is Bruika, which is a Chinese name. In fact, this guy is a black man who was born in Africa and is now British. After graduating from university, he joined Unilever and became a key management trainee. After more than 20 years, Step by step, he climbed to the high position of President of Greater China.

After a round of research, Zhou Buqi was not touched much.

There is nothing to learn.

Although this is the Whampoa Military Academy in the management world, everything here is too traditional.

Let’s get to the point early.

Brussels showed a very enthusiastic welcome, saying that they are preparing for next year's budget meeting and will further increase advertising on Internet platforms. Ziweixing is precisely the largest Internet advertising platform in China.

"What about 51?" Zhou Buqi seized the opportunity and launched his purpose, "The 51 community is the website with the largest traffic here in Shanghai. They haven't contacted you yet?"

Bruckay said: "I have contacted them and have to deal with their salespeople almost every day."

Zhou Buqi heard his tone and asked with a smile: "You didn't agree?"

Bruika shook his head, "51 is not within our consideration."

"Can you tell me the reason?"

"As for the audience group, our products are mainly food and daily necessities. We have asked a research company, and the market feedback given is that the user group of 51 is relatively young, generally between 15 and 20 years old."

Mr. Bruika speaks standardized English, so communication is relatively smooth.

Zhou Buqi said with a smile: "The users of Friends.com are older, mainly college students, white-collar workers and middle-aged couples. They all have the need to purchase daily necessities, which is different from teenagers. Almost all domestic white-collar workers are users of Friends.com , they have enough spending power to buy Unilever food."

In fact, it is user-level positioning.

Ziweixing's users are high-end people such as college students and white-collar workers, as well as some low-end middle-aged people who don't even know how to type. Teenagers aged 51 and above are all mid-range users.

The high, middle and low end do not represent consumption power, but the ability to use computers.

The low-end middle-aged people are from the previous era and are not proficient in using computers, but they are the main body of a family and have to decide what kind of toothpaste, soap, washing powder and other daily necessities to purchase. Mid-range teenagers have a little pocket money, and the most they can buy is some snacks, and they can only buy some cheap snacks.

Unilever's Menglong, Luxue and Sweet Messenger are all priced on the high side and are mainly targeted at 20-25 year olds.

This is the difference between the social games of Friends Network and the social games of 51.

Brienne agreed, "Yes, the users of Friends.com and Unilever's user base are highly overlapping, making it the most recognized platform for us."

Zhou Buqi said: "We are about to make business adjustments. We will integrate the two content platforms of Friends.com and Toutiao into one business group to create better linkage. Toutiao's current advertising space is not full yet. You can take action as soon as possible.”

Bruika smiled and said: "We are preparing a plan for next year, and then we will send a team to connect with your marketing department and work together to create a complete planning plan."

"Well, this idea is correct. The influence of the Internet is growing. Instead of spending huge sums of money on advertising on TV, it is better to look for opportunities in emerging media. This is the way out for the future."

Zhou Buqi stayed at Unilever for more than an hour and then withdrew.

Very satisfied with the result.

Facts have proved that the contradiction between 51 and Friends’ social games is not conflicting.

If it is a popular brand such as Coca-Cola, Wong Lo Kat, Metersbonwe, Boys and Girls, it is necessary to advertise on 51. But if it’s cars and expensive products, you have to rely on friends.com.

Especially cars.

Generally, high-income white-collar workers and families who have started a stable business can afford it, which is highly consistent with the users of Friends.com.

In the evening, make an appointment with Zhu Jun to have dinner together.

Let’s talk about games and also talk about football.

Zhu Jun bluntly said that if Ninetowns' online games were to be advertised, 51 would still be his first choice. Zhou Buqi scolded him for a while, saying that he was poisoning young people.

Next we talked about football and said we would go to Chongming Island together tomorrow.

Then we talked about female football players.

"The old batch of female football players have retired, and now they are all newcomers. There are only two or three who are famous and powerful. Ma Xiaoxu, Bi Yan, and Han Duan are all okay."

Manchester United wanted to rebuild its women's team, so Zhu Jun started investigating after returning to China.

Zhou Buqi asked: "How do you look?"

"ah?"

"What do these girls look like?"

"Damn!" Zhu Jun was about to raise a glass and drink. Hearing this, he couldn't help but froze and wanted to scold him, "The taste is so tricky?"

Zhou Buqi almost died of anger, "Where are you thinking? This is a strategy!"

Zhu Jun didn’t believe it.

When we first got to know him, I didn't know that this guy was having so much fun behind his back. This time I went to England and I saw that he was surrounded by so many beauties. Even Hollywood actress Megan Fox visited Old Trafford and had sexual intercourse several times.

Zhou Buqi said helplessly: "If you want to watch sports games exciting, you still have to watch men. From the perspective of market attention, the focus of women's sports is not sports. The highlight of women's football is not football, but women playing football."

Zhu Jun deeply agrees with this, "Indeed, women's football is not football. It looks bluffing, but it is not the case at all. I called Xu Hebao a few days ago and talked about women's football. He told me one thing It is said that when Sonorous Rose was preparing for the Women's World Cup last year, they went to Chongming Island for training and had an internal competition with his young players. They were a group of 13 or 14-year-old children. At that time, he asked his young players to , there can be no physical collisions, no confrontation, and we can only rely on skills and tactics to play with the women's football team. As a result, after one game, we didn't miss a single goal, and even beat more than a dozen of them."

Zhou Buqi said: "So, the focus of women's football is not on football, but on face and figure. All women's sports are the same. Among professional women's sports, the most successful is women's tennis. Why? Because women must Wearing short skirts, experienced big star players are accompanied by excited screams. This is the source of attention and star power."