Top of the big era

Zhou Buqi attended the Club World Cup final in person.

The condition of Manchester United players is indeed very poor.

This is also normal.

The players flew from the Western Hemisphere to the Eastern Hemisphere. Not only the long flight, but also the jet lag. The semifinals will be played three days after arriving in Japan, and the finals will be played three days later.

In the second half of the final, Manchester United sent off one player with a red card as soon as the game started, and the situation became increasingly passive.

Fortunately, Manchester United is a top team, and its stars performed at critical moments. Ronaldinho assisted Rooney and scored a key goal.

Manchester United defeated their opponent 1:0 and won the first Club World Cup championship in team history.

It was Zhou Buqi's first time watching a game in Japan and he had a lot of feelings. This football atmosphere is not much worse than that in the UK, and it is far from comparable in China.

Watching football in domestic stadiums is basically filled with swear words and uniform curse words. A group of people did not go to watch football at all, but to vent their stress, anger and dissatisfaction in life.

However, Zhou Buqi's Japanese proficiency is probably so poor that he couldn't understand even when he was scolded.

In any case, Manchester United successfully won the championship.

With the huge influence of Manchester United, Zhou Buqi has officially entered Japan's top business circles. The name Ziweixing is really not good enough. However, as the owner of Manchester United, he received invitations from the Tokyo Chamber of Commerce, including Mitsubishi Corporation, Tokyo Electric Power Company, Mitsui \u0026 Co., Sumitomo Life Insurance, Mizuho Financial, Nissan Motor, etc.

However, these companies have little appeal to Zhou Buqi.

Just show up and look familiar.

What he cares about is 7\u002611, a convenience store chain.

This was originally an American company, but later a Japanese took a fancy to it, and then he bought it and authorized it to open a store in Japan. The business is getting better and better. Many years later, the American company was about to go bankrupt, so Japan acquired the American company, and 7\u002611 became a global convenience store chain.

This store is very tempting!

There are a large number of stores in Japan, Hong Kong, Taiwan, and the United States.

The blind box sales of Chaowan Commune mainly rely on offline and store resources. If self-service vending machines can be placed in 7\u002611 stores, blind boxes will really open up the market in Japan.

The only regret is that Zhou Buqi's Japanese is not very good. All Japanese business tycoons have language disabilities, making communication difficult. They also don’t have the habit of making decisions with a slap on the forehead or a slap on the thigh. If Chaowan Commune wants to achieve strategic cooperation with 7\u002611, it still has a long way to go.

In comparison, the Internet industry is very easy.

YouTube, a video website owned by Google, has proactively extended an invitation for strategic cooperation. They hope that YouTube can connect with YikYak and share resources between the two parties.

"Zhou Sang, YouTube can allow users to upload and share videos independently. It can..."

"etc!"

Zhou Buqi originally came to the branch to read some information about the Japanese Internet industry, but he met Mr. Odajima, the head of YouTube's Japan business, who took the initiative to seek cooperation.

Very helpless.

"Sir Xiaoniao, I am one of the founders of YouTube. I was the one who promoted the sale of this website to Google. Do I still need you to introduce the website to me? You are so smart!"

"Ah, this, I'm sorry..."

"Okay, go back!"

Zhou Buqi waved his hand and was about to send him away.

Not even looking up.

Somewhat impolite.

But it doesn't matter. The level gap between the two parties is too big, and the most important thing in the Japanese workplace is the hierarchy. Not to mention YouTube Japan, even the president of Google Japan is not up to the level of direct dialogue with Zhou Buqi.

After sending Odajima away, Tang Binchen sighed, "This is the third time. YouTube wants YikYak's traffic."

Zhou Buqi asked: "What's the fee?"

Tang Binchen shook his head, "Impossible, YouTube's traffic is also huge! According to Yahoo Japan's statistics, among the websites with the highest traffic in Japan this year, apart from Yahoo Japan, the highest is YikYak, followed by YouTube."

Zhou Buqi was surprised, "So many?"

Tang Binchen said: "Japan is different from China. There are not as many video websites here as there are. Not only the bandwidth consumption is too high, but also the film and television copyrights. YouTube has a lot of money and is a giant in the industry. Only our Niconico can compete. Niconico It is the 8th website in terms of traffic, behind mixi, 2ch, Google, Rakuten and Amazon.”

Zhou Buqi frowned, "Don't be tough."

YikYak refused to cooperate with YouTube because it simply wanted to use YikYak’s platform resources to promote its own video website Niconico with barrage characteristics.

Promote it by sharing only Niconico videos on YikYak.

But this is a double-edged sword.

Tang Binchen was a little unwilling, "Just give up like that?"

Zhou Buqi said: "What can we do if we don't give up? If we are domestically, we promise to fight head-on, but abroad we have to be more realistic and conservative. When doing e-commerce, we must avoid Amazon. When doing video websites, don't compete with YouTube. Search Don’t even think about it. Find the market through differentiation. It’s enough for Niconico to firmly grasp the two-dimensional and animation market.”

Tang Binchen remained silent.

Zhou Buqi said with a smile: "Hurry up and cooperate. I estimate that within half a year, Twitter will enter the Japanese market. By then, YouTube will have reached cooperation with Twitter first, and it will be more difficult for you. Hurry up and take advantage of the first-mover advantage. Use all resources to secure the track."

"Um."

The big boss has spoken, and Tang Binchen can only accept this suggestion.

Zhou Buqi was very curious, "By the way, what kind of website is this 2ch? I read in the material that it is very popular in Japan and has high traffic."

Tang Binchen said: "Yes, it ranks among the top 5 in terms of traffic. It is a forum similar to Tianya in China. However, the biggest feature of 2ch is anonymity."

"anonymous?"

"Yes, completely anonymous. Regardless of whether the user is logged in or not, all posts are anonymous. As for local culture, Japanese people don't like to show their true selves. Facebook's real-name system cannot work."

"Isn't that a secret circle?"

"Yeah, almost."

Tang Binchen smiled, a little embarrassed.

When he was in charge of Friends Network, he didn't achieve any big results. After Liang Rubo replaced him, the first thing he did was to reorganize the Secret Network into the Secret Circle and integrate it into the Friends Network, which achieved great success.

It's the same all over the world.

Anonymous messages can greatly reduce the user's mental burden and thereby increase message activity.

Tang Binchen resigned from the position of Friends Network in embarrassment. Of course he was not convinced, and he also paid attention to the development of domestic Friends Network from time to time. He knows the success of interest circles and secret circles. I also know that the product features of Secret Circle are in line with Japanese customs and culture. However, he was a bit unable to get off the stage.

Originally, he was squeezed out by Liang Rubo, and then he turned around and copied Liang Rubo's products? What a shame!

However, now that Boss Zhou has discovered it, he can't survive this.

Tang Binchen coughed and said, "I have been following this anonymous forum for several months. From any point of view, it is not as good as our secret circle."

"Yeah?"

Zhou Buqi really didn't think too much about it. To him, it was just a small thing.

Tang Binchen said: "Japanese websites are very poor. They can't get much financing, so they have to rely on themselves. To limit the flow, each post can have a maximum of 1,000 levels and the size should be controlled within 500KB. But even so, the website often goes down. It’s packed.”

"What?" Zhou Buqi was a little confused, "It's a forum, and it's not a video website like Niconico. It also needs to limit the traffic? Why not spend more money to buy a server?"

"No money." Tang Binchen smiled, "The product features of this website are very in line with the character of Japanese people, but they are so short of money. In order to make money, some advertisements for adult websites and even casinos are posted on it. This is the first time I logged in I was shocked when I saw it and thought it was a pirated website.”

Zhou Buqi was also speechless.

Japanese netizens actually regard this kind of shabby website as a treasure? Just because you are speaking anonymously? So weird.

Tang Binchen said: "In addition to these two shortcomings, there are probably three more points. First, the website structure is too... too simple. It is a free forum template from ten years ago. You can log in and take a look. It will take you back to the Internet ten years ago. a feeling of."

"Ha ha."

Zhou Buqi laughed twice.

No need to look.

This kind of thing has happened not once or twice. If you log in to any Japanese website, the website structure and templates have been eliminated in China many years ago.

Tang Binchen continued: "Second, because the website is short of money, they don't have auditors. As a result, there are too many posts about pornography, gambling, and drugs in the forum, and there are even extreme remarks that incite militaristic war. Don't say I feel uncomfortable reading it. None of their own people like it. It creates a very bad user experience. The last point is that they don’t have a professional operations team.”

"Then why haven't there been better similar forums?"

"Yes, you can't grab it."

"Why?"

"This forum has been online since 1999. It is the oldest, and everyone has formed a habit. No matter how bad the product is, it cannot stop users from getting used to it. I have been hesitating."

Tang Binchen was also a little helpless.

I just feel that Japanese netizens are so lazy. Once they have used one product, it is difficult for them to be attracted by new products. If not, Google would have defeated Yahoo Japan long ago.

Zhou Buqi said: "Let's create an independent section on YikYak called 'secret topic' or 'secret group'. Let's try it out first. Have a good communication with Liang Rubo and see how he makes a secret circle. You are alone here Japan has opened up such a large market, and everyone in the company has the greatest respect for you, so you should also be open and take the initiative to show your attitude."

Tang Binchen knew that he was criticizing himself tactfully, "Well, I understand."

Next, Zhou Buqi tried to log in to the 2ch forum. He really didn’t want to look at it for a second time, it was so ugly! It can be called the most original generation of forum structure design, inferior to domestic pirated websites.

After logging in, I found that the most popular section was called "Wolf Edition".

"Wolf version? What is this?"

"Ahem, it's just a group of wolf friends getting together."

"Depend on!"

Zhou Buqi's eyes couldn't help but widen, there is such a magical website?

Tang Binchen quickly explained, "It is mainly otaku male fans of Morning Musume. Over time, it has become the most popular section. In order to control traffic, this section has been split several times."

Zhou Buqi said decisively: "That's easy! YikYak's secret group can start on the line, spend some money, find Morning Musume, and some idol groups to make a promotional video, and post it on YikYak, YouTube and Yahoo Japan, and then share more insider secrets of celebrities in the secret group. The secret circle was originally started to share the secrets of celebrities. True or false is not important, the gimmick is the most important."