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At this point in time, it is indeed inappropriate for Baidu to engage in O2O food delivery business.

This business is really a bit low-end.

In particular, Baidu has always been good at technology.

As one of the "four giants" in China, it is really surprising to start a catering business with little technical content without thinking about going to the stars and sea in the technical field. Among the four Bate giants, Baidu is the only one doing this.

Ziweixing is actually also supporting behind the scenes.

But that’s Fantuan.com.

Ziweixing only provided some financial help, hid behind the scenes, and did not end directly.

Baidu acquired Nuomi and established Baidu Nuomi, and went to work personally.

This is too anxious.

In the era of mobile Internet, Baidu made a series of decision-making mistakes. It was too slow in its actions and indeed fell behind. In order to keep up with the train of the new era, the decision-making was somewhat out of shape, and we had to seize an important track in the new era regardless of the consequences.

Zhou Buqi asked: "How is Baidu's delivery?"

"It's not bad." Guo Pengfei is more concerned about this business, because the main audience of the current takeout business is still college students, which is their group's old business. "The market share is not as good as that of Fantuan.com, but it has already rushed into the market. Second. Baidu is still famous and has high credibility.”

“Baidu has a high reputation?”

Meng Houkun was also present at the meeting. He made a special trip back from Yuanwei Group.

His behavior is the same as before, he is very aggressive and aggressive.

Guo Pengfei said with a smile: "A brand as big as Baidu must be higher than Fantuan.com. Fortunately, Fantuan.com has been in this field for many years, and the promotion of campus network is more popular among college students. If it comes For off-campus development, Fantuan will not be able to rely on Xiaonei.com. In the long run, at least in terms of brand competition, it will definitely be weaker than Baidu Nuomi. They are industry giants and they have already ended their lives. There must be some basic respect, right?"

Meng Houkun snorted: "Bullshit credibility!"

Zhou Buqi said angrily: "Don't act like a bandit."

"Bandits? What's wrong with bandits?" Meng Houkun didn't care. "Business competition is a matter of life and death. Not to mention that in the domestic Internet industry, there are a lot of people who dominate the mountain and become bandits. Even in the European and American markets, technology companies are different. Are you looking for a gray area in the law to do things like banditry? Are you fighting with Qualcomm? Isn’t what Qualcomm is doing is banditry?”

Zhou Buqi felt a little strange, "Why do I feel that there is something in your words?"

Meng Houkun said: "Previously, Nuomi was not impressive. After being acquired by Baidu, it immediately stood out. Why? It's just that the word 'Baidu' was added in front of Nuomi, relying on Baidu's signature To attract users, this has a certain impact on Fantuan. The way to deal with it is simple. It is enough to ruin Baidu's reputation. The prefix of "Baidu Nuomi" will no longer be positive. If it’s valuable, it’s really a negative asset in this business.”

"I'll go!" Zhou Buqi was a little angry, "Who did you learn this from? A shady publicist?"

Another executive, Chen Guohuan, said slowly: "This is the case in the market now, and black public relations are very popular. There are even big Vs on Weibo who specialize in selling such courses. Many people are doing this This kind of thing.”

Meng Houkun said: "Baidu has a lot of medical advertisements, but Weidian doesn't have any. This is a good entry point. Why can't Weidian do it and Baidu can? Since it is an advertisement, there will be people who are deceived. Effective Don't worry about it, just find a few deceived victims, and then magnify it infinitely, saying that the accident is an inevitable result. This will kill two birds with one stone!"

Zhou Buqi was a little angry, "Stop doing this with me!"

Meng Houkun didn't think there was anything wrong with this. In business competition, how could there be any kind of gentleness, courtesy and thrift? Isn't it just a constant charge? He said to himself: "As long as the entry point of 'seeking money and killing' is publicized, don't say it is true, even if it is false, it will still make them miserable. By then, Baidu’s search market share will have declined, and the era of Weidian’s dominance will have arrived. Baidu’s credibility will be destroyed, and Baidu Nuomi’s appeal will be weakened.”

Of course Zhou Buqi knows similar strategies.

He knows better than anyone.

However, he can’t do what others can do!

He can't afford to lose that person!

It's okay for ordinary people in society to say that they are outsiders and don't know what's going on. Everyone is in the same circle, so who doesn’t know who the other is? If you can hide it for a while, can you hide it for a lifetime? There are no secrets on the Internet.

Just to make some bad money, can the dignified boss Zhou go out of his way to do such a thing?

It's not just Baidu that can be seized upon by competitors and fatally struck when its business is critical.

The same goes for other areas.

For example, when making mobile phones, we must first defeat Xiaomi’s golden brand.

For example, Lei Jun is trying to buy Qualcomm at the bottom, and then hold shares in each other through Qualcomm and Xiaomi swapping shares, thereby reaching a strategic cooperation and solving potential risks in the chip field for Xiaomi mobile phones.

When the black PR is in operation, they can use his idea of ​​​​"saving the country through curves" to scold Mr. Lei to the bone. Xiaomi doesn't develop chips and keeps buying Qualcomm chips. Isn't this just comprador? It's hateful!

For example, when making computers, the first thing to do is to destroy Lenovo's brand. Various disadvantages have been passed down for decades, and there are more than Xiaomi. When combined together, the effect will be significant.

Even cars are the same.

If you can't compete with Tesla, then you can find a way to seize an accidental event and magnify it infinitely to publicize that their car's brakes failed.

Musk can even stop hundreds of tons of rockets falling from the sky in time, but his car just can't stop! It doesn’t matter whether it’s true or false. The key is that after a wave of public relations across the entire network, everyone believed it and no longer dared to buy Tesla cars. It worked.

Such a competitive strategy not only harms business ethics, but also tramples on the law.

But there is a lot of living space in the country.

The better the effect, the more popular it will be.

But Zhou Buqi couldn't accept this at all, "No! Absolutely not! No matter what others do, Ziweixing can't do it! I can't afford to embarrass that person!"

Meng Houkun said in a deep voice: "Boss Zhou, but you have to understand that since ancient times, it has never been civilization that conquered barbarism, but barbarism that gradually dominated civilization. What happened to the refugees from the Middle East when they fled to Europe was not that they were trained to become modern People, but Europe is in chaos.”

"No need!" Zhou Buqi refused to accept it in any case. With his complete layout of Ziweixing, he would not be defeated by the rogue methods of some brats. "Europe cannot be defeated by those refugees. Ziweixing is upright and honest." Competing in the market is enough to stand out among the others in the country!”

In fact, he agreed with Meng Houkun's statement to some extent.

Because this is how Baidu Nuomi failed.

On the one hand, it is indeed a black PR. When Baidu Nuomi was at its peak, there was a wave of negative public opinion about the Wei Zexi incident that caused a huge uproar in society.

On the other hand, large companies do have to have their own dignity and are more "civilized" than small companies.

Such civilized factors often become fatal poisons.

The reason why Baidu Nuomi was quickly eliminated by the market was because of the Spring Festival.

Baidu made a decision at that time, believing that delivery workers have a very hard job, so don’t put more burden on them during the Chinese New Year.

So I sent a Spring Festival red envelope to the delivery people and asked them to go home to celebrate the New Year.

However, for the people at the bottom of society, what they care about is not working overtime and staying up late or 996 mechanized work. What they care about is whether they have a job! When you go home for the New Year, won’t your job be gone?

When choosing between the Spring Festival and work, is work more important?

Only those who have a job will complain about working overtime. It is precisely these people who occupy the dominant position and voice in society, as if working overtime has become an unforgivable sin and has become a general consensus among the public. But the actual reality is just the opposite. Seven to eight billion people are unemployed. What they complain about is not overtime. What they hope most is to continue to work overtime.

At this time, competitors Meituan and Ele.me seized the opportunity.

For small companies, civilization is not important. Only by rushing to grab the market can they survive. So they quickly launched a new plan to snatch away these kind-hearted delivery workers from Baidu who were going home for the New Year during the holidays and provide them with overtime work. Opportunity for them to continue delivering food during the Spring Festival!

After the Spring Festival, Baidu Nuomi wanted to restart operations, but found that the market had changed.

There are no more delivery boys!

All were poached by competitors.

During the Spring Festival, people made so much money in Meituan and Ele.me, and they formed a certain work inertia, and they were unwilling to change jobs again.

The delicious Baidu glutinous rice turned out to be cold overnight.

Zhou Buqi wants Ziweixing to make some products with high moats, including some R\u0026D businesses with high technological content. A very important reason is that the higher the moat, the less likely it is to be brutally charged. The barriers to takeout are really low.