Top of the big era

Apple is too powerful. It is the company with the highest market value in the world, with annual revenue of more than 170 billion US dollars, net profit of nearly 40 billion US dollars, and market value approaching 500 billion US dollars, almost twice that of Google and Microsoft.

However, the market value still cannot reflect Apple's strength.

Apple is now in a stage of serious underestimation.

Apple's price-to-earnings ratio is only 13 times.

The high or low price-to-earnings ratio is the capital market's prediction of a company's long-term prospects. The higher the price-to-earnings ratio, the more optimistic about the long-term future; the lower the price-to-earnings ratio, the capital market is concerned about the company's long-term profitability.

At the stage of the global technology stock explosion, Apple's price-to-earnings ratio was only 13 times.

The reason is also very simple, it is because of Tim Cook.

The market and the media believe that Cook is not good enough. He has no innovation, no design, no courage, and no understanding of technology. After taking office, he broke up with the great god who dominated Apple technology during the Jobs period and fired him.

This has led to Apple's pitifully low price-to-earnings ratio.

You will know by comparing.

Amazon's P/E ratio is over 120, Facebook, Google, and Ziweixing International's P/E ratio is over 50, and Changyou's P/E ratio is 40. Even Microsoft, which is in turmoil and needs to change its CEO, has a P/E ratio that is almost twice that of Apple.

Tim Cook is a good-tempered old man, but it is impossible to say that he has no temper at all.

He was holding his breath for the almost contemptuous attitude of the outside world.

This is also the reason why he colluded with Lee Zairong and Zhou Buqi behind the scenes to join forces to attack Qualcomm.

He wants to show courage!

He wants to solve the strategic hidden dangers for Apple!

He wants to solve the fundamental problems that even Jobs couldn't solve back then!

Cook really doesn't know much about product innovation.

During his years as Apple's CEO, his greatest contribution to Apple was to make up for the strategic deficiencies of Apple's products and lead the development of M series chips and A series chips, thereby removing the restrictions on Apple from Intel and Qualcomm in the chip field.

Especially the A series chips for mobile terminals, which are determined to fight Qualcomm to the end, have become Apple's trump card competitiveness in the Cook era.

Such technological innovation is actually much more difficult than product innovation and design innovation.

And the difficulty is not of the same order of magnitude.

Even small mobile phone manufacturers such as Meizu and Hammer in China can make a lot of product innovations. However, almost no domestic IT companies have the courage and ability to stand up against monopoly-level industry giants such as Intel and Qualcomm.

If the mobile phones made by Hammer are quite interesting and the difficulty of product innovation is 1, then the difficulty of technological innovation for self-developed chips such as Huawei and Asda is at least 10,000.

As for other mobile phone manufacturers...

Let's take a break.

Don't take on porcelain work without diamond drills. Honestly like Xiaomi, bypassing the technology track and focusing on the market and products will have the best business results.

Whether it is Apple, Samsung, Huawei or Asda, products must be the core competitiveness in the early stages of development. The main contradiction at this time is the contradiction between product supply and market demand. The first priority is to make the product popular with consumers and to sell the product.

However, after becoming an industry giant, the main contradiction has changed.

The brand of the product has been established.

It can be sold.

The main contradiction is no longer the contradiction between supply and demand on the C-end, but the contradiction between supply and demand on the B-end. In other words, the contradiction of whether the product can be sold has been solved, and the next thing to solve is to produce the product at low cost and low risk!

In the production process of mobile phones, the biggest pressure comes from chip supply.

In other words, if you want to do this, you must make self-developed chips and fight Qualcomm!

Why did Huawei in the previous life later develop self-developed chips, but other mobile phones such as Xiaomi, OPPO, ZTE, Lenovo, Coolpad, Gree, etc. did not work? Because Huawei mobile phones are the first in China, and they have broken out of the domestic market and formed a brand in the international market with an increasing market share.

Huawei has basically solved the main contradiction on the C-end and can move towards the contradiction on the B-end in the next period.

For other mobile phone manufacturers, their market share and profit margins are too low. They are lucky to survive. They have not even solved the contradiction between product supply and market demand in the first stage, and the second stage is still far away.

However, even if these manufacturers have really solved the contradiction in the first stage and entered the second stage, they may not have the courage and spirit to deal with the contradiction in the second stage.

In the second stage, they have to face the industry giants of Qualcomm.

It will be very dangerous to get rid of Qualcomm.

Apple, Samsung, and Asda are currently the three giants in the global mobile phone field, and they are in a strong competitive relationship with each other. The reason why the three companies can put aside their differences and quickly reach a unity of thought to take action against Qualcomm is mainly because the three companies have already entered the second stage.

The main contradiction does not come from the consumer market, but from the oppression of the supply chain and the plunder of the mobile phone industry by chips!

Therefore, although the three companies have their own ulterior motives this time, their ultimate goals are the same.

This is the prerequisite for cooperation.

Seeing that Apple was finally about to be dragged into the water, Zhou Buqi was very happy and quickly made an overseas phone call to China, calling Secretary Xu in the core power circle, "Secretary Xu, Zhou Buqi, please excuse me... Haha, well, I’m on vacation and I have something to ask you.”

Secretary Xu smiled and said, "It's about the new energy automobile industry and the smartphone industry, right?"

Zhou Buqi smiled, "Yes."

Secretary Xu said politely: "Mr. Zhou is really an outstanding entrepreneur. Even if he is on vacation, he never forgets about work."

Zhou Buqi sighed: "I dare not forget that behind hundreds of thousands of employees, there are hundreds of thousands of families. If I relax a little and pass it on from layer to layer, thousands of employees at the grassroots level may be laid off. , I don’t dare to rest for a moment!”

Secretary Xu said: "Mr. Zhou is really a model entrepreneur."

"Okay, let's not talk about this anymore." Zhou Buqi pretended to smile modestly. He could no longer extricate himself from the gentle ocean of beauty. He almost forgot about work, "What did I say? So, have the leaders decided?"

Secretary Xu hesitated for a moment, then said bluntly: "Well, we have basically reached a consensus. It is estimated that there will be a formal statement within a few days."

"Oh? How about it?"

Zhou Buqi is very happy and is never disappointed with the efficiency of domestic decision-making.

Secretary Xu seemed a little embarrassed, "Mr. Zhou, there are some things that may not be guaranteed to be accomplished."

Zhou Buqi didn't care, "It doesn't matter, I can accept it!"

"It has been decided to promote the development of the new energy automobile industry and elevate it to the national level as a major strategy. Mr. Zhou's proposals have been widely recognized by all walks of life." Secretary Xu said half-truths He echoed for a while, "Mr. Zhou's contribution is very great, and every one of us can see it."

Zhou Buqi smiled and said: "It should be!"

"But..." Secretary Xu felt a little embarrassed, "But there is one request that was not passed. You said you wanted to break the convention and let Tesla build a factory in China as a sole proprietor, but this proposal still failed to pass. Many people don't want it. Breaking this convention. If Tesla is allowed to build a wholly-owned factory in China, I am worried that it will cause a bloodbath for domestic car companies.”

Zhou Buqi said openly: "I accept! However, I still have to say that without Tesla coming to China, the development of the domestic new energy vehicle industry may have a big detour. Also, I I don’t think Tesla can cause a bloodbath in the domestic automobile industry. There may be pain in the short term, but in the long run, the benefits will definitely outweigh the disadvantages. As long as the market is opened and domestic private forces can actively participate, those traditional car companies will be able to do so. It is definitely not Tesla’s opponent, but our private power can completely stop Tesla! Just like the domestic Internet industry and mobile phone industry are fully qualified to compete with international technology giants.”

Secretary Xu said regretfully: "Mr. Zhou, you know, I am only responsible for notifications."

Zhou Buqi smiled and said: "I know, it doesn't matter. If Tesla can't come to China, there are other options. What about the mobile phone industry? What I am most concerned about now is the antitrust investigation of Qualcomm, which affects the domestic mobile phone industry. of life and death.”

"Approved, the corresponding investigation team has been launched, and there will be a formal official announcement within three days at most!"

Secretary Xu finally gave a gratifying response.

"good!"