I live in love apartment

"Look! I'm going to be five years old, and you're still freaking out." Zhang Wei patted Zhao Haitang on the shoulder.

"How does fluorescence affect diamonds?"

Hu Yifei couldn't care less about despising Zhao Haitang, so she hurriedly asked again.

Lin Chen said, "When you buy diamonds, most diamond retailers will tell you that fluorescent diamonds are not as good as non-fluorescent diamonds."

"This results in fluorescent diamonds being generally cheaper than non-fluorescent diamonds."

"But when choosing diamonds, I suggest that you pay attention to the following points."

"Diamond fluorescence can only be seen with the naked eye under strong ultraviolet light.

"Even diamonds that fluoresce very intensely, only faintly fluoresce outdoors in direct sunlight."

"The effect of fluorescence on a diamond depends on the color of the diamond and the fluorescence, and sometimes the fluorescence of the diamond can add extra oomph to the diamond."

"Also, because of how much fluorescence affects the quality of the diamond."

“So for people, it means that you can buy a good-quality colorless diamond at a slightly lower price, but it doesn’t have much impact on some rare colors.”

"The price of a fluorescent diamond depends on the intensity of the fluorescence, so if you're going to buy a fluorescent diamond, that means you can have some room for bargaining."

The effect of fluorescence on a diamond depends largely on the type of diamond and the intensity and color of the fluorescence, however, sometimes fluorescence can improve the overall quality of a diamond, even if it is not as expensive as a non-fluorescent diamond.

Hu Yifei and Meijia had already begun to bow their heads desperately to take notes.

When it comes to diamonds, women are serious.

"One last question: Why does the color grade start at D?"

Hu Yifei asked.

Lin Chen smiled.

This is also a question that many people have.

Some people may wonder why the color grading starts from D?

Why not use ABC?

"In fact, this is because ABC is often used to describe jadeite, that is, goods A and goods B."

"In order to distinguish it and avoid misunderstandings, we start with the letter D! There is also a saying that the English word for diamond is diamond, and the first letter is D, so start with D!"

"So it is!"

Everyone suddenly realized.

"Thank you Lin Chen, you know a lot!"

Meijia was in a great mood, smiling.

He took Hu Yifei to drink again.

But Lu Ziqiao and Zeng Xiaoxian looked at each other, and their faces turned bitter.

It feels like my purse is being targeted by diamonds again!

Seeing the faces of the men, Lin Chen continued.

"In fact, diamonds have been hailed as the most brilliant marketing scam of the twentieth century."

"It's not outstanding in its own right."

Zhuge Dali also took up the words: "That's right, it provides a classic case like a textbook in the history of modern marketing: Consumers of goods and services are just a low-end concept, and educating consumers with goods is the highest achievement."

??????? Ask for flowers?????????

"Tell everyone about it!"

Lu Ziqiao and Zeng Xiaoxian regained their spirits instantly.

They want to hear the story of the scam, and then go back to persuade Hu Yifei and Meijia not to buy diamonds.

"Okay, I'll tell you about the mysteries of diamond marketing."

Lin Chen took advantage of this time to chat with everyone more.

"In fact, for a long time after diamonds were discovered, they were only ornaments used by royals and nobles to show off their wealth. The origin was fixed and the output was scarce."

"It changed in the late nineteenth century when a diamond mine was miraculously discovered in South Africa, producing tens of millions of carats."

... .. 0

"This is terrible, and those businessmen who invest in diamonds are completely confused."

"If these diamonds enter the market, the value of the diamonds will be greatly reduced."

"Therefore, a businessman named Rhodes founded the famous De Beers company in 1988. Since then, diamond marketing has opened its curtain of the century."

"De Beers gritted its teeth and bought the entire diamond mine, then carefully controlled the diamond output and monopolized the entire diamond supply market."

"At its peak, De Beers controlled 90% of the trading volume in the market."

"If the person who bought the diamond wants to sell it, the diamond price system will also collapse. Therefore, in order to stabilize the price, in addition to letting others buy it, you have to stop him from selling the diamond."

"How is this possible?"

Zhang Wei couldn't help being curious, and was fascinated by it.

"Yes, it sounds difficult."

Lin Chen nodded.

"But the great De Beers did it."

"The solution to this super difficult problem gave birth to the most shameless combination in the world, that is, love and diamonds tightly combined."

"Because diamonds = beauty + eternity, and love = beauty + eternity, therefore, diamonds = love."

"After 1938, the Oppenheimer family, the actual controllers of De Beers, spent a huge amount of advertising expenses to create the so-called diamond culture."

"Diamonds that claim to be solid symbolize exactly the unswerving love, and diamonds are the only engagement gifts accepted everywhere." Son.

Chapter 341

Lin Chen continued:

"Through the overwhelming advertisements by various means, the connection between diamonds and beautiful love is strengthened."

"In the wedding photos, the bride is wearing a beautiful wedding dress, with a happy smile on her face, and the diamond ring on her hand blinds everyone's eyes."

"In 1950, De Beers even put forward a frenzied advertising slogan, ADIAMONDISFOREVER, diamonds are forever, and one will last forever."

"Through this marketing, De Beers kills three birds with one stone."

"Men think that only bigger and more beautiful diamonds can express the strongest love. A man in love will do anything for a woman. The threshold for buying a diamond is much lower than dying!"

Zeng Xiaoxian coughed, he had been cheated before.

"Women think that diamonds are necessary for courtship. You are not even willing to buy diamonds. How dare you say you love me? What, you think I'm looking at diamonds, and what I'm looking at is your reluctance!"

Lu Ziqiao nodded in sympathy.

The former little white dragon in the waves, he has a deeper understanding of this!

"Lin Chen is right, those girls can go crazy for diamonds!"

"Do you remember, Yu Mo? I have been thinking about it, just want a diamond the size of a pigeon's egg!"

Lu Ziqiao said with concern.

Lin Chen nodded and continued: "Since then, diamonds have represented eternal love, and selling them is simply the greatest blasphemy against sacred love."

"Unless you are at odds with your ex-husband, you will rarely sell the diamond ring he gave you, and even if you sell it, no one will take it over, because it is your love, not mine."

"Because of this, even though [-] million carats of diamonds have been continuously mined, the overall supply is still in short supply, and the price has skyrocketed, because only De Beers can sell diamonds."

"My God, this guy named De Beers is too good at doing business!" Curry Sauce was dumbfounded.

Zhuge vigorously shook his head.

she continues.

Then Lin Chen continued.

"Do you think that the marketing of De Beers has been completed at this point, then it is too small to underestimate it."

"De Beers can also change its marketing according to the market situation, and then counter-control the market through marketing."

"In the 80s, a larger diamond mine was discovered in the former Soviet Union, and a large number of broken diamonds were supplied to the world."

"De Beers peed its pants in fright, and immediately entered into a price agreement with Su."

"On the other hand, in order to prevent diamonds from losing their value, the marketing and advertisements took advantage of the trend, emphasizing that broken diamonds are as noble, and that although small diamonds still represent noble love."

"The preciousness of diamonds is not based on the size, but on the workmanship and cut, so a large number of industry standards have been concocted."

"Nowadays you go to the counter and listen to the professional terminology such as clarity 4C thrown at you by the waiter. It is no different from the sales lady who opened her eyes and told nonsense."

Zhao Haitang immediately coughed violently.

He has just popularized the 4C terminology with everyone.

Dali isn't this a slap in the face?

Sure enough, Curry Sauce immediately took a look at Zhao Haitang.

Fortunately, there wasn't much disdain in her eyes.

"Subsequently, diamonds also completely conquered the lower class, and the large and fine ones were sold to the rich, and the broken and small ones were sold to the poor."

"This man is so awesome!"

After Lu Ziqiao heard this, she fell to the ground in admiration.

"If only my law firm could be like him..." Zhang Wei fell into fantasy.

Lin Chen shook his head and said, "You think marketing at this level is enough, far! No! Yes!"

"De Beers has researched women's psychology to the pinnacle. For example, their research shows that women's psychology is contradictory to diamonds, a luxury commodity."

"On the one hand, they have a natural possessive desire for jewelry, and on the other hand, they think that asking for it will bring a sense of conscience."

So De Beers' advertisements began to emphasize that diamond rings should be combined with surprises in the 80s. "

"A man who bought a diamond ring silently and gave it away suddenly on a well-arranged occasion can resolve the ambivalence of women to the greatest extent. On the one hand, they have the extreme joy brought by the diamond ring, and on the other hand, they maintain the innocence of women."

"It's really unacceptable to study women like this."

Lu Ziqiao sighed.

"Yes." Zeng Xiaoxian was also convinced.

Lin Chen nodded: "Even the Oppenheimer family, which owns a 40.00% stake in De Beers, can't help sighing: Thank God, when diamonds are created, women are also created."

"Over the years, diamonds have gradually kidnapped the people who consume them."

"Do you think that what women value is only the diamond itself? Wrong, what they value more is that you would rather spend three months' wages and almost die from overwork at a young age in exchange for a symbol of love for her."

"If you take these to Yifei and Meijia to jacquard, and justly point out that buying a diamond ring is a stupid thing, then this kind of behavior is really stupid."

"Because they only need to look you in the eyes and say a word to make you speechless, yes, it's silly, but can't you be silly for me?"

Lin Chen's words left Lu Ziqiao and Zeng Xiaoxian speechless.

The two hugged each other and cried...

"This is too real!"

"I think this is what they often say!"

"Man is so difficult!"

Seeing the two crying, Zhuge shook his head vigorously.

she sighed. "I have read all the marketing books, but I can't gain more than a full understanding of the case of De Beers' diamond marketing."

"When you elevate a commodity to the level of culture and even customs, what you have are religious fanatics and devout believers. However, what we don't know is that besides the brilliance, beauty and loyalty on the surface, diamonds also have a dark and bloody side .”

Lin Chen shook his head.

"Lin Chen, what you want to talk about next is the history of blood and tears of diamonds? Let me tell you about it."