please make money

……

……

"Who told you these things? 』

"I asked the game production team to collect the news, and then asked them out of their mouths. Besides, everyone knows about the reserve fund system, right?"

In the conference room, Aliya sat at the table and looked back at the big screen behind her. The screen on the left was An and Yumiko, and Hiroshi Yamauchi was on the right.

The person who asked this question was naturally President Yamauchi - he is famous for his domineering and conceited personality.

If Aliya said that someone came to sue her, he would definitely trip her up.

In another world line, Lao Ren is god-level in terms of making games, but in terms of market operations, he has always caused complaints from his friends.

What holidays reduce the shipments of friends and small partners to quietly pave the way for their new works, what use their own sales channels to suppress peers, there is a lot of black material.

But this is not difficult to understand. After all, Lao Ren is essentially a profit-making enterprise, unlike Alia, who does business purely based on his mood.

If it weren't for her destiny, the Ai Group would be destroyed sooner or later.

But on the other hand, it is precisely because she has a destiny that she is unscrupulous - do you know the gold content of the resort world?

Besides, if the Aishi Group collapses, it will collapse. At least she will not lose her employees and consumers, at most her own money will be gone.

Then here comes the problem, it is said to be worth 2000 billion yuan, but in fact, besides three meals a day, Aliya only wears eight sets of regular clothes for four seasons, and has no extravagant needs at all.

That is to say, if Aunt An gave her a golden majesty's diamond, it would be better to give her a whole bluefin tuna.

At least you can still taste the taste of a traitor—you are big—well, the homophonic stem will be deducted.

President Yamauchi was mentally prepared for Alia's intrusion, but he didn't expect it to be so fast and so direct.

On the contrary, Anhe Yumiko was a little frustrated. She tried to use her own ability to suppress Hiroshi Yamauchi before, but her rank was not enough, and the two sides were only tied.

If it was her grandfather Anhe and the executive, then maybe Hiroshi Yamauchi would have to give in, but obviously, An and Yumiko are a little older than Alia, but they are still not enough to look good.

So why is Aaliyah enough to watch?

An and Yumiko cheered up and spread out their small books to prepare for a study.

Aliya propped her chin with one hand, flipping through the reserve system documents in her hand, which game manufacturers have in their hands.

"President Yamauchi, have your company's sales channels expanded to North America?"

"Yes, not only in North America, but also in the European market. Of course, the most important thing is our domestic region. 』

Alia raised her eyebrows, this thing is where Hiroshi Yamauchi bargained with her.

If you delve into the history of Hiroshi Yamauchi's fortune, you will find that Laoren's own technology is not a decisive advantage from dominoes to poker to games.

Their real decisive advantage is the sales channel!

When Yamauchi Hiroshi just took office, it was even more important to establish a sound marketing system than the quality of the product itself.

So he spared no expense to reorganize the distribution center at the beginning, and contacted the Yewen House in the industry—that is, the wholesaler—to set up a sales network covering the entire book, which is the predecessor of the future old Ren Chuxinhui. At that time, it was called the Diamond Club, which was an important cornerstone for the old man to enter the game industry later.

The reason Anhe Yumiko and Hiroshi Yamauchi are competing on the same stage is because Consortium B also has a sales network in the same book area, and its scale is not inferior to that of the other party.

But the problem is that the current sales network of consortium B only covers notebooks, not even Southeast Asia.

However, Lao Ren has already extended his market tentacles to Europe and the United States relying on the cooperation with Atari at the beginning, and has a good reputation for cooperating with local dealers.

If the market that Alia can touch is divided into three parts, then it can be demarcated by continents, namely Europe, Asia Pacific and America.

The Asia-Pacific region is the most introverted. Of course, the big domestic market is her own, but the book and Southeast Asia have to be subdivided.

The European and American markets can be counted as two or one, mainly because Alia really doesn't have that kind of relationship network now.

Haven't you seen Yu Dapao going to fight the world with a PPT that doesn't even have a prototype of Alia, and has he been charged protection money by the local gangsters?

If they encounter this kind of thing in the country or in the book, if the gangsters speak harshly in the morning, they will be taken away from their old nest at noon, and they will have pork chop rice in the afternoon.

Hiroshi Yamauchi probably counted on Alia's weakness, after all, the largest market for video game consoles is Europe and the United States.

But these are things that cannot be brought to the table, so Hiroshi Yamauchi also asked about pricing.

Aliya agrees with him on this aspect, that is, the lower the price of the game console itself, the better, and the more games, the better.

"A reasonable price is a necessary means to strike after strikes. I think this point of view is correct."

An and Yumiko were in a bit of a dilemma: "But 7999 seems a little too low..."

"President Anhe, I have a way to get the praise of the market and gain market share again. 』

"any solution? 』

"I didn't say it before, because you probably can't accept it - we can sell the first batch of game consoles at a price that is [-] yen lower than the cost price, but the first batch of consoles needs to be castrated in terms of performance and buttons. The ultra-low price will definitely be recognized by the market. After the approval, the standard version will be sold. This will not only anchor the lowest price, but also kill the remnants of the old game consoles that remain on the market. What do you think? 』

Alia scratched her chin, and said to herself, isn't this the tricky job when you cooperated with Mitsubishi to sell game consoles for the first time.

At the beginning, they made a unique product with 15 games in it, but at that time the console market was much more competitive than it is now.

So Hiroshi Yamauchi asked someone to castrate CTG15 with 9 game selection buttons-even if the game is still in it, you can't choose it-and named it CTG6.

Once the CTG200, which is 6 yen lower than the research and development price, was launched, it directly ignited the enthusiasm of the market, and everyone thought it was very good.

Then the full version of CTG15 was launched, even if the price was 50% higher, everyone thought it was acceptable, and then the two products sold a total of one million units.

In this world, this thing happened too, and it was not so long ago in the Atari era.

As for the original world line, it should have been that summer, when a certain unattractive young man from Kyoto came to visit his Shibo Yamauchi Pu and joined Lao Ren.

Well, it turned out that this time when Aliya was fishing, she packed it up and took it away, and now there is still the framed letter of engagement written by Aliya at home...

Many people say that it was the years of tempering, when colleagues treated him as a errand, and allowed Shigeru Miyamoto to accumulate good interpersonal relationships and professional skills.

Later, it was said that in the dawn of the star-studded video games, there were not many characters like Shigeru Miyamoto who combined programming, art, and composition.

But Aliya didn't think this was a necessary temper - isn't Miyamoto doing well now?Plumber and Zelda are nothing to discount.

Yamauchi Hiroshi's business management Alia does not plan to learn. There may be bright spots, but there are also follow-up hidden dangers.

The most basic thing is the current development system of the old man, which is very problematic.

He carried out drastic reforms before, dividing all members into three development departments as a whole, and the three masters of Yokoi Junping were in charge of each.

It must be said that in the early days this system had a rather positive pro-competitive effect, with all three departments working hard to secure as much budget as possible.

However, it was not uncommon for the distribution of distributions and the behavior of holding each other back later. It can only be said that some operating patterns were still limited by the times at that time.

After all, in the heyday of Atari, everyone was just doing what they were doing. There were no norms to speak of, and confusion in function composition was inevitable.

At that time, Sega still had employees who soldered circuit boards in the morning and programmed and wrote codes in the afternoon. Who would have known that buddy would make Sonic?

Alia listened quietly to Ann and Yumiko and Hiroshi Yamauchi's quarrel over the telephone line, and knocked on the table after a while.

"President Yamauchi, who is the main person in charge of your company's current sales channels in Europe and America?"

"It's my son-in-law, Arakawa. 』

Don't even think about poaching people. It's better to say that if it wasn't for his son-in-law, Hiroshi Yamauchi would not give the other party so much power.

Arakawa is a top student who graduated from the Massachusetts Institute of Technology. He has a foundation and contacts in North America, the world's largest consumer market, and is a talent that Hiroshi Yamauchi trusts.

In history, he was keenly aware of business opportunities, and he was the one who took out the exclusive distribution rights of Tetris for home and portable platforms from Sega.

His meaning to Ren Hell is equivalent to that of Lei Fan to Ai's Group. It is not even enough to say that he is a minister of the shoulders, it has to be the white jade pillars of the sky and the purple golden beams of the sea.

If you want to recruit such talents, you might as well just consider buying the old man and hurry up -- although it's not impossible to do it now.

"The problem with the royalty system is that I only have one requirement at the moment, and that is to share it after the sale is completed."

"But in that case, the cost of making the game will be entirely on us! 』

Why does Hiroshi Yamauchi require game developers to give a share first?It is because this can reduce the cost of production and sales, and Lao Ren did not have that volume at the beginning.

In the future, G Fat does not need to be divided first, because the digital version of the game has no sales cost, and it is essentially just a code, and the copying is over.

But since Aliya wants to be the leader, she naturally has courage—mainly because she has money—she asked the other party in a neutral manner, has the 100 billion yen been spent?

After getting a vague answer, she called someone from the secretary department and gave some instructions, so Hiroshi Yamauchi on the other side of the ocean received the news from the bank.

"It seems that because there is not enough money, I will pay another 100 billion yen as the basic fund pool for the royalties. The first batch of games and the new manufacturers who develop games for the first time will let us bear the score when they cooperate with us. Take the risk, wait until everyone has settled in the fund pool, and then it won’t be too late to talk about other things.”

100 billion yen, a mere [-] million yuan, let alone Alia, who just harvested international hot money from Siam, was not a big problem even back then.

So it's still the same sentence, it's not Alia who Pu Shanuchi is afraid of, but the size of the Aishi Group, the cross-river dragon who throws the table at a disagreement.

When others speak harshly, it is nothing more than that everyone has had a mouthful, but people like Aliya who give money first and then talk, no matter how temperamental they are, they lose their temper.

As a result, she immediately suppressed a possible open and secret struggle, and the FC host is also preparing for a global simultaneous release at a price of 7999.

"There is another problem. Sega may also have developed a host with the same function, and is going to fight us..."

"Sega?" Hearing this strange yet familiar name, Aliya was quite emotional: "Then let them come, I would like to see what good games they have."

The hardware is always just the carrier, and the software is the big one. The cause of Sega's death at the beginning was too much iron, and it was developed on the console just to make games by itself, so naturally it couldn't keep up with the market.

Aliya wanted to see what they could do this time, and she would be pleasantly surprised if there were a few games they hadn't played before.

"Professionals in North America estimate that it will take at least 20 years after the collapse of Atari before the recovery of the entire video game market. 』

"Let those professionals predict the stock price. Games are indeed not a necessity of life. Consumers will abandon them without hesitation if they find it not fun, but why not the other way around?As long as it is fun, there will be no psychological pressure to pick it up again. 』

Less than a year has passed since Atari collapsed.

Aaliyah has rekindled the potential of this market almost single-handedly, just waiting for the official launch to get feedback.

Everyone felt that she had shouldered too much, that she carried the afterglow of the entire industry on her shoulders, and she had the pride and courage to fight against the world.

But only Aliya knew that she had indeed taken on too much—there was no drop of water in the fish pond, and the tumbling sparkling water was full of fish.

How hot do you think money will be in the future?It's really gold in the sky, right?

At this time, if you engage in monopoly, do not open the door, and want to clamp down on third-party software vendors, isn't that simply hanging yourself on the street lamp?

Aliya thinks it is better to be a benchmark, not to be a monopoly, and this job is not a necessity of life and cannot be monopolized.

"The development of the second-generation host is also on the agenda. Now next year, I want to see a host that is ten times more powerful than the current FC host."

Alia drew a line. After three iterations, it will reach the host performance level of PS1 or even PS2, and there will be no need to squeeze toothpaste.

"I disagree!In that case, our profits will be diluted too much! 』

"You can disagree, President Yamauchi, anyone can disagree - but at that time, I will suspend the cooperation with you, and then find someone else to develop a host that is ten times more powerful than your platform, and the number of developments is your platform Ten times or even a hundred times the game software, at that time the choice will not be me, but consumers."

"..."

"The development of semiconductor technology is changing with each passing day. Sometimes it is not up to us to choose to wait or choose to embrace the future. It is more of a market decision to tie the three iterations to the current mainstream hardware level, so don't worry too much. If we don't have too much Even if there are big differences, I am still happy to cooperate with you.”

Hiroshi Yamauchi has nothing to do with such a headstrong Alia who has almost absolutely strong resources.

If Aliya has a poor reputation and no industry appeal, maybe he can still think of a way in the future.

But does Aaliyah have a bad reputation?Her position in the video game industry in this book is now almost second only to Nolan Bushnell.

Nolan is the founder of Atari. The video game industry is known as Atari, the origin of all things. Before that, he was the spiritual idol of practitioners.

Although the most powerful company in the video game industry looked embarrassed when it failed, no one can deny that the video game market was created by them.

Before Atari collapsed, Nolan developed like a protagonist script for the Chosen One, always possessing the magical power of turning decay into magic.

Of course, he is not very good now, but Alia turned out to be born, and currently there is no big failure because there is no big success.

And compared to Nolan, Aliya has one of the most typical advantages, that is, she is recognized as a 'trustworthy' person.

Fame is something that cannot be seen or touched, and sometimes it is even a burden.

But if people make a choice, what about people who choose to follow two people with similar capital but very different reputations?

I'm afraid everyone would rather lose some short-term benefits visible to the naked eye, and prefer to choose the one with stronger reputation and better reputation.

Alia is young and beautiful, but she has the title of "Oh Kassan" in the book, and has a strong appeal in the teenage consumer market.

Everyone is star chasing, right? Your star chasing spends money on rankings and you only get a thank you. My family chasing stars can still get game consoles.

Refuse invalid star chasing, starting with Aliya's delivery of goods-Tama Gezi is still popular now, and that stuff has already gone to Europe and the United States.

Don’t think that Europeans and Americans are rough and have no girlish heart. The reason why plumbers were popular at the beginning was because all the games on the market were fighting and killing games. The hearts of those players are on their knees.

Now Tuma Gezi has shipped close to 1000 million units, and it has taught those sloppy guys in the market a lesson.

It's only been a few months?According to this sales volume, no matter how weak it is, it is enough to be recorded in the annals of history and become a milestone in the history of toy sales.

After the tripartite meeting reached a consensus, it ended soon.

Anhe Yumiko said that she would find a way to expand sales channels in Europe and the United States, and would not allow Hiroshi Yamauchi to continue to coerce the princes to make the emperor.