please make money

"So if we make a new air conditioner, positioning and pricing, it is difficult to do?"

"It's not that it's difficult, but...it's not in line with consumers' intuition."

Everyone is covering the product, strive for any price segment, what configuration, what energy consumption, and make one that can meet the patchwork needs of consumers.

People go to the mall to pick and choose, and they can always find a relatively satisfactory 90-point eye-catching product among the vast number of products.

But you only do two or three like this, which is obviously a reverse screening of consumers-I only have a few of them, you think it’s still suitable, just buy it yourself!

Don't complain!Don't be dissatisfied!No demands are allowed!

This kind of mentality is not for making home appliances, but for making religious products...

"What about these two?" Jing Ershao pointed to the two air conditioners with the same functions and the same energy consumption: "What's the difference between them? This one is 500 yuan more expensive!"

"One is with ultraviolet sterilization, and the other is not."

"……Then?"

"No, it's just the difference in function, which is called a selling point."

Jing Ershao couldn't understand it even more. He tried to put himself into the consumer's perspective, and spent 500 more to buy a sterilization function?

And Liu Jin is actually reminding him that if I substitute myself into the manufacturer, I will spend a few hundred more to make a so-called smart?

Does anyone buy it?What kind of intelligence is intelligence?Can this thing be used as a selling point?

"In addition to industrial design and product positioning, there are also cost considerations. Cooling capacity and energy consumption are similar, so if you want to save money, you must save on cost. For example, this one is cheaper, it is an ordinary plastic panel, and the circulating air volume is also high. Be smaller, save a little here and there, and it will be much cheaper.”

"What about the shortcomings?"

"Compared with ABS plastic, ordinary plastic has poorer properties, and it is not resistant to low temperature, and its impact resistance is also weak... But in the first one or two years, there will be no such problems, and the circulating air intake is also 1.5 horsepower. The air conditioner with a large circulating air volume will certainly have a faster cooling speed, and the air conditioner has a large circulating air volume, and the air temperature difference between the air inlet and the air outlet will be smaller."

"what is the benefit?"

"The temperature difference at the air outlet is large, the energy efficiency ratio of the air conditioner will decrease, and the power consumption will increase-but users will not perceive these, because these details cannot be seen or touched."

Jing Ershao suddenly discovered that the buyers are really not as shrewd as the sellers, and there are so many details hidden in these things?

"Any other ways to save money?"

"Compressors, condensers...the same performance parameters, but if the outdoor temperature is extremely high, causing the temperature of the air conditioner's external unit to exceed a certain threshold, some air conditioners cannot work normally, which is different from the operating limits of compressors and condensers. Regarding, no matter how cheap an air conditioner that can work in a high temperature environment is, the cost inside will definitely be higher, you get what you pay for, and the cost budget must be clear.”

After talking for a while, Jing Ershao finally understood, and he co-authored Liu Jin's words to persuade himself not to think that these things can be done according to his ideas.

The coverage is difficult to position, the selling point is difficult to support the pricing, and the cost is difficult to control...

No matter how you look at it, this thing is ideally fulfilled, but in fact it ends in a dismal ending.

"... Cough." The second young master Jing, who was a little blushing, made amends for himself: "I just said that these plans of my sister are really unreasonable, and I will go back and persuade her."

"No, the eldest lady's ecological anti-idea is very farsighted, and my heart is surging!"

Liu Jin has long been immune to the behavior of painting big cakes, but he is still a little moved by Alia's super invincible big cakes.

The whole ecological chain is opened up. If this is done, what an innovative and genius idea it must be!

"I mean the air conditioner, the appliances, anyway—they just don't quite fit—"

"Wait a minute, Mr. Ai, what do you mean, the positioning of these products is what the young lady thinks?" Liu Jin was startled.

"Yeah." Er Shao Jing scratched his head: "She and I... think together?"

No, Liu Jin automatically blocked Jing Ershao's thinking together, and began to think about Alia's deep meaning.

After all, a marketing master who can shout the slogans of "suffocating dreams" and "anti-ecologicalization" may really need some products for positioning.

It's not that there are already such a batch of products on the market that allow her to flex her muscles...

In other words, working hard now is to reopen the pattern, and losing money now is to earn more in the future.

So that's how it is...I understand it. The deep meaning hidden in this product line reorganization is clearly written in the three characters of 'new ecology' between the lines!

"I see!" Liu Jin put down the pointing stick and looked back at his colleagues: "We can see what to do, but it will take a little time. I think these ideas are actually very good. Really, I can't wait! As expected Missy!"

"...???"

102-Sister Ai vomits and feeds, the second young master returns home, but there is a fourth younger sister!

"Thinking about it, at least they have carried out your order, right?"

The cafeteria at noon was full of voices, people coming and going, and a sea of ​​people.

Aliya is sitting in the corner. The dish for lunch today is sour radish and old duck soup.

Sister Jing Er Shaojing sat opposite: "I'm so stupid, really... I just thought they would think my plan was very good and nice, but it's all because of you..."

What can Alicia say?

Give you a chance, you are useless!

You are the CEO and I am the CEO?As a boss, you need to be good at the name of a small customer service in order to convince the executives...

Aliya gnawed on the duck leg, and the more she persuaded him, the easier it was to make his mentality worse, so she just diverted her attention.

"Eat and eat, don't talk about work during meal time."

Aliya pushed Laoyatang in front of him: "Since the plan for home appliances has been approved, what about the last two?"

"I don't feel ashamed to say it, I'm going to make it better." Jing Ershao scratched his head: "I think——"

"I think, you shouldn't be a CEO, you should be an engineer." Alia interrupted his train of thought.

Complete?If I let you perfect it and think it all over, how will I spend my money?

Oh, let you come up with a perfect plan, and then sell it very hot, and then the equity will appreciate, and then I have to spend tens of billions to repurchase the equity in the hands of the uncle and the old lady, and watch the money being taken away by them. is it?

"……why?"

"What is your job now?"

"I—CEO?"

"What does a CEO do?"

"CEO?"

"Be specific!"

"Responsible for... uh... responsible for the management of daily business activities?"

"Wrong! You are the referee with the final executive power! You are a servant, and you do everything yourself, so what are the people below doing?"

Jing Er Shao froze for a moment, then looked around.

Lei Fan next to him gracefully put down a duck leg bone, instead of refuting Alia's words, he took it seriously.

"But I'm... I... I'm accountable to the board—and you?"

"No, in theory the CEO is responsible to the company's board of directors, but in fact? You are a member of the board of directors yourself. As long as you hold this position firmly, you can get your father's 8% of the shares, and you The current position has the ultimate executive power within the Consumer Electronics Business Unit!"

Aliya slapped the table: "In other words, you can kill even me!"

Jing Ershao was frightened, why don't you look at your posture, who killed whom?

"What plan do you perfect? ​​Let the people below do it - come up with ideas and let other professionals perfect them!"

What do you think about yourself, you are a little more rampant, a little more arrogant, and force the people below to flatter you and burn money to cater to you!

As for the perfect plan?Laughing to death, this road itself is impassable, whether it is burning money or turning ecologically, there are pits along the road.

No matter how perfect it is, it is impossible to open a new passage from a dead end full of pits.

The only possibility of winning that Alia can think of is that the Aishi Group points out the pre-technology tree of the cyber giant.

However, that requires the completion of the closed loop of the entire industrial chain planned by Ai Rulong back then, which requires semiconductor production technology.

Not to mention whether there will be fools sitting and watching the Aishi Group dominate, just such a monopoly trust is waiting to be sanctioned by the government!

And the boss has a goal, the people below will not care about strategic issues, they will only rack their brains to complete these unreasonable tasks.

If you come and go again, won't the money be thrown out?

Aliya looked at Er Shao Jing who now had a pure face, that was a man who hated iron but not steel.

I want you to become a playboy, a daydreamer, an incompetent stinky younger brother, and an overbearing president who takes advantage of his sister's power.

But now you are a good boy, hard-working and hard-working, an obedient brother, a new generation of the group who can listen to and persuade...

What on earth have I done to make you so afraid of me that you dare not even sneak around in front of me?

Jing Ershao murmured and dared not speak, and tears seemed to be rolling in his eyes again. Poor sister Jing still failed to build up independent self-confidence.

Lei Fan sighed: "Boss Ai—"

Jing Ershao quickly sat up straight, like a primary school student listening to a class: "Boss Lei, tell me!"

"... Cough, Mr. Ai, please relax... What Miss means is that she completely trusts you. Your plan may not be perfect, but she agrees with your ideas, so what you have to do is to let go Do it like she believes in you, so you should trust the rest of the Consumer Electronics Division."

Lei Fan talked to Liu Jin before, and Lei Fan was a little worried that the vacant department executives would cause turmoil in management and operations.

But Liu Jin said that white paper is good for painting, and he understood what the young lady meant.

The new smart home will have an unprecedented impact on the traditional white goods industry!

The update and iteration turmoil it will cause in the industry is definitely no less than the pain of replacement between smart phones and feature phones.

If I have a group of fans of traditional interests within myself, I am afraid that I will be caught before I take the step-there is an inner ghost!Terminate transaction!

"The only shortcoming of the eldest lady is that she loves her brother too much, and she has to let the second young master be gilded. If her wrist is used, I think it will take a year at most, and the industry will have to cry wolf. She is going to kill herself first I’m going to steal your friend’s house again...』

Lei Fan doesn't know much about the industry, but from what Liu Jin said, it seems that all traditional home appliances can have an additional core selling point in the future.

This is a fatal temptation for the weak stock market, and it is simply a super booster.

With such a selling point in hand, the Red Ocean market has become a blue ocean, and Aire Home Appliances will never engage in an arms race with its peers in the future.

As for whether it was flattering or Liu Jin's sincere thoughts, Lei Fan couldn't say for sure.

But there is no doubt that the plan proposed by Jing Ershao is actually quite feasible, but he doesn't seem to be conscious of it.

One thing he didn't realize was that the eldest lady, like Mr. Ai back then, was a member of the Gu family, and what he valued was not his strength but his identity...

Jing Ershao thought for a moment: "Then...then I have a meeting in the afternoon?"

"Open, you can open it." Aliya said with duck wings in her mouth: "What do you want to do, explain it to the executives openly, and then ask them to make a plan for you. You choose the one you like the most and follow the instructions." The intuition is to go all the way.”

"...Maybe you will lose money." Second Young Master Jing shrank his neck.

"Loss!" Alia waved her small hand: "If you make money, you can use it as the principal, and if you lose it, you can use it as tuition fees, cultivate a group of talents, and open up a market. How can there be a saying that you only make money and don't lose money? The 600 billion consumer electronics business department, You can lose 300 billion, that’s your ability, if you can lose money, I’ll give you another [-] billion, and start all over again!”

In fact, for a large enterprise like the Aishi Group, it is really (TM) difficult to lose money.

Lei Fan's confidant has a serious problem - strike it out - as long as the braggart is not eliminated, the financial and insurance department will be a gold-sucking beast, and the cash flow will rush in.

And even if the finance and insurance department collapses, the property department still has a large number of movable and real estate, all of which are the capital of a comeback.

Even if the production department is finished, and the mechanical and chemical department is completely stripped off, doesn't Alia still have an entire industrial park and the three buildings of ABC?

A single 52-storey super-large office building with a height of 180 meters. When Ai Rulong first built these three office buildings, it was once rated as a super-grade office building.

Even though the waves behind the Yangtze River push the waves ahead, and each generation is taller, the headquarters building of the Aishi Group is still considered a high-end batch.

The construction area of ​​a single floor is 3 square meters. It was originally planned according to [-] workstations. The total of the three buildings is [-] people. In fact, it is a bit too spacious in the eyes of colleagues.

If you encounter a wolfish person, 6 people will be more than enough to come in. They can cut out [-] workstations from [-] square meters, pure pigeon cages.

So sometimes if you are not in charge of the family, you don’t know how expensive daily necessities are, and if you don’t travel through time, you don’t know how rich the super second generation is.

If Aliya sells the building, one floor can be sold for at least 5000 million yuan if it is divided into one floor-is it expensive for a [-]-square-meter office building?

With the three buildings plus the park, a conservative estimate of 80 billion is not a big problem, which is even higher than the total valuation of most large enterprises.

Aliya is not worried at all that she will have no money to support herself after going to the street. Even if she puts down the valuation of the equity with those morons, she still has a net worth of nearly tens of billions. After paying off the debts, everyone will divide the property. Billion is not a big problem, where is it not chic?

So at this moment, what Ailiya showed was the sincerity of making Jing Ershao—or most of the members of the family business fighting for power and profit—wish to give her two kowtows.

"Even if it's selling the building, I don't care, just let go and do it, everything is up to me!"

Sister Jing cried again, but this time tears of emotion and joy. He nodded vaguely, completely speechless.

Aliya was also very moved, so she took the duck leg feathers reserved for him.

An idiot who doesn't pay attention to his meals deserves no chance of grabbing delicious food. Even if you have [-] billion on your books, you still have three meals a day?

"Sister! Don't worry! I will definitely show you the results!"