Start earning money as the girl next door

Chapter 181 A pretty good start

The most profitable Internet company these days, Shanda's success is partly due to games. The more critical reason is that Shanda first introduced game point card recharge channels to Internet cafes across the country.

Shanda asked Internet cafe owners to pre-charge a sum of money into Shanda's account.

Then, the players in the Internet cafe need to recharge, and the Internet cafe owner uses the money saved in his own account to recharge the money for the players.Internet cafe owners will give discounts when recharging, such as a 88% discount. If you recharge a card for 10 yuan, you will actually pay 8.8 yuan, but charge the player 10 yuan.

Internet cafe owners can earn Internet fees.You can also earn the difference in game recharge points.And "Legend" is a big hit, so there is no need to worry about the point cards being sold out. Therefore, this is also the reason why the Internet cafe channel was opened up by Shanda in the first place.

But later, as various game manufacturers imitated Shanda's tactics and set up recharge channels in Internet cafes, in order to give discounts to Internet cafe owners, they had to fight price wars for game point card recharges. The [-]% discount could not satisfy the Internet cafe owners. [-]% off, [-]% off, [-]% off or even... [-]% off!

With so much discount, there is no problem in using it to recharge games.

But then Shanda acquired the pastry Chinese website. Shanda game point cards can be used to recharge on the pastry Chinese website. Users may have bought the point card at a [-]% discount, and the pastry gave the author a [-]% share. As a result, the pastry suffered losses.

Therefore, Zhao Han is not planning to extend the point card channel to Internet cafes.

In fact, the recharge problem will not be completely solved until the mobile Internet era.

At that time, Alipay and WeChat Pay really opened up the Rendu line of Internet payment, and could recharge various other applications.

Before the mobile Internet era, there was even online banking and Alipay.The difficulty lies at the user level. In this era, many users use bank cards for savings and do not use bank cards as payment tools, let alone open online banking.

Later, electronic payment became the norm, and the domestic Internet industry continued to guide users to open electronic payment with various goods and services that required electronic payment, and it has been deeply cultivated for many years.

The future domestic Internet business environment will be a mature place for the development of various infrastructures.

The current Internet is really a barren land with incomplete facilities.

"In terms of expanding recharge channels..."

Zhao Han smiled and said, "There's no point in being anxious!

The most convenient and fastest way to recharge mobile phone bills, although it’s a trap!

But it is indeed within reach of users. Once this channel is established, most of the recharge problems will be solved for the time being.

The rest is mainly to find ways to save readers money and let them choose a safe and low-cost way to recharge.

Banks: As we become more famous, we can sign contracts with more big banks and expand recharge channels.

In addition, you can contact Alipay and find a way to sign a contract with Alipay and activate Alipay to recharge book coins! "

The current Alipay recharge itself is actually not very large. In fact, the total scale of online electronic payments nationwide in 2004 was only 75 billion yuan. This is a full-scale statistics including online banking and third-party payment.

One can imagine how difficult it is to recharge online these days!

After the third-party payment policy was officially implemented in 05, Alipay really got the license. Then, one bank after another started to take advantage of it. Basically, most domestic banks soon opened up the channels for online banking to recharge Alipay.

One-stop solution for online banking to Alipay, and then using Alipay as a tool to recharge to other website platforms.

Only with Alibaba's size can we have the energy to negotiate with banks one after another to build Alipay into the infrastructure for Internet payment.

Later, there were recharge tools such as UnionPay one-stop electronic payment and Tencent Tenpay (WeChat Pay), which completely eliminated the problem that few people on the domestic Internet find it difficult to recharge.

Shanda is so large, and its recharge channel coverage is extremely limited. In other words, it has managed tens of thousands of Internet cafes, and at least half of them cannot recharge "Legend".

That’s it.In this era, it is very challenging to establish your own platform on your own, with recharge channels extending in all directions and making it easy to recharge anywhere.

Alipay can negotiate with banks one by one because... it uses e-commerce and electronic payment as a high-tech platform, and it has a certain pattern and can cooperate with banks.

Who is Wenwen Jingjing Technology Company?

After leaving the county town, if you go to a bank in other places to discuss cooperation in online banking recharge channels, they will pay attention to it, even if the bank loses.

Banks these days have their nostrils turned upward.Businesses like loans, which are guaranteed to make money, are very arrogant, let alone other businesses.

That is to say, the so-called bank recharge channels will be difficult to expand in the short term. Only major banks with branches in the county towns were lucky enough to sign contracts through local relationships and obtain recharge channels.

If Zhao Han didn't have Zhao Song's endorsement, even a major bank with local branches might not be able to sign a contract to open a recharge channel.

These banks gave face not to Zhao Han and Wen Wen Jingjing Technology Company, but to Zhao Song.

It is indeed very difficult to expand recharge channels.

Later, Jack Ma said that no business is difficult to do in the world.Later, many people thought he was showing off, but in terms of payment, Alipay really made business easier.

Leading websites such as Pastries and Jianjian later became one of the websites that sells its body, Shanda, and the other sells its body, TOM.The reason is that when expanding recharge channels, I found that there was nothing I could do.

Because it’s too difficult and too tiring.That's why it happens, to take refuge in the giants and enjoy the shade under the big trees.

In fact, after a few more years, the mobile Internet era has arrived. In the PC Internet era, the problem of difficulty in recharging has basically been solved.

……

Afternoon and evening.

The number of VIP readers of Jingjing Reading Network has continued to grow.By evening, the total number of people had exceeded 1300.

Well, I can’t say it’s a slow speed, I can only say it’s a speed of dozens per hour, which is really impressive.

On the one hand, it is because only two of the first 10 books on the shelves have strong appeal, allowing readers to recharge and pay for them.

The remaining eight books are essentially background boards to enrich the number of VIP novels.

After the end of the first day, Miss Chunhua's dog "I Want It All" was updated for 6 consecutive chapters, with more than 800 subscriptions each, and a daily increase of 5000 subscriptions.

Pusan's "How to Choose" has been updated with 5 chapters, all priced at over 400.More than 2000 new ones are added every day.

The remaining eight VIP books have daily subscriptions of less than 100 and no more than 1000.

In general, the first day of VIP payment on Jingjing Reading.com and the first batch of ten paid books have daily sales of about 400 yuan.

This subscription result is roughly equivalent to less than half of the sales of "Rebirth 1990".In a sense, although Jingjing Reading Network has had a smooth start, there is still a clear gap compared with cakes.

Chapter 182 The road to success in copying pastries

May 6st, morning.

Zhao Han strolled to the company and met Chen Wenwen.

Chen Wenwen just got yesterday's operating data report from Jingjing Reading Network.

"Preliminary statistics show that the approximate sales volume of Jingjing Reading Network yesterday was 400 yuan. According to the ratio of 30% to the website, it is 120 yuan.

It is equivalent to perfect attendance of 6 words and 2 words [-].

The total number of updated words for the first batch of 10 VIP novels is roughly the same, roughly the same.

Based on this calculation, the first batch of books that have been put on the shelves have maintained a break-even rate! "Chen Wenwen took the report and said,

"This does not take into account losses such as the tea we sell through Taobao stores, gift cards and other losses. It is calculated based on the recharge of 1 yuan which is 100 reading coins."

"Well, this data is not bad. If you understand it as an author has just put a book on the shelves and has more than 1 orders per day, it is quite impressive!"

Zhao Han smiled and said, "With ten books on the shelf, the overall cost is even. If the number of subscriptions increases later, the extra amount will be realized as a profit!"

The daily subscription growth of a single author is actually not too certain.If ten authors serialize VIP, there is a high probability that it will show a growth momentum as a whole.

This is why, even though Zhao Han can become a god by writing his own books, he still feels that opening a novel website is more reliable.

"This is the part that is on the shelves. There are still more than 60 books. Even if the books are not on the shelves, you still have to pay full attendance." Chen Wenwen frowned tightly.

This does not include employee salaries, server, bandwidth network fees, and various miscellaneous expenses.

If all accounts are taken into account, this is still a continuing loss.

Calculating the overall profit and loss of Jingjing Reading Network, it still loses 4 to [-] yuan per month.

If the company's only business is quietly browsing the website, it will continue to lose money. The process will be very difficult until the loss is turned around.

Many Internet companies just can't make it to profitability and fall on the eve of turning around losses.

The only difference with Jingjing Reading Network is that the parent company is still making money from selling goods through e-commerce.

Well, Wenwen Jingjing Technology Co., Ltd. now has more than 50 yuan in cash reserves on its books.

Including some tea inventory, it is more than 80 yuan.The company has no additional liabilities except for a small interest-free loan owed to Zhao Han.

Moreover, the current e-commerce department is still earning two or three W every day.

It can be said that the money lost by Jingjing Reading in a month can be made up by selling tea in a day or two by the e-commerce department.

This kind of department that makes money by itself supports the department that burns money, and has sufficient funds to spare. This is a business model that Zhao Han prefers.

In fact, among many failed entrepreneurial cases in the world, some are not even about direction, but just problems with the capital chain.

At the beginning, the direction may be right, but before the profit period, all the money was spent, and new investors could not be found, so that it collapsed before dawn.

Zhao Han has seen a lot of entrepreneurial projects.

Therefore, Zhao Han would not make this mistake.

Wenwenjingjing Technology Company has a three-step plan from the beginning.

It was the success of the first step of the plan and the realization of the construction project of the first banknote printing machine.

Use the first money printing machine to make money to subsidize the construction of a second, more efficient money printing machine.

The second more efficient banknote printing machine has been built, and it has entered a stable banknote printing state before entering the next step.

The stability and sustainability of cash flow are engraved in Zhao Han’s bones.

Zhao Han understands very well. Many Internet PPT projects never consider how to make money. If they burn out, the team will be finished.

In later generations, Zhao Han once invested some money and joined an Internet entrepreneurial project. After the project ended, friends turned into enemies and blamed each other. Because of what the other party did, the project eventually failed.

Fortunately, Zhao Han did not invest much before his rebirth. He only invested [-] yuan. He was a small shareholder and did not participate in the business much, so he was not accused of being the culprit. However, the farce-like entrepreneurship left a deep impression on Zhao Han. impression.

When that ideal encounters real problems, many people will just blame each other.

But if you succeed in a profitable project before burning money and feed back the money-burning project, then you can have long-term patience and wait until the project succeeds.In that case, as long as there is no problem with the most basic money-making project, other projects can fail countless times.

Just like, in the 80s, Microsoft had already created two major money-making machines: operating system and office software.After that, year after year, using these two money printing machines, the cash flow generated continued to invest in other directions.Therefore, it can fail countless times and still have cash to start a new adventure.

Entrepreneurial teams that have not built a money printing machine are basically heading in the same direction, and the risks involved can be imagined.

"I know this data, it's not too bad." Zhao Han naturally knew it.This data should be fine.

Although it is not even one-tenth as good as pastry, what is the size of pastry and what is the size of Jingjing Reading Network?

In this situation, maintaining new books on the shelves every week is equivalent to copying the old successful route of VIP paid websites that Pastry has followed since October 2003.

This is not an arrogant delusion that if pastries can do it, I can do it too.

Instead, countless small sites later proved that this model can indeed be copied.

"Later, all contracted novels that meet the conditions for publication should be published." Zhao Han thought for a while,

“With more books on the shelves, even if it cannot temporarily cover the costs of offices, servers, bandwidth, etc., it can still equal the full attendance cost of novels.

In addition, we are constantly cultivating the VIP market, forming a fertile ground!

One day, a large number of authors earning [-] yuan a month will appear, and some authors who don't think highly of perfect attendance will automatically come to join them! "

At this stage, most of the authors on Jingjing Reading Network can be signed or not.

A few of them, through the guidance of the editors of Jingjing Reading Network, have polished their books to the level of signing pastries.

However, there are still very few truly master-level works.Probably, only "Swordsmanship in the Snow" is recognized by outside websites as a masterpiece.

The popularity of most of the remaining works has not spread beyond the circle.

For example, among the works discussed in the Dragon Forum, cakes have the most works, followed by some works by Jianjian and Yingying.

The only one being discussed on Jingjing Reading Network is "In the Snow"!

It can be seen that pastry has achieved the goal of not promoting itself, and a bunch of industry peers and readers have automatically promoted the effect of the pastry website by discussing pastry works.

In contrast, if Jingjing Reading Network wants to promote outside the site, it needs to use some means.

The most common one is to play Zhao Han and Liu Mengcheng together.

After that, some readers were attracted to Jingjing Reading Network, which completed the traffic guidance and promotion effect.

At this stage, Jingjing Reading Network does not spend money to buy traffic. The main reason is that there are too few books. If the traffic is attracted, it is difficult to retain it.

It would be more cost-effective to wait until the number of works in the library, especially the number of signed works, reaches a certain level before starting to spend money on advertising to attract traffic.

Chapter 183 Self-cultivation of a dog-licker

6月1号，静静阅读网日营收400元，2号略增至420元，3号营收450元。

By the 4th, revenue suddenly increased to 680 yuan.