This is what early readers of online articles did. As long as the writing was up to standard and the story themes were not too cliche, it would be updated quickly, it would take off with clicks, and it would be easy to sell well when it is later put on shelves.
Generally speaking, in 04 to 05, the number of orders for pastries was basically the ceiling.It is difficult to break through the average order of 2.
For a long time, getting an average order of [-] yuan was definitely considered a god, and an average order of [-] yuan was a certification of the supreme godhood of the pastry platform.
To break the record of 16 average subscriptions, it took about [-] for "I'm a Super Star" to break this record.
Well, in the era of the serialization of "I'm a Super Star", pastry had only about 300 million monthly active readers.
During the same period, the monthly active users of the top reading app were over 5000 million. In 16, pastry was not even ranked 20th.
The reason is that in the mobile Internet era, a group of APPs seized the opportunity. When the traffic price was low, they bought a wave of installed users and pushed the scale to the top.
Pastry was once positioned as a content supply platform because of its poor ranking in monthly active traffic.Well, generally speaking, the top traffic platforms believe that pastry is responsible for producing content, and sales should still rely on platforms with greater traffic.
This positioning actually dwarfs the industry status of pastries.
However, Pastry did not accept this positioning as a content production platform. Later, the APP’s monthly active ranking continued to rise year by year.Later, it reached its peak again, with more than 1400 million monthly active users, ranking first among paid reading platforms.
Because, the amount of authors accumulated in pastry history has always been the first.Therefore, even if the industry is reshuffled later, we can still regain the market with our unshakable advantages.
As Zhao Han understands the history of pastry, the later content of pastry was built in the PC Internet era.
Although Jingjing Reading Network is much smaller than pastry, in many aspects, it really looks like pastry.
For example, insisting on selling good works, charging for listing, cultivating VIP subscription market, free traffic... it may look good, but in fact, it doesn't make much sense.
Later, big IPs with copyright adaptation value were basically the works of paid platforms.
Therefore, Zhao Han has great confidence in both the growth potential of the paid subscription market itself and the IP capabilities that the paid novel website will later generate!
Faith is crossing the river by feeling the pastry of the future!
"Since "Snow" was put on the shelves, the website's daily active VIP readers have exceeded the 4000 mark, and now there are 1.2 registered daily users. Generally speaking, one out of every three daily active users is a VIP reader!"
Yu Weiwei said excitedly, "Spurred by "In the Snow", the sales of other works have also seen a significant boost.
For some novels, the average subscription has been increased by up to 100!
For most other works, subscriptions have been increased more or less! The daily sales amount on July 7 exceeded the 1 yuan mark! "
"Well, this growth rate is not bad!" Zhao Han looked at the previous data.
After the daily sales reached 1500 yuan, I stayed there for more than a week.Even if the number of VIP novels is increased, the daily sales amount of the entire site is still difficult to increase.
But as soon as "In the Snow" came out, the daily sales of the entire site increased to more than 2000 yuan.
The daily sales of "In the Snow" itself are about 100 yuan. After all, the first update of the game is leading the order, but the daily sales are just like that.
The reason that drives sales across the site is that many readers top up their subscriptions for "In the Snow".
As soon as "In the Snow" was updated, I spent 8 book points a day. Some readers who recharged more, such as 100 yuan, naturally started to subscribe to some novels and read other novels.
Some books were not recharged by readers when they were first put on the shelves.But after recharging the money for "In the Snow", some books that had originally given up reading the subsequent VIP chapters began to want to pick them up because they had more book coins.
"At this stage, the biggest motivation for readers to become VIP readers is the quality of "In the Snow", which is worth recharging! And after recharging, it is impossible to read just one copy!"
Shen Chunhua also concluded, “In a sense, other well-written works have similar effects.
However, the effect of converting readers into VIP readers is far inferior to that of "In the Snow"!So...it is really crucial to have authors who are outstanding in terms of quantity as well as quality! "
"Well, your analysis makes sense!"
Zhao Han said, “In the future, don’t blindly increase the number of contracted works just because the number of authors increases. Just maintain 80 to 100 signed works per month. That’s enough.
It doesn’t make much sense to have hundreds of books on shelves like Yingying every month! "
The listing mode of Yingying can generally refer to the stove.
Later, due to the convenience of recharging, Lufu could reach 200 to [-] million monthly active readers. Therefore, Lufu could publish more than a thousand books every month.The reason why Luozuo dares to do this is that at its peak, Luozuo had a monthly paid subscription market size of tens of millions.
The current size of Yingying is that a monthly paid subscription is less than 20 yuan, but it has to put on the shelves more than 500 novels. It is conceivable to what extent the subscription of some works is so overwhelming.
Zhao Han still believes that maintaining a certain level of quality and having at least one book on the shelves every week that makes readers want to recharge will stimulate more readers to become VIPs.
Others, at a lower level, are to expand the library and expand the total market size.
Simply piling up the number of VIP works is meaningless.There needs to be more and more amazing works on the shelves in order to drive the upper limit of market size to continue to increase.
Chapter 2 attracted attention from the industry
On July 2004, 7, the average subscription of "In the Snow" slightly increased to 2. At the same time, Jingjing Reading Network attracted 2300 new VIP readers, and the daily sales of the entire site continued to be stable at more than 200 yuan.
On July 7, the average subscription of "In the Snow" increased to 3. Jingjing Reading.com added 2400 new VIP readers that day, and the daily sales of the entire site were 170 yuan.
Jingjing Reading Network basically keeps the daily sales data of the entire site strictly confidential.But for the performance of "In the Snow", it was promoted with gongs and drums on the home page.
"Warmly congratulations, "Swordsmanship in the Snow" created by Liu Mengcheng has exceeded 2000 subscriptions on the first day it was put on the shelves, creating the best subscription result since the website implemented the VIP paid reading system in June.
According to statistics, [-]% of readers who subscribe to "Snow" are recharging for the first time, specifically for "Snow".
With the release of "In the Snow", it has greatly stimulated the growth of the VIP payment market of this site.Other VIP novels have also benefited from this, and their subscriptions have been significantly boosted.
Currently, there are two works with more than 1000 averages and more than 8 works with more than 500 averages on this site..."
after this news was released.
In addition to having the additional effect of promoting "In the Snow".In essence, it is an in-circle promotional article for the author group inside and outside the site.
Roughly speaking, it is equivalent to Jingjing Reading Network having a subscription market, so come quickly.
After finishing the code, I saw, "There are two works with an average of more than 1000 on this website, and more than eight works with an average of more than 8."
Can not let go for a long time.
Because, for his work "How to Choose Between a Reborn Childhood Sweetheart and the Girl Next Door", it seems that the subscription price is in the early 800s, which makes it difficult to increase.Previously, driven by Liu Mengcheng's "In the Snow", the number of subscriptions exceeded 800.
And "Want It All" written by Miss Chunhua's dog has seen a surge in updates and subscriptions.There were more than 900 average subscriptions before, but as the website's VIP readers grew, it immediately took off and exceeded 1000 average subscriptions.
"Damn it, I've already been stepped on by this dog!" Pu Sancheng couldn't help but feel disappointed, "Does being a dog help my grades to take off? I really want to be Miss Lu Yan's dog."
If there is a subscription market, novels will have different results.
Since I came to Jingjing Reading Network, my grades have been pretty good.Ranked third in terms of subscriptions across the entire site.
The only complaint I have is that he was the first to write about rebirth, about Miss Chunhua’s dog. That thing was written after seeing his novels and following suit.He was the last to arrive first and surpassed him.
This hurts your self-esteem too much!
Of course, Pu Sancheng God also has to admit that Miss Chunhua's dog is a genius. Not only can he write quickly, but he also has a fast pace and deep routines that Pu San cannot make up.
……
Dragon Forum.
"What do you think, in the snow serialized by Jingjing Reading Network, the subscription exceeded 2000?" "After this post appeared, it quickly attracted many people's replies.
"It's normal. The result of "In the Snow" is that my book is good, I have a fan base, and I have a website to fly with."
"If "Swordsman in the Snow" is signed by cakes, I think there is hope for even 1 orders!"
"Every order is ten thousand? How is it possible? Is there a novel where ten thousand cakes are ordered?"
"The guy upstairs is ignorant, he already has two books of pastries.
One book, "Rebirth of the 1990s Literary Era", was written by Zhao Han and Liu Mengcheng, and the other book, "The Dragon of Prehistoric Times", was written by Zhao Han himself.
Tell me, if Liu Mengcheng’s pen name was written on cakes, could the average order exceed 1? "
"I'm convinced! Zhao Han and Liu Mengcheng, I would like to call them the strongest! They are the strongest together, but they are still the strongest separately!"
Later, another book hit the streets asking "Is there a future for writing martial arts on Jingjing Reading Network?" 》
The post basically said that I am a person who writes about martial arts because I can't sign pastries, and I don't want to go to Yingying to write about martial arts with a little color.For pure martial arts, go to Jingjing Reading Network. I wonder if I can sign a contract and how many subscriptions there are.
Someone from the boss responded quickly.
Sword and Sword 81: "I write about martial arts at Jingjing Reading Network, and I signed a contract with Jingjing Reading Network for martial arts.
The main thing is not to look at the market, but to look at the writing style. If your writing skills are excellent, you can submit articles.Generally, Jingjing Reading.com will give you some suggestions on popular themes for newcomers writing martial arts, for example, switching to online games.
Or instead travel to ancient times, my work was pointed out, and modern people travel to the ancient world. After signing the contract, roughly 2000 collections were put on the shelves, and now they are all over 500.
Including the perfect attendance of 2 words, it is almost close to the level of 10 yuan for [-] words!
I don’t know about others. I write five to six thousand words a day and earn more than 1000 royalties a month. It should be pretty easy!
It’s not easy to write martial arts these days, and I’m very satisfied to have achieved such results.
In addition, Jingjing Reading Network is in addition to the martial arts craze driven by teacher Liu Mengcheng.
The best thing for novices to get into is urban rebirth writing, which is to follow the trend of "Rebirth 1990".However, you need to write something new.
The originator wrote essays, but you can actually write about making movies, business, or other things.
Jingjing Reading Network Nowadays, except for the unusual big bosses, the ones with the highest subscriptions are those who write about rebirth.
The website was established less than 3 months ago and is still very small.
However, I am very confident that I will grow with Jingjing Reading Network.If you don't abandon me quietly, I will keep writing quietly until the end of time. "
"The master of Sword and Sword 81 is awesome."
"I probably know which book the boss is from, come on!"
"Jingjing Reading Network is very good. After signing the contract, even if the subscription is poor, you will still have perfect attendance. I am just the one who writes books on Jingjing.com, and I can't get more than [-] subscriptions. I still have perfect attendance."
Basically, after reading the posts on Jingjing Reading Network, there were suddenly more posts on Longlong Forum.There must be more than ten discussion posts a day related to Jingjing Reading Network.
At the same time, among the major author groups, there are also some voices discussing opening books on Jingjing Reading Network.
Of course, it can't be compared to the discussion between Pastry, Jianjian and Yingying.
However, there is no doubt that gradually, as a child, I became transparent and became a writer in the industry, and I heard about the existence of such a website.
What many authors discuss most is actually the attendance mechanism of Jingjing Reading Network.Giving full attendance to authors is indeed a unique mechanism in the online literary world.
This can be regarded as advancing the welfare system of the Internet literature industry by several years.Of course... not many websites are following now.
Pastry is mainly about the big body, and I feel that the current share is enough to attract the most authors, and there is no need to launch Quanqin.
The main reason is that the pastry is actually just breaking even now. It will lose money after launching full attendance, and there is no capital to engage in full attendance.
After all, pastry is not sold to Shanda Pastry at the end of the year.
The financial status of Yingying and Jianjian is only worse than that of Pastry, not better.Naturally, I would not consider following up on the perfect attendance system.
The remaining websites are even worse.
Therefore, for a long time, the full attendance system will be the unique mechanism of Jingjing Reading Network.
Chapter 2 The crackdown on Internet pornography begins
In July, news exposure suddenly became more frequent due to the anti-pornography and illegal activities on the domestic Internet.
Today, the big leader inspected the website of the reporting center and encouraged the staff of the reporting center.As of June 6, more than 30 reports had been received from the public and more than 1 had been processed, with staff working a total of 9000 hours.How many bad websites have been shut down.
Tomorrow, bad websites in a certain place will be shut down, and a certain province will launch an "anti-pornography and anti-illegal" campaign to purify the environment for minors to grow up.
The day after tomorrow, the information about the reporting phone number and reporting website is constantly appearing in the news, for fear that the general public will not know the website of the reporting center.
The ones that were shut down were basically bad websites that were not controversial.
However, regular websites have also begun to tremble and self-check whether the content of the website violates regulations.
Zhao Han searched the Internet for the kind of websites that could be seen in 04, but found... a lot of bad websites. As expected, many of them had been killed.
In the news, there have been many news about webmasters and managers who were stupid enough to open such websites in China and were invited to have tea. Many of them had serious problems and were expected to spend several years in prison.
Pornography is a big taboo on the Internet in later generations, and pornography is cracked down on.The others are of various kinds, yellow... nothing much to say.
How could Qvod be so cool later? In addition to attracting attention due to its popularity, it ranked first in the domestic audio and video player market share from 07 to 11.
After that, Qvod was frequently reported for piracy and pornography.
Well, in fact, Qvod is not a video website, but just a player software based on P2P technology.Later, various informal video websites were built using Qvod software.
It should be said that Wang Xin, the founder of Qvod, is also a strange person.
In 05, he was appreciated by Chen Tianqiao and took charge of the research and development of Shanda Box.Shanda Box is actually the later Internet set-top box. It can not only watch TV channels, but also watch video websites and play games... It mainly sells various music, novels, games, movies and other content through the hardware platform. That is the hardware of Chen Tianqiao’s online Disney dream.
However, the Shanda Box concept was a bit ahead of its time and, well, expensive.What's more, it became a victim of the competition between telecommunications and radio and television systems for IPTV, and it quickly went cold.
When Shanda Box failed, Wang Xin returned to Shenzhen to continue his business, and soon wrote his own Qvod software.
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