Start earning money as the girl next door

On the one hand, there are prehistoric online literature websites such as Boku and Under the Banyan Tree, all of which were PPTs. None of them were profitable, and there were no cases of listing.This wave caused the venture capital investors who invested heavily before the Nasdaq bubble collapsed a few years ago to lose all their money.

This wave of losses will not allow venture capital to blacklist the online literature industry.

Otherwise, how could it be the turn of grassroots websites such as Pastry, Jianjian, and Yingying to start their own businesses and compete in the online literary arena?

Later, the venture capital also investigated leading websites in the online literature industry such as Cake, Jianjian, and Yingying.

The conclusion is that there is no future!

The reason is that you are No. 30 in the pastry industry, with tens of millions of PV traffic, and you are climbing up the world website rankings. As a result, I investigated your revenue situation. Good guy, you only have tens of thousands of paying readers, and your monthly revenue is [-]. , and [-]% will be given to the author.

Then, the expenses on rent, wages, and servers are actually still not making any money!

If we were in the online game industry and had hundreds of thousands of daily active users, wouldn’t this be a blessing?Earn at least 100 W a day!

Use a calculator to calculate. At this time, 100 readers of novel websites are only equivalent to the revenue contributed by one game player!

"When I hear Mr. Wan Ding praising Qian Ding for his prodigy, I always feel like something is wrong." Liu Mengcheng said modestly.

"Actually, Wanding is nothing!"

Zhao Han thought for a while, "The future value of "In the Snow" will not only be this, it will definitely be published in simplified Chinese, and it should also be available in barley.

There is definitely value in adapting film and television dramas!

If the adaptation is good, the ratings and box office will definitely be high! "

"Is it so good? Will it really be published?" Liu Mengcheng couldn't help but look forward to it.

The main thing is publishing... In the past, she submitted her submissions to publishers, and so many times, none of her novels passed!

If "In the Snow" can really be published, it would be really proud.

Chapter 2 Planning the Publishing Business

"Publish!" Yu Weiwei thought for a while, "I have classmates at the Provincial Literature and Art Publishing House. I can try to contact them."

"Ok!"

Zhao Han thought for a while and said, "We should really contact the publisher of "In the Snow"!

Not just because of the royalties, but also as a brand promotion for the website!

When we contact Simplified Publishing, we must have a requirement to print the website logo and URL on the paper book. "

Yu Weiwei couldn't help but her eyes lit up: "Wouldn't that mean that while publishing the novel, it also promoted the website?"

"correct!"

Zhao Han smiled and said, “This is very important!

Although I don’t know the effect of publicity, assuming that the physical publication can sell tens of thousands of copies and 1% of readers will be directed to the website, that is 100 incremental users in vain!

Even if there isn’t that much, even if it’s one thousandth, it’s all in vain…”

Zhao Han has a deep understanding of the value of users.

Later, when promoting an APP, you have to give each major channel a few dollars to promote it once you download it, right?

Many users uninstall, uninstall and download again and again. How many times can we really retain a real user?

Therefore, the lowest-cost users of a general website are the users in the circle, the core users, who naturally gather on this website without any promotion.

Every time you do a promotion later, the cost and difficulty of acquiring users will increase over time as the traffic cost increases and the user group expands. The more you expand outward, the more expensive it is to introduce new users!

Maybe at the beginning, you had millions of users, almost zero promotion, and gained millions of users without spending a penny.

If it is expanded to tens of millions, it may be 10 yuan per user, burning a small target.

Expanding to 1 million again, one user may cost tens of dollars and burn billions.Later, the cost of adding new users gradually increased to a hundred yuan, or even a few hundred yuan.

Gradually, many websites will evaluate their scale and cost. Is it really necessary to have so many users and scale?

Is it cost-effective to acquire new users?

After a little reckoning, it’s not a good deal.

As a result, many types of platforms gradually reduce their promotion costs when they reach a certain user base and are unwilling to scale up.

The online literature industry is this case.

In the future, the top novel APP will not be willing to scale up to 1 million users. The reason is very simple.

If we continue to spend money on promotion, a new user will cost several hundred yuan, and the cost of acquiring users will far exceed the revenue earned from the increase in user scale.

When scale expansion becomes uneconomical, Internet platform companies will not expand blindly.

The e-commerce platform has [-] billion monthly active users, but they are still willing to spend money to promote it!The reason is that e-commerce traffic monetization is stronger.

In general, it is obviously much more cost-effective to acquire more users now than in the future, in the mobile Internet era, where the more expensive prices will be paid.

Just like buying a house in the early days when house prices were cheap, it is more cost-effective than buying a house later when house prices are expensive.

In the PC era, it seems difficult to monetize traffic, but traffic and users are cheap.In fact, users who are the core users of web writing in the PC era can still continue to do so into the future mobile APP era.

At that time, PC users will be seamlessly migrated to APP, which will be regarded as the low-cost core user base in the APP era.

After that, if you want to expand the scale, you will need to spend money on advertising and promotion.

"So few!" Chen Wenwen couldn't help but shake his head.

Chen Jingjing did not speak, looking thoughtful.

"This is just a book promotion effect!"

Zhao Han tapped his fingers on the table and said confidently, "In the future, online literature has become a cultural phenomenon, and most people who write novels use online novels as their first choice for submission.

Then, most novels published in the future will probably be published online first and then as physical books.

If the website can continue to publish physical books, it can continuously print the website into paper books.

A bunch of books, a sea of ​​books and tactics, how about hundreds of books published a year?On average, [-] copies of a book are printed, which is millions of books!One percent of book users will be converted into registered users of the website. "

"That's amazing. Even if there are tens of thousands of incremental readers, it's a number that shouldn't be underestimated!" Chen Wenwen couldn't help but be moved, "But, is it really so easy to produce so many paper books?"

"It all depends on people!" Yu Weiwei moved her position and said with a smile, "There are some private booksellers who cooperate with publishing houses to publish books. There are also some booksellers who make tens of millions or hundreds of millions of dollars a year."

"There is also Longlong Literature Network. It used to be a website, but now it no longer has a website. It just does physical publishing." Liu Mengcheng said, "It seems that Longlong has published a lot of simplified and traditional Chinese."

Later, major online novel websites cooperated with publishing houses, and the books they published generally promoted which website they came from.

For example, the works published by leading websites such as Pastry and Jiangjiang can not only expand the influence of the author, but the brand image and URL of the website will actually be printed on the paper book.

Even some animation, game, and movie adaptation posters will promote novel websites.

Headline websites have advantages in all aspects of publishing and adaptation. Therefore, every wave of physical publishing or work adaptation will continuously promote the brand of the novel website itself.

The traffic brought by this kind of promotion may be very small at a time, but if it is continuously diverted by various promotions, the website can continuously obtain traffic.

This method of attracting traffic is even more sustainable and effective than many methods of posting and creating public opinion on the Internet. What’s more important is that it’s cheaper!

This kind of behavior of promoting a website on the cover of a physical book or a poster of an adapted work, the advertising cost is zero!

"Cake and Jianjian also publish many books." Zhao Han said with a smile, "In fact, the reason why Jianjian is more influential than Cake now is not because of the traffic, but because Jianjian publishes more books."

If you want to ask how strong Jianjian’s publishing agency is now, Xiao Qian and Xiao Ding actually both published their serialized works on Jianjian and published their works on Jianjian’s agency first.

At one time, Jianjian was talking about heroes based on their writing style. He was more optimistic about Xiao Ding's "Zhu Xian" but neglected Xiao Qian's "Piaomiao". Xiao Qian was so angry that he almost deleted the book.

Then, the publication performance of "Piao Miao" far exceeded that of "Zhu Xian".

Well, "Zhu Xian" is also pretty awesome, but the future has appeared, "Zhu Xian" has published the last episode, and god damn burned tens of thousands of words of the last episode. The author expressed that he was not satisfied with the writing, so After rewriting, the result was that it was rewritten a few years later, and both Jianjian and the publisher were scolded!

Xuehong and Sanshao first went to Jianjian Serial Novel, and then they went to Cakes.

The reason is that the atmosphere of Jianjian's entire website is to look down on Xiaobaishu, especially Xuehong and Tang San who update very quickly.

Under the advice of many young writers who were slow to update, Jianjian made a decision that went against his ancestors——

Xiaobaishu authors who require fast updates such as Xuehong and Tang San should limit their update speed and should not update more than 6000 words per day.This is to correct the "bad habit" of authors who update quickly, get clicks through multiple updates, and occupy the click list.

Jianjian At that time, the mainstream literary and youth writers unanimously believed that writing a book should be based on the quality of writing.It is necessary to prevent the cheating method of updating to gain click exposure.

Both Xuehong and Tang San are such fast-updating authors. They are almost besieged by countless literary youths. They think that they update so quickly because they don't need to use their brains to write short stories. Such works occupy the click list and ruin Jianjian's literary atmosphere. .Let truly good books never come to prominence.

Then, Xuehong, Tang San and the like were driven out of Jianjian in despair.

Literary youth who are slow to update are shouting victory, but...a large number of authors who update quickly and are considered novices are actually almost the most promising authors in this era.

and so……

It is not unfair for Jianjian's management to have the same rating as Yuan Shao.What is left is a bunch of literary youths who have high ambitions but low abilities, are slow to write, and are particularly unpopular.It almost drove away the writers of "little white articles" who were very popular in the market.

Authors like Xue Hong and Tang San were almost not dug up by Cai Guan on purpose, but were given to Cao Cao for free.

To a certain extent, Zhao Han feels that pastry has been surprisingly lucky in its rise.

Both Yingying and Jianjian were at their peak, and a series of saucy moves made them embarrassed.

I don’t think the pastries are anything special, just follow the steps, there are no magic tricks, don’t make mistakes!

As a result, he gradually relied on time to outlast his opponents.

Even later, it was similar, with cakes often causing risqué operations and a bunch of authors objecting.

Then, colleagues revealed something even worse, worse than the worst...

Pastry wins in a bad environment.

It's not that I'm good at pastries, but that my peers always want to show off their skills.

Yu Weiwei thought for a while: "For the time being, our website can probably sell only one copy. The probability of "In the Snow" being published should be high. If "In the Snow" is published and sells well, we will probably be able to establish a relationship with the publishing house in the future. A strong partnership!”

"Yeah!" Zhao Han nodded, "The focus is still on developing the Internet. Publishing is to maximize profits! In addition, the promotion website...the development of the website is even more critical!"

Many early online literature companies, such as Longlong and Jianjian, paid more attention to publishing.

Because... the VIP sales revenue of early online articles is really incomparable with the publishing market.

However, people cannot be short-sighted, but must also take a long-term view!

In the long run, the online writing market is more promising. In the current PC Internet era, online writing seems to have no future...

Pastry has reached a market size of 3 billion yuan in the PC Internet era.

But the problem is that the mobile Internet soon ushered in, which directly broke the revenue ceiling of online articles...

Although the online article is LOW, it can transcend the two eras of PC Internet and mobile Internet.

Nowadays, many PC Internet companies may not necessarily adapt to the mobile Internet in the future. Many of them were flourishing in the PC era, but in the mobile Internet era, they have become the tears of the times.

Chapter 2 "In the Snow" drives Jingjing Reading to take off all site subscriptions

Throughout the day on July 7st, the final subscription score of "Kendo in the Snow" was 1. This score is not bad even if it is placed on cakes.

The subscription performance of pastries these days is not as big as it was in the mobile Internet era, ranging from tens of thousands to 10,000+, and there are even works with 30 to [-] subscriptions.

If the pastries in 2004 could reach an average of 3000 orders, they would definitely be able to produce only one per month.

Nowadays, for books with an average price of more than 2000, ten fingers may be considered too few, but twenty is definitely too many.

There should be more than ten books with scores above 2000.

Adding up the two pseudonyms Zhao Han and Zhao Han and Liu Mengcheng, the total subscription results should be less than 15% of the current pastries and more than [-]% of the sales.

Other particularly powerful authors include Wandering Jiraiya, Xue Hong, Yun Tiantian, Xuan Yu, Ren Yuan, etc.

Some authors are famous, but their ambition is not to serialize in VIP, but to publish in traditional Chinese, so they are not included.

For example, Lawson, Lao Zhu, and Xiao Qian are both published on pastry and Jianjian. Can you say that they are the authors of such and such website?no!

In the early days, these unconventional authors really had a cooperative relationship with the website. The website politely asked people to publish books, and it was the top boss of the website who invited them.

These authors do not seek to earn a share of VIP fees on the Internet, because the bulk of their work is in publishing.

Publishing works online is really just about expanding your reputation, gaining more recognition, and laying the foundation for the popularity of future works.

The great ones who really rely on online writing to make a difference are usually Xue Hong, Xuan Yu, Yun Tian Tian, ​​etc.

It really starts from serializing online articles, and then becomes a god through VIP payment.

In particular, Blood Red and Cloud Sky set an example for online literature, which is fast updating.

Later, when the third young master got pastry, he also updated it quickly.