Start earning money as the girl next door

Not only Baidu and 360 feel that Sogou constitutes unfair competition, but even Tencent feels threatened.

Because after Sogou users reach a certain scale, the effectiveness of the pop-up windows used is second only to QQ.It can almost achieve the effect of 360 and Baidu level promotion.

Stealing the cake of other Internet companies will naturally lead to prosecution for unfair competition.

Well, later Goose Factory simply took a stake, and even gradually privatized it and acquired Sogou, which shows its recognition of its traffic value.

According to Zhao Han, the development of Sogou has actually taken some detours.For example, pop-up ads, many of which are inefficient ways to sell traffic, seem to be monetized, but they affect the user experience.

In fact, there is no need to use pop-up windows frequently. You only need to add some entrances. Users can just click on them if they need them.

Zhao Han smiled and said: "So, I have to put forward the monetization requirements. While developing the user scale, we must also cooperate with traffic monetization to gradually ease the pressure on the parent company!

The first step in monetizing the input method is the skin of the input method.

Skins cannot enhance the core of the software, but they are a way to monetize traffic.

Basically, in the future, the iteration of the input method will be based on improving the user experience first, so as to expand the number of users and become the best input method on the market. This is our duty.

Monetization is also an issue that must be considered. If Internet products are free of charge, you must find other ways to monetize value-added services.

The skin appearance of the input method is one. A small number of users buy paid skins. Assume that one percent of users buy skins once a month. If the user scale is 1000 million, 10 users will buy it.

A skin costs 6 yuan, which is 60 yuan a month.

What if, combined with some more, other realizations can occur.

For example, divert traffic to Jingjing Reading Network and provide a traffic entrance.If we import thousands of 1 incremental users a day, will we get millions of readers in a year?

What is the nature of millions of readers!It is directly the first in the industry!

The user base of pastries is much larger than that of today. It is conservatively estimated that at that time, Jingjing Reading would have at least had an annual revenue of more than 3000 million yuan, and could earn millions of dollars in profits.

If the input method is short, Jingjing Reading Network can make up for it! "

Zhang Tiantian said: "Jingjing Reading Network and Jingjing Application Software Company are two subsidiaries with inconsistent interests! Whose interests belong to the traffic flow?"

Chen Jingjing has equity in both Reading Network and application software, so it doesn't matter.

But Zhang Tiantian only has equity in the application software, so she naturally pays more attention to the interests of the shareholders of the application software company.

"That's it! Revenue sharing!" Zhao Han thought for a while and said, "The Jingjing Pinyin Input Method imports traffic to the Jingjing Reading Network, and the user's consumption in the first year of registration is only divided into 30% and 15%. That is to say, it is divided between 7.5% and 5% with the author. The platform gets 2.5%. Then it gives Jingjing Pinyin input method half of the platform’s income, which is [-]%. It is halved the next year, which is the consumption share of the second year after the user registers, and [-]% is given to the input method. In the third year, it is reduced to [-]%, reduced to [-]% in the fourth year. No more in the fifth year!”

"It's gone in the fifth year?" Zhang Tiantian couldn't help but feel anxious, "If users consume in the fifth year, they won't have to consume in the future?"

"A gentleman's zeal is to be killed after five generations, and four years of sharing is not bad!" Zhao Han said, "Continuing to suck blood is not conducive to the development of Jingjing Reading Network. And Jingjing Pinyin input method is obviously not just for novel websites. Diversion volume. If you divert traffic to other platforms, you can also get a share!"

Chapter 236 E-commerce business is booming

May 9st, morning.

The development momentum of Wenwen Jingjing Technology Company is booming.All businesses are actually reaping huge Internet traffic dividends.

The e-commerce business sells tea. With strong encouragement from the county, tea procurement has expanded to most townships and towns.

Regarding tea procurement standards and packaging, it is becoming more and more like a brand company.

At the end of August, the sales volume of Wenwen Jingjing brand tea reached a peak of 8 yuan in one day.

Although this sales volume is unexpected, under normal circumstances, Wenwen Jingjing's tea now sells [-] to [-] yuan a day, ranking among the top three in Taobao's tea category.

"For tea, we have to focus on reputation and long-termism. In the short term, we would rather sell less tea than reduce the quality of the tea."

Zhao Han told Chen Wenwen, "If the sales volume increases, the quality of the tea purchased later declines, then we will lose the trust of customers, lose our reputation, and the subsequent customer acquisition marketing costs will be very expensive.

Brand reputation may not seem important, but in the long run, it is a low-cost means of acquiring customers.

Otherwise, if you don’t have word-of-mouth, you will have to constantly place ads to attract consumers, and the cost will remain high.

The tea girl is just a kind of publicity and diversion, which can attract first-time tea buyers. If the buyers feel that our tea is more cost-effective than others, they will not suffer any loss.

The second, third and more times I bought it, I even got used to our tea and became a ration of tea, that is, a moat was established! "

"Well!" Chen Wenwen carefully noted down the key points and said, "Now the company has gradually established standards, purchased fresh leaves of unified standards, and used the same batch of masters to fry tea to stabilize the quality of the tea.

Basically, we do not accept processed tea by tea farmers. After all, even if the fresh tea leaves are of the same variety, the fried tea leaves are completely different. Fried tea is the same as stir-frying. "

"Indeed, we can sign a contract with masters who are good at frying tea and become long-term partners. Or hire them and add commission to the salary." Zhao Han nodded. The indicators of pesticide residues and heavy metal residues in the tea can be determined by testing. Yes, these controls are not a big problem.Quality is more reflected in the taste.

Taste, tea variety, and grade of fresh leaves.It has something to do with the tea-frying process.To a large extent, the process of frying tea plays the most critical role. The same fresh leaves can be produced by different masters, and the effects will be different.

"Okay!" Chen Wenwen's eyes lit up, "We can hold a competition, the Tea Frying Master Competition! Promote it in the county. Tea farmers who know how to fry tea can sign up to participate. Tea will be fried on site, and guests will try it. The tea farmer with the highest votes can win Receive a bonus of 1 yuan. The remaining top ten will all receive bonuses. The top 30 will receive ranking certificates and certificates. The county will select 30 people with excellent tea frying skills, and we can still find them!"

Zhao Han couldn't help but think of the small pot of tea that the master made later.

What kind of master is promoted is specific to the individual, and then the tea leaves are sold in tons and tons. Even if the master has three heads and six arms, he cannot make so much tea.

However, today's high-quality tea is indeed mainly hand-fried tea, not because the labor is cheap, but because the research and development costs of designing master-level tea-frying equipment are not cost-effective.

Today’s tea frying machines are big, big and thick, and they are all designed for mass production.Some refined processes have not been optimized.

The main reason is that the tea market is relatively fragmented, and many small tea farmers no longer exist after their production is dispersed and they concentrate their funds and efforts on researching equipment.

Even by 2023, the tea market will still be better for manual products.Secondly, it is semi-manual, that is, part of the process uses machines, and the key processes are done manually.The worst thing is tea produced entirely by machines and assembly lines.

It’s not that it’s technically impossible to produce high-end tea by machine.

On the contrary, few people do such a thankless task, because each tea production area and variety, production technology and process are different, and it is difficult to form large-scale standardization.

For standardized equipment for a certain type of product, the market is extremely limited and the R&D costs cannot be recovered.

"That's right! I think the clothing market is much bigger than tea! I wonder if I can make some clothes and sell them on Taobao?" Chen Wenwen suddenly asked.

"You decide!" Zhao Han smiled, "Control the cost well, control the quality well, and don't make bad products. After all, Wenwen Jingjing is a company that involves many businesses. Try your best to maintain a good reputation in all businesses. , is beneficial to the whole.”

"Yeah!" Chen Wenwen said, "Actually, there are enterprises in the county that manufacture and export clothing. The quality of those exported to Europe should be good."

"Oh! Are exporting clothing companies willing to sell domestically?" Zhao Han couldn't help but feel helpless. These days... the standard is that foreign countries, especially the European Union, are higher than domestic standards.

What are standards essentially?Trade protection is an advanced form. For example, I can do this, so my standards are set to this point.

You can't do it, or your market demand is different from mine. The products your users prefer are not produced according to my standards. Then... if you want to sell to my market, you have to specifically follow my standards. Standards, redesign and investment in new production lines will have a competitive disadvantage in terms of cost.

"Of course I am willing!" Chen Wenwen smiled and said, "Previously, Mr. Xiao Hong, who came to Zhejiang to invest in a clothing factory, came to me and asked me if I could help her sell some clothes by selling tea online."

"Did the garment factory come from Zhejiang?" Zhao Han asked.

"Yeah! I've been here for a few years, and I've been attracting investment. The factory is pretty big, and it employs hundreds of people." Chen Wenwen said helplessly, "Our labor wages here are lower than those in Zhejiang. Plus, with tax concessions, the factory buildings are given away for free. If people have orders for export to Europe, they can come here to produce them, which can reduce OEM costs."

"What kind of clothing are you mainly interested in?" Zhao Han asked curiously.

"There are all kinds. Spring and autumn clothing, mainly women's clothing. In addition, the bulk of exports are down jackets. It is said that exporting to Europe costs 20 euros a piece, while European cooperative brands sell them for hundreds or even thousands of euros. Cooperation Fang directly opened a store in Paris to sell it." Chen Wenwen complained, "Sister Hong told me a joke. Her friend bought a fashionable down jacket while shopping in Paris. It cost 1000 euros and was discounted to 200 euros. It felt like it was worth it! As it turns out, it’s the 20-euro export from Hongjie’s factory.”

"..." Zhao Han couldn't help but think of many similar cases later.

For example, when Japan buys toilet seats and the like, the toilet seats are blown up to the sky, but they are produced domestically.It was exported and then bought back by domestic travelers.

Chapter 237: Increasing Clothing Business

"Then what price does the clothing factory give you?" Zhao Han asked, "The cheapest one is probably of what grade, for example, the price of a T-shirt!"

"A large batch of 1000 pieces of T-shirts costs RMB [-] each. However, there are no patterns, and they are mainly solid colors, such as black, white, red, etc." Chen Wenwen said, "Long-sleeved and short-sleeved ones are similar. The fabric is very ordinary, the fabric commonly found at roadside stalls in the market.”

"Wait, this!" Zhao Han said, "That's it! Start with T-shirts first. If the quality is good, start with T-shirts. After accumulating experience, start gradually making higher-priced clothing."

Many street vendors usually get some T-shirts from the wholesale market to set up their stalls, mainly because the production capacity of this stuff is huge and the production cost is extremely low.After all, ordinary T-shirts are almost the same size and have no special design.

Generally speaking, apart from the slightly different fabrics used, T-shirts are distinguished by printing.

That is to print some trademarks, patterns and cultural LOGOs on T-shirts.

Well, it is also commonly known as cultural shirt.Empowerment through culture enables T-shirts to be sold at a higher price.

"For T-shirts, we first print them in some popular online languages, or we make up some jokes ourselves to make people smile."

Zhao Han thought for a while, "For example, one is a jujube tree, and the other is a jujube tree.

By analogy, listening to your words is like listening to your words.

Just listen to what you have to say and waste 5 minutes.everything is nothing.

Also, as a movie reference, in "Cell Phone" you have to be kind. Those in "Infernal Affairs" who come out to mess around will have to pay back sooner or later.

There are also other things like bows, porridges, tops, diving, sofas, etc., all of them are fine.All in all, the culture that becomes popular on the Internet should be printed on it. "

"Is it easy to sell just by printing it?" Chen Wenwen was surprised.

"You can set an example and let others imitate!" Zhao Han thought for a while, "Our young lady can not only sell tea, but also sell clothes! For example, is Zuo Xiaowen popular on the Internet now?"

"Red!" Chen Wenwen thought for a moment, "Gradually, many people on the Internet mentioned the tea girl. If you don't specifically mention the tea girl, it is usually Zuo Xiaowen. Various photos of her are posted all over the Internet. . Although her popularity is not as popular as that of Sister Furong, she is still more beautiful than Sister Tianxian and Muzi."

"Sister Furong became famous by accident. She did not intentionally create commercial hype. Instead, other people took the initiative to laugh at her, which in the end made her very popular. The remaining Mu Zimei and Tianxian sisters are all products of packaged hype. "Zhao Han smiled and said, "The effect is naturally not as good as Sister Furong."

Even if Sister Furong later faded out of the world, she could still be regarded as an Internet celebrity who left behind memories of the Internet. Even after 20 years, the legend of Sister Furong is still circulating.

If the Internet had such live streaming in the early years to bring goods, Zhao Han estimates that Sister Furong would be able to be the leading Internet celebrity in bringing goods.

After Sister Furong, many business capital and ordinary people who want to become famous on the Internet began to think about the tricks of hype and fame.

Of course, the routines that have been explored now are relatively superficial.The tea girl routine only appeared in the WeChat era.

However, people's hearts were broken at that time, and tea girls soon became a negative term.

Zuo Xiaowen's current tea-selling woman design uses the two characteristics of tea art and beauty to attract hormonal netizens on the Internet to browse and discuss.

In a sense, Zuo Xiaowen has been made into a special tea art photo star, which is more advanced than ordinary Taobao models.

Taobao models sell their bodies and photos, and they get rewards by providing photos.

And Zuo Xiaowen has reached the stage of being fully packaged by the company and creating an Internet personality.

Even now, the Internet is still relatively primitive.Looking at the back, she is definitely a big internet celebrity, and she is absolutely killer when bringing goods.

In essence...there is never a lack of beauties, but there is a lack of packaging, personality, and Internet communication.

To be honest, many celebrities are just that, they don’t have to be the most beautiful to be a star.

But, in a general sense, it has a slight advantage in appearance.The advantages of some stars are not even very big.However, the continuous celebrity persona and media exposure have made it seen more often by ordinary people, and naturally attracted fans who appreciate its persona.

Zuo Xiaowen's current situation is similar to that of the entertainment industry, where stars are created and packaged.It's just that it's packaged through the Internet, with pictures and stories.Occasionally, plus some, on social media, Zuo Xiaowen interacts with netizens, enriching her image as a person.

As a result, the first generation of online celebrities were gradually cultivated!

The way of bringing goods was much lower than the later sales volume.

But in essence, Zuo Xiaowen is still a kind of Internet celebrity who sells goods, and she can be regarded as the ancestral grandma of the Internet celebrity sales economy in the future.

In the future, I don’t know if there will be a big internet celebrity bragging about it. I think about how I learned several true stories from my grandma Zuo Xiaowen when she was still selling tea.

"If Zuo Xiaowen is asked to bring clothes, will her personality be inconsistent?" Chen Wenwen couldn't help but think.

There are great benefits to Zuo Xiaowen being tied to the image of a tea girl.Now, some of our friends are learning from Wenwen Jingjing’s company and hiring beautiful women to sell tea online.

However, those who followed the trend have never been as famous as Zuo Xiaowen.The main thing is that Zuo Xiaowen's character design was created early and has become deeply rooted in people's hearts. When the tea girl is mentioned, she comes to mind.

The good thing is that Wenwen Jingjing's tea has been attracting new customers thanks to Zuo Xiaowen's internet celebrity effect.

"Not to mention selling clothes, just let Zuo Xiaowen's photo be replaced with some new clothes. For example, first change into a black one with the words "Wen Wen Jing Jing" printed on it in white. Then change into a black one with the words "Wen Wen Jingjing" printed on it. These words Wen Wen Jingjing. Give it a try and see the effect. What if someone wants to buy the same style?" Zhao Han said with a smile, "Wait for Wen Wen Jingjing's cultural shirts to have some sales. After that, add some popular memes on the Internet. ,sentence!"

"Then let's try it first!" Chen Wenwen still felt that T-shirts were cheap, and even if they were printed, they wouldn't cost much.

You can experiment on a small scale first, and adjust your strategy quickly if it is not easy to sell.Good sales coupled with scale, this is the flexibility of e-commerce at this time.

Most e-commerce merchants who open online stores may not necessarily have a lot of initial capital, but they gradually increase their scale because they have eaten the meat.

For products that do not make money, small e-commerce merchants who open online stores react very quickly and quickly cut off the products that are not easy to sell, leaving only the ones that make money.

Chapter 238 The biggest dividend of the era is traffic and users!

"Sister Wenwen, many of the company's projects are promising in the long run, but in the short term they need to burn money. The projects that need to make money subsidize the money-burning projects!" Zhao Han said, "At this stage, I don't want to introduce them too early. Venture capital!

For many projects, the introduction of venture capital now means selling shares at a low price.

In the future, whether it is Jingjing Reading Network or Jingjing Pinyin Input Method, with the regular growth of Internet users and the increase in domestic per capita income year by year, and even after Internet companies generally become rich in the future, the value of users and traffic will become extremely expensive. .

The cost of acquiring a user now may only be a few cents, but within three years, it may cost a few yuan per user.After more than ten years, it may cost dozens or even hundreds of dollars!

Therefore, as the manager of Wenwen Jingjing Company who has an overview of the overall situation, you have correctly seen that our users are actually the assets of the future, and the value of these assets will increase hundreds or even thousands of times in the future!

When we do any Internet business now, as long as we gain users, in fact... even if we sell the project in the future, the value will be increased by a hundredfold from the start!It is much more profitable than any other industry!

In addition, we have to balance our current cash flow...