Start earning money as the girl next door

Don't wait until you run out of money to be anxious, keep making money, use your money-making talents, and reserve more and more cash as a reassurance! "

Why is it that after Zhao Han was reborn, he was not in a hurry to speculate in real estate and didn't care much about the houses he knew were going to increase?

The reason is that the Internet hoards users, and it is more promising not to hoard real estate!

Many people comment that Tencent and NetEase have brought a thousand-fold return to investors after their listing.

Part of this thousand-fold return comes from the company's own operations and investments.The other part is the increase in the value of Chinese Internet users.

Nowadays, you may give a user a few cents to evaluate, but the user value seems not worth mentioning.

But in the future, the value of a user will rise to several hundred yuan.In other words, the value of Internet traffic will increase hundreds or even a thousand times in the next 20 years!

The returns of companies such as Tencent and NetEase are generally the increase in valuation levels brought about by the increase in the value of Internet users and traffic.

Well... it can be understood that housing prices in Beijing, Shanghai and Guangzhou will have room to increase more than ten times in the future.

The value of Internet traffic has room for growth hundreds to thousands of times!

Unless a reborn person has no idea about the changes in the traffic value of the Internet, it is impossible to just look at real estate.

The more you earn from housing, it's not because of the huge increase, but because you took out a loan to buy the house and added leverage.

Everyone knows that Internet traffic can be monetized, and with the development of the domestic economy and the improvement of people's consumption power, the value of each Internet user is constantly being revalued.

Gradually, the cost of attracting new users on some platforms can reach several hundred yuan.

For example, e-commerce platforms use all kinds of money-splitting advertisements. Later, the average cost of acquiring a new user has gradually reached several hundred yuan.

Many of the UP owners of Bilibili relied on Pinduoduo to make a living. It can be seen that later e-commerce companies spent money on advertising in order to maintain traffic.

For some games, it may cost several hundred dollars to acquire a player.

Why is miHoYo so awesome?Other games have their own fan base, so making one popular game saves a lot of purchase costs.

This is why MiHoYo can make a lot of money. Many second- and third-rate game manufacturers may buy the game for a while, but later find out... Wallet Crematorium, the purchased user traffic is too expensive, and it is impossible to make back the money!

"I understand!" Chen Wenwen couldn't help but nodded seriously.

"Jingjing Reading Network is gradually starting to break even!" Zhao Han said, "The main thing is Jingjing Pinyin. You have to gradually reserve more profits. If the company has several million cash reserves lying around, even if it is not used, it will be psychologically It will be much more practical on the road!”

"Well! Then my task is to make money for the company so that more promising projects will not die due to funding problems!" Chen Wenwen said with a smile.

According to the current ranking of Wenwen Jingjing Technology Company's projects, the e-commerce business ranks first in terms of profitability, the online novel website ranks second, and Jingjing's pinyin input method is the gold-swallowing beast.

But if you sort by future, it's just the opposite.

Jingjing Pinyin input method ranks first, and Zhao Han expects it to have an installed base of more than 1 million in the PC era and more than 5 million users in the mobile Internet era.

Among the top application software in the PC Internet era, QQ ranks absolutely first, followed by 360 Security Guard, 360 Browser, Sogou Pinyin, Thunder, Kuaibo, Baofengyingyin, Qianqiantingting, Kugou, QQ Games, WPS, Youku, PPTV, Meitu Xiuxiu, etc...

Roughly speaking, the browser is the most essential software in the PC era. Of course, since Microsoft bundled IE, IE was invincible for a long time.

Later, various browsers surpassed IE and Microsoft started to launch new browsers.

QQ is the only client besides the browser.

Relying on QQ's irreplaceable advantages, Goose Factory has successively hatched a bunch of businesses such as news portals, QQ space (blog), games, browsers, videos, music, etc.

Basically, Lushu is a client with extremely large traffic, which imports traffic to various new services.

360 Security Guard follows a similar approach. It starts with free security software, which almost dominates the domestic PC security software market. Then, 360 Security Guard promotes browsers, software managers (download sites), search, website navigation, etc. A range of new businesses.

However, 360's moat is not as stable as QQ's, especially in the mobile Internet era, 360's influence has been greatly reduced.

Many other popular applications, such as downloading, film and television, entertainment and other clients, are very embarrassing after downloading.

But video and music are still the top applications in the mobile Internet era.

The reason is that entertainment needs have not fundamentally changed since the switch from PC to mobile phone.

Jingjing Pinyin input method is preparing to replace the ecological niche of Sogou Pinyin input method.

Sogou Pinyin input method, later at the end of the PC Internet era, almost 360% of domestic PC users had Sogou installed.It can’t compete with QQ, but at least it can compete with [-].

At the end of the PC Internet era, Sogou’s user base exceeded 2 million.

In the mobile Internet era, although the market share has declined, the total number of users has exceeded 5 million.

Just for such a large user base, we know that if the Jingjing Pinyin input method can reach the level of Sogou, it will definitely be among the top domestic client software.

The only flaw is that the monetization ability of the input method is not as good as QQ, or even worse than 360!

If an input method software frequently pops up windows for performance reasons, it will cause resentment.

Even so, once the number of users exceeds [-] million, even if you refrain from monetizing, you will definitely get a lot of profits.

Chapter 239: Publishing performance was crushed by Liu Mengcheng

Zhao Han values ​​Jingjing Pinyin most.

If this is done... the whole company's structure will be different.

By then, with one to two billion daily active users in the PC era, we will be able to kill people in the PC Internet arena before 2010!

From the history that both 360 and Tencent sued Sogou for unfair competition, it can be seen that when the input method reaches a certain size, it has indeed been regarded as a powerful opponent by the PC Internet leaders.

As the user base of Jingjing Pinyin Input Method gradually opens up, the existing business will be greatly improved.

For example, when Jingjing Pinyin Input Method has tens of millions or hundreds of millions of daily active users, it is not too difficult to take off with Jingjing Reading Network and surpass pastries.

In the future, pastries will be acquired by Shanda. Shanda has money, but... Shanda itself has no traffic!

In itself, Shanda needs to spend money to buy traffic and promote online games.

Shanda’s support for pastries, main financial support, and recharge channel support.

Real traffic support cannot be said to be none, it can only be said to be better than nothing.Therefore, in the era of PC Internet, when the number of daily active readers of pastry reaches 200 million, it will remain stagnant for a long time.

For example, Shanda's traffic support for cakes may not be as good as Tencent's several pop-up windows.

In 05, Jianjian cooperated with QQ. The server was overwhelmed by traffic and went down because millions of traffic quickly poured in, which was beyond Jianjian's ability to bear.

Assuming that Jianjian has made sufficient preparations, the opportunity to cooperate with QQ in 05 was enough to return to the top!

The kind of sword that belongs to... I gave you a chance, but you didn’t use it!

……

9 month 2 number.

in the afternoon.

Zhao Han received a sample book of the first episode of "Dragon of the Ancient World" in simplified Chinese, and Wan Literature and Art Publishing House sent 10 sample books.

The Traditional Chinese side also provided sample books, and only two sample books were given.

Because it was published by a pastry agency, the sample books in simplified and traditional Chinese were packaged and mailed to Zhao Han.

The Traditional Chinese version is okay. The first episode printed 3000 copies and they were all sold out. Zhao Han is not very interested in the specific number of copies each episode will sell in the future.

Because Traditional Chinese is a buyout, giving 2 yuan per episode, and 4000 yuan will be deducted for pastries.That is, a Traditional Chinese publishing fee of 1.6 episodes.

As long as it can be published smoothly, one traditional Chinese book will be published every five days, and about 5 books will be published every month.If it can continue to be published smoothly, the manuscript fee will be 6 yuan a month.

Not inferior to Xiao Qian!

However... the real sales volume should be far outstripped by "The Misty Journey", because "The Misty Journey" is published at the rate of two books per month, and sometimes the manuscript is delayed and only one book is published.

The sales volume of the first traditional Chinese episode of "Dragon of the Ancients" should be one-third of that of "The Misty Journey".

Well, the publisher over at Wanwan is also hyping the breakup between Zhao Han and Liu Mengcheng on the Internet.

Because "Swordsmanship in the Snow" is also published in traditional Chinese by the same publishing house.

As for the first printing of "In the Snow", Traditional Chinese Publishing House was particularly confident. It even produced 5000 copies and was not afraid of not being able to sell them?

"Hey, "In the Snow" is a big seller in traditional Chinese, with a single episode selling 5000 copies! In the group, there are big bosses in traditional Chinese publishing, predicting that "In the Snow" can sell [-] per episode! The reason is that martial arts are very Schrödinger, or they are very aggressive. Damn it, or break the ceiling!" Liu Mengcheng took her laptop to Zhao Han's house to show off.

"..." Zhao Han couldn't help being hurt.

"Dragon of the Ancients" is more creative, more up-to-date, and better than the story of "Swordsmanship in the Snow".

If you put it on the Internet, whether it is popular or subscribed, it will definitely be several times more popular than "In the Snow"!

Not to mention the total sales of "In the Snow", even the average subscription was crushed by "Dragon of the Ancients".

Almost the same, "Dragon of the Ancients" was ordered for 1.2 each.

"In the Snow" was ordered at 4300 each.

There is a similar gap in collections. "Dragon of the Ancient World" has ranked among the top three in the total collection on the Chinese pastry website, with the total collection exceeding 10!

Thanks to the popularity of "Swordsmanship in the Snow" from many aspects, the total collection has reached 1.8.

But the results of offline publishing are the other way around.

The current sales volume of "In the Snow" in simplified Chinese has exceeded 20.This is not the final number yet. It is hard to say how much it will exceed cumulatively.

The first printing of "In the Snow" in Traditional Chinese immediately reached 5000, and I don't know how high the final sales volume will be.

The market capacity of traditional Chinese is actually very limited.

For example, Huang Yi's "The Legend of Two Dragons of the Tang Dynasty" and Xiao Qian's "The Misty Journey" have sold [-] to [-] copies per episode, which is the limit of full-length novels.

In a sense, these two books are the final glory of traditional Chinese publishing.In the future, there won’t be any long novels that can sell to that extent in traditional Chinese.

In a few years' time, in the Traditional Chinese market, many top-selling books will be rare even if they sell 3000 copies per episode.

In fact, it later became so sluggish that many of Liu Bei's books could hardly sell 1000 copies of each episode.

It can be seen that this market does have limits and is going downhill.

"Swordsmanship in the Snow" is also showing signs of being a big hit, a bit like Huang Yi's "Datang", which was probably the last glory of martial arts novels.

After "Datang", the martial arts publishing market has accelerated its decline.

Ah!

Now "In the Snow" has taken up the banner of martial arts!

The sales of "In the Snow" indicate that the martial arts publishing market is not dead.But in fact, it is just a reflection of the past.

In both simplified and traditional publishing markets, "Snow" crushed "Dragon of the Ancient World".

Zhao Han couldn't help but sigh. Sure enough, at the level of physical publishing, readers still value writing.

The writing style of "Dragon of the Ancients" is a little less interesting. Although it can still be a hit, the upper limit is partially locked.

The reason is that if you want to attract non-fans and online novel lovers to buy the novel, you need to write well.

The writing is a bit poor, but the main thing it can attract is the existing readers, who rely on this to pass the time.

And if the writing is better, it may even attract an incremental market from people who don’t originally read novels.

All phenomenal novels are not supported by the original circle of hard-core novel lovers, but the circle-breaking effect.

For example, when New Concept Composition was launched, the so-called young writers Han and Guo were successful. Their success was more due to their personalities than to the popularity of their works.

To put it simply, it is to bring in the spectators from the circle other than the core readers who read novels.For example, some students with poor academic performance felt that Han was not good at studying, so they regarded him as an idol and bought his books.

For some, girls are like Guo, who knows how to cater to girls’ hobbies.For example, BL, such as the worship of various luxury goods, has attracted some people's fans.

"In the Snow" is generally breaking out of the circle now!

Those who buy books in large quantities include some online readers, some martial arts readers, and... some people who eat big melons!

Chapter 2: Zuo Xiaowen brings clothes

On September 2004, 9, the e-commerce department of Wenwen Jingjing Technology Company ushered in a new move - selling clothing.

In terms of categories segmented from e-commerce, clothing is clearly beating the tea leaves by more than one order of magnitude.Of course, the intensity of competition is not comparable to that of tea.

Wenwen Jingjing clothing Taobao store, registered separately.

The purpose is to differentiate it from Wenwen Jingjing Tea Flagship Store.

Originally, the Taobao store name of Wenwen Jingjing Tea Shop was Wenwen Jingjing Grocery Store. The store name was not conducive to users focusing on product categories.After the products sold in the grocery store were mainly tea, it was renamed Wenwenjingjing Tea Flagship Store.

After specializing in the clothing category, I followed the same cautious approach as in the early days of selling tea.

If you don't make money, stop. To make money, you need to expand the scale and pursue the victory.

The water in the T-shirt is deep.